RMS Titanic

What RMS Titanic does

RMS Titanic Inc. is a private U.S. heritage and exhibition company headquartered in Peachtree Corners, Georgia, that has held exclusive salvor-in-possession rights to the RMS Titanic wrecksite since 1994. The company has conducted nine deep-sea expeditions since 1987 to the North Atlantic wreck site at depths exceeding two miles, recovering and conserving a permanent collection of over 5,500 authentic artifacts — including the 15-ton 'Big Piece' hull section recovered in 1998 — using specialized submersibles and museum-grade conservation methods.

The company's core product is 'Titanic: The Artifact Exhibition,' a touring exhibition displayed at two permanent U.S. venues (Orlando on International Drive; Las Vegas at the Luxor) and at traveling venues in Cleveland, Portland, Prague, Poznan, and Potsdam. In March 2026, the company added a 12-minute virtual-reality add-on experience in Orlando, developed in partnership with Vintage Digital Revival and priced at $8 above general admission. A secondary line of business is 'The Titanic Store,' a Shopify-powered e-commerce platform selling Titanic-themed merchandise (authentic coal items with Certificate of Authenticity, replica china, jewelry, apparel, collectibles) with international shipping from an Atlanta warehouse. Group bookings, educational tours, and exhibition-hosting licensing to museum and convention-center venues form additional revenue streams.

Revenue is generated primarily through exhibition ticket and admission sales, VR add-on fees, e-commerce merchandise transactions, group/education bookings, and licensing arrangements with venue hosts. The customer base spans general museum visitors, educational institutions, collectors, and venue partners across North America and Europe. The company is led by President Tomasina Ray, who also serves as Director of Collections, with a specialized team that includes a Conservator of Record, Associate Registrar, Collections Specialist, and a Titanic Researcher. AI usage is limited to computer-vision image enhancement of digitized photographs.

Name

RMS Titanic

Legal name

RMS Titanic Inc.

Website

https://rmstitanicinc.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

RMS Titanic Inc. is a private heritage company that holds exclusive salvor-in-possession rights to the Titanic wreck since 1994, operating permanent and touring artifact exhibitions, a VR add-on experience, and a Shopify e-commerce merchandise store serving museum visitors, educators, and collectors worldwide.

Ownership category

akta.pro rank

Product category

Museum Exhibitions and Heritage Tourism

NAICS

Museums (712110), Gift, Novelty, and Souvenir Retailers (459420), Used Merchandise Retailers (459510)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

Keywords

• Artifact exhibitions
• Maritime heritage
• Museum experiences
• Underwater archaeology
• Artifact conservation

Headquarters

HQ city

Georgia

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Exhibition Tickets and Admissions: Revenue generated from visitors attending TITANIC: The Artifact Exhibition at permanent venues in Orlando and Las Vegas, as well as traveling exhibitions at international locations including Prague, Poznan, Potsdam, Cleveland, and Portland. General admission plus VR add-on experience priced at $8 above standard admission.
2. E-commerce Merchandise Sales: The Titanic Store operates as an e-commerce platform selling Titanic-themed merchandise including authentic coal items (with Certificate of Authenticity), replica china, jewelry, apparel, collectibles, toys, and home goods. Products ship from warehouse in Atlanta, GA with international shipping available.
3. Group Bookings and Education: Revenue from school field trips and group tours of 10 or more, with dedicated education contact at [email protected].
4. Exhibition Hosting/Sales: Revenue from hosting arrangements for touring exhibitions, with sales contact at [email protected] for venues interested in hosting exhibitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

RMS Titanic Inc. operates permanent and traveling Titanic artifact exhibitions featuring over 5,500 authentic items recovered from the North Atlantic wrecksite. The company sells Titanic-themed merchandise through its e-commerce store and conducts deep-sea expeditions for ongoing artifact recovery, conservation, and wrecksite documentation.

Product overview

RMS Titanic Inc. operates as the official salvor-in-possession of the Titanic wrecksite since 1994, offering a portfolio of products and services centered on Titanic preservation and education. The core product is 'Titanic: The Artifact Exhibition,' a touring immersive experience featuring over 5,500 authentic artifacts recovered from the ocean floor, displayed in permanent venues in Orlando and Las Vegas plus touring locations. The company offers a premium VR add-on experience developed with Vintage Digital Revival, allowing visitors to explore a 360-degree digital recreation of the ship. Supporting the exhibitions are research and expedition services, including nine deep-sea expeditions since 1987 with ongoing mapping projects in partnership with CMURM. The company operates 'The Titanic Store,' a Shopify-powered e-commerce platform selling Titanic merchandise including authentic coal items (the only genuine artifacts sold to the public), replica china, jewelry, apparel, and collectibles. Artifact conservation and preservation services are provided through a dedicated Atlanta warehouse facility, with fragile items carefully monitored for future display.

Differentiator

Problem solved

Functional benefit

Brands

• TITANIC: The Artifact Exhibition: The company's flagship touring exhibition displaying authentic Titanic artifacts, full-scale re-creations of iconic spaces, and personal stories of passengers and crew.

Products and services

• Titanic: The Artifact Exhibition

Quantifiable outcome

• Millions of visitors worldwide have experienced Titanic exhibitions
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• PVA Expo PrahaminorChannel Partner/ Reseller/ Distributor · 14 October 2025Host venue for TITANIC: The Artifact Exhibition opening November 21 in Prague. PVA Expo Praha is the venue operator hosting the traveling exhibition produced by RMS Titanic Inc. and E/M Group.
• E/M GroupcoreStrategic or Co-development PartnerE/M Group (Experiential Media Group) LLC is the parent company that operates RMS Titanic Inc. and TITANIC: The Artifact Exhibition. E/M Group manages exhibition operations, marketing, customer service, and the online platform. The company is headquartered at 3045 Kingston Court, Peachtree Corners, GA 30071.
• Center for Maritime & Underwater Resource Management (CMURM)minorStrategic or Co-development PartnerPartnership with CMURM and its Director Ken Vrana for continuing the wrecksite mapping and documentation project originally started by Paul-Henri Nargeolet ('PH'). CMURM contributes expertise in maritime and underwater resource management research.
• Great Science (Cleveland)minorChannel Partner/ Reseller/ DistributorMuseum venue hosting TITANIC: The Artifact Exhibition in Cleveland, Ohio.
• OMSI (Portland)minorChannel Partner/ Reseller/ DistributorOregon Museum of Science and Industry hosting TITANIC: The Artifact Exhibition in Portland, Oregon.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The National WWII Museum: The National WWII Museum is a major New Orleans-based specialty history museum with permanent and traveling exhibits, immersive VR experiences, and significant educational programming. Comparable as a historical/maritime-themed specialty museum operator with a similar mix of ticketing, merchandise, and curriculum sales.
• Merlin Entertainments: Merlin Entertainments owns LEGOLAND, Madame Tussauds, SEA LIFE, and other visitor attractions globally. It is a broader incumbent in the branded-attractions space with similar revenue streams (ticketing, merchandise, licensing), providing a public-market comparable for specialty museum operators.
• National Geographic Encounter: National Geographic produces immersive, content-driven experiences and museum exhibitions that combine authentic artifacts with VR and storytelling. Comparable through its premium branded-experience format and storytelling approach.

Direct peers

• Madame Tussauds: Madame Tussauds operates branded, attraction-style museums with permanent and traveling exhibits built around cultural icons and historical figures. Its revenue mix (ticketed admissions, merchandise, VIP add-ons) and venue footprint closely resemble RMS Titanic's model.
• Exhibition Hub: Exhibition Hub produces and tours immersive art and cultural exhibitions (e.g., Van Gogh, Frida Kahlo, King Tut) globally. Highly comparable as a touring exhibition producer that licenses into third-party venues, with similar venue partnership economics.
• Ripley Entertainment: Ripley operates a global chain of specialty museums and aquariums (Ripley's Believe It or Not!, aquariums) using a similar permanent plus traveling exhibition model with strong merchandise revenue. Comparable in scale, mix of authentic artifacts and reproductions, and tourist-driven demand.
• International Spy Museum: The International Spy Museum is a privately operated specialty museum with permanent exhibits, immersive experiences, large gift shop, and group/education programming. Similar in business model (private specialty museum, themed collection, retail-heavy monetization).
• Body Worlds: Body Worlds produces the long-running touring anatomical exhibitions founded by Gunther von Hagens. It shares the touring exhibition model, museum-quality preservation expertise, and global venue partnerships with RMS Titanic.
• Imagine Exhibitions: Imagine Exhibitions is one of the largest producers of touring museum-quality exhibitions (e.g., 'Titanic: The Exhibition,' 'Pompeii,' 'Downton Abbey'). It is the most direct competitor to RMS Titanic's touring exhibition model and has actually produced competing Titanic-themed exhibitions, making it highly comparable in product, customer, and business model.

Others

• The Museum of the American Revolution: The Museum of the American Revolution is a privately operated historical museum with artifact collections, traveling exhibitions, educational programming, and retail. Comparable as a peer specialty museum but with a different subject domain and without RMS Titanic's salvage/expedition operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RMSTitanic_Inc
• YouTubeyoutube.com/@RMSTitanicInc.Official
• Facebookfacebook.com/rmstitanicinc
• LinkedInlinkedin.com/company/rmstitanicinc
• Instagraminstagram.com/rmstitanicinc
• TikToktiktok.com/@rmstitanicinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RMS Titanic