Athletics Federation of India

Name

Athletics Federation of India

Legal name

Athletics Federation of India

Website

https://indianathletics.in

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Federation & Athletics Governance

NAICS

Spectator Sports (71121), Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Educational Services (8200)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

International Sport Federations (IFs) (MPAKAFAB), Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN), Rules, Officiating & Referee Associations (Officials/umpires bodies) (MPAKAFAK), Sports Officiating & Competition Management (MPAGAMAK)

Keywords

• Athletics governance
• Sports federation services
• Athlete development programs
• Coach certification training
• National championships

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sponsorship Revenue: Corporate sponsors provide financial support in exchange for branding visibility at national championships and events. Sponsors include REL, Reliance Industries, HSBC, Puma, SpiceJet, and others.
2. Event Entry Fees: Revenue generated from athlete participation fees for domestic competitions including National Inter State Championships, Federation Cup, and Indian Athletics Series events
3. Title Sponsorship: Companies like Nestlé Milo serve as title sponsors for specific programs such as NIDJAM (National Inter District Junior Athletics Meet)
4. Partnership Sponsorships: Healthcare and financial companies partner with AFI for event sponsorships and promotional activities

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

AFI is the national governing body for athletics in India, organizing domestic championships (National Inter State Senior Athletics Championships, National Open, Federation Cup, age-group events) and the Indian Athletics Series. It runs World Athletics certified coach education programs (CECS Level 1, 2, 3), certifies technical officials at District (DTO), National (NTO), and Field (FTO) levels, manages athlete registration and rankings through the ORS and TMS platforms, and selects and fields Indian teams for the Olympic Games, Commonwealth Games, Asian Games, World Championships, and World Athletics Relays.

Product overview

Athletics Federation of India operates a unified digital platform centered on its official website (indianathletics.in), supplemented by two core subsystems: the Online Registration System (ORS) for athlete registration and profile management, and the Training Management System (TMS) for coach and technical official certification. The ORS and TMS are integrated into the main platform through linked logins. Additional offerings include the Certificate Center for credentials, the Indian Athletics Series for domestic competition, and National Championships coverage—all coordinated through the centralized website that serves as the primary interface for athletes, coaches, officials, and fans.

Differentiator

Problem solved

Functional benefit

Brands

• Indian Athletics Series: A series of domestic athletics competitions held across multiple cities in India, serving as qualification platform for international events like Commonwealth Games and Asian Games
• NIDJAM

Products and services

• National Championships Platform Comprehensive national-level competition platform comprising the National Inter State Senior Athletics Championships, National Open Championships, Federation Cup, and age-group championships (U20, U23) for Indian track and field athletes. Used by elite and age-group athletes as the primary domestic performance benchmark and selection ground.
• Indian Athletics Series Multi-leg domestic athletics competition series held across Indian cities, providing a qualification platform for athletes targeting international events such as the Commonwealth Games and Asian Games. Targets elite Indian athletes seeking benchmarked competition outside the senior nationals calendar.
• NIDJAM (National Inter District Junior Athletics Meet) National Inter District Junior Athletics Meet, a grassroots talent identification program for young Indian athletes run at the district level, structured as one of the world's largest single-sport talent hunts with participation from over 100 districts. Targeted at junior athletes seeking visibility and a pathway into the national development pipeline.
• Coach Education Programs (CECS Level 1, 2, and 3) World Athletics Certified Education Course System (CECS) for athletics coaches at Levels 1, 2, and 3, delivered through the AFI Training Management System with study materials, examinations, and published certified coach lists. Targeted at individual athletics coaches seeking internationally standardized credentials.
• Technical Officials Certification Programs (DTO, NTO, FTO) Technical officials training, examination, and certification programs at three levels - District Technical Official (DTO), National Technical Official (NTO), and Field Technical Official (FTO) - administered through AFI's TMS platform. Targeted at individual officials officiating at athletics competitions across India.
• Athlete Registration Service (Online Registration System) Online Registration System (ORS) for Indian athletes to register nationally, obtain unique athlete identification numbers, manage profiles, and enter domestic competitions. Used by individual athletes and supported by state associations feeding athlete data into the national system.

Quantifiable outcome

• NIDJAM (National Inter District Junior Athletics Meet) is one of the world's largest talent hunt programs for a single sport with participation from over 100 districts

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Max Bupa Health InsuranceminorGTM or Marketing Partner · 9 February 2017Healthcare partner sponsoring National Race Walking Championships to promote walking as a sport.
• Reliance IndustriescoreGTM or Marketing PartnerMajor corporate sponsor supporting Indian athletics with visibility at national championships and events.
• HSBCcoreGTM or Marketing PartnerInternational banking sponsor providing financial support for athletics development programs.
• PumacoreGTM or Marketing PartnerSports apparel sponsor providing athletic gear and equipment support.
• SpiceJetminorGTM or Marketing PartnerAirline partner providing travel support for athletes and teams.
• Sporting IndiacoreGTM or Marketing PartnerOnline media partner for content distribution and digital visibility of athletics events.
• Nestlé MilocoreGTM or Marketing PartnerTitle sponsor for NIDJAM (National Inter District Junior Athletics Meet), one of the world's largest talent identification programs.
• World AthleticscoreStrategic or Co-development PartnerInternational governing body for athletics providing certification standards for coach education (CECS), technical official training, and competition rules.
• Athletics AsiacoreStrategic or Co-development PartnerContinental athletics federation governing body for Asia, organizing Asian Championships and relay events.
• Indian Olympic AssociationcoreStrategic or Co-development PartnerNational Olympic committee for selection and participation in Olympic Games.
• WADA (World Anti-Doping Agency)coreStrategic or Co-development PartnerAnti-doping oversight and compliance for clean sport in Indian athletics.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• USA Track & Field: National governing body for athletics in the United States, affiliated with World Athletics. Comparable in structure, mission, and operations to AFI, including athlete selection, national championships, and coach/official certification.
• Japan Association of Athletics Federations: National athletics federation of Japan and World Athletics member. Similar role in organizing championships, certifying officials, and fielding international teams.
• Athletics Kenya: National athletics federation of Kenya, a major emerging power in the sport. Comparable federation structure with strong grassroots-to-elite pipeline and World Athletics affiliation.
• Deutscher Leichtathletik-Verband (German Athletics): National athletics federation of Germany. Compares to AFI in scope of national championships, technical official training, and coach certification under World Athletics standards.
• Athletics Australia: Australian national federation for athletics, member of World Athletics and Oceanic Athletics. Comparable scope of operations: national championships, athlete development pathways, and coach education.
• Athletics Canada: National governing body for athletics in Canada under World Athletics. Direct structural peer managing national teams, grassroots development, and certification programs.
• Athletics South Africa: South Africa's national athletics federation and World Athletics member. Comparable governance, competition, and athlete-development functions.
• UK Athletics: National federation for athletics in the UK, also affiliated with World Athletics. Directly comparable in organizing national championships, certifying coaches/officials, and selecting international teams.

Broad incumbents

• Indian Olympic Association: National Olympic committee that works alongside AFI in selecting India's Olympic team. Adjacent governing body with overlapping athlete representation responsibilities in India.
• World Athletics: International governing body for athletics to which AFI is affiliated. Sets the rules, certification standards (CECS), and competition framework AFI adopts; not a direct competitor but the apex body for comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@indianathletics
• LinkedInlinkedin.com/company/athletics-federation-of-india
• Xx.com/afiindia
• Facebookfacebook.com/AFIIndiaofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Athletics Federation of India