What Herd MSL does

The Herd Agency (operating under the brand referenced as 'Herd MSL') is a privately held, founder-owned, full-service marketing and creative agency headquartered in the United States. Founded in 2017 by Kyle as a small video production company, the firm has expanded into a multi-disciplinary creative and marketing agency following the addition of Head of Creative Paul and a team of approximately 10-15 specialists covering videography, photography, design, development, editing, and digital marketing. (Note: firmographic data lists Surry Hills, Australia and a 1996 founding, which conflicts with the agency's own first-party website documenting a 2017 US founding; per source precedence, the first-party website record is used here.)

The agency's service portfolio spans six core product lines: Video & Photo production, Design, Branding, Digital Marketing (PPC, SEO, social), Web Development (Shopify, WordPress), and HubSpot CRM implementation and automation. These offerings are organized around a proprietary four-stage methodology called 'The Herd Mentality' (Define brand identity, Design customer experiences, Drive traffic, Convert leads via CRM), which provides a repeatable delivery framework across engagements. The underlying technology stack comprises industry-standard martech and creative tooling: Adobe Creative Suite, Red Cinema production equipment, HubSpot CRM/CMS, Shopify, WordPress, Google Ads, Meta Ads, Square, and standard analytics — all of which carry platform certifications.

Revenue is generated on a project-based professional services model with custom pricing and multi-year contracts reported for enterprise clients. The firm serves both B2B and B2C customers across at least six verticals — healthcare (Accolade, Interim HealthCare, Lam Plastic Surgery), real estate (Lennar, Keller Williams), restaurants and hospitality (Roast + Chop, Bittersweet Kitchen), entertainment (Booking Entertainment), financial services (ValleyStar Credit Union), and consumer brands (Eva + Avo, Lilly Pulitzer). The go-to-market motion is sales-led via direct client engagement and referrals, with no channel partner or reseller program. The agency is bootstrapped with no disclosed institutional investment, operates as a sub-50-headcount private firm, and maintains a long-tenured core client base (testimonials cite 'many years' of multi-campaign relationships with Interim HealthCare, Lennar, and Roast + Chop).

Name

Herd MSL

Legal name

The Herd Agency

Website

https://theherdagency.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Herd Agency (Herd MSL) is a US-based, founder-owned full-service marketing and creative agency serving B2B and B2C clients across healthcare, real estate, hospitality, entertainment, financial services, and consumer brands with video, photo, design, branding, digital marketing, web development, and HubSpot CRM services delivered through a proprietary 'Herd Mentality' framework.

Ownership category

akta.pro rank

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative and Marketing Services: Project-based creative and marketing services including video production, design, branding, digital marketing campaigns, and web development. Revenue generated through custom project engagements rather than recurring subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

The Herd Agency is a full-service marketing and creative agency that provides video and photo production, design, branding, digital marketing (PPC, SEO, social media), and web development services. Its work is organized around a proprietary four-stage methodology called The Herd Mentality (Define, Design, Drive, Convert) that takes clients from brand identity through to traffic generation and lead conversion using CRM automation.

Product overview

The Herd Agency is a full-service marketing and creative agency offering an integrated suite of services built around its proprietary 'Herd Mentality' methodology. The core service portfolio includes Video & Photo, Design, Branding, Digital Marketing, Web Development, and HubSpot CRM services. These offerings work together through a four-stage system (Define, Design, Drive, Convert) that helps brands connect with audiences and convert traffic into loyal customers. The agency specializes in campaign production, brand development, and digital transformation across healthcare, real estate, hospitality, and entertainment verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Video and Photo Production Services
• Design Services
• Branding Services
• Digital Marketing Services

Quantifiable outcome

• 40% year-over-year revenue growth for restaurant clients after rebranding
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• Heifer InternationalminorStrategic or Co-development PartnerThrough the 'Give A Sheep' initiative, The Herd Agency partners with Heifer International to help impoverished communities start their own herds. The partnership supports sustainable agriculture and economic growth by providing livestock donations and essential training in developing countries. Operating across 21 countries, the initiative focuses on empowering families with sheep that provide milk, nutrition, education, clothing, and income opportunities.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Movement Strategy: Social media-first creative agency with strong video production capability serving enterprise brands, directly comparable on creative-led social and influencer marketing services.
• Zen Media: Integrated PR, content and creative agency working with B2B and consumer clients on brand storytelling and digital campaigns — similar scope and team size profile.
• Walker Sands: Mid-size integrated marketing agency providing PR, creative, digital and video services to B2B clients across healthcare, real estate, and professional services — same vertical mix and service depth as Herd MSL.
• Mekanism: Independent creative and content agency offering video production, brand storytelling, and integrated marketing — directly comparable in service mix and mid-market client focus.
• HireInfluence: Boutique influencer marketing and content agency producing branded video and social campaigns, matching Herd MSL's content production and influencer channel mix.
• 72andSunny: Brand creative agency known for integrated campaigns and storytelling, comparable in service offering and award-winning campaign orientation.
• Anomaly: Independently held creative agency offering brand strategy, advertising, and digital content — directly comparable as an independent competitor in the creative agency category.
• Tinuiti: Performance marketing agency strong in paid digital, SEO, and creative services, overlapping with Herd MSL's digital marketing and PPC capabilities.

Broad incumbents

• Havas: Global advertising and communications group offering creative, media, and digital at scale — broader incumbent competing for the same enterprise clients Herd MSL serves.
• Publicis Groupe: Global marketing and communications holding company with creative, media, and digital agencies — represents the scaled competitor set Herd MSL would compete against for large enterprise briefs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gather-the-herd-marketing-and-creative-agency
• Instagraminstagram.com/theherdagency
• Facebookfacebook.com/TheHerdAgency

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herd MSL