Barfly Mixology Gear
Barfly Mixology Gear is a privately held, Ronkonkoma, New York-based retailer of mixology sets, ice tools, barware, and cocktail tools, with a headcount of 51-100 employees, operating under the barflybymercer.com domain that suggests affiliation with the Mercer brand.
- Company typePrivate
- Founded-
- HeadquartersRonkonkoma, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Barfly Mixology Gear firmographics
Firmographics- Name
- Barfly Mixology Gear
- Website
- https://barflybymercer.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Barfly Mixology Gear is a privately held, Ronkonkoma, New York-based retailer of mixology sets, ice tools, barware, and cocktail tools, with a headcount of 51-100 employees, operating under the barflybymercer.com domain that suggests affiliation with the Mercer brand.
- Ownership category
- akta.pro rank
Where Barfly Mixology Gear is headquartered
LocationHeadquarters
- HQ city
- Ronkonkoma
- HQ country
- United States
- HQ region
- North America
Markets served
Barfly Mixology Gear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Barfly Mixology Gear product offering
Product offeringCore offering
Barfly Mixology Gear is a retailer that sells mixology sets, ice tools, barware, and cocktail tools. It offers specialty barware and drink-mixing equipment — such as shakers, strainers, jiggers, muddlers, ice molds, and related accessories — primarily to consumers and small hospitality buyers via its branded online store. The company operates as a niche seller in the specialty barware segment under the Barfly by Mercer brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Mixology sets Coordinated sets of cocktail preparation tools marketed to home cocktail enthusiasts and small hospitality operators assembling a complete home or small-venue bar toolkit.
- Ice tools Specialty ice preparation accessories for cocktail use, sold to consumers and small hospitality buyers seeking to elevate drink presentation and cooling.
- Barware Core barware items (such as shakers, strainers, mixing glasses, and jiggers) sold for cocktail preparation at home and in small hospitality settings.
- Cocktail tools Individual cocktail preparation implements (such as muddlers, bar spoons, pourers, and bottle openers) sold individually or as part of broader mixology offerings to home consumers and small venue buyers.
Companies that use Barfly Mixology Gear
Customer profileIdeal customer profiles1 record
Barfly Mixology Gear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Barfly Mixology Gear competitors and assessment
Company assessmentBroad incumbents
- OXO: Major housewares brand producing kitchen and bar tools with broad retail distribution. Comparable as an established player offering bar/mixology accessories as part of a wider kitchen portfolio, with strong shelf presence versus Barfly's specialist positioning.
- Crate & Barrel: Large home goods retailer with a meaningful barware and bar tools assortment. Comparable as a distribution channel competitor that captures share of the cocktail accessories purchase occasion through scale and omnichannel reach.
- Cuisinart: Major housewares brand with broad kitchen and bar accessory coverage sold through mass and specialty retail. Comparable as a scaled competitor with strong retail relationships that competes for the same barware shelf and consumer mindshare.
- Williams Sonoma: Premium home and kitchen retailer offering barware and cocktail tools. Comparable as a higher-end omnichannel competitor overlapping with Barfly's aspirational home mixology customer.
- Sur La Table: Specialty kitchen retailer with a curated barware and cocktail tools selection. Comparable to Barfly in target customer (cooking and entertaining enthusiasts) and category overlap.
Direct peers
- Viski: Specialist barware and mixology tools brand selling directly to home enthusiasts and hospitality professionals. Comparable to Barfly in product category, customer, and design-led specialty positioning.
- Cocktail Kingdom: Specialty retailer of professional-grade barware, cocktail tools, and mixology accessories. Directly comparable to Barfly as a niche barware specialist targeting both home enthusiasts and hospitality buyers.
- Cocktail Crafter: Online-focused retailer of cocktail kits, barware, and mixology tools. Comparable to Barfly as a specialist competing in the same niche, with overlapping product assortment and consumer base.
Emerging players
- W&P Design: Direct-to-consumer brand producing design-forward kitchen and bar accessories including cocktail and barware products. Comparable to Barfly as a younger, design-led bar/kitchen accessories brand pursuing similar consumers.
Others
- Mercer Culinary: Established culinary tools manufacturer and apparent parent brand of Barfly. Comparable as the source of Barfly's manufacturing capability, brand equity, and commercial relationships; relevant for assessing supply and go-to-market strength.
Market position
Customer concentration
Barfly Mixology Gear social profiles
Digital presenceBarfly Mixology Gear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barfly Mixology Gear leadership team
Management profileNumber of profiles
Barfly Mixology Gear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barfly Mixology Gear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barfly Mixology Gear
What does Barfly Mixology Gear do?
Barfly Mixology Gear is a retailer that sells mixology sets, ice tools, barware, and cocktail tools. It offers specialty barware and drink-mixing equipment — such as shakers, strainers, jiggers, muddlers, ice molds, and related accessories — primarily to consumers and small hospitality buyers via its branded online store. The company operates as a niche seller in the specialty barware segment under the Barfly by Mercer brand.
When was Barfly Mixology Gear founded?
Barfly Mixology Gear was founded in -1. It employs 51 to 100 people.
Where is Barfly Mixology Gear based?
Barfly Mixology Gear is headquartered in Ronkonkoma, United States, in the North America region.
Who are Barfly Mixology Gear's main competitors?
Broad incumbents on record are OXO, Crate & Barrel, Cuisinart, Williams Sonoma and Sur La Table. Direct peers are Viski, Cocktail Kingdom and Cocktail Crafter. W&P Design is listed as an emerging player. Mercer Culinary is listed as an others.
Does Barfly Mixology Gear have an API?
No public API is recorded for Barfly Mixology Gear.