Yoplait Liberté Canada

What Yoplait Liberté Canada does

Yoplait Liberté Canada Co. is a privately held Canadian dairy company headquartered at 6285 Rue Choquette in Quebec, operating across two iconic brands — Yoplait (in Canada since 1971) and Liberté (founded 1936 by the Kaporovsky family in Montreal). The company manufactures and distributes yogurt, kefir, Greek yogurt and Mediterranean-style yogurt products under sub-brands including Yop, Tubes, Minigo, Source, Yoplait Creamy, Liberté Greek, Liberté Méditerranée and Liberté Kéfir, all made from 100% Canadian milk sourced directly from local dairy farms via a single Saint-Hyacinthe production plant and a Montreal head office.

The business operates a traditional consumer packaged goods (CPG) model. It sells branded dairy products through major Canadian grocery retailers coast-to-coast and supplements this with direct-to-consumer ecommerce through its brand websites (yoplait.ca, liberte.ca). It serves Canadian families, health-conscious consumers and active-lifestyle consumers across yogurt consumption occasions. Headcount sits at approximately 350–400 employees distributed across Montreal, Saint-Hyacinthe, Toronto, Vancouver, Saskatoon and Halifax. Marketing is conducted through a multi-channel mix spanning TV, connected TV, Meta, TikTok, Pinterest, print, out-of-home and PR via agencies Cossette and Citizen Relations.

Since January 2025 the company has been wholly owned by Sodiaal Group, France's leading dairy cooperative representing 15,000 producers across more than 50 countries, following Sodiaal's acquisition of the Canadian operations from General Mills. The company is currently in a post-acquisition integration and brand-reinvestment phase, marked by a new CEO appointment (Claire Bara, October 2025), a Toronto office opening outside Quebec, a major Liberté 90th anniversary campaign and a Tennis Canada / National Bank Open partnership.

Name

Yoplait Liberté Canada

Legal name

Yoplait Liberté Canada Co.

Website

https://yoplaitliberte.ca

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Yoplait Liberté Canada Co. is a privately held Canadian dairy company that manufactures and distributes yogurt, kefir and Greek yogurt under the Yoplait and Liberté brands through major Canadian grocery retailers, serving Canadian families, health-conscious and active-lifestyle consumers with 100% Canadian milk.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020)

akta.pro primary industry

Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC)

akta.pro secondary industries

Drinkable Yogurt & Kefir Manufacturing (AFAHADAC), Set Yogurt (Cup/Family-Size; Stirred & Firm/Set) Manufacturing (AFAHADAA), Drinkable Yogurt & Kefir Beverages (Probiotic Shots, Smoothie-Style) (AFAHAIAC)

Keywords

• Yogurt manufacturing
• Dairy products
• Fermented dairy beverages
• Greek yogurt production
• Consumer packaged dairy

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Dairy product sales: Sale of yogurt and dairy products through retail grocery stores across Canada and direct-to-consumer through brand websites yoplait.ca and liberte.ca

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Yoplait Liberté Canada manufactures and distributes yogurt and dairy products across Canada under two flagship brands, Yoplait and Liberté. The portfolio includes drinkable yogurt (Yop), children's tube-format yogurt (Tubes and Minigo), protein and regular yogurts, Greek yogurt (Liberté Greek), indulgent Mediterranean-style yogurt (Liberté Méditerranée), and kefir. All products are made with 100% Canadian milk sourced from local dairy farms and produced at the Saint-Hyacinthe manufacturing plant and other facilities.

Product overview

Yoplait Liberté Canada operates as a dairy company producing and distributing yogurt and dairy products under two primary brands: Yoplait and Liberté. The Yoplait portfolio includes drinkable yogurt (Yop), tube-format yogurt for children (Tubes), small-portion yogurts (Minigo), protein-focused yogurts, and creamy yogurts. The Liberté portfolio includes Greek yogurt, Méditerranée (Mediterranean-style), kéfir, and lactose-free varieties. Products are manufactured in Canada using 100% Canadian milk sourced from local dairy farms. The company employs approximately 350-400 people across facilities in Montreal, Saint-Hyacinthe, Toronto, and satellite offices in Vancouver, Saskatoon, and Halifax.

Differentiator

Problem solved

Functional benefit

Brands

• Yop: Ready-to-drink yogurt beverage, flagship product of Yoplait.
• Tubes
• Minigo
• Source
• Liberté Méditerranée
• Liberté Greek
• Kéfir
• Liberté Kefir

Products and services

• Yoplait Primary yogurt brand present in Canada since 1971, known for simple ingredients, nutritional value, and broad consumer appeal across all generations. Includes products for various moments throughout the day.
• Liberté Quebec-founded yogurt and dairy brand established in 1936, emphasizing artisanal craftsmanship, high-quality ingredients, and an obsession with taste. Includes Greek, Méditerranée, and kefir product lines.
• Yop Drinkable yogurt product, one of Yoplait's flagship offerings designed for convenient consumption on the go.
• Tubes Tube-format yogurt designed for children, providing a convenient and mess-free single-serve option.
• Minigo Small-portion yogurt format designed for children, available in various fruit flavors.
• Yoplait Source Yogurt lineup including protein-enhanced varieties and various fruit flavors.
• Yoplait Source Protein Protein-focused yogurt variant under the Source brand, designed for consumers seeking higher protein content.
• Yoplait Creamy Creamy yogurt variety available in multiple fruit flavors including strawberry, raspberry-blueberry, and field fruits.
• Liberté Greek Greek yogurt line known for high protein content and exceptional taste, designed for active lifestyles.
• Liberté Méditerranée Mediterranean-style yogurt introduced in 1984, characterized by indulgent taste and quality ingredients.
• Liberté Kéfir Fermented dairy product; first kefir launched in Quebec in 1981. Available in formats including mango flavor in 1L packaging.

Quantifiable outcome

• 90 years of history celebrated in 2026 for Liberté brand
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Tennis Canada / National Bank OpencoreGTM or Marketing Partner · 2 July 2026Liberté became an official partner of the National Bank Open presented by Rogers starting with the 2026 edition. This two-year partnership marks Liberté's entry into Canadian professional tennis. The partnership aligns with Liberté's mission to offer products combining taste and nutrition while supporting an active lifestyle. Liberté will have immersive activations at both Montreal and Toronto venues with product sampling and contests.
• CossettecoreGTM or Marketing Partner · 18 February 2026Liberté partnered with advertising agency Cossette for its 90th anniversary campaign 'Le goût, toujours le goût' (Taste, Always). Cossette handled creative direction, art direction, copywriting, production, and campaign strategy across TV, digital, and print media.
• Media Agency UMminorGTM or Marketing Partner · 18 February 2026Media agency handling campaign media planning and placement for Liberté's 90th anniversary campaign across various platforms.
• Citizen RelationsminorGTM or Marketing PartnerPublic relations agency handling media inquiries, press releases, and communications for Yoplait Liberté Canada.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Chobani: Chobani is a leading Greek yogurt and probiotic dairy brand in North America. While US-headquartered, it competes with Liberté Greek and Yoplait Source Protein in Canadian retail and pressure-tests premium positioning in the same health-driven segments.
• Stonyfield Organic: Stonyfield is an organic yogurt brand (owned by Lactalis) competing in the same health-conscious and family-oriented segments targeted by Yoplait Minigo and Liberté, with overlapping distribution in Canadian natural/organic channels.
• Noosa Yoghurt: Noosa is a premium whole-milk yogurt brand that competes with Liberté Méditerranée and other premium Liberté lines on taste-led, indulgent positioning in the North American market.

Direct peers

• Lactalis Canada: Lactalis Canada (including Parmalat brands) markets yogurt and dairy dessert products such as Astro in the same Canadian retail channels, competing directly with Yoplait and Liberté across traditional and drinkable yogurt.
• Danone Canada: Danone Canada operates leading yogurt and dairy brands (Activia, Danone, Oikos) directly competing with Yoplait Liberté across shelf-stable and drinkable yogurt, Greek yogurt, and probiotic segments in the same Canadian retail channels.
• Agropur Cooperative: Agropur is a major Canadian dairy cooperative owning yogurt brands such as iögo and Natrel, directly competing with Yoplait Liberté in Canadian grocery retail. Historically held the Yoplait license in Canada from 1971 until 2010.

Broad incumbents

• General Mills (Yoplait US): General Mills was the prior owner of Yoplait Liberté Canada until January 2025 and continues to operate the Yoplait brand globally. It is comparable as a major CPG incumbent with shared brand DNA and former direct operational overlap.
• Danone (global): Danone is the global yogurt category leader with shared brand DNA to Yoplait (which has historically operated under Danone/Yoplait franchise structures). It is a structural peer in terms of yogurt category dominance, scale economics, and innovation pipelines.
• Saputo Inc. Saputo is one of the largest dairy processors in Canada (and globally), with broad portfolios in fluid milk, cheese, and yogurt/dairy desserts. It is a structural peer given its scale in Canadian dairy manufacturing and overlapping retail customer base.

Others

• Sodiaal Group: Sodiaal Group is the parent cooperative that acquired Yoplait Liberté Canada in January 2025. Comparable as a France-based dairy cooperative (15,000 producers) providing shared supply, R&D and category insights to the Canadian subsidiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LiberteCan
• LinkedInca.linkedin.com/company/yoplait-libert%C3%A9-canada
• Instagraminstagram.com/yoplaitcanada
• Xx.com/LiberteCanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoplait Liberté Canada