W&P Design
W&P Design is a New York-based consumer products company founded in 2012 that designs and sells sustainable, nontoxic silicone, glass, and ceramic kitchenware — including food storage, drinkware, and ice trays — to eco-conscious consumers through its DTC website, Target, wholesale, and international channels.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What W&P Design does
W&P Design is a New York-based consumer products company founded in 2012 that designs and sells sustainable, nontoxic kitchenware intended to replace single-use plastic items. Its catalog spans food storage (Seal Tight Glass Bowls, reusable silicone bags, stretch wraps and lids), drinkware (ceramic travel mugs, insulated tumblers, water bottles), ice trays and molds, and Make & Take lunch bowls, all built from silicone, glass, and ceramic materials marketed as infinitely reusable. The flagship commercial offer is a 14-Piece Sustainable Kitchen Set that bundles products across categories at a discount to individual unit pricing.
The company operates a multi-channel go-to-market. Direct-to-consumer e-commerce on wandp.com is the primary channel, supported by free shipping above $90 and a $25 entry price point on core SKUs with bundles up to $134. Distribution extends into physical retail through a Target partnership, a B2B wholesale portal on Faire.com, corporate gifting offerings, and international shipping to 100+ markets. Marketing relies on Instagram and TikTok, an email newsletter with a 10% subscriber discount, an ambassador and affiliate program, and content marketing via the 'Fresh Squeeze' blog, all targeting eco-conscious consumers seeking sustainable kitchen solutions.
Revenue is generated through one-time hardware sales of branded SKUs and bundles, with no subscription, software, or service layer disclosed. The company is privately held, has no disclosed funding rounds or external investors in the input data, and operates with an 11–50 employee team. There is no proprietary technology, patents, or AI/ML capability disclosed; competitive positioning rests on materials, design, brand, and the sustainability narrative rather than on defensible technology.
W&P Design firmographics
Firmographics- Name
- W&P Design
- Legal name
- W&P Design
- Website
- https://wandpdesign.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- W&P Design is a New York-based consumer products company founded in 2012 that designs and sells sustainable, nontoxic silicone, glass, and ceramic kitchenware — including food storage, drinkware, and ice trays — to eco-conscious consumers through its DTC website, Target, wholesale, and international channels.
- Ownership category
- akta.pro rank
W&P Design industry classification
Industry- Product category
- Sustainable Kitchen Products
- NAICS
- Glass Container Manufacturing (327213)
- SIC
- Plastics Products, Nec (3089), Glass Containers (3221)
- akta.pro primary industry
- Food Storage Containers (Disposable & Reusable) (CRAJAGAF)
- akta.pro secondary industries
- Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG), Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM)
Keywords
Where W&P Design is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
W&P Design business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Product Sales: One-time purchase of sustainable kitchen products including food storage containers, drinkware, ice trays, and reusable bags. Products sold individually and as bundles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Seal Tight Glass Bowl - $25.00 |
| Unit Pricing | Pay-as-you-go | 14-Piece Sustainable Kitchen Set - $49.99 (sale) / $134.00 (original) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
W&P Design product offering
Product offeringCore offering
W&P Design manufactures and sells sustainable, nontoxic, reusable kitchen products made from silicone, glass, and ceramic materials designed to replace single-use plastic items. The product portfolio spans food storage (glass bowls, silicone bags, stretch wraps and lids), drinkware (ceramic travel mugs, insulated tumblers, water bottles), silicone ice cube trays and molds, and reusable lunch bowls, sold individually and as bundles such as the 14-Piece Sustainable Kitchen Set.
Product overview
W&P Design offers a portfolio of sustainable, nontoxic, and infinitely reusable kitchen products designed to replace single-use plastics. The core product lineup spans five main categories: Food Storage (including Seal Tight Glass Bowls and Reusable Silicone Bags), Drinkware (Ceramic Travel Mugs, Insulated Tumblers, and Water Bottles), Ice Trays & Molds, and Make & Take lunch bowls. The company flagship offering is the 14-Piece Sustainable Kitchen Set, which bundles products across these categories into one comprehensive kit. All products are marketed as 100% nontoxic and environmentally sustainable alternatives to disposable kitchen items.
Differentiator
Problem solved
Functional benefit
Products and services
- 14-Piece Sustainable Kitchen Set A comprehensive 14-piece bundle designed to replace single-use plastic in the kitchen, including bowls, bags, ice trays, and drinkware items for meal prep, storage, and on-the-go use. Sold for $49.99 on sale / $134.00 original.
- Seal Tight Glass Bowl Airtight glass food storage container with silicone lid for meal prep and on-the-go food transport. Available in 16 oz and 24 oz sizes in Sage, Cocoa, and Charcoal colors. Priced at $25.00.
- Cup Cubes Silicone Freezer Tray Silicone freezer tray that creates portion-sized ice cubes, designed for meal prep freezing and easy release.
- Portable Insulated Ceramic Tumbler Double-wall insulated travel mug for hot or cold beverages, featuring ceramic interior and spill-resistant lid for everyday use.
- Insulated Tumbler with Straw Lid Insulated drinkware with built-in straw for easy-sip hydration, designed for hot or cold drinks with temperature retention.
- Ceramic Travel Mug Reusable ceramic mug designed for travel, part of the sustainable drinkware collection.
- Reusable Silicone Food Storage Bag Infinitely reusable silicone bag for food storage in pantry, refrigerator, and freezer, designed to replace single-use plastic bags.
- Silicone Reusable Stand-Up Food Storage Bag Stand-up silicone bag with 36 oz capacity for easy filling and storage, suitable for pantry, refrigerator, and freezer use.
- Make & Take Lunch Bowl (Ceramic) Ceramic lunch bowl for transporting and storing meals, designed as a plastic-free alternative for on-the-go food storage.
- Make & Take Lunch Bowl (Plastic) Reusable plastic lunch bowl for meal transport and storage, part of the Make & Take collection.
- Silicone Extra Large Ice Cube Tray Extra-large silicone ice cube tray for producing oversized ice cubes suitable for cocktails and beverages.
- Silicone Water Bottle Ice Cube Tray Ice cube tray sized to fit water bottles, designed to keep beverages ice-cold on the go.
- Silicone Large Sphere Ice Cube Tray Silicone ice mold that creates large spherical ice balls for drinks.
- Silicone Large Clear Cocktail Ice Cube Mold Ice mold for producing large, clear cocktail ice cubes with refined aesthetics.
- Reusable Stretch Wraps & Lids Stretchable food wraps and lids designed to cover bowls, jars, and various food items as an alternative to single-use plastic wrap.
Quantifiable outcome
- 1,523,063,724 single-use products replaced
Companies that use W&P Design
Customer profileSegments1 record
Ideal customer profiles2 records
W&P Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
W&P Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TargetcoreW&P products are available for purchase at Target retail locations, representing a significant retail distribution partnership for the brand. Announced via official Instagram post: 'W&P is now at Target! Shop a selection of our thoughtfully made products in stores and online.'
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
W&P Design competitors and assessment
Company assessmentBroad incumbents
- Tupperware Brands: Tupperware is the established incumbent in reusable household food storage; its newer sustainability-focused lines compete head-on with W&P's seal-tight glass bowls and reusable bags category.
- Hydro Flask: Hydro Flask (Helen of Troy) is a broad incumbent in reusable insulated drinkware with deep retail penetration and a much wider product line — overlapping with W&P's drinkware focus and demonstrating the scale W&P would face at national retailers.
- FoodSaver: FoodSaver (Emerson/Barbizon) is an incumbent in at-home food storage systems (vacuum sealing) — adjacent category competing for the same kitchen-storage shelf and consumer wallet share.
- YETI: YETI is a premium incumbent in reusable drinkware (tumblers, bottles) with strong brand equity and pricing power — a benchmark aspirational peer for W&P's ceramic and insulated drinkware line.
Direct peers
- Stasher: Stasher is the leading direct peer in reusable silicone food storage bags, serving the same eco-conscious consumer with a similar DTC-first, retail-expanding go-to-market and overlapping product story of replacing single-use plastic.
- Stojo: Stojo makes collapsible, reusable cups and food containers aimed at sustainability-minded on-the-go consumers, mirroring W&P's Make & Take / portable drinkware positioning and materials.
- Simple Modern: Simple Modern sells insulated drinkware (tumblers, bottles) and increasingly reusable food/storage products through DTC, Amazon, and retail — directly competitive with W&P's Drinkware category on price band and channel mix.
- Bee's Wrap: Bee's Wrap sells reusable beeswax food wraps as an alternative to plastic wrap, addressing the same eco-conscious household with overlapping sustainability messaging and DTC-plus-retail distribution.
- PlanetBox: PlanetBox sells reusable lunch containers (bento-style) aimed at families and schools, directly comparable to W&P's Make & Take lunch bowls on use case, channels, and eco-positioning.
- S'well: S'well is a direct peer in reusable, design-led drinkware (tumblers, bottles) sold through DTC and major retail — the same AOV band and design/aesthetic positioning as W&P's ceramic and insulated drinkware lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
W&P Design social profiles
Digital presenceW&P Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
W&P Design leadership team
Management profileNumber of profiles
Profiles2 records
W&P Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
W&P Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about W&P Design
What does W&P Design do?
W&P Design manufactures and sells sustainable, nontoxic, reusable kitchen products made from silicone, glass, and ceramic materials designed to replace single-use plastic items. The product portfolio spans food storage (glass bowls, silicone bags, stretch wraps and lids), drinkware (ceramic travel mugs, insulated tumblers, water bottles), silicone ice cube trays and molds, and reusable lunch bowls, sold individually and as bundles such as the 14-Piece Sustainable Kitchen Set.
Is W&P Design a public or private company?
W&P Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was W&P Design founded?
W&P Design was founded in 2012. It employs 11 to 50 people.
Where is W&P Design based?
W&P Design is headquartered in New York, United States, in the North America region.
How does W&P Design make money?
One revenue line is on record: product Sales.
Who are W&P Design's main competitors?
Broad incumbents on record are Tupperware Brands, Hydro Flask, FoodSaver and YETI. Direct peers are Stasher, Stojo, Simple Modern, Bee's Wrap, PlanetBox and S'well.
Does W&P Design have an API?
No public API is recorded for W&P Design.
What industry is W&P Design in?
W&P Design's product category is Sustainable Kitchen Products. Its primary akta.pro industry code is CRAJAGAF, Food Storage Containers (Disposable & Reusable), with a secondary code of CRAJAGAG, Disposable Tableware (Plates, Cups, Cutlery). Its NAICS code is 327213 and its SIC code is 3089.