Brett Eldredge
Brett Eldredge is a Nashville-based country music artist, songwriter, and producer who generates revenue through touring (including the annual Glow holiday tour), direct-to-consumer merchandise sales via Shopify, a subscription fan club called The Locals, and recorded music distributed across global streaming platforms.
- Company typePrivate
- Founded2010
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Brett Eldredge does
Brett Eldredge is a Nashville-based country music artist, songwriter, producer, and entertainer who has been professionally active since 2010. He operates his own independent record label, Warm and Cozy Records (founded 2023), through which he releases his music. The core product portfolio consists of recorded music — including the holiday trilogy Glow (2016), Mr. Christmas (2021), and Merry Christmas (Welcome to the Family) (2024), and recent EPs Lonestar Lovers (2024) and Kiss Me In The Moonlight (2025) — distributed globally across Spotify, Apple Music, Amazon Music, and other streaming platforms, alongside physical formats (vinyl and CD) sold through a Shopify-powered direct-to-consumer storefront.
The business operates four interlocking revenue streams: live concert touring anchored by the annual Glow holiday tour (12-date Glow Live Tour 2025 and 12-date Glow 10 Year Anniversary Tour 2026 at venues including the Ryman Auditorium, Beacon Theatre, Chicago Theatre, and Wang Theatre); direct-to-consumer merchandise (apparel priced $20–$75, vinyl at $24.98–$25, CDs from $13.98) sold globally via Shopify; a subscription fan club, The Locals, with a $35/year premium tier providing advance ticket access, exclusive content, pre-show events, and merchandise; and recorded music royalties from streaming and sales. Verizon serves as a U.S. presale partner for the Glow Live Tour. Supporting technology is built entirely on third-party SaaS: Shopify (e-commerce and checkout), Zendesk (customer support), Laylo (fan club signup and membership management), and BubbleUp (web design). There is no proprietary technology or AI capability disclosed.
The customer base consists of country music fans and holiday music enthusiasts, with The Locals fan club forming the most engaged segment. Career credentials include 2 RIAA Gold-certified albums, 9 Gold/Platinum singles, 7 #1 hits on Country Radio, 2 albums in the Billboard 200 Top 3, billions of total streams, over 207 million Spotify streams for "Baby, It's Cold Outside!" with Meghan Trainor, and honors from the CMA, ACM, and BMI Country Awards. Brett Eldredge is a privately held individual artist with no parent company, institutional investors, or formal corporate ownership structure beyond his own label.
Brett Eldredge firmographics
Firmographics- Name
- Brett Eldredge
- Legal name
- Brett Eldredge
- Website
- https://bretteldredge.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brett Eldredge is a Nashville-based country music artist, songwriter, and producer who generates revenue through touring (including the annual Glow holiday tour), direct-to-consumer merchandise sales via Shopify, a subscription fan club called The Locals, and recorded music distributed across global streaming platforms.
- Ownership category
- akta.pro rank
Brett Eldredge industry classification
Industry- Product category
- Country Music and Live Entertainment
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Record & Prerecorded Tape Stores (5735)
- akta.pro primary industry
- Concert & Tour Promoters (MPAIAFAA)
- akta.pro secondary industry
- Merchandising & Onsite Retail (Concert Merch, Pop-ups) (MPAGAAAJ)
Keywords
Where Brett Eldredge is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brett Eldredge business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Others
Revenue model
- Concert Tours: Live performance revenue from ticketed shows including the annual Glow holiday tour and other concert dates at major venues
- Merchandise Sales: Direct-to-consumer sales of vinyl records, CDs, apparel, accessories, and limited edition items through official e-commerce store
- Fan Club Membership: Premium fan club subscriptions at $35/year offering exclusive content, pre-sale access, merchandise discounts, and fan club events
- Music Streaming and Sales: Album and single sales across digital platforms including streaming services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Basic Fan Club Membership |
| Subscription | Annual | Premium Fan Club Membership - $35/year |
| Unit Pricing | Pay-as-you-go | Merchandise - Vinyl Records |
| Unit Pricing | Pay-as-you-go | Merchandise - CDs |
| Unit Pricing | Pay-as-you-go | Merchandise - Apparel |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Brett Eldredge product offering
Product offeringCore offering
Brett Eldredge is an award-winning, multi-platinum country music artist who produces, releases, and distributes recorded music (albums and EPs) through his own label Warm and Cozy Records and global streaming platforms. He sells official merchandise (vinyl, CDs, apparel, accessories) direct-to-consumer through a Shopify-powered e-commerce store, operates a subscription-based fan club (The Locals), and performs live concert tours including the annual Glow holiday tour at major U.S. venues.
Product overview
Brett Eldredge operates a direct-to-fan merchandise business powered by Shopify e-commerce, complemented by a fan club subscription (The Locals) and live tour experiences. The product portfolio centers on music releases including holiday albums (Merry Christmas Welcome to the Family, Glow, Mr. Christmas), EPs (Kiss Me In The Moonlight, Lonestar Lovers) under his own Warm and Cozy Records label, and official merchandise including apparel (t-shirts, hoodies, sweatshirts, sweaters, beanies, hats), vinyl records, CDs, posters, and totes. The Glow 10 Year Anniversary Tour represents the annual holiday concert series, while The Locals fan club provides premium membership access to advance tickets, exclusive content, and merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- The Locals Fan Club Official fan club offering free and premium ($35/year) membership tiers. Premium members receive a t-shirt, advance tour tickets, exclusive content including new music and official videos, pre-show celebrations, fan club parties, exclusive contests and giveaways, and access to purchase exclusive merchandise. Built for dedicated fans seeking exclusive access and community belonging.
- Merry Christmas (Welcome to the Family) Eighth full-length LP and third holiday album featuring 8 original holiday songs, including the title track featuring Kelly Clarkson. Released on all formats (vinyl, CD, digital) via Warm and Cozy Records. Vinyl editions include exclusive board game components printed on the inner gatefold.
- Kiss Me In The Moonlight EP A new EP of tropically influenced songs including 'Kiss Me In The Moonlight,' 'St. Tropez' with Latin Grammy-winning artist Pedro Capó, and 'Hey Mona Lisa.' Released via Warm and Cozy Records.
- Lonestar Lovers EP An EP marking a new chapter of musical exploration for the artist. Released via Warm and Cozy Records.
- Glow Tour Annual holiday concert tour performing songs from the Glow, Merry Christmas (Welcome to the Family), and Mr. Christmas albums along with holiday standards at major venues including Ryman Auditorium, Chicago Theatre, Beacon Theatre, and Wang Theatre. Includes the 12-date Glow Live Tour 2025 and the 12-date Glow 10 Year Anniversary Tour 2026.
- Merry Christmas (Welcome to the Family) Vinyl Vinyl album featuring 8 original holiday songs including the title track with Kelly Clarkson, with an exclusive board game printed onto the inner gatefold.
- Glow Deluxe on Vinyl Deluxe edition of the Glow holiday album on black vinyl, released as part of the Glow 10 Year Anniversary celebration.
- 2025 Glow Photo Tour Tee Official unisex standard fit t-shirt with front and back screen print on Comfort Colors Ivory, commemorating the 2025 Glow tour. Priced from $40.
- 2025 Ice Blue Christmas Tree Tee Holiday-themed t-shirt on Comfort Colors Ice Blue fabric featuring a Christmas tree design.
- Warm and Cozy Records Artist's own record label under which recent EPs (Kiss Me In The Moonlight, Lonestar Lovers) are released.
Quantifiable outcome
- Over 207 million Spotify streams for 'Baby, It's Cold Outside!' (feat. Meghan Trainor)
Companies that use Brett Eldredge
Customer profileSegments3 records
Ideal customer profiles3 records
Brett Eldredge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Brett Eldredge partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- VerizonminorVerizon offers exclusive presale for Glow Live Tour in the U.S. Presale runs from September 23-25, 2025. Available to Verizon customers through My Access in the My Verizon app.
- Meghan TrainorminorFeatured artist on 'Baby, It's Cold Outside!' which has generated over 207 million Spotify streams
- Kelly ClarksonminorFeatured artist on 'Sweet December' track from Merry Christmas (Welcome to the Family) album
- Pedro CapominorLatin Grammy winning artist featured on 'St. Tropez' track from Kiss Me In The Moonlight EP
- Steven RogersminorComedian who opens all dates on the Glow Live Tour
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Brett Eldredge competitors and assessment
Company assessmentDirect peers
- Dan + Shay: Multi-platinum country act with branded merchandise, a large touring footprint, and recurring fan engagement — comparable in revenue structure despite being a duo.
- Dustin Lynch: Country artist with a similar touring cadence, branded merchandise line, and Country Radio chart presence — directly comparable in scale and GTM motion.
- Sam Hunt: Country artist with a similar platinum-selling catalog, touring-based GTM, and direct-to-fan merchandise operation — closely comparable artist-business structure.
- Russell Dickerson: Country artist with an active tour schedule, direct e-commerce merchandise store, and consistent Country Radio hits — comparable career stage and revenue mix.
- Thomas Rhett: Multi-platinum country artist running a comparable D2C merchandise store, annual touring circuit, and subscription fan club — the closest direct analogue to Brett Eldredge's integrated artist-business model.
- Maren Morris: Country artist with multiple #1 Country Radio hits, an active touring circuit, and direct merchandise sales — analogous touring-and-merch revenue mix.
Broad incumbents
- Luke Bryan: Larger, more established country touring artist with a wider portfolio (multiple albums, major tours, branded merchandise) — overlaps in category but operates at significantly greater scale.
- Pentatonix: Dominant force in the holiday music category that Brett Eldredge's Glow trilogy competes with — comparable in holiday-album releases but with broader mainstream reach.
- Michael Bublé: Incumbent leader in holiday music catalog and live holiday tours — directly comparable to Brett Eldredge's Glow tour positioning, but at substantially larger scale.
Others
- Live Nation Entertainment: Largest concert promoter and venue operator in the U.S. — adjacent ecosystem participant that books artists like Brett Eldredge and influences tour economics, though not a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Brett Eldredge social profiles
Digital presenceBrett Eldredge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brett Eldredge leadership team
Management profileNumber of profiles
Profiles1 record
Brett Eldredge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brett Eldredge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brett Eldredge
What does Brett Eldredge do?
Brett Eldredge is an award-winning, multi-platinum country music artist who produces, releases, and distributes recorded music (albums and EPs) through his own label Warm and Cozy Records and global streaming platforms. He sells official merchandise (vinyl, CDs, apparel, accessories) direct-to-consumer through a Shopify-powered e-commerce store, operates a subscription-based fan club (The Locals), and performs live concert tours including the annual Glow holiday tour at major U.S. venues.
Is Brett Eldredge a public or private company?
Brett Eldredge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brett Eldredge founded?
Brett Eldredge was founded in 2010. It employs 1 to 10 people.
Where is Brett Eldredge based?
Brett Eldredge is headquartered in Nashville, United States, in the North America region.
How does Brett Eldredge make money?
Four revenue lines are on record. Concert Tours are the primary driver. The others are merchandise Sales, fan Club Membership and music Streaming and Sales.
Who are Brett Eldredge's main competitors?
Direct peers on record are Dan + Shay, Dustin Lynch, Sam Hunt, Russell Dickerson, Thomas Rhett and Maren Morris. Broad incumbents are Luke Bryan, Pentatonix and Michael Bublé. Live Nation Entertainment is listed as an others.
Does Brett Eldredge have an API?
No public API is recorded for Brett Eldredge.
What industry is Brett Eldredge in?
Brett Eldredge's product category is Country Music and Live Entertainment. Its primary akta.pro industry code is MPAIAFAA, Concert & Tour Promoters, with a secondary code of MPAGAAAJ, Merchandising & Onsite Retail (Concert Merch, Pop-ups). Its SIC code is 7900.