European Motor Show

What European Motor Show does

European Motor Show, operated by F5 Communications Limited, is a Dublin-based private event organizer that produces an annual two-day automotive festival at the Royal Dublin Society (RDS). The event combines OEM brand displays (XPENG, BYD, Mercedes-Benz, Volkswagen, Peugeot, Fiat, SKODA, DS, KGM, smart, Leapmotor), motorsport personalities (e.g., Christian Horner, Tiff Needell, Alex Dunne), and themed interactive zones — The Gaming Garage (VR F1 and 3DOF motorsport rigs), The Bike Zone, The Drivers Club (classic/rare vehicles), The Digger Café (remote-control diggers), The Family Zone, Food & Beverage, and a Sensory Support & Inclusion area delivered with The Kids Coach. The supporting technology stack is modest: an event mobile app for schedules, floorplans, and sensory information, plus the VR simulator hardware on-site; no API, SDK, or AI components are disclosed.

The business operates on a two-stream revenue model: consumer ticket sales (€24 student/senior to €85 weekend passes, with children under 14 free) distributed through the event website and on-site, and B2B brand partnerships and sponsorships structured across headline, event, media, community, and charity tiers. Close Brothers Motor Finance serves as the flagship multi-year headline partner (2026 and 2027). The go-to-market is event-driven, leveraging a six-platform social media presence, an email newsletter, PR via Aspire PR, and media partners (Carzone, Business Plus, Extra.ie) plus motorsport community partners (Mondello Park, Motorsport Ireland, RIAC) to drive attendance and sponsorship pipeline. Target segments span families/general consumers (primary), automotive industry professionals, and motorsport enthusiasts. The inaugural event in 2026 attracted over 10,000 visitors and the 2027 edition is confirmed for January 30-31, 2027.

Name

European Motor Show

Legal name

F5 Communications Limited

Website

https://europeanmotorshow.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

European Motor Show is a Dublin-based private event organizer that runs an annual two-day automotive festival at RDS Dublin, combining OEM brand exhibits, motorsport personalities, and themed interactive zones for families, enthusiasts, and industry partners.

Ownership category

akta.pro rank

Product category

Consumer Automotive Events

NAICS

Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Auto, Boat & RV Shows (MPAGAFAC)

akta.pro secondary industries

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Transportation, Logistics & Mobility Shows Organizers (THAHABAL)

Keywords

• Automotive exhibition events
• Motorsport festival
• Consumer car show
• Automotive brand activation
• Family entertainment event

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from selling day and weekend tickets to event attendees. Pricing tiers include adult, student/senior, family passes, and free entry for children under 14.
2. Brand Partnerships and Sponsorship: Revenue from automotive brands and lifestyle companies as headline partners, event partners, media partners, community partners, and charity partners. Partners receive brand visibility, dedicated stage time, car launches, and brand activations across the festival.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The European Motor Show is an annual two-day indoor automotive festival held at the Royal Dublin Society (RDS) in Dublin, Ireland. It combines automotive brand exhibitions, motorsport legends and celebrity talks, interactive experience zones (VR racing simulators, bike displays, classic cars, family activities), and food and beverage offerings into a single ticketed event. The event is supported by a proprietary mobile app and curated accessibility features including autism-friendly hours.

Product overview

The European Motor Show is a single unified product — a two-day automotive festival and lifestyle event held at RDS Dublin. The core offering is the main event featuring automotive brand displays and motorsport personalities. Supporting the main event are themed sub-products: The Gaming Garage (VR/AR racing simulators), The Bike Zone (motorcycle displays), The Drivers Club (classic/rare vehicle showcases), The Digger Cafe (family remote-control vehicle experience), The Family Zone (children's activities), Food & Beverage (catering services), and Sensory Support & Inclusion (accessibility features). Additionally, an Event App provides digital event navigation. These components work together to create a comprehensive entertainment and automotive experience for visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• European Motor Show (Annual Festival) Two-day indoor automotive festival held at RDS Dublin featuring global automotive brand displays, motorsport legends and celebrity talks (Trackside Live), themed experience zones (Gaming Garage VR simulators, Bike Zone, Drivers Club classics, Digger Café, Family Zone), food and beverage outlets, and sensory-inclusive facilities, all bundled under a single ticket. Targeted at families, general consumers and motorsport enthusiasts in Ireland.
• European Motor Show Event App Standalone mobile application for the European Motor Show providing up-to-date event schedules, interactive event floorplans and sensory support information for attendees. Available on iOS (Apple App Store) and Android (Google Play).

Quantifiable outcome

• Over 10,000 visitors in inaugural year

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered flagship, core and minor.

• Close Brothers Motor FinanceflagshipGTM or Marketing Partner · 10 July 2025Close Brothers Motor Finance is confirmed as Headline Partner for both the 2026 and 2027 editions of the European Motor Show. As the headline sponsor, they receive prominent branding, dedicated stage time, and association with the premier automotive event in Ireland. The partnership aligns with their business strategy of commitment to innovation and providing financial solutions to Irish consumers.
• Mondello ParkcoreStrategic or Co-development PartnerMondello Park, the home of Irish motorsport, is a community partner of the European Motor Show. The event was officially launched at Mondello Park, adding authenticity and pedigree to the show's debut.
• Motorsport IrelandcoreStrategic or Co-development PartnerOfficial community partner providing motorsport expertise and credibility to the European Motor Show.
• RIAC (Royal Irish Automobile Club)coreStrategic or Co-development PartnerCommunity partner representing Irish automobile interests and providing organizational support.
• XPENGcoreGTM or Marketing PartnerElectric vehicle manufacturer and 2026 event partner showcasing their latest EV models at the European Motor Show.
• BYDcoreGTM or Marketing PartnerGlobal electric vehicle manufacturer and 2026 event partner exhibiting at the show.
• Mercedes-BenzcoreGTM or Marketing PartnerPremium automotive brand and 2026 event partner exhibiting at the European Motor Show.
• Volkswagen IrelandcoreGTM or Marketing PartnerMajor automotive brand and 2026 event partner representing volume market vehicles.
• PeugeotcoreGTM or Marketing PartnerFrench automotive manufacturer and 2026 event partner exhibiting vehicles at the show.
• SKODAcoreGTM or Marketing PartnerCzech automotive brand and 2026 event partner showcasing vehicles at the European Motor Show.
• FiatcoreGTM or Marketing PartnerItalian automotive brand and 2026 event partner exhibiting vehicles.
• DS AutomobilescoreGTM or Marketing PartnerFrench premium automotive brand and 2026 event partner.
• KGMminorGTM or Marketing PartnerAutomotive brand and 2026 event partner.
• smartminorGTM or Marketing PartnerElectric vehicle brand and 2026 event partner.
• leap motorminorGTM or Marketing PartnerElectric vehicle manufacturer and 2026 event partner.
• CarzonecoreGTM or Marketing PartnerMedia partner providing automotive content and audience reach in Ireland.
• Business PlusminorGTM or Marketing PartnerMedia partner providing business content coverage.
• Extra.ieminorGTM or Marketing PartnerMedia partner providing entertainment and lifestyle content coverage.
• Make-A-Wish IrelandminorOthersCharity partner associated with the European Motor Show.
• The Electric Bike StoreminorGTM or Marketing PartnerElectric bike retailer and 2026 event partner.
• clixminorGTM or Marketing PartnerPartner and 2026 event exhibitor.
• Midland TravelminorGTM or Marketing PartnerTravel services partner and 2026 event exhibitor.
• RossiminorGTM or Marketing PartnerPartner and 2026 event exhibitor.
• The Kids Coach (David Nugent)coreStrategic or Co-development PartnerSensory inclusion specialist curating sensory support and accessibility features at the European Motor Show, including the Sensory Area, Autism Friendly Hours, and inclusive experiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goodwood Festival of Speed: The Goodwood Festival of Speed is the UK's premier motoring festival featuring motorsport legends, automotive brand displays, and interactive experiences. Highly comparable to EMS in combining motorsport culture, brand showcases, and family entertainment, though at significantly larger scale and longer duration.
• Concours of Elegance: Concours of Elegance is a prestigious UK classic and prestige car showcase featuring rare vehicles and brand displays. Comparable to EMS's Drivers Club and brand showcase elements, with similar event-format appeal to automotive enthusiasts.
• Carfest: Carfest is a family-friendly motoring and music festival founded by JCB's Lord Bamford, featuring motorsport celebrities, car displays, and entertainment. Closely comparable to EMS in combining family entertainment, motorsport personalities, and automotive brands in a single ticketed event.
• UK Motor Show: UK Motor Show is a multi-brand indoor/outdoor automotive exhibition featuring major OEMs, interactive experiences, and family entertainment. Directly comparable to EMS as a multi-brand consumer-facing auto show with similar target audience of families and enthusiasts.
• Pebble Beach Concours d'Elegance: Pebble Beach Concours d'Elegance is a prestigious classic car concours featuring rare vehicles and luxury automotive brand displays. Comparable to EMS's Drivers Club and brand showcase format, with strong enthusiast appeal and premium sponsorship model.
• Salon Privé: Salon Privé is a luxury automotive event featuring concours d'elegance, brand launches, and VIP experiences in the UK. Comparable to EMS as a curated automotive event combining brand displays and enthusiast culture, though more luxury-focused and smaller scale.

Broad incumbents

• Mondial de l'Automobile (Paris Motor Show): The Paris Motor Show is a biennial major international auto show featuring global OEM launches. Comparable to EMS as a multi-brand automotive exhibition, though significantly larger, biennial, and trade-press focused.
• Geneva International Motor Show (GIMS): The Geneva International Motor Show was historically one of the world's premier auto shows, featuring global OEM reveals. Comparable to EMS in core auto show format but at vastly larger scale and primarily industry/B2B orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/euromotorshow
• YouTubeyoutube.com/@EuroMotorShow
• Facebookfacebook.com/europeanmotorshow
• LinkedInlinkedin.com/company/theeuropeanmotorshow
• Instagraminstagram.com/europeanmotorshow
• TikToktiktok.com/@europeanmotorshow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European Motor Show