Steven R. Rogers & Associates

What Steven R. Rogers & Associates does

Steven R. Rogers & Associates LLC is a privately held, family-owned independent insurance agency founded in 1980 by Steve R. Rogers and Carol A. Rogers and headquartered at 9859 Cincinnati-Columbus Road in Cincinnati, Ohio. The firm operates as an intermediary between clients and insurance carriers rather than building proprietary technology, representing twelve top-rated carriers including Auto-Owners, Chubb, Liberty Mutual, Travelers, Nationwide, Progressive, Grange, Anthem, and Aflac. Its go-to-market is relationship-led, with sales delivered through licensed insurance advisors via face-to-face consultation, phone/email, and a 24/7 client self-service portal; carrier commissions on placed and renewed policies are the primary revenue stream.

The agency sells across three core lines: personal insurance (home, auto, life, motorcycle, condo, renters, watercraft, umbrella, high-net-worth, RV, snowmobile, classic car, off-road vehicle, and Medicare); commercial insurance (business owners, contractor, surety bonds, general liability, key person life); and employee benefits (group health, dental, vision, 401(k), life and AD&D). It is licensed in eight states — Arizona, Florida, Illinois, Indiana, Kentucky, Michigan, Ohio, and Tennessee — with its primary service area being the Ohio, Kentucky, and Indiana tri-state region.

The company is run by a small leadership team of five named individuals: President Steve R. Rogers (CLU, LUTC FEC, AMTC designations; 46 years in insurance), Executive Vice President Carol A. Rogers, Vice President of Sales Alex J. Rogers (second generation, joined 2004), Vice President of Customer Relations Elizabeth M. Glass, and Producer Dan Policastro. The firm has no external parent, no private equity or venture capital backing, and no disclosed funding rounds. Differentiation rests on multi-carrier representation, family continuity, claims advocacy, BBB accreditation, and over 80 years of combined staff experience rather than on technology differentiation.

Name

Steven R. Rogers & Associates

Legal name

Steven R. Rogers & Associates LLC

Website

https://steverogersinsurance.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Steven R. Rogers & Associates LLC is a family-owned independent insurance agency in Cincinnati, OH that represents twelve top-rated carriers to deliver personal, commercial, and employee-benefits coverage to individuals, families, and businesses across the Ohio, Kentucky, and Indiana tri-state region.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Group AD&D Insurance (Employer-Sponsored) (FSAIALAA)

akta.pro secondary industries

Vision Insurance (FSAIAHAB), Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK)

Keywords

• Independent insurance agency
• Personal insurance
• Commercial insurance
• Employee benefits
• Insurance brokerage

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, Steven R. Rogers & Associates LLC earns revenue through commissions paid by insurance carriers for policies sold and renewed. The agency represents multiple top-rated insurance companies and earns a percentage of premium payments from policies placed with these carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Steven R. Rogers & Associates LLC is an independent insurance agency that places personal, commercial, and employee benefits coverage with multiple top-rated insurance carriers on behalf of clients. The agency advises individuals and businesses, shops carriers for competitive coverage and pricing, services policies, and advocates for clients during the claims process from its Cincinnati, OH headquarters serving the Ohio, Kentucky, and Indiana tri-state area.

Product overview

Steven R. Rogers & Associates LLC is an independent insurance agency providing a comprehensive portfolio of personal insurance (home, auto, life, motorcycle, condo, renters, watercraft, umbrella, high net worth, bundled, off-road vehicles, RVs, snowmobiles, classic cars, Medicare), business insurance (BOP, contractor, surety bonds, general liability, key person life), and employee benefits (health, dental, vision, 401(k), life and AD&D). As an independent agency, they represent multiple insurance carriers to offer personalized coverage solutions across personal, commercial, and employee benefits lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Coverage that protects the homeowner's biggest asset, including fire, personal property, additional living expenses, and liability protection, for individual homeowners.
• Auto Insurance Car and truck insurance protecting against financial losses from accidents, including bodily injury, property damage, and physical damage coverage, for individual vehicle owners.
• Individual Life Insurance Term, whole, and universal life insurance solutions to ensure loved ones have financial protection, for individuals and families.
• Motorcycle Insurance Specialized coverage for motorcycles including liability, collision, comprehensive, and custom parts protection, for motorcycle owners.
• Condo Insurance Protection for condo owners covering personal property, betterments, improvements, and liability exposures.
• Renters Insurance Coverage protecting personal belongings and providing liability protection for renters.
• Watercraft Insurance Boat and watercraft coverage including physical damage, liability, and optional towing assistance.
• Umbrella Insurance Extra liability coverage layer beyond standard auto and homeowners policies for additional financial protection.
• High Net Worth Insurance Customized comprehensive insurance solutions for high-value assets, homes, vehicles, and unique lifestyle risks, for affluent individuals and families.
• Home and Auto Insurance (Bundled) Multi-policy bundling option offering discounts when home and auto coverage are combined for individuals and families.
• Off-road Vehicle Insurance Coverage for ATVs, dirt bikes, and other off-road vehicles not typically covered by standard auto or homeowners policies.
• RV Insurance Recreational vehicle coverage including windshield protection, personal possessions, and emergency accommodation benefits.
• Snowmobile Insurance Specialty coverage for snowmobiles including liability, collision, and comprehensive protection.
• Classic Car Insurance Collector and antique vehicle coverage with agreed-upon value policies and authentic parts coverage.
• Medicare Coverage Medicare coverage options including General Medicare, Medicare Advantage Plans, Part D, and supplemental dental, vision, and hearing plans, for Medicare-eligible individuals.
• Business Owners Insurance (BOP) Combined business property and liability insurance policy protecting business assets, income, and operations, for small and mid-sized businesses.
• Contractor Insurance Specialized coverage for contractors including general liability, commercial property, equipment, and workers' compensation, for construction and contractor businesses.
• Surety Bond Guarantee instrument protecting against contractor non-performance, commonly used for construction and government contracts, for contractors and businesses.
• General Liability Insurance Broad coverage for bodily injury, property damage, and personal injury claims against the business, for small and mid-sized businesses.
• Key Person Life Insurance Business-focused life insurance protecting against financial loss from death of key employees, for businesses of various sizes.
• Group Health Insurance Group health plans for businesses covering employees and dependents with various plan options, for employers offering employee benefits.
• Group Dental Insurance Dental coverage including diagnostic, preventative, and corrective services for employees, for employer group benefits packages.
• Group Vision Insurance

Quantifiable outcome

• Over 80 years of combined experience in serving client needs

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered core.

• Auto-Owners InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by the agency. Policyholders can access claims reporting through 888-252-4626.
• Grange InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by the agency. Claims can be reported through 800-445-3030.
• Chubb InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by the agency. Claims can be reported through 800-252-4670.
• Liberty Mutual BusinesscoreChannel Partner/ Reseller/ DistributorBusiness insurance carrier represented by the agency. Claims can be reported through 844-325-2467.
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by the agency. Claims can be reported through 800-252-4633.
• Nationwide InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by the agency. Claims can be reported through 800-421-3535.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by the agency. Claims can be reported through 800-776-4737.
• Lafayette Life InsurancecoreChannel Partner/ Reseller/ DistributorLife insurance carrier represented by the agency for life and annuity products.
• American Modern InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by the agency. Claims can be reported through 800-375-2075.
• Anthem InsurancecoreChannel Partner/ Reseller/ DistributorHealth insurance carrier represented by the agency for group health coverage.
• AflaccoreChannel Partner/ Reseller/ DistributorSupplemental insurance carrier represented by the agency. Claims can be reported through 800-992-3522.
• Gerber Life InsurancecoreChannel Partner/ Reseller/ DistributorLife insurance carrier represented by the agency. Claims can be reported through 1-800-628-0560.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Brown & Brown: Brown & Brown is a publicly traded insurance brokerage that places property/casualty, employee benefits, and personal lines through a multi-carrier independent agency model, making it a scaled-up analog to Steven R. Rogers & Associates' intermediary business.
• AssuredPartners: AssuredPartners is a large insurance brokerage aggregator that acquires and operates independent agencies across personal, commercial, and benefits lines, serving as a natural roll-up acquirer for a regional agency like Steven R. Rogers & Associates.
• IMA Financial Group: IMA Financial Group is a mid-sized independent insurance brokerage specializing in commercial and employee benefits, with a multi-carrier agency model comparable to Steven R. Rogers & Associates' business insurance and benefits practice.
• Hub International: Hub International is a large North American insurance brokerage that places personal, commercial, and employee benefits coverage through multi-carrier representation, directly comparable in product mix and intermediary model to Steven R. Rogers & Associates but operating at much greater scale.
• Hilb Group: Hilb Group is a mid-Atlantic and Southeast-focused insurance brokerage that builds through acquisition of regional independent agencies, with a personal/commercial/benefits product mix comparable to Steven R. Rogers & Associates.
• Acrisure: One of the largest insurance brokerages in the U.S., Acrisure aggregates independent agencies across personal, commercial, and benefits lines, competing with Steven R. Rogers & Associates for the same small/mid-market clients and frequently acquiring regional independents for roll-up.

Others

• Erie Insurance: Erie Insurance is a regional P&C carrier headquartered in Pennsylvania with strong Midwest agency distribution; it is both a potential carrier partner and a direct competitor to independent agencies like Steven R. Rogers & Associates for home and auto customers in overlapping geographies.
• Westfield Insurance: Westfield Insurance is an Ohio-based regional carrier that distributes through independent agencies in the Midwest; it operates both as a potential carrier partner for and competitor to independent agencies serving Ohio/Kentucky/Indiana clients like Steven R. Rogers & Associates.

Direct peers

• Haughn & Associates Insurance Agency: Haughn is a family-owned independent insurance agency in Ohio that places personal, commercial, and life insurance through multiple carriers, closely matching Steven R. Rogers & Associates in size, regional footprint, and multi-line intermediary model.

Regional players

• Frankenmuth Insurance: Frankenmuth Insurance is a Midwest regional carrier that distributes through independent agencies in Ohio, Michigan, and adjacent states, sharing the same regional independent-agency channel as Steven R. Rogers & Associates and competing indirectly for the same end clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Xx.com/StevenrogersR
• LinkedInlinkedin.com/company/steve-rogers-insurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steven R. Rogers & Associates