LA Home

What LA Home does

LA Home is the flagship 100-hectare ecological urban district of Công ty Cổ phần Prodezi Long An (founded April 2016, headquartered in Đức Hòa Hạ, Long An Province, Vietnam). The project occupies a strategic position at the western gateway to Ho Chi Minh City in Bến Lức, connected to Bình Chánh via the 4.5 km Đại Lộ Lương Hòa – Bình Chánh arterial road (60 m right-of-way, 1,250 billion VND joint investment with Tandoland). The integrated masterplan pairs the residential district with the adjacent 400-hectare Prodezi Ecological Industrial Park (Prodezi EIP), creating a combined urban-industrial ecosystem with investment exceeding 7,500 billion VND (~$300M USD).

LA Home's product portfolio spans 3,700+ low-rise units across the LA Sol and River Park sub-phases (townhouses from 3.3 billion VND, shophouses from 4.99 billion VND, riverside villas) plus the NOXH CC1 social housing component (400 affordable apartments from 385 million VND). The project is pursuing IFC/World Bank EDGE green building certification, with Phase 1 results showing 25% energy savings, 35% water savings, and 40% embodied energy savings versus baseline; advisory is by JLL and verification by SGS. The urban design preserves 7 natural canals and maintains 30% construction density with 70% dedicated to green space, water features, and public amenities. Prodezi EIP implements circular-economy principles, renewable energy, wastewater biotechnology, and organic farming across the largest eco-industrial park in the Mekong Delta.

The business model combines one-time residential property sales with recurring industrial land and factory leases. Go-to-market is sales-led, executed through direct showroom sales at the project site (Bến Lức) and at The Hallmark office (Thủ Đức, HCMC), authorized broker networks (with an explicit focus on Hanoi-based investors), property exhibitions, and earned-media coverage. Buyer segments include working-class families eligible for government-subsidized financing (Social Policy Bank lending up to 70% of apartment value), middle-income homebuyers seeking green living near HCMC, real estate investors seeking appreciation tied to infrastructure completion, and manufacturing tenants in the EIP.

Name

LA Home

Legal name

Công ty Cổ phần Prodezi Long An

Website

https://prodezilongan.vn

Company type

Private

Founded year

2016

Operating status

Operating

Short description

LA Home is a 100-hectare ecological urban district in Bến Lức, Long An Province, developed by Prodezi Long An, targeting working families, middle-income buyers, and real estate investors with EDGE-certified townhouses, shophouses, villas, and social housing near Ho Chi Minh City.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH), Residential Affordable Housing Development & Construction (IMAFABAI)

Keywords

• Residential real estate development
• Ecological urban district
• Social housing apartments
• Eco-industrial park leasing
• Townhouse and shophouse sales

Headquarters

HQ city

Long An Province

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Residential Property Sales: LA Home generates primary revenue from selling residential products including townhouses, shophouses, and villas within the 100-ha urban district. Social housing units (Nhà ở xã hội CC1) offer 400 apartments at prices from 385 million VND. Standard townhouses start from 3.3 billion VND. This is a one-time property sales model with no recurring revenue.
2. Industrial Land and Factory Leases: Prodezi EIP generates revenue by leasing industrial land and built factories within the 400-ha ecological industrial zone. This provides recurring lease income from manufacturing tenants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

LA Home is a 100-hectare ecological urban residential district in Bến Lức, Long An, Vietnam, developed by Công ty Cổ phần Prodezi Long An. It sells low-rise residential products (townhouses from 3.3 billion VND, shophouses from 4.99 billion VND, riverside villas) along with 400 social housing apartments starting from 385 million VND, all built to EDGE green building standards. The project is integrated with the adjacent 400-hectare Prodezi Ecological Industrial Park and connected to Ho Chi Minh City via the 4.5 km Đại Lộ Lương Hòa – Bình Chánh corridor.

Product overview

LA Home is a multi-component real estate portfolio developed by Prodezi Long An, centered on a 100 ha ecological urban district (Khu Đô Thị LA Home) in Bến Lức, Long An. The portfolio is structured around an integrated urban-industrial ecosystem: the core residential component (LA Home 100 ha) is flanked by the adjacent Khu Công Nghiệp Sinh Thái Prodezi EIP (400 ha ecological industrial park), both connected by the Đại Lộ Lương Hòa – Bình Chánh arterial road. The LA Home urban district itself consists of two residential sub-projects — LA Sol (first phase, featuring townhouses, villas, shophouses) and River Park (second phase, featuring commercial townhouses and riverside residences) — plus a social housing component (NOXH CC1 LA Home, 400 affordable apartments). A VR360 virtual tour feature is also offered on the project website. Infrastructure (the Lương Hòa – Bình Chánh boulevard) is a cross-cutting enabler for all components.

Differentiator

Problem solved

Functional benefit

Brands

• Prodezi EIP: Eco-industrial park brand - Khu công nghiệp sinh thái Prodezi, the first and largest eco-industrial park in the Mekong Delta with 400 ha area.
• LA Sol
• River Park
• NOXH CC1 LA Home

Products and services

• Khu Đô Thị LA Home (LA Home Ecological Urban District) A 100-hectare ecological urban residential district in Bến Lức, Long An, integrating townhouses, shophouses, villas, and social housing with EDGE-certified green infrastructure, parks, canals, schools, and healthcare facilities. Targeted at middle-income families, working-class buyers, and real estate investors seeking affordable homeownership near Ho Chi Minh City.
• NOXH CC1 LA Home (Nhà Ở Xã Hội Chung Cư CC1 LA Home Social Housing) A 400-unit social housing apartment complex within LA Home urban district in Lương Hòa commune, Bến Lức, Long An. Apartments range from 30-75 m² (1-3 bedrooms) priced from 385 million VND, with government-subsidized financing via the 120,000 billion VND credit package and Social Policy Bank loans up to 70% of apartment value.
• Khu Công Nghiệp Sinh Thái Prodezi EIP (Prodezi Ecological Industrial Park) A 400-hectare ecological industrial park located at the intersection of Provincial Road 830 and Đại Lộ Lương Hòa – Bình Chánh in Bến Lức, Long An. The largest ecological industrial zone in the Mekong Delta, offering industrial land leasing and built factory rentals to manufacturing tenants with circular economy, renewable energy, wastewater biotechnology, and water reuse infrastructure.
• LA Sol (LA Home Phase 1 Residential Sub-Project) The first residential sub-project of LA Home, positioned along Đại Lộ Lương Hòa – Bình Chánh and DT830. Features dual-frontage townhouses, riverside villas, and shophouses with amenities including a 1-hectare sports complex, Flea Market, medical services, and parks along natural canal corridors.
• River Park (LA Home Phase 2 Residential Sub-Project) The second residential sub-project of LA Home, located along Đại Lộ Lương Hòa – Bình Chánh, adjacent to central park, shopping center, and international-standard school. Features dual-purpose commercial townhouses (3 commercial streets), 1-hectare sports center, 3-hectare shopping center, 2.2-hectare central park, and riverside green corridors. Shophouses priced from 4.99 billion VND/unit.

Quantifiable outcome

• 25% energy savings, 35% water savings, 40% embodied energy savings vs EDGE baseline (Phase 1 assessment)
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• TandolandcoreStrategic or Co-development Partner · 1 April 2024Tandoland co-invests with Prodezi Long An in the Dai Lo Luong Hoa - Binh Chanh road project (4.5km, 60m right-of-way, 1,250 billion VND total investment). Both companies are developing adjacent eco-industrial zones (Tandoland 250ha, Prodezi 400ha) along the same corridor, creating a synergistic industrial-urban ecosystem in northern Ben Luc.
• CotecconscoreImplementation/ SI/ Consulting Partner · 1 January 2023Coteccons serves as the main construction contractor for both LA Home urban district and Prodezi EIP. Coteccons commits to deploying best resources ensuring safety, quality, and schedule compliance, contributing to infrastructure development and transport capacity for the region.
• Hướng Việt Holding (HVH)coreStrategic or Co-development Partner · 1 January 2022HVH is a key development partner and investor in Prodezi Long An. The partnership led to HVH's significant capital injection in late 2021, increasing charter capital to 1,500 billion VND in February 2022. HVH serves as the project development unit for Prodezi EIP and LA Home, bringing strategic vision for the integrated eco-industrial-urban development model.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Others

• Coteccons: Vietnam's largest private construction contractor and Prodezi's main builder for both LA Home and Prodezi EIP. Relevant as ecosystem participant and indirect execution-risk indicator rather than direct competitor.

Emerging players

• Masterise Homes: Masterise develops premium and luxury residential projects in HCMC and Hanoi (e.g., Grand Marina, The Global City). Adjacent positioning in the Vietnamese residential market with overlap in HCMC-focused development expertise.
• An Gia Real Estate: An Gia focuses on affordable and mid-market apartments in HCMC and surrounding provinces. Competes directly with NOXH CC1's social housing positioning and mid-income buyer segment, though at smaller project scale.
• Đất Xanh Group: Đất Xanh operates a real estate services and development platform across southern Vietnam with mid-market residential projects. Comparable developer size and target customer segments to LA Home.

Broad incumbents

• Kinh Bắc City (KBG): Kinh Bắc develops industrial parks and urban townships in northern Vietnam. Similar industrial-urban dual business model, though primarily focused on the Hanoi-Bac Ninh corridor rather than HCMC.
• Vinhomes (VHM): Vietnam's largest residential developer with mega-township projects (Vinhomes Grand Park, Ocean Park). Competes for the same HCMC-adjacent middle-class buyer pool but at much larger scale and broader price range.
• Novaland (NVL): One of Vietnam's largest private developers, historically strong in HCMC mid-market and luxury residential. Provides public-market benchmark for similar townhouse/shophouse product positioning, though currently undergoing significant restructuring.

Direct peers

• Becamex IDC: Becamex is Vietnam's largest industrial park developer with integrated residential townships (e.g., Bình Dương New City). Closest comparable to Prodezi's industrial-urban integration model with similar mid-market residential positioning and recurring industrial lease revenue.
• Nam Long Group: Nam Long develops large-scale integrated townships in southern Vietnam (e.g., Waterpoint, Mizuki Park) combining affordable housing, townhouses, and shophouses. Directly comparable mid-market residential subdivision model with similar buyer segments to LA Home.
• Phát Đạt Holdings: Phát Đạt is a HCMC-based developer of mid- to high-end residential projects and industrial real estate. Comparable product mix (townhouses, shophouses) and geographic focus on HCMC periphery corridors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA Home