The Innova Group
The Innova Group is a U.S. business development and growth consulting firm, founded in 2013 and headquartered in Indianapolis, that delivers strategic sales, marketing, operational, and leadership development services to SMBs and mid-market B2B and B2C organizations across the Midwest and West Coast.
- Company typePrivate
- Founded2013
- HeadquartersIndianapolis, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What The Innova Group does
The Innova Group is a U.S. business development and growth consulting firm founded in 2013 and headquartered in Indianapolis, Indiana, with a secondary office in Portland, Oregon and field operations spanning Nebraska, Iowa, Oklahoma, Kentucky, and additional Midwest states. The firm delivers strategic sales, marketing, branding, operational optimization, and leadership development services to SMBs, mid-market B2B and B2C organizations, and growth-stage companies entering new markets; named vertical exposure includes telecommunications, office supply, and energy. Its service portfolio is organized around three engagement models — project-based consulting, ongoing campaign management, and advisory/leadership support — delivered through a face-to-face field sales motion and supported by branded internal frameworks, notably a DISC-based Leadership Development Program, a Structured Sales System, and a Time Management Matrix.
The company monetizes through tailored professional-services fees across the three engagement models; pricing is not publicly disclosed and is described as varying by client scope, complexity, and engagement length. In September 2025 the firm added an Amazon Business B2B consulting initiative in the Midwest (Indiana, Illinois, Ohio, Michigan, Wisconsin, Missouri), deploying field sales representatives to drive Amazon Business adoption for procurement modernization; in February 2026 it announced a nationwide expansion of that initiative. The firm has no disclosed investors, funding rounds, subsidiaries, or parent company, operates 51–100 employees, and maintains a multi-channel marketing footprint spanning its own blog, Medium, LinkedIn, X, YouTube, Instagram, Facebook, Clutch, EIN Presswire, and Google Business.
The Innova Group firmographics
Firmographics- Name
- The Innova Group
- Legal name
- The Innova Group, Inc.
- Website
- https://innovacompany.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Innova Group is a U.S. business development and growth consulting firm, founded in 2013 and headquartered in Indianapolis, that delivers strategic sales, marketing, operational, and leadership development services to SMBs and mid-market B2B and B2C organizations across the Midwest and West Coast.
- Ownership category
- akta.pro rank
The Innova Group industry classification
Industry- Product category
- Business Consulting Services
- NAICS
- Marketing Consulting Services (541613), Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industries
- Culture, Engagement & Employee Experience (EX) Consulting (BPAHAGAI), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Performance Management & Productivity Consulting (BPAHAGAL), Organization Design & Operating Model Consulting (BPAHAGAB)
Keywords
Where The Innova Group is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Innova Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Project-Based Consulting: Short- to medium-term engagements focused on specific initiatives such as go-to-market strategy, campaign launches, or process optimization. These are tailored to the client's goals, market, and operational needs.
- Ongoing Campaign Management: Long-term partnerships where The Innova Group manages and refines marketing, sales, or customer engagement campaigns over time. Revenue is generated through sustained consulting retainer-style arrangements.
- Advisory and Leadership Support: Strategic advisory work with founders, executives, and leadership teams focused on scaling operations, improving execution, and building sustainable growth systems. These engagements provide premium consulting fees for high-level strategic guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-Based Consulting - tailored engagements for specific initiatives |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
The Innova Group product offering
Product offeringCore offering
The Innova Group provides strategic business consulting services focused on sales, marketing, branding, operational optimization, and leadership development for U.S.-based organizations. Its core offerings include Strategic Business Consulting, Sales Consulting and Revenue Growth, Marketing Strategy Development, Branding and Brand Positioning, Business Development Support, Operational Process Optimization, Amazon Business Consulting, and a Leadership Development Program built around DISC behavioral assessment and experiential learning.
Product overview
The Innova Group is a business consulting and growth firm that operates as a single-service consulting organization rather than a software platform. The company offers a unified portfolio of consulting services organized around three core engagement models: Project-Based Consulting (short to medium-term focused initiatives), Ongoing Campaign Management (long-term partnership engagements), and Advisory and Leadership Support (strategic advisory with executives). The core service offerings include Strategic Business Consulting, Branding and Brand Positioning, Sales Consulting and Revenue Growth, Marketing Strategy Development, Business Development Support, Operational Process Optimization, Amazon Business Consulting, Project Management, and Performance Analytics and Reporting. These services are delivered through the firm's proprietary Leadership Development Program, which uses DISC behavioral assessment frameworks and experiential learning to develop internal talent. The company does not offer modular software products; all offerings are delivered as professional consulting services tailored to each client's objectives.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Business Consulting Strategic advisory services helping organizations align strategy, execution, and operations for sustainable growth across multiple industries.
- Branding and Brand Positioning
- Sales Consulting and Revenue Growth
- Marketing Strategy Development
- Business Development Support
- Operational Process Optimization
- Amazon Business Consulting Advisory services helping organizations modernize procurement practices, improve purchasing visibility, and implement scalable sourcing strategies using Amazon Business platforms.
- Leadership Development Program
Quantifiable outcome
- A typical structured sales funnel converts 40-50 leads to 2-3 closed deals through systematized processes
Companies that use The Innova Group
Customer profileSegments5 records
Ideal customer profiles3 records
The Innova Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Innova Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon BusinesscoreThe Innova Group serves as a strategic partner for Amazon Business expansion, helping organizations across the Midwest (Indiana, Illinois, Ohio, Michigan, Wisconsin, Missouri) adopt Amazon Business as a procurement platform. The firm conducts field sales and consulting to promote awareness and education around Amazon Business capabilities including centralized purchasing, transparent spending controls, and simplified vendor management.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
The Innova Group competitors and assessment
Company assessmentDirect peers
- Sandler Training: Global sales training and consulting franchise built around a proprietary sales methodology and ongoing coaching engagements. Comparable to The Innova Group in offering structured sales frameworks, leadership development, and recurring consulting retainers for SMBs and growth-stage firms.
- Force Management: Sales methodology and revenue consulting firm that sells a proprietary sales framework to B2B organizations. Comparable to The Innova Group because both monetize a structured, repeatable sales system combined with consulting services targeting growth-stage and mid-market clients.
- SBI (Sales Benchmark Index): Sales and go-to-market consulting firm that builds sales operating models and growth systems for B2B clients. Comparable to The Innova Group in delivering sales strategy, process design, and revenue-growth consulting with a structured, systemized approach.
- Revenue Storm: Sales and marketing consulting firm focused on B2B demand generation, messaging, and sales enablement for growth-stage and mid-market companies. Comparable to The Innova Group in targeting SMBs and growing organizations with sales strategy, marketing campaigns, and operational support.
Broad incumbents
- West Monroe: National business and technology consulting firm serving mid-market and enterprise clients across multiple industries. Comparable to The Innova Group as a broader consulting incumbent offering strategy, operations, and customer-experience work, though at significantly larger scale.
- RGP (Resources Connection): Global consulting firm delivering on-demand expertise across finance, operations, supply chain, and digital transformation. Comparable to The Innova Group in providing project-based and advisory consulting engagements for clients needing execution support and operational expertise.
- Huron Consulting Group: Large U.S. professional services firm providing management consulting across strategy, operations, and organizational performance. Comparable to The Innova Group in selling advisory services to improve client business performance, though at much larger scale and broader scope.
- GP Strategies: Global performance improvement, sales enablement, and leadership development consulting provider. Comparable to The Innova Group in combining sales consulting with leadership development and training programs for enterprise and mid-market clients.
- Dale Carnegie Training: Established global training and consulting organization focused on leadership, sales, and professional development programs for businesses. Comparable to The Innova Group in offering leadership development and sales training as core consulting products delivered through structured frameworks.
Emerging players
- Clarkston Consulting: Mid-sized U.S. management and technology consulting firm focused on consumer products, life sciences, and retail. Comparable to The Innova Group as a smaller, specialized consulting peer offering strategy, operations, and business transformation services to growth-oriented clients.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
The Innova Group social profiles
Digital presenceThe Innova Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Innova Group leadership team
Management profileNumber of profiles
Profiles1 record
The Innova Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Innova Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Innova Group
What does The Innova Group do?
The Innova Group provides strategic business consulting services focused on sales, marketing, branding, operational optimization, and leadership development for U.S.-based organizations. Its core offerings include Strategic Business Consulting, Sales Consulting and Revenue Growth, Marketing Strategy Development, Branding and Brand Positioning, Business Development Support, Operational Process Optimization, Amazon Business Consulting, and a Leadership Development Program built around DISC behavioral assessment and experiential learning.
Is The Innova Group a public or private company?
The Innova Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Innova Group founded?
The Innova Group was founded in 2013. It employs 51 to 100 people.
Where is The Innova Group based?
The Innova Group is headquartered in Indianapolis, United States, in the North America region.
How does The Innova Group make money?
Three revenue lines are on record. Project-Based Consulting is the primary driver. The others are ongoing Campaign Management and advisory and Leadership Support.
Who are The Innova Group's main competitors?
Direct peers on record are Sandler Training, Force Management, SBI (Sales Benchmark Index) and Revenue Storm. Broad incumbents are West Monroe, RGP (Resources Connection), Huron Consulting Group, GP Strategies and Dale Carnegie Training. Clarkston Consulting is listed as an emerging player.
Does The Innova Group have an API?
No public API is recorded for The Innova Group.
What industry is The Innova Group in?
The Innova Group's product category is Business Consulting Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of BPAHAGAI, Culture, Engagement & Employee Experience (EX) Consulting. Its NAICS code is 541613 and its SIC code is 8742.