What Shipshape solutions does

Shipshape Solutions d.o.o. is a Croatian digital agency founded in 2014, headquartered in Zagreb, specializing in custom eCommerce platforms, mobile loyalty applications, and service center software. The company serves enterprise retailers and brand owners across Croatia and the broader region, with named clients including Pevex, Podravka Grupa, Oktal Pharma, Ronis, Nova TV, and Purex, and reports more than 150 completed projects and over 103 delivered webshops to date. Operationally, the company runs with a team of approximately 15 specialists.

The firm's core technical asset is its proprietary Shape CORE platform, built on the Symfony PHP framework, which underpins B2C and B2B webshops, Flutter-based mobile loyalty applications, and integrated service center software with a field technician mobile app. The platform exposes more than 300 third-party integrations spanning ERP, CRM, payment, and logistics systems, and ships native modules for product recommendations, customer tracking, dynamic pricing, and a generative-AI chatbot. Adjacent proprietary products include Dynamic-core, a machine-learning pricing engine positioned for SMEs via SaaS/white-label, and INCIgenius, an AI-based cosmetic ingredient analysis tool currently under development through EU grant funding.

Shipshape generates revenue predominantly through bespoke development projects and platform implementations for enterprise clients, with an emerging SaaS/white-label stream from Dynamic-core. The company has supplemented operating capital with non-dilutive EU grant funding, including a 2022 commercialization grant (EUR 201K) and a 2025-2027 grant (EUR 740K) supporting INCIgenius R&D. In 2023/2024 the company acquired Dwizards, adding WordPress/WooCommerce capability and headcount. Disclosed baseline revenue figures range from HRK 2.9 million in 2021 (approximately USD 430K) to a HRK 3.6 million projection (approximately USD 540K) by 2026.

Name

Shipshape solutions

Legal name

Shipshape d.o.o.

Website

https://shipshape-solutions.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Croatian digital agency founded in 2014 (15 specialists) building custom eCommerce webshops, Flutter-based loyalty mobile apps, and service center software on its proprietary Shape CORE Symfony platform, serving enterprise retailers across Croatia and the region.

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom eCommerce/Web Development: Custom webshop and web application development services for B2C and B2B clients. The company designs, develops, launches, and maintains bespoke digital solutions tailored to each client's business needs. Revenue is generated through project-based professional services engagements, with ongoing support and maintenance contracts post-launch.
2. Loyalty Mobile Applications: Custom loyalty mobile app development and integration with webshop and POS systems. Mobile apps for Android and iOS built using Flutter framework, integrated with CRM and ERP systems. Revenue generated through project-based development fees and ongoing support.
3. Service Center Software Solutions: Custom service center management software including web admin portal and mobile app for field service technicians. Includes ERP integration services. Revenue through project-based development and integration services.
4. SaaS / White-label Platform Licensing: Service-based 'Dynamic-core' platform for SMEs and white-label solutions for IT freelancers and small software houses to brand and resell. Potential recurring licensing revenue model implied for international commercialization of the platform.
5. Digital Marketing Services (via Digital Reality): Digital marketing and SEO optimization services provided through affiliated company Digital Reality d.o.o., including full-service marketing for webshop clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Shipshape Solutions is a Croatian digital agency that designs, develops, and maintains custom eCommerce webshops (B2C and B2B), loyalty mobile applications, and field service center software for retailers and brands. Its work is built on the proprietary Shape CORE Symfony-based platform with modular bundles for CRM, webshop, payments, logistics, and integrations, plus acquired WordPress/WooCommerce capability through Dwizards. The company also sells white-label/SaaS access to its Dynamic-core platform for SMEs and is developing the INCIgenius AI platform for cosmetics regulatory compliance.

Product overview

Shipshape Solutions is a digital agency founded in 2014, offering a portfolio of proprietary and acquired software products centered on its Shape CORE platform. Shape CORE is a Symfony-based modular eCommerce platform providing the foundation for B2C and B2B webshop solutions, loyalty mobile applications (built with Flutter), and service center management software. The product suite includes integrated CRM, AI chatbot, and machine learning-based dynamic pricing modules, alongside EU-funded AI initiatives (INCIgenius for cosmetics regulatory compliance and Dynamic-core for dynamic pricing). Shipshape also maintains an acquired WordPress/WooCommerce capability through Dwizards, and is developing a Client-Care Portal for unified project and ticket management. Notable client implementations include Pevex (webshop + loyalty app + PIM + Delivery Hub), Ronis/Ronis Core (B2C/B2B webshop + ERP integration), Purex (loyalty app), and Podravka Grupa (corporate website).

Differentiator

Problem solved

Functional benefit

Brands

• Dynamic-core: Service-based platform for small and medium enterprises (up to 200 products) enabling easy web store setup with dynamic pricing based on machine learning algorithm.
• Shape CORE
• INCIgenius
• Shape CORE BASIC
• Shape CORE ADVANCED

Products and services

• Custom eCommerce Webshop Development (B2C and B2B)

Quantifiable outcome

• 103+ webshops delivered on Shape CORE platform
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

AI capability10 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sveučilište u Zagrebu Fakultet kemijskog inženjerstva i tehnologije (University of Zagreb Faculty of Chemical Engineering and Technology)coreStrategic or Co-development Partner · 1 December 2025Academic research partner in the EU-funded INCIgenius project (PK.1.1.12.0004). The faculty collaborates on developing an AI platform for automated collection and processing of INCI data, smart cosmetic formulation, and automated regulatory ingredient checking for the cosmetic industry. Project period: December 2025 – November 2027, total value EUR 1,117,713.84 with EUR 740,465.43 in EU non-reimbursable funds.
• NEVA kozmetička i kemijska industrija d.o.o.coreStrategic or Co-development Partner · 1 December 2025Industry partner in the INCIgenius EU project (PK.1.1.12.0004). NEVA provides domain expertise in the cosmetic industry for validating the AI platform's regulatory checking and formulation capabilities. Project aims to accelerate product development, reduce error potential, and increase compliance with regulatory requirements in the cosmetic sector.
• Udruga eCommerce Hrvatska (eCommerce Croatia Association)coreGTM or Marketing Partner · 24 September 2024Shipshape is a premium member and active collaborator with eCommerce Hrvatska. The company sponsors association events, speaks at conferences (eCommAwards, CRO Commerce), and hosts its own meetups under the association's umbrella. The partnership provides industry credibility, event sponsorship visibility, and access to the broader eCommerce professional community in Croatia.
• Digital Reality d.o.o.minorGTM or Marketing Partner · 24 September 2024Sister company / affiliated agency providing digital marketing and SEO optimization services. Shipshape refers webshop clients needing digital marketing and SEO services to Digital Reality. This allows Shipshape to offer comprehensive solutions without internalizing digital marketing while ensuring quality delivery for clients.
• DwizardscoreStrategic or Co-development PartnerShipshape acquired Dwizards' team, projects, and resources. Dwizards was a competitor in the Croatian market specializing in WordPress and WooCommerce solutions. The acquisition expanded Shipshape's technology portfolio to include WordPress alongside its proprietary Symfony-based Shape CORE platform, and increased its client base and team size. Dwizards as a legal entity was not acquired; only resources (employees and projects) were transferred.

Scale indicators8 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• IDE3A: Zagreb-based digital agency offering web development, eCommerce solutions, and design services to mid-market and enterprise clients in Croatia and the wider region. Overlaps in custom webshop and integration work.
• Inchoo: Croatian eCommerce development agency specializing in Magento/Adobe Commerce builds, ERP integrations, and loyalty solutions. Most direct regional peer to Shipshape in custom B2C/B2B webshop delivery for enterprise clients.
• Q Agency: Croatian digital and eCommerce agency delivering custom webshops, mobile apps, and digital strategy to enterprise brands in the region. Closely comparable in target customers, GTM motion, and Croatia-centric focus.

Regional players

• Convert: Croatian-founded digital agency with UK presence, offering eCommerce, design, and development services. Comparable in custom digital delivery and enterprise client focus, but with stronger international footprint.
• Netgen: Croatian/South African digital agency building custom web platforms, eCommerce solutions, and enterprise applications. Comparable in Symfony/PHP technical capabilities and mid-market enterprise focus, with broader geographic reach.
• Four Dots: Serbian eCommerce agency building custom webshops (primarily Shopify, Magento, WooCommerce) for regional and international brands. Comparable in mid-market eCommerce delivery but based in a different geography.

Broad incumbents

• Shopify: Global SaaS eCommerce platform serving SMBs and enterprise merchants. Represents the dominant standardized alternative that competes with Shipshape's custom Symfony platform for new webshop projects.
• WooCommerce: Open-source eCommerce platform that Shipshape now services after the Dwizards acquisition. Represents the broader SMB-tier alternative to custom platform builds and a meaningful adjacent offering.
• Adobe Commerce (Magento): Enterprise eCommerce platform powering many of the same B2B/B2C implementations Shipshape builds. Most relevant comparison for Shape CORE's enterprise positioning and modular architecture.
• Vega IT: Larger Croatian/Serbian software development company with a much broader portfolio (web, mobile, cloud, AI) including eCommerce work. Comparable technology stack and regional footprint but operates at significantly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shipshape.solutions.team
• LinkedInlinkedin.com/company/shipshape-solutions
• Instagraminstagram.com/shipshape.hr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shipshape solutions