Dating By Blaine

What Dating By Blaine does

Dating By Blaine is a direct-to-consumer dating coaching and matchmaking business founded in 2020 by Blaine Anderson that helps men attract romantic partners through a tiered product portfolio combining self-paced online courses, group masterclasses, and premium 1x1 coaching. The primary customer base consists of professional men (founders, CEOs, engineers, finance professionals) whose dating outcomes lag their professional success, supplemented by inexperienced daters, recently divorced or single-again men, and men in major US metros seeking location-specific guidance. Customer testimonials repeatedly cite outcomes ranging from consistent dating-app matches to engagements, and the company reports a 4.86/5 average rating across 7,000+ clients since founding.

The product offering spans four tiers: self-serve video courses (Approach Academy, Texting OS, Online Dating OS) at $149 each; the Dating Masterclass at $995 (promotional, $1,295 list) with 8 hours of curriculum and live group coaching; and the Jumpstart 1x1 program at $3,985 (or $1,485/month x 3) combining full curriculum access with 6 live Zoom sessions, 12 weeks of unlimited email coaching, a dating-app profile makeover, and expert sessions with a licensed therapist and a personal stylist. Course delivery is hosted on the Kajabi platform; community engagement runs through Discord; coaching is delivered remotely via Zoom. The company has no mobile app, no disclosed AI/ML capabilities, and no API surface.

The go-to-market motion is hybrid: a product-led funnel feeds low-cost courses as bottom-of-funnel acquisition, while a sales-led application and consultation process qualifies buyers for the Jumpstart premium tier. Top-of-funnel awareness is driven by an organic social presence of more than 1 million combined followers on Instagram, YouTube, TikTok, and X, plus earned media coverage in the New York Times, Wall Street Journal, Forbes, CNN, Psychology Today, and a Shark Tank Season 15 appearance in 2023 where Mark Cuban offered an investment (terms undisclosed). All revenue is generated through direct-to-consumer transactions on the company website; the business is privately held, founder-operated, and bootstrapped outside of the Mark Cuban deal.

Name

Dating By Blaine

Legal name

Dating By Blaine

Website

https://datingbyblaine.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Dating By Blaine is a direct-to-consumer dating coaching and matchmaking business founded in 2020 that helps men attract romantic partners through self-paced online courses, group masterclasses, and premium 1x1 coaching delivered via Zoom and Kajabi.

Ownership category

akta.pro rank

Product category

Dating Coaching & Matchmaking Services

akta.pro primary industry

Dating & Relationship Networking (MPACAJAH)

akta.pro secondary industry

Dating & Relationship Networks (BPAMABAF)

Keywords

• Dating coaching
• Matchmaking services
• Online dating courses
• Relationship coaching
• Men's dating advice

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Online Courses: Self-serve video courses (Approach Academy, Texting OS, Online Dating OS) sold as one-time purchases at $149 each with lifetime access. Masterclass at $995 with comprehensive curriculum and group coaching sessions.
2. 1x1 Coaching Programs: Premium Jumpstart coaching program at $3,985 lump sum or $1,485/month x 3 payments. Includes comprehensive curriculum access plus personalized 1x1 coaching via Zoom and email over 12 weeks.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Dating By Blaine provides 1x1 matchmaking and dating coaching services for men, delivered through a tiered offering of self-serve online courses (Approach Academy, Texting OS, Online Dating OS at $149 each), a comprehensive Dating Masterclass ($995), and a premium Jumpstart 1x1 coaching program ($3,985) combining live Zoom sessions, email coaching, and profile makeovers. Customers are individual men seeking to improve their dating outcomes, with the company founder Blaine Anderson as the lead coach supported by a team of additional coaches and external specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Approach Academy 8-module self-paced online course ($149, lifetime access) teaching men how to confidently approach women in real-life settings including cafes, bars, gyms, and grocery stores, with frameworks for reading body language and conversation strategies.
• Texting Operating System (Texting OS) ~2-hour self-paced online course ($149, lifetime access) with 100+ proven message templates covering every stage of dating from first match through relationship maintenance and re-engagement after ghosting.
• Online Dating Operating System (Online Dating OS) Self-paced online course teaching men how to build high-performing dating profiles on apps such as Hinge and Bumble to attract quality matches.
• Dating Masterclass Comprehensive 8-hour video curriculum across 8 modules covering dating psychology, approach strategies, online dating, texting, flirting, and relationship building, including workbooks, five live group coaching sessions, Discord community access, and a 1x1 profile makeover for $995 (promotional, originally $1,295).
• Jumpstart 1x1 Coaching Program Premium 12-week personalized coaching program ($3,985 lump sum or $1,485/month x 3) combining the full Masterclass curriculum with 6 live 1x1 Zoom sessions, unlimited email coaching, a full dating app profile makeover, and access to a stylist and therapist partner network. Requires a consultation call before enrollment.
• Tara's 1x1 Zoom Coaching Session Single 50-minute 1x1 Zoom coaching session with coach Tara Bratt, priced at $250 and available exclusively to Dating Masterclass alumni (limited to one per customer).

Quantifiable outcome

• 4.86/5 average rating from 7,000+ clients
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• MasterClass: MasterClass is a premium video-course subscription platform featuring celebrity instructors across categories. Comparable in the high-production online course format and tiered premium pricing, though it operates as a broad multi-instructor marketplace rather than a single-brand creator business.
• Mindvalley: Mindvalley is a personal-development education platform offering subscription-based video courses, cohort programs, and community features. Comparable in online-course-plus-community model and premium personal-development positioning, though it spans many categories rather than specializing in dating.

Emerging players

• Relationship Hero: Relationship Hero is an on-demand coaching platform connecting users with vetted relationship coaches via chat and video. Comparable in providing paid 1x1 dating/relationship coaching with a tech-enabled delivery layer, though broader in scope (relationships in general, not just men's dating).
• Kimberly Seltzer: Kimberly Seltzer is a dating and image coach combining style/styling, body-language, and dating coaching. Comparable in offering an integrated dating-plus-styling coaching experience targeting singles looking to upgrade their dating outcomes.

Direct peers

• Three Day Rule: Three Day Rule is a national matchmaking and date-coaching service with a network of matchmakers across US metros. Comparable in offering matchmaking-plus-coaching to time-constrained professionals and operating in the same premium price tier.
• Marni The Wing Girl: Marni The Wing Girl is one of the longest-running dating coaches for men, offering online courses, 1x1 coaching, and digital content on approaching and attracting women. Directly comparable to Dating By Blaine in target audience, product ladder (self-serve courses plus premium coaching), and creator-led brand model.
• Tawkify: Tawkify is a tech-enabled matchmaking service combining human matchmakers with a software platform. Comparable as a matchmaking-and-coaching brand serving relationship-seeking singles, though its model is matchmaking-led rather than coaching-led.
• Connell Barrett: Connell Barrett runs Dating Transformation, offering dating coaching, online courses, and in-person training for men. Directly comparable target market, similar course-plus-coaching product mix, and overlapping media-coverage profile.
• Hayden Quinn Dating: Hayden Quinn runs a men's dating coaching business with online courses, virtual coaching, and a strong social media presence targeting the same "successful but stuck" professional male segment. Comparable in product structure, customer persona, and content-driven GTM motion.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/datingbyblaine
• YouTubeyoutube.com/datingbyblaine
• Instagraminstagram.com/datingbyblaine
• TikToktiktok.com/@datingbyblaine
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/dating-by-blaine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dating By Blaine