OmegaXL

What OmegaXL does

OmegaXL is the flagship consumer brand of Great HealthWorks, Inc., a privately held US health and wellness supplement company founded in 2003 and headquartered in Fort Lauderdale, Florida. The company's core product is an omega-3 joint health supplement derived from a proprietary New Zealand green-lipped mussel oil extract branded PCSO-524, which the company markets as containing Specialized Pro-Resolving Mediators (SPMs) that support healthy inflammatory response. The extraction process is positioned as removing shellfish allergens and toxins, and the company cites 40+ years of clinical research as evidence. Since 2003, OmegaXL has been sold direct-to-consumer to US consumers through a vertically integrated stack that includes a proprietary e-commerce storefront, a phone-order call center, DRTV advertising, celebrity brand ambassadors, and in-house bottling (since 2021) with temperature-controlled warehousing.

The portfolio has expanded well beyond the original OmegaXL soft gel into nine sub-brand lines addressing adjacent health categories: OmegaXL Sport (extra-strength muscle recovery), HeartXL and HeartXL Advanced (omega-7 and Mediterranean antioxidant cardiovascular support), SleepXL (melatonin/magnesium blend), MemoryXL (Magtein-based brain health powder), ProbioticXL (PreforPro + DE111 digestive health), TurmericXL (high-bioavailability curcumin), and VitaminXL C and D3 (1000 IU and 5000 IU). Products are sold individually and through a dozen promotional bundles (Red White & Blue, Turmeric, Dream, Two/Three Month Supply, TrioXL, Memory, HeartXL/SleepXL, TV Offer). Pricing ranges from $5.49 (VitaminXL D3) to $199.95 (OmegaXL 300ct), with auto-ship subscription billing available in 30/45/60/90/120-day cycles and a 30-day money-back guarantee. Truemed integration enables HSA/FSA payment at checkout. Customer acquisition is anchored in TV advertising, celebrity endorsements (Cynthia Bailey, John Walsh, Blair Underwood, Ana Maria Polo, Tony Dovolani, and others), organic social, and email programs, while the company's 20,000+ verified 5-star reviews and 4.7-star Google rating indicate a long-tenured installed base.

Name

OmegaXL

Legal name

Great HealthWorks, Inc.

Website

https://omegaxl.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

OmegaXL is the flagship DTC supplement brand of Great HealthWorks, Inc., selling an omega-3 joint-health product derived from proprietary New Zealand green-lipped mussel oil extract (PCSO-524) direct to US consumers via TV advertising, celebrity endorsements, subscription auto-ship, and a nine-product sub-brand portfolio.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Vitamins, Minerals & Multivitamin Supplements (HLAMALAF), Allergy & Anti-Inflammatory Supplements (HLAMALAL), Joint & Mobility Supplements (HLAMALAA), Immune Support Supplements (HLAMALAE)

Keywords

• Joint health supplements
• Omega-3 supplements
• Green-lipped mussel extract
• Dietary supplements
• Anti-inflammatory supplements

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Others

Revenue model

1. Direct E-commerce Sales: One-time and subscription purchases through OmegaXL.com website. Auto-Ship program offers discounted pricing on recurring monthly deliveries with free shipping and bonus products on first orders.
2. Subscription/Auto-Ship Program: Monthly auto-delivery program with billing cycles of 30, 45, 60, 90, or 120 days. First-order promotional pricing (BOGO offers) to acquire customers into recurring subscription model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

OmegaXL is a consumer dietary supplement brand that manufactures and sells an omega-3 joint-health capsule formulated primarily from a proprietary New Zealand green-lipped mussel extract (Perna canaliculus) combined with krill oil, hyaluronic acid, and turmeric. The product is marketed to adult consumers seeking relief from joint pain, stiffness, and reduced mobility associated with aging, exercise, or arthritis.

Product overview

OmegaXL is a health and wellness supplement company founded in 2003, operating under Great HealthWorks, Inc. The product portfolio centers on OmegaXL, a core omega-3 joint health supplement derived from green-lipped mussel oil (PCSO-524) sourced from New Zealand. The broader product line extends across multiple health categories including brain health (MemoryXL), sleep support (SleepXL), heart health (HeartXL and HeartXL ADVANCED), digestive health (ProbioticXL), anti-inflammatory support (TurmericXL), and essential vitamins (VitaminXL C and VitaminXL D3 in 1000 IU and 5000 IU strengths). OmegaXL also offers an extra-strength sports variant (OmegaXL Sport). Products are sold individually in various sizes (60ct, 90ct, 300ct) and through bundled offerings (Red White & Blue Bundle, Turmeric Bundle, Dream Bundle, Two/Three Month Supply, Memory Bundle, Love Two Move Offer, HeartXL ADV & SleepXL Bundle, TrioXL Bundle). The company emphasizes clinical research backing, with over 40 years of research supporting SPMs (Specialized Pro-Resolving Mediators) in their formulations.

Differentiator

Problem solved

Functional benefit

Brands

• OmegaXL: Flagship omega-3 joint health supplement derived from green-lipped mussels from New Zealand, marketed for joint health and mobility support.
• OmegaXL Sport
• HeartXL
• HeartXL ADVANCED
• SleepXL
• MemoryXL
• ProbioticXL
• TurmericXL
• VitaminXL D3
• VitaminXL C
• Antinol Plus

Products and services

• OmegaXL Joint Health Supplement OmegaXL is a daily oral dietary supplement capsule formulated with a proprietary blend of New Zealand green-lipped mussel extract, krill oil, hyaluronic acid, and turmeric, marketed to adult consumers for joint comfort, mobility support, and inflammation reduction.

Quantifiable outcome

• Increases range of motion after exercise by up to 300% compared to placebo
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• TruemedsupportingOthersPayment integration partner enabling customers to pay for eligible OmegaXL products using HSA/FSA account funds. Eligibility determined by Truemed's network of medical practitioners.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Life Extension: Premium direct-to-consumer supplement brand with a broad multi-category portfolio (joint, heart, cognitive, immune) and subscription model. Highly comparable to OmegaXL on customer demographic, science-led positioning, and multi-vertical cross-sell strategy.
• Prevagen: DTC brain health supplement brand sold via TV advertising and own website with subscription. Directly comparable to OmegaXL's MemoryXL on TV-led, subscription-driven DTC marketing for a specialty condition supplement.
• Wiley's Finest: Premium sustainable-sourced omega-3 supplement brand sold DTC. Comparable to OmegaXL on premium pricing, sustainability/ingredient-quality narrative, and direct-to-consumer e-commerce model.
• Move Free (Schiff): Leading mainstream joint health supplement brand (glucosamine/chondroitin-based). Directly competes with OmegaXL in the joint health category with similar mass-market TV presence, but with a different active ingredient approach.
• Carlson Labs: Long-standing omega-3 and fish oil specialist brand. Comparable to OmegaXL in core category (omega-3 supplementation), premium positioning, and broad DTC distribution through its own site and major retailers.
• Nordic Naturals: Premium omega-3 fish oil supplement brand sold predominantly through DTC and health professional channels. Closest direct competitor to OmegaXL in premium-positioned, science-backed omega-3 with subscription/loyalty programs and a similar target buyer.
• Osteo Bi-Flex: Joint health supplement brand marketed to adults with mobility concerns — the same primary customer segment as OmegaXL. Competes head-to-head in the joint-health category with TV-driven consumer awareness.

Broad incumbents

• Metagenics: Established practitioner-grade supplement manufacturer with a broad multi-category portfolio. Comparable in product breadth and clinical-research positioning, but distributes primarily through healthcare practitioners rather than DTC.
• Herbalife: Global multi-category nutrition and supplement company. Comparable on broad supplement portfolio and direct-to-consumer selling motion, but uses a multi-level marketing distribution model rather than TV/DTC e-commerce.
• Nature's Bounty: Large mass-market supplement manufacturer covering vitamins, omega-3, joint, and specialty supplements. Comparable category overlap with OmegaXL, but competes primarily through mass retail rather than TV/DTC subscription.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@OmegaXL
• Facebookfacebook.com/omegaxl
• Instagraminstagram.com/omegaxl
• Xx.com/OmegaXL

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OmegaXL