Granite Edvance

What Granite Edvance does

Granite Edvance is a New Hampshire-based educational nonprofit, founded in 1962 (with one source citing 1965), headquartered at 3 Barrell Court in Concord, NH, and operating with 51-100 employees. The organization provides free college planning, career guidance, scholarship support, and student loan services to NH students, families, and high school counselors, with a mission focused on helping New Hampshire residents navigate education and career pathways from middle school through college completion.

The core product set spans private student loans, parent loans, and refinance loans (rates of 3.490%-9.895% APR for students and 4.489%-9.250% APR for parents, with no origination fees and optional cosigner release after 24 months), a scholarship program offering up to $110,000 in fall-term two-year and trade-school awards, and 529 college savings plan administration (UNIQUE and Fidelity Advisor 529 Plans). Free services include FAFSA assistance, career aptitude assessment via a YouScience integration, one-on-one and group counseling, the ApplyNH in-school college application program, the annual Destination College event, and an extensive resource library of guides and webinars. Loan origination and management runs on a stack of third-party platforms: Sparrow powers rate checking and applications (without credit-score impact), Campus Door handles the MyAccount portal for document upload and loan finalization, and Firstmark Services plus Sloan Servicing (formerly Nelnet) handle ongoing loan servicing for private and legacy FFELP loans.

The business model cross-subsidizes free counseling services with interest income and fee revenue from the loan portfolio. NH resident loans are originated directly by Granite Edvance Corporation (NMLS#1527348); loans for residents of other states attending NH colleges are funded through a partnership with Bank of Lake Mills (Member FDIC). Distribution is hybrid: digital channels (website, Sparrow/Campus Door portals, email newsletter, social media on Facebook, Instagram, and LinkedIn) drive top-of-funnel acquisition, while in-person and virtual appointments, high school partnerships, and events like Destination College and College Conversations support mid- and bottom-funnel conversion. The customer base is geographically concentrated in New Hampshire, with the Bank of Lake Mills channel representing the only meaningful extension beyond state borders.

Name

Granite Edvance

Legal name

Granite Edvance Corporation

Website

https://graniteedvance.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Granite Edvance is a New Hampshire-based educational nonprofit providing free college planning, career guidance, scholarship support, and private student, parent, and refinance loans to NH residents and students attending NH colleges.

Ownership category

akta.pro rank

Product category

Educational Financial Services

NAICS

Educational Services (611), Grantmaking and Giving Services (81321), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Scholarship & Fellowship Foundations and Trusts (EDADAHAC)

akta.pro secondary industry

Education Grantmaking Foundations (BPAGAKAK)

Keywords

• Student loan services
• College planning services
• Career guidance
• Scholarship programs
• 529 savings plans

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Student Loan Origination: Granite Edvance originates private student loans for NH residents and students attending NH colleges, earning interest income on the loan portfolio. Loans are also funded by Bank of Lake Mills for non-NH residents attending NH institutions.
2. Parent Loan Origination: Parent loans offered to NH residents who are parents or stepparents of undergraduate students, with fixed rates between 4.489% and 9.250% APR.
3. Refinance Loans: Refinance loan products available for borrowers looking to consolidate or refinance existing student loan debt.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Granite Edvance is a New Hampshire-based educational nonprofit that originates private student loans, parent loans, and student loan refinance products for NH residents and students attending NH colleges, and cross-subsidizes free college planning, career guidance, scholarship, and application assistance services for NH students and families. It also distributes New Hampshire's 529 college savings plans (UNIQUE and Fidelity Advisor) and runs community programs such as YouScience career assessments, ApplyNH, and the annual Destination College event.

Product overview

Granite Edvance is a New Hampshire-based educational nonprofit offering a comprehensive suite of services including private student loans (student loans, parent loans, and refinance options), scholarships, 529 college savings plans, and free college planning support. The organization provides career guidance through YouScience aptitude assessment, operates the ApplyNH application assistance program and annual Destination College event, and offers extensive educational resources including guides, webinars, and one-on-one counseling.

Differentiator

Problem solved

Functional benefit

Products and services

• Granite Edvance Student Loan Private student loan for New Hampshire residents and students attending college in NH, enrolled at least half-time. Features fixed APRs of 3.490%–9.895%, no origination fee, optional cosigner release after 24 months of consecutive on-time payments, and choice of 7-, 10-, or 15-year repayment terms with immediate, interest-only, or deferred repayment options.
• Granite Edvance Parent Loan Private parent loan for NH residents who are parents or stepparents of undergraduate students. Features fixed APRs of 4.489%–9.250%, competitive rates versus the Federal Direct PLUS Loan, no origination fee, immediate repayment only, and an optional 0.25% autopay discount.
• Granite Edvance Refinance Loan Loan refinancing option for borrowers looking to consolidate or refinance existing student loan debt, accessed through the Edvestinu-slr.sparrowfi.com application portal.
• Granite Edvance Scholarship Scholarship program for NH students with a fall-term total award pool of up to $110,000 for two-year and trade-school students and individual awards of up to $1,500; $795,000 was awarded to 335 students in 2025.
• UNIQUE College Investing Plan New Hampshire's tax-advantaged 529 college savings plan distributed by Granite Edvance and open to all US residents, featuring tax-free growth and withdrawals, no minimum initial investment, and a $569,123 per-beneficiary contribution limit.
• Fidelity Advisor 529 Plan New Hampshire's advisor-sold 529 plan distributed by Granite Edvance, offering investments using Fidelity Advisor Funds with age-based and individual fund portfolios and a $553,098 per-beneficiary contribution limit.
• ApplyNH Program College application assistance program for NH high school seniors in which, at participating schools, students can submit applications on a designated school day with volunteer assistance and application fee waivers from in-state colleges.
• YouScience Career Assessment Free online aptitude and interest assessment tool for NH students that uses a text-based questionnaire to identify strengths and recommend career matches where students are likely to succeed.
• Destination College Annual Event Free annual statewide college-planning event held each spring for NH high school juniors and their families, featuring workshops, application tips, a college fair, and other college-readiness programming.

Quantifiable outcome

• In 2025: $93.8M in new loans offered, $795K in scholarships to 335 students, 22,275+ individuals supported

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SparrowcoreTechnology or IntegrationSparrow is the third-party service provider powering the loan application portal for Granite Edvance student loans, parent loans, and refinance loans. Checking rates on Sparrow does not affect credit score.
• Campus DoorcoreTechnology or IntegrationCampus Door powers the MyAccount portal for Granite Edvance loan management, document uploads, and loan finalization. Separate portals for NH residents (EdvestinU) and non-NH residents (Bank of Lake Mills).
• Firstmark ServicescoreTechnology or IntegrationFirstmark Services handles loan servicing for borrowers with private loans (Granite Edvance, EdvestinU, Tree, Leaf). Contact via secure.firstmarkservices.com or (844) 399-7535.
• YouSciencecoreTechnology or IntegrationYouScience provides online aptitude and interest assessment tool offered free to New Hampshire students to help identify career strengths and match to careers.
• NH Community College SystemcoreStrategic or Co-development PartnerPartnership with NH community colleges for Early College programs, dual enrollment options, and articulation agreements. Includes programs like Early College At Your High School, Early College Online, and Early College On a College Campus.
• Plymouth State UniversityminorStrategic or Co-development PartnerHost venue for Destination College 2026 annual event. Part of ongoing College Conversations series featuring various NH colleges.
• Southern New Hampshire UniversityminorStrategic or Co-development PartnerPartner in College Conversations series and host venue for Essay Prep Workshop. NH college featured in ongoing webinar series.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rhode Island Student Loan Authority (RISLA): Rhode Island's nonprofit student loan authority offering fixed-rate student loans, refinance loans, and college savings programs to RI residents. Direct comparable in mission, product set, and state-based structure.
• Vermont Student Assistance Corporation (VSAC): Vermont nonprofit that administers grants, scholarships, loans, and college planning services to VT students. Closely aligned on free college planning, state-based lending, and scholarship administration.
• College Ave Student Loans: Online student loan originator offering private student, parent, and refinance loans with multi-school, multi-state reach. Comparable on the loan product side, though a for-profit fintech rather than a state nonprofit.
• New Hampshire Higher Education Assistance Foundation (NHHEAF) Organizations: NH-based nonprofit providing education planning, college access, and financial aid services to New Hampshire residents. The most direct in-state peer in terms of geography, mission, and service mix.
• MEFA (Massachusetts Educational Financing Authority): Massachusetts state-based nonprofit that provides education planning, college savings, and student loan products to MA residents. Closely comparable as a regional, state-focused educational finance nonprofit with a similar cross-subsidy model.
• ISL Education Lending (Iowa Student Loan): Iowa-based nonprofit student loan provider offering private student loans, refinance loans, and college planning services. Comparable as a state-affiliated nonprofit lender with an explicit public-mission orientation.

Others

• College Board: National nonprofit that administers the SAT, AP, FAFSA simplification efforts, and BigFuture college planning tools. Comparable as a nonprofit provider of college-access information and standardized test/exam preparation services adjacent to Granite Edvance's college planning offerings.

Broad incumbents

• SoFi: Large fintech offering private student loans, student loan refinancing, and a broad suite of consumer financial products. Comparable on the private student and refinance loan product lines, but a much larger, multi-product national player.
• Earnest: Digital lender offering student loan refinancing and private student loans, now part of a larger financial services platform. Comparable on the refinance loan and underwriting approach.
• Navient: Major student loan servicer and originator for both federal and private education loans. Comparable on loan servicing infrastructure (a category in which Granite Edvance uses Firstmark and Sloan) and on private loan origination.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/graniteedvance
• LinkedInlinkedin.com/company/graniteedvance
• Instagraminstagram.com/graniteedvance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granite Edvance