What Springboard Communications does

Springboard Communications is an Irish integrated communications agency founded in 2012 by Susie Horgan and headquartered in Cork, with a secondary office in Dublin. The firm delivers eight core service lines — Strategy and Planning, Media Relations and PR, Social Media and Digital Marketing, Corporate Communications, Public Affairs, Sustainability Communications, Internal Communications, and Communications and Media Training — alongside specialised offerings such as the GEO Footprint Audit and the annual Internal Communications in Ireland Report. Its clients are predominantly enterprise and mid-market organisations across technology, healthcare, renewable energy, professional services, public sector, tourism, life sciences, and social enterprise. Named engagements include Ørsted, TELUS Digital, Perigus Energy, Xeinadin, Laya Healthcare, Barden Ireland, RDJ, Teamwork, Zeus, Limerick City and County Council, Workvivo, and Rethink Ireland.

The business operates a B2B professional services model, generating revenue through project-based work and ongoing retainer engagements quoted on a per-scope basis. Go-to-market is enterprise-field-sales-led, with senior consultants engaging directly with the leadership teams of target accounts. Distribution is augmented by the firm's partnership with the Worldcom Public Relations Group, the Irish arm of which provides clients access to roughly 115 offices across 105 cities on six continents. The agency holds B Corp certification, has been named PRCA Agency of the Year in 2023 and 2025, and was the only Irish communications firm on the Global Top 100 Inspiring Workplaces list in 2024.

There is no proprietary technology platform; service delivery is consultant-led through strategic counsel, content creation, media relations, and digital execution. The GEO Footprint Audit is the firm's notable differentiated offering, mapping how brands are described by major AI engines and recommending actions for AI-driven search visibility. Headcount is reported at 11–50, and the firm is privately held with no evidence of external institutional investment or private equity ownership.

Name

Springboard Communications

Legal name

Springboard Communications

Website

https://springboardcommunications.ie

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Springboard Communications is an Irish integrated communications agency founded in 2012, delivering PR, corporate communications, public affairs, sustainability, internal communications, and digital marketing services to enterprise and mid-market clients from offices in Cork and Dublin.

Ownership category

akta.pro rank

Headquarters

HQ city

Cork

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Communications Consulting Services: Professional services revenue generated through strategic communications consulting, PR, media relations, digital marketing, internal communications, sustainability communications, and public affairs services. Engagement models include project-based work and ongoing retainers with enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Springboard Communications is an Irish PR and communications agency providing integrated strategic communications services to enterprise clients. Its portfolio spans strategy and planning, media relations and PR, social media and digital marketing, corporate communications, public affairs, sustainability communications, internal communications, and communications and media training. The firm serves clients across technology, healthcare, renewable energy, tourism, life sciences, construction, professional services, social enterprise, and public sector, delivered through project-based and ongoing retainer engagements from offices in Cork and Dublin.

Product overview

Springboard Communications is an award-winning Irish PR and communications agency offering a comprehensive suite of integrated communications and digital services. Their portfolio consists of eight core service areas: Strategy and Planning (Strategy Hub), Media Relations and PR (Newsroom Service), Social Media & Digital Marketing, Corporate Communications, Public Affairs, Sustainability Communications (Sustainability Decoder), Internal Communications (Internal Wire), and Communications and Media Training (Leadership Centre). The agency also offers specialized offerings like the GEO Footprint Audit for AI visibility mapping and publishes the annual Internal Communications in Ireland Report. As a B Corp certified agency, they position themselves as a purpose-driven consultancy focused on communications for positive change.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy and Planning (Strategy Hub) Strategic communications planning service including communications audits, reputation and crisis risk analysis, strategic planning workshops, purpose/vision/values development, messaging and narrative development, stakeholder mapping, and strategic plan development for organisations needing a structured communications roadmap.
• Media Relations and PR (Newsroom Service) PR and media engagement services including media pitching, press releases, outreach, interview management, creative photography and videography, influencer marketing, event management, digital PR, and crisis communications for clients seeking earned media coverage and stakeholder visibility.
• Social Media and Digital Marketing Comprehensive digital marketing services including content planning and creation (graphic design, videography, photography, podcasting), social media management, digital advertising, influencer marketing, copywriting, email marketing, GEO and SEO audits, and analytics for organisations building brand presence online.
• Corporate Communications Reputation building and corporate voice enhancement services including stakeholder engagement, thought leadership development, executive profiling, speaking opportunities, public affairs, B2B influencer management, financial PR, annual reports, and ESG/CSRD reporting preparation for executive teams and corporate clients.
• Public Affairs

Quantifiable outcome

• 122+ media placements and €800,000+ editorial value achieved for Zeus packaging company during M&A communications campaign
• +4 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Worldcom Public Relations GroupcoreStrategic or Co-development Partner · 1 January 2024Springboard Communications serves as the Irish PR agency/Global Partner of the Worldcom Public Relations Group, the world's leading partnership of independently owned public relations firms. Through this partnership, clients gain seamless access to international expertise and on-the-ground communications support in more than 115 offices employing approximately 2,000 staff in 105 cities across six continents. Worldcom enables Springboard to offer global capabilities while maintaining local expertise and personalized service.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Havas PR: Global communications group with integrated PR, digital, and content practices operating in Ireland. Competes for multi-market enterprise mandates where Springboard's Worldcom partnership is also positioned.
• FleishmanHillard: Global PR network with Irish presence and strong crisis, corporate, and healthcare practices. A Springboard senior hire (James Dunny) was previously EMEA Crisis Lead here, evidencing direct talent and capability overlap.
• Weber Shandwick: Major global PR network with integrated communications, public affairs, and digital capabilities. Competes for enterprise Irish accounts where multi-market execution is required.
• FTI Consulting Strategic Communications: Global advisory firm with a substantial strategic communications segment serving corporate, crisis, and public affairs clients. Overlaps with Springboard on enterprise reputation, crisis, and stakeholder engagement mandates.
• Edelman: World's largest independent PR firm with a substantial Dublin office. Competes for the same enterprise and multinational clients Springboard serves via Worldcom, but with significantly broader global resources and brand.

Direct peers

• Pembroke Communications: Dublin-based PR and public affairs agency serving corporate, financial services, and public-sector clients. Direct peer in the Irish mid-market corporate communications space.
• Herd MSL: Dublin-based PR firm (part of MSL/Publicis network) offering corporate communications, consumer PR, and influencer marketing. Direct peer; a Springboard team member previously worked at Herd MSL, evidencing talent market overlap.
• Drury Communications: One of Ireland's largest independent PR and public affairs firms, headquartered in Dublin with strong government, corporate, and crisis communications practices. Most direct Irish peer for mid-market and enterprise communications mandates.
• Q4 Public Relations: Irish communications consultancy with deep public affairs, government relations, and corporate reputation expertise. Direct peer competing for many of the same enterprise and public-sector mandates.
• Alice Public Relations: Established Dublin-based PR agency serving consumer, lifestyle, and corporate clients in Ireland. Direct competitor for Irish corporate communications and media relations mandates of similar mid-market scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SpringboardCom
• Facebookfacebook.com/SpringboardComms
• LinkedInlinkedin.com/company/springboardcommunications

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springboard Communications