What House Majority Forward does

House Majority Forward (HMF) is a progressive, non-profit political advocacy organization founded in 2011 and operating under the legal entity House Majority PAC from its headquarters at 700 13th St NW, Washington, DC. The organization produces targeted political advertising campaigns, primarily video-based ads, aimed at specific congressional districts and incumbent Republican members of Congress. Its advocacy messaging centers on economic accountability, healthcare, social justice, environmental stewardship, and democratic participation, with a focus on kitchen-table issues such as grocery, gas, and utility costs.

HMF's core products are two complementary offerings: (1) paid advertising campaigns executed across broadcast, cable, digital, and connected TV platforms, and (2) proprietary comparative polling in targeted districts measuring job approval of named incumbents and presidential sentiment. The polling data informs campaign messaging and is released publicly to generate earned media. The organization targets at least 22 congressional districts across PA, MI, CA, NY, NM, ME, CO, VA, NC, IL, NJ, and IA, with named campaigns referencing eight-figure media-buy budgets. HMF conducts no proprietary technology development and operates a conventional advocacy tech stack centered on its website, email/SMS supporter programs, and ActBlue-powered donation processing.

HMF is funded entirely through donations from supporters via ActBlue and related fundraising channels, with revenue mechanics dependent on political donation cycles. It does not sell products or services and applies no pricing model. The organization is governed under the laws of the District of Columbia, is led by President Mike Smith, and operates as a private non-profit with no parent company, subsidiaries, or disclosed institutional investors.

Name

House Majority Forward

Legal name

House Majority PAC

Website

https://housemajorityforward.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

House Majority Forward is a progressive non-profit advocacy organization founded in 2011 that runs targeted paid advertising campaigns and proprietary polling in U.S. congressional districts to advance progressive policy positions. It is funded through donations via ActBlue and operates under House Majority PAC.

Ownership category

akta.pro rank

Product category

Political Advocacy Services

NAICS

Media Buying Agencies (54183), Public Relations Agencies (54182), Social Advocacy Organizations (8133)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Political & Advocacy Advertising (MPADAEAK)

Keywords

• Political advocacy campaigns
• Progressive policy advocacy
• Paid political advertising
• Congressional district targeting
• Voter polling research

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Donations and Contributions: House Majority Forward is a progressive non-profit organization that relies on donations from supporters to fund its advocacy campaigns. The organization runs a donation platform through ActBlue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

House Majority Forward produces and distributes targeted political advertising campaigns — primarily video-based ads — aimed at specific U.S. congressional districts and named members of Congress, with messaging centered on economic accountability, healthcare, and progressive policy advocacy. The organization also conducts comparative polling in those districts to measure job approval and political sentiment, which it uses to inform advertising messaging and to generate publicly released research.

Product overview

House Majority Forward is a progressive non-profit political advocacy organization that operates as a single-focus entity centered on policy advocacy and political campaign communications. The organization does not offer a traditional software product or platform. Its core offerings consist of targeted political advertising campaigns (video-based ads for specific congressional districts) and polling/research services. These offerings work together: polling data informs and validates the messaging in advertising campaigns, while the campaigns amplify policy positions on issues including economic accountability, social justice, environmental stewardship, and democracy.

Differentiator

Problem solved

Functional benefit

Products and services

• Political Advertising Campaigns

Quantifiable outcome

• HMF polling shows targeted Republican members with low approval ratings: Tom Kean Jr. at 20% approval (NJ-07), Ryan Mackenzie at 27% approval (PA-07), Scott Perry at 35% approval (PA-10), Gabe Evans at 27% approval (CO-08)
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• EMILY's List: Progressive political organization focused on electing Democratic pro-choice women, with a broader candidate-recruitment mission but overlapping donor base and paid advertising capability. Comparable to HMF as a major progressive advocacy incumbent.
• Americans for Prosperity: Conservative advocacy group running large-scale paid advertising and grassroots campaigns across multiple channels. Comparable to HMF in channel mix, donor-driven funding, and direct voter persuasion model, but with a broader portfolio of issues and a fundamentally different ideological orientation.
• MoveOn.org Political Action: Large progressive membership organization that runs paid digital and broadcast advertising campaigns. Comparable to HMF in progressive donor base, online fundraising (ActBlue), and multi-channel advocacy model, but with a much broader issue scope.

Direct peers

• Congressional Leadership Fund: Republican-aligned super PAC aligned with House GOP leadership that runs multi-million dollar paid advertising campaigns in target House districts. Direct counterpart to HMF on the opposing side of the political spectrum, with the same operating playbook and channel mix.
• Senate Majority PAC: Democratic-aligned super PAC focused on Senate races that runs large-scale paid advertising campaigns in target states. Closest structural analog to HMF, differing only in chamber (Senate vs. House) and supported by the same donor ecosystem and operational playbook.
• Priorities USA Action: Progressive aligned dark-money group that runs major paid media campaigns in support of Democratic candidates. Directly comparable to HMF in channel mix (broadcast, digital, CTV), target audience, and donation-driven funding model.
• Patriot Majority USA: Progressive advocacy organization aligned with House Democratic leadership that runs paid advertising campaigns targeting Republican incumbents. Closely matches HMF's House-focused targeting model and political advertising approach.

Emerging players

• NARAL Pro-Choice America: Progressive advocacy organization running paid political advertising in support of abortion-rights candidates and against anti-choice incumbents. Shares HMF's progressive donor base and target-district paid-media model, but with a single-issue focus rather than broad economic accountability.
• League of Conservation Voters Victory Fund: Progressive environmental advocacy organization that runs paid advertising campaigns targeting congressional votes on environmental policy. Shares HMF's donation-funded model and district-level advertising approach, but with an issue-specific (rather than broad economic-accountability) focus.

Others

• House Majority PAC: Legal-entity parent of House Majority Forward and a closely aligned Democratic House-focused super PAC. Not a true competitor — operates as a sister entity — but provides a structural reference point for HMF's operating model and brand architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HouseForward
• Facebookfacebook.com/HouseMajorityForward

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House Majority Forward