Festival en chanson de Petite-Vallée

What Festival en chanson de Petite-Vallée does

Festival en chanson de Petite-Vallée, legally operating as Village en chanson de Petite-Vallée, is a Canadian non-profit (OBNL) cultural organization founded in 1983 and headquartered in Petite-Vallée on the Gaspé Peninsula in Quebec. It runs an annual 10-day French-language song festival (43rd edition scheduled for June 25 – July 4, 2026) in a village of 140 residents, programming 60+ shows across genres including folk, rock, pop, traditional, Acadian, and Indigenous music. The organization also operates the year-round Théâtre de la Vieille Forge (280-seat venue opened in 2025), an emerging-artist residency program (Escales en chanson) selecting 8 artists per year and distributing ~$30,000 in prizes and bursaries, the Camp chanson summer camp, La Petite École de la chanson (engaging 325 children), an intimate acoustic series (Dans l'Shed à Léon), and on-site food and accommodation (Alfred Guinguette, Maison Lebreux). It serves 20,000+ festival attendees over 10 days, 100+ annual volunteers, and an alumni network of Quebec artists including Patrice Michaud, Klô Pelgag, Catherine Major, and Lou-Adriane Cassidy.

The underlying technology stack is operational rather than transformative: ticketing and membership are powered by Groupe iCible's Tuxedo platform, payments by Stripe, fundraising by Zeffy and CanaDon, volunteer management by Recrewteer, camp registration by Amilia, restaurant reservations by Libro, accommodation by Softbooker–Reservit, merchandise by Shopify, gift cards by Givex, email marketing by Dialog Insight, and donations via the Dan-Gaudreau Fund. The organization maintains a content hub (news, podcasts, videos) and a mobile app ("FEST") for real-time festival notifications, but the firmographic record explicitly states "Not applicable - cultural arts organization without significant technology focus," indicating commercial SaaS for distribution and operations rather than proprietary technology or AI capabilities.

Revenue is generated through a hybrid model: ticket sales ($26–$60 tiered by show), an annual subscription membership with multi-show discounts (15% for 4+ shows, 25% for 8+ shows), donations (tax-receipted through Zeffy/CanaDon/Tuxedo), corporate sponsorships (Hydro-Québec, Vidéotron, Desjardins, Musicaction), public grants (Patrimoine canadien, Canada Council for the Arts, Government of Quebec), and food and beverage. No revenue figures are publicly disclosed. The organization is community-governed via a Board of Directors chaired by Annie Bélanger, with artistic direction led by Alan Côté (General and Artistic Director since 1990) alongside co-deputy directors Caroline Brousseau (administration) and Marc-Antoine Dufresne (marketing), and operates without external ownership, venture capital, or parent-company affiliation.

Name

Festival en chanson de Petite-Vallée

Legal name

Village en chanson de Petite-Vallée

Website

https://festivalenchanson.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Village en chanson de Petite-Vallée is a 1983-founded Quebec non-profit operating an annual 10-day French-language song festival and the year-round Théâtre de la Vieille Forge, serving 20,000+ attendees, 100+ volunteers, and 8 emerging artists per year through residencies, summer camps, and youth education.

Ownership category

akta.pro rank

Product category

Live Music Festivals and Cultural Events

NAICS

Other Performing Arts Companies (711190), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industries

Cultural Festivals & Events Organizations (BPAGAHAG), Concerts & Music Festivals (THAJAFAA)

Keywords

• Music festival programming
• Live concert events
• Artist development workshops
• Cultural arts venue
• Youth music education

Headquarters

HQ city

Longue-pointe-de-mingan

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from ticket sales for festival performances and Théâtre de la Vieille Forge year-round shows. Discounts offered for members and multi-show bundles (15% off for 4+ shows, 25% off for 8+ shows).
2. Membership Program: Annual membership card provides early access to programming, discounts on tickets, free access to Dans l'Shed à Léon series, exclusive events, and voting rights at annual general meeting. Valid for one year from purchase.
3. Donations: Donations accepted through the Dan-Gaudreau Fund, with tax receipts issued for eligible donations. Processed via Zeffy, CanaDon, or Tuxedo platforms.
4. Sponsorships: Corporate sponsors including Hydro-Québec, Vidéotron, Desjardins, Musicaction, and government partners provide funding and support.
5. Food & Beverage (Alfred, Guinguette et Café): Restaurant and bar services at the Théâtre de la Vieille Forge generating additional revenue during events and year-round operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Festival en chanson de Petite-Vallée is a non-profit cultural organization that produces an annual 10-day French-language music festival (43rd edition, June 25 – July 4, 2026), year-round performances at the Théâtre de la Vieille Forge venue, artist development programs (Escales en chanson), a youth summer music camp (Camp chanson / La Petite École de la chanson), and ancillary food and accommodation services. It serves French-speaking music enthusiasts, emerging Quebec and Indigenous singer-songwriters, families, and performing arts industry professionals in the Gaspésie region of Quebec.

Differentiator

Problem solved

Functional benefit

Brands

• Escales en chanson: An artistic development program for emerging French-language and Indigenous singer-songwriters, providing performance opportunities, creative residencies, and professional workshops.
• Développement durable
• Dans l'Shed à Léon

Products and services

• Festival en chanson de Petite-Vallée (Annual Festival) Annual 10-day French-language music festival featuring 60+ shows across multiple venues (Chapiteau Vidéotron, Théâtre de la Vieille Forge, outdoor stages) for festival attendees and cultural tourists in Petite-Vallée.
• Théâtre de la Vieille Forge (Year-Round Performance Venue) Year-round performance venue hosting concerts and cultural programming outside the main festival period for music enthusiasts and cultural tourists in Gaspésie.
• Escales en chanson (Artist Development Program) Professional artist development program providing performance opportunities, creative residencies, mentorship, and prizes/bursaries to 8 emerging French-language and Indigenous singer-songwriters aged 18+ each year.
• La Petite École de la chanson / Camp chanson (Youth Music Camp) Summer music camp and pedagogical program for children and youth offering musical education, training from instructors, and participation in festival opening ceremonies.
• Alfred – Guinguette et Café (Food and Beverage Service) Restaurant, guinguette, and bar service at the Théâtre de la Vieille Forge providing food and beverage to festival attendees and year-round visitors.
• Maison Lebreux – Motel et Chalets (Accommodation) On-site motel and chalet accommodation services providing lodging for festival-goers and visitors to Petite-Vallée.
• Annual Membership Card Annual membership subscription providing early ticket access, per-show discounts, free access to the Dans l'Shed à Léon acoustic series, exclusive events, and AGM voting rights for music enthusiasts.

Quantifiable outcome

• 20,000+ festival attendance in 10 days
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Hydro-QuébeccoreGTM or Marketing Partner · 1 January 2026Major presenting sponsor of the Festival en chanson de Petite-Vallée. Hydro-Québec logo appears on festival materials and is recognized as a key supporting partner. Long-term sponsor of Quebec cultural events.
• VidéotroncoreGTM or Marketing Partner · 1 January 2026Presenting sponsor of the Chapiteau Vidéotron, the main festival tent venue. Vidéotron brand associated with the primary performance space during the festival.
• DesjardinscoreGTM or Marketing Partner · 1 January 2026Presenting sponsor and partner with long-standing involvement in Quebec cultural events. Desjardins logo featured on festival materials.
• TACIM (Transport adapté et collectif des Îles et de la Madeleine)minorStrategic or Co-development Partner · 1 January 2026Transportation partner facilitating local transport for festival-goers, helping reduce car dependency and support sustainable festival practices.
• SARGÎMminorStrategic or Co-development Partner · 1 January 2026Carbon offset partner offering festival-goers the option to compensate their greenhouse gas emissions from travel to the festival.
• Fourchette BleueminorStrategic or Co-development Partner · 1 January 2026Marine sustainable food certification program. The festival prioritizes marine products from responsible exploitation to preserve aquatic ecosystems.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• FrancoFolies de Montréal: Montreal's leading French-language music festival, focused on francophone chanson and emerging artists. Highly comparable in curatorial mission (championing French-language song) and artist-development orientation, but anchored in a major urban market.
• Festival d'été de Québec: Quebec City's flagship summer music festival operating over 10+ days with a heavy French-language programming lineup. Directly comparable to Petite-Vallée as a Quebec ticketed live-music festival, though at substantially larger scale and urban setting.
• Festival international de la chanson de Granby: Quebec chanson festival and competition historically recognized as a primary talent-discovery platform for emerging francophone artists. Closest peer in terms of artist-incubator model and chanson-focused programming, with similar professional accreditation activities.
• Les Coups de cœur francophone: Annual Montreal-based showcase of emerging francophone music with industry accreditation for diffuseurs, agents and producers. Comparable artist-discovery mission and industry-networking mechanics to the Petite-Vallée professional accreditation program.

Regional players

• Festival ComediHa!: Major Quebec-based humor festival operating annually with a comparable Quebec-festival business model (ticketed programming, sponsors, regional tourism impact). Comparable in operating mechanics and Quebec festival ecosystem, though focused on comedy rather than chanson.

Others

• RIDEAU: Quebec network of performing-arts presenters and diffuseurs that supports artist touring and venue programming across the province. Directly comparable as an ecosystem participant that connects venues, agents and diffuseurs to festival talent pipelines such as Escales en chanson.

Broad incumbents

• Cirque du Soleil: Quebec-originated global live-entertainment powerhouse; board member Michel Deschamps performed 7,000 shows of La Nouba with Cirque du Soleil from 1998 to 2014, evidencing direct institutional ties. Relevant as a broader Quebec cultural-entertainment incumbent and ecosystem benchmark, though it operates at vastly different scale and international scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Festivalchanson
• YouTubeyoutube.com/channel/UCXZL9xCS6uNmHf_8UmUAFpA
• Facebookfacebook.com/festivalenchanson
• LinkedInlinkedin.com/company/village-en-chanson-de-petite-vall%C3%A9e
• Instagraminstagram.com/festivalenchanson

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festival en chanson de Petite-Vallée