Paris Basketball

What Paris Basketball does

Paris Basketball is a French professional basketball club operating as S.A.S. Paris Basketball, with €611,800 in share capital and David Kahn serving as President and Director of Publication. The club fields competitive teams in Betclic Élite, France's top-tier professional basketball league, and in EuroLeague, the highest level of European club competition. Its home venue is Adidas Arena (formerly Halle Georges Carpentier) at 81 boulevard Masséna in the 13th arrondissement of Paris, a 20,000+-capacity facility that the club describes as the largest basketball arena in Europe. On-court performance includes progression to the 2025-26 Betclic Élite finals.

The business generates revenue across five principal lines. Ticketing is structured through a six-tier season subscription model ranging from €360 to €2,420, with 2,248 season tickets sold for the 2025-26 campaign, alongside single-match sales. Sponsorship and advertising form a second pillar, with named partners including adidas (kit supplier and arena naming-rights holder), OLYBET, Mennen France, Cap Ingelec, Zimmer MedizinSysteme, and the City of Paris. Merchandise and apparel are sold through boutique.parisbasketball.com. Hospitality is delivered through the Courtside Club, Central House, and private suites. A fifth, ancillary line covers arena tours (via Airbnb Experiences), the Basketball 101 content platform, basketball camps, and the Centre de Formation youth academy and Section Féminine women's program.

The customer base spans individual fans (ticketing, merchandise, content), corporate and hospitality clients (Courtside Club, suites, sponsorship), and youth / amateur participants (academy, camps, clinics). The Paris Basketball Foundation and the Parisii supporters group provide the community and philanthropic layer of the franchise. Operationally, the club combines a venue asset, a multi-segment commercial stack, and a community ecosystem typical of top-tier European sports franchises; there is no disclosed AI/ML technology layer, and the digital stack is built on standard infrastructure including AWS hosting and Fan Experience ticketing.

Name

Paris Basketball

Legal name

S.A.S. Paris Basketball

Website

https://parisbasketball.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Paris Basketball is a French professional basketball club competing in Betclic Élite and EuroLeague, serving individual fans, corporate hospitality clients, sponsors, and youth athletes through ticketing, merchandise, sponsorship, hospitality, and academy programs at Adidas Arena in Paris.

Ownership category

akta.pro rank

Product category

Professional Sports / Basketball Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Professional basketball
• Sports entertainment
• Live sports ticketing
• Team merchandise
• Basketball training

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticketing and Matchday Revenue: The club generates primary revenue through ticket sales for home games at Adidas Arena. They offer individual match tickets, season subscriptions (abonnements), and group bookings for Betclic Elite and EuroLeague competitions.
2. Merchandise and Apparel Sales: The official boutique sells replica jerseys, game-worn apparel, and basketball merchandise directly to consumers through boutique.parisbasketball.com.
3. Sponsorship and Advertising: Corporate sponsors and partners such as OLYBET, adidas, and Mennen France provide sponsorship revenue through branding, advertising, and partnership agreements.
4. Hospitality Services: Premium hospitality offerings including Courtside Club, Central House, and private suites provide corporate clients with premium matchday experiences, food, and beverage service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Paris Basketball operates a professional basketball franchise competing in France's Betclic Elite and Europe's EuroLeague, monetizing the sporting product through ticket sales, season subscriptions (six categories from €360 to €2,420), official merchandise, premium hospitality experiences, youth camps and training academy programs, and corporate sponsorships. Home matches are played at the Adidas Arena in Paris, where the club delivers live sports entertainment to individual fans and corporate hospitality clients.

Product overview

Paris Basketball operates as a professional basketball club offering a comprehensive portfolio centered around its men's professional team competing in Betclic Elite (French championship) and EuroLeague. The product ecosystem consists of three core commercial pillars: (1) Billetterie for individual match ticketing, (2) Abonnements for season subscription packages across six pricing categories, and (3) Boutique Officielle for official merchandise. The portfolio extends to hospitality experiences (Courtside Club, Central House, Suites), youth development through the Centre de Formation and camps, and the women's basketball section. Additional offerings include arena tours and the Basketball 101 educational content platform. The club generates revenue through ticket sales, sponsorships, merchandise, hospitality packages, and corporate partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Billetterie (Ticketing)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Zimmer MedizinSystememinorStrategic or Co-development Partner · 4 July 2026Zimmer MedizinSysteme has reinforced their partnership with Paris Basketball, continuing their support for the club as a health/medical partner.
• Cap IngelecminorStrategic or Co-development Partner · 2 July 2026Cap Ingelec has extended their Parisian adventure with Paris Basketball for 3 years, continuing their partnership with the club.
• adidascoreStrategic or Co-development Partneradidas is the official kit supplier and sponsor of Paris Basketball, providing official apparel and equipment. The home arena naming rights are Adidas Arena.
• OLYBETcoreStrategic or Co-development PartnerOLYBET appears as a partner/sponsor on the Paris Basketball website and communications.
• Paris.fr (City of Paris)coreStrategic or Co-development PartnerThe City of Paris is a key institutional partner, with the club representing Paris in national and European competitions.
• Mennen FranceminorStrategic or Co-development PartnerMennen France appears as a partner/sponsor on the Paris Basketball website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maccabi Tel Aviv: Long-standing EuroLeague participant with comparable multi-product basketball business (men's, women's, academy) and strong sponsor roster. Useful benchmark for international fan and sponsorship monetization.
• LDLC ASVEL: Direct Betclic Elite and EuroLeague competitor, also France's flagship basketball franchise. Comparable size, on-court ambition, and sponsorship-driven business model; the principal benchmark for Paris Basketball domestically.
• Real Madrid Baloncesto: EuroLeague elite with similar capital-city positioning, premium arena (WiZink Center), adidas kit sponsorship, and a diversified matchday/subscription/hospitality/merchandise model.
• AS Monaco Basket: Direct rival in Betclic Elite and EuroLeague with a similar premium-positioning strategy, wealthy ownership backing, and a top-tier arena. The other leading French basketball club pursuing pan-European commercial scale.
• FC Barcelona Basketball: EuroLeague heavyweight competing for European titles. Comparable in scale of arena, multi-product portfolio (men's, women's, youth), and reliance on a global sports brand sponsor ecosystem.
• Fenerbahçe Beko: Multi-sport conglomerate's basketball section competing in EuroLeague. Relevant peer for assessing how a club leverages a parent sports brand and high-capacity arena for commercial scaling.
• Olimpia Milano (EA7 Emporio Armani): Italian EuroLeague club with an iconic arena (Mediolanum Forum) and a premium sponsor-led operating model. Direct comparison point for European basketball sponsorship economics.
• Anadolu Efes Istanbul: EuroLeague regular and former champion with similar mid-tier European market positioning. Comparable mix of arena-based matchday revenue, kit sponsor partnership, and corporate hospitality products.

Regional players

• Nanterre 92: Historic Paris-region Betclic Elite club. Regional competitor for local basketball fans, talent pipeline, and Île-de-France sponsorship dollars, though operating at a smaller scale than Paris Basketball.

Others

• Paris Football Club: Paris-based professional sports club competing for the same corporate sponsorship pool, B2B hospitality clients, and city-of-Paris institutional support. Adjacent peer for benchmarking Paris sports sponsorship dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/parisbasketball
• YouTubeyoutube.com/channel/UC4TV3SLEAsdkBTFcFpotSng
• Facebookfacebook.com/ParisBasketball
• LinkedInlinkedin.com/company/paris-basketball
• Instagraminstagram.com/parisbasketball
• TikToktiktok.com/@parisbasketball

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paris Basketball