Burger King Singapore

What Burger King Singapore does

Burger King Singapore Pte. Ltd. operates a 70-outlet Quick Service Restaurant (QSR) chain in Singapore under license from Restaurant Brands International Inc. (RBI), the NYSE-listed parent that owns Burger King, Tim Hortons, Popeyes, and Firehouse Subs globally. Established in Singapore in 1982 with its first restaurant at Peninsula Plaza, the company runs a horizontal consumer model serving individual diners and families through dine-in, takeaway, in-restaurant digital kiosks, the proprietary BK Delivery mobile application, and a GrabFood third-party delivery partnership. The full menu centers on the flame-grilled WHOPPER® and its 221,184 documented customization combinations, complemented by chicken, fish, plant-based, premium Angus, breakfast (Croissan'wich®), sides, desserts, and beverage lines; all products are 100% Halal certified, and since September 2024 the chain has operated under a Clean Ingredients commitment free from preservatives, artificial colouring, MSG, and additives.

Name

Burger King Singapore

Legal name

Burger King Singapore Pte. Ltd.

Website

https://burgerking.com.sg

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Burger King Singapore Pte. Ltd. operates 70 company-owned quick service restaurants across Singapore under license from Restaurant Brands International, serving individual consumers and families with flame-grilled WHOPPER® burgers, chicken, plant-based, breakfast, and sides via dine-in, BK Delivery app, GrabFood, and digital kiosks.

Ownership category

akta.pro rank

Product category

Quick Service Restaurants (QSR)

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger QSR (THAFAAAA)

Keywords

• Quick service restaurant
• Flame-grilled burgers
• Fast food chain
• Halal certified food
• Food delivery service

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Restaurant Sales: Point-of-sale revenue from dine-in and takeaway customers at 70 restaurant locations across Singapore.
2. Digital/Mobile Ordering: Online and mobile app orders processed through proprietary platform with delivery or pickup options.
3. Third-Party Delivery: Orders placed through GrabFood marketplace with delivery fees and potential commission arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Burger King Singapore Pte. Ltd. operates 70 quick service restaurant outlets across the island, selling flame-grilled burgers (anchored by the WHOPPER®), chicken, fish, plant-based, breakfast, sides, desserts, and beverages, with dine-in, takeaway, BK Delivery mobile ordering, and GrabFood third-party delivery service channels. All menu items are 100% Halal certified and, since September 2024, prepared with ingredients free from preservatives, artificial colouring, MSG, and additives.

Product overview

Burger King Singapore operates as a Quick Service Restaurant (QSR) chain with 70 outlets across Singapore. The product portfolio centers on the iconic WHOPPER® flame-grilled beef burger as the core offering, supported by the Complete Menu spanning Beef Burgers (WHOPPER® variants, Cheeseburger, Hamburger, Mushroom Swiss), Chicken & Fish Burgers (Long Chicken™, Tendergrill®, Spicy Chicken King, Fish Burger, BK Nuggets), Plant-Based options (Plant-Based WHOPPER® line), Ultimate Selections (premium Angus and specialty burgers), Breakfast items (Croissan'wich® line and Breakfast Platters), Sides (French Fries, Onion Rings, Cheesy Fries, Hashbrowns, Mexican Drumlets), Sweets (HERSHEY'S® Sundae Pie, Ice Cream, Taro Turnover), and Beverages. The company also provides delivery services through BK Delivery and GrabFood integration. All products are 100% Halal certified, and since September 2024, the company has committed to using ingredients free from preservatives, artificial colouring, MSG, and additives.

Differentiator

Problem solved

Functional benefit

Products and services

• WHOPPER® Beef Burgers
• Chicken & Fish Products
• Ultimate Selections (Premium Angus & Specialty Burgers)
• Plant-Based WHOPPER® Range
• Breakfast Croissan'wich® Sandwiches
• Breakfast Platters
• Sides
• Sweets & Desserts
• Beverages
• BK Delivery Service
• Birthday Party & Burger Making Workshop Events

Quantifiable outcome

• 11 million+ daily guests globally across the brand

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• GrabFoodcoreChannel Partner/ Reseller/ DistributorBurger King Singapore partners with GrabFood as a third-party food delivery marketplace, enabling customers to order BK products through the Grab platform with delivery services and exclusive promotional offers.
• AdyencoreTechnology or IntegrationAdyen serves as the payment processing provider for mobile ordering and payment services on the Burger King platform, handling secure transaction processing for credit and debit card payments.
• Restaurant Brands International Inc. (RBI)coreOthersRestaurant Brands International Inc. is the parent company of Burger King, owning the brand globally. RBI is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI also owns TIM HORTONS, POPEYES, and FIREHOUSE SUBS.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Shake Shack Singapore: Premium 'fine casual' burger chain with Singapore locations, competing for premium burger occasions and brand-conscious consumers. Different price point and dining experience but overlaps with Burger King's premium Ultimate Angus line.
• Five Guys Singapore: Premium American burger chain with Singapore locations, competing for the higher-end burger occasion with customizable burgers and fries. Targets a more premium consumer segment than Burger King but overlaps meaningfully on the burger occasion.

Broad incumbents

• Popeyes Singapore: Sister brand under Restaurant Brands International (Burger King's parent), making it a same-portfolio operator in Singapore. Operates a different cuisine (chicken-focused) but shares the same corporate infrastructure, marketing channels, and QSR positioning.

Direct peers

• McDonald's Singapore: Direct competitor in the burger QSR category in Singapore, operating a comparable network of dine-in, takeaway, delivery, and digital kiosk ordering. Operates under the same Restaurant Brands International competitive set and competes for the same meal occasions with a globally-recognized brand.
• Texas Chicken (Church's Chicken) Singapore: American fried chicken QSR chain with Singapore presence, competing for the same quick-service chicken and family dining occasions as BK's chicken menu items. Targets value-conscious consumers in the same mall and high-street locations.
• Carl's Jr Singapore: American burger QSR chain with Singapore locations, offering premium and standard burgers. Direct competitor in the burger category with similar dine-in, takeaway, and delivery ordering capabilities.
• A&W Singapore: Long-established American QSR chain with a Singapore footprint, offering burgers, chicken, and root beer. Competes for casual dining occasions and family-friendly QSR occasions in the same Singapore market.
• MOS Burger Singapore: Japanese-origin burger chain with established Singapore presence, offering rice burgers and localized menu items. Directly competes for the burger QSR occasion with differentiated product positioning.
• Jollibee Singapore: Filipino-origin QSR chain with a strong Singapore footprint, offering burgers, chicken, and Asian-flavored menu items at value price points. Directly competes with Burger King for value-conscious family diners and the quick-service burger occasion.
• KFC Singapore: Direct QSR competitor in Singapore under Yum! Brands, offering chicken-centric menus and similar dine-in, delivery, and digital ordering capabilities. While chicken-focused rather than burger-focused, it competes for the same quick-service meal occasions and family dining spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BurgerKingSG
• Instagraminstagram.com/burgerkingsg
• TikToktiktok.com/@burgerkingsg
• LinkedInlinkedin.com/company/burger-king-bk-singapore-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burger King Singapore