Sense & Respond Learning

What Sense & Respond Learning does

Sense & Respond Learning is a Brooklyn-headquartered professional training and publishing company founded in 2017 by Jeff Gothelf and Josh Seiden, the authors of the Lean UX framework. It delivers certified training programs for product managers, designers, engineers, and executives on AI-era product management, Lean UX, customer-centric OKRs, and storytelling. The company operates a hybrid delivery model spanning live in-person workshops, live online sessions, multi-week organizational learning journeys, and self-paced online courses, supplemented by keynote presentations and six published books (Lean UX 3rd Edition via O'Reilly Media, Sense & Respond via Harvard Business Press, Who Does What By How Much?, Outcomes Over Output, and Lean vs. Agile vs. Design Thinking). To date the firm states it has trained 11,500+ professionals worldwide at organizations including Bloomberg, JP Morgan Chase, Mastercard, Novo Nordisk, Telefónica Deutschland, Adevinta, M&T Bank, and FactSet.

The core product portfolio is organized around the Lean Product Sequence (Lean Product Strategy, Lean Product Discovery, Lean Product Continuous Learning and Delivery, Lean Product Organizations), two AI-specific courses (AI Skills for Lean Product Managers, Building AI Products with Lean Product Management), and three adjacent courses (Outcomes Over Output, Customer-Centric OKRs, Storytelling Superpowers). Supporting assets include the Lean Product Canvas, Lean Strategy Canvas, AI OKRs Coach, AI Cultural Response Worksheet, and Hypothesis Prioritization Canvas. All courses issue Credly digital badges that are portable to LinkedIn. Technology dependencies are limited: the company runs on Squarespace for its website, ti.to for public workshop ticketing, thinkific for self-paced delivery, Mural and Miro for collaborative canvases, and Zoom for live online sessions — there is no proprietary platform or in-house engineering product. AI capability is at the feature layer rather than a core competency.

Revenue is generated across four streams: (1) professional-services workshops and in-house corporate training, the primary revenue line, sold quote-based with team sizes from 5 to 500 and durations from 90 minutes to multi-week journeys; (2) self-paced online courses sold individually through thinkific with certification paths; (3) book royalties and direct book sales through Amazon and O'Reilly; and (4) fee-based talks and keynotes by the founders. Pricing is not publicly disclosed and contracts are negotiated through a dedicated business development function. The company is privately held, founder-led, with no disclosed external institutional investment, and operates through a small core team of approximately six people plus a variable-cost global network of Certified Training Partners across 10+ countries.

Name

Sense & Respond Learning

Legal name

Sense & Respond Press LLC

Website

https://senseandrespond.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Sense & Respond Learning is a Brooklyn-based, founder-led training company that delivers certified AI-era product management, Lean UX, and OKR workshops and courses to enterprise teams and individual practitioners worldwide through a global Certified Training Partner network.

Ownership category

akta.pro rank

Product category

Professional Training and Education

NAICS

Computer Training (611420), Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Assessments, Quizzes & Learning Analytics Tools (MPACALAK)

Keywords

• Professional training services
• Product management courses
• AI transformation workshops
• OKR certification programs
• Lean UX training

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Workshop and Training Services: Primary revenue from in-person and online training workshops delivered to organizations and individuals. Training ranges from 90-minute workshops to multi-day hands-on sessions and multi-week learning journeys. In-house team training, public workshops, and private corporate engagements.
2. Self-Paced Online Courses: Structured online courses on product discovery, OKRs, storytelling, and AI product management available through the company's learning platform at senseandrespondpress.thinkific.com.
3. Book Sales: Sale of published books including Lean UX (3rd Edition), Sense & Respond, Who Does What By How Much?, Outcomes Over Output, and Lean vs Agile vs Design Thinking. Available through Amazon and other retailers.
4. Talks and Keynotes: Fee-based presentations and keynote speeches by Jeff Gothelf and Josh Seiden for conferences and organizational events on AI transformation and organizational challenges.
5. Course Certifications: Certification paths for individuals and teams that include online assessments and Credly digital badges, offered as part of course completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sense & Respond Learning is a professional training and certification company that delivers certified workshops, self-paced online courses, and keynote presentations on AI-era product management, Lean UX, Lean Product Strategy, and customer-centric OKRs. Training is led by founders Jeff Gothelf and Josh Seiden and a global network of Certified Training Partners, with all courses offering Credly-issued digital credentials. The company also publishes books on its frameworks and operates AI-powered companion tools.

Product overview

Sense & Respond Learning is a training and certification company founded by Jeff Gothelf and Josh Seiden, offering certified workshops, self-paced courses, talks, and keynotes for AI-era product, UX, and OKR training. The core portfolio centers on the Lean Product Sequence — four courses (Lean Product Strategy, Lean Product Discovery, Lean Product Continuous Learning and Delivery, Lean Product Organizations) that build a complete product practice — alongside two AI-specific courses (AI Skills for Lean Product Managers and Building AI Products with Lean Product Management), and three Beyond Product Development courses (Outcomes Over Output, Customer-Centric OKRs, Storytelling Superpowers). Training is delivered in-person, live online, and self-paced, with all courses offering Credly digital badge certifications. Supporting resources include the Lean Product Canvas, Lean Strategy Canvas, AI OKRs Coach, AI Cultural Response Worksheet, Hypothesis Prioritization Canvas, a Video Library, and a Blog. The company also publishes five books (Lean UX 3rd Edition, Sense & Respond, Who Does What By How Much?, Outcomes Over Output, Lean vs. Agile vs. Design Thinking) through Sense & Respond Press LLC.

Differentiator

Problem solved

Functional benefit

Products and services

• Lean Product Strategy A course that teaches teams to use the Lean Strategy Canvas to turn strategy into clear choices and testable hypotheses for the next 12–24 months, connecting strategy to daily team work. Targeted at product leaders and teams.
• Lean Product Discovery A course teaching teams to find out what customers actually need before committing to a build, using the Lean Product Canvas to work through the full discovery process from defining business problems to testing solution hypotheses. Targeted at product teams.
• Lean Product Continuous Learning and Delivery A course teaching teams to run discovery and delivery as one continuous parallel practice, building outcome-based roadmaps and managing backlogs around outcomes rather than features. Targeted at product managers and delivery teams.
• Lean Product Organizations A multi-week working program for leaders that helps build the organizational structure AI transformation requires, with participants bringing real organizational challenges and designing minimum viable experiments. Targeted at executive leaders.
• AI Skills for Lean Product Managers A course teaching product managers to use AI as a thinking partner throughout the product development process, centered on the Lean PM AI Operating System framework. Targeted at product managers working on AI products.
• Building AI Products with Lean Product Management A course teaching teams to apply Lean Product Management methods specifically to AI product development, with attention to where AI products require different approaches than standard products. Targeted at AI product teams.
• Outcomes Over Output A course introducing the shift from output thinking to outcomes thinking, teaching teams to define meaningful outcomes connected to business goals and use them to make better build decisions. Targeted at product teams and leaders.
• Who Does What By How Much: Customer-Centric OKRs A course teaching teams to write OKRs grounded in customer behavior change, based on the best-selling book by Jeff Gothelf and Josh Seiden, designed for the whole organization. Targeted at cross-functional teams.
• Storytelling Superpowers for Persuasive Conversations A hands-on workshop teaching participants the core principles of clear, compelling communication so they can structure ideas, engage audiences, and make strong cases for what they need. Targeted at product leaders and managers.
• Workshops In-person and online live training sessions led by Jeff Gothelf, Josh Seiden, and Certified Training Partners, where teams work through real AI challenges using proven frameworks. Available as public workshops and private in-house corporate training.
• Self-Paced Courses Structured online learning on product discovery, OKRs, storytelling, and more, with direct application to the challenges AI teams face today, available on the Sense & Respond Press learning platform. Includes certification path with Credly digital badges.
• Talks & Keynotes Presentations by Jeff Gothelf and Josh Seiden designed to reorient teams and leadership around the human and organizational challenges of AI transformation. Delivered at conferences and corporate events for a fee.
• AI OKRs Coach An AI-powered coaching tool that helps teams write, structure, and roll out human-centric OKRs with practical, actionable guidance tailored to their context. Available as a standalone digital tool.
• Lean UX (3rd Edition) The foundational guide for teams working at the intersection of design, product, and engineering, covering collaboration, discovery, and how design fits into Agile environments, including the Lean UX Canvas tool. Published by O'Reilly Media.
• Sense & Respond A book by Jeff Gothelf and Josh Seiden introducing a modern management model built for agility, continuous learning, and customer focus, showing how to organize and lead responsive teams.
• Who Does What By How Much? A practical guide to customer-centric OKRs by Jeff Gothelf and Josh Seiden, designed for everyone regardless of industry, seniority, or function.
• Outcomes Over Output A concise guide by Josh Seiden showing teams how to flip from measuring success by what gets built to setting goals as measurable outcomes aligned with the impact work creates.
• Lean vs. Agile vs. Design Thinking A book by Jeff Gothelf demystifying Lean, Agile, and Design Thinking, explaining what each approach really means and how to bring them together for better team outcomes.

Quantifiable outcome

• 11,500+ professionals trained worldwide at organizations including Fortune 500 companies
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Reforge: Subscription-based product, growth, and AI training programs for working professionals at tech companies. Comparable as a premium, practitioner-led training brand with strong tech-company customer base and a content-plus-community model that competes for the same AI PM learner.
• Mind the Product: Global product management community and training provider offering workshops, conferences, and online courses for product managers. Overlaps on in-person and online product management training as well as thought leadership content aimed at PM practitioners.
• Scrum Alliance: Non-profit certifying body and training provider for Scrum and agile practitioners, with a global Certified Scrum Trainer network. Comparable in monetizing methodology-based training through certifications and a partner-led delivery model.
• General Assembly: Major provider of bootcamps and short-format training in product management, data, design, and tech skills for individuals and corporate clients. Overlaps on product management and corporate upskilling, with a much larger catalog and brand.
• Product School: Largest dedicated product management training provider, offering live courses, certifications, and AI-product training for individuals and enterprise teams. Direct overlap with Sense & Respond's AI-era product training portfolio, with a much larger scale and broader content catalog.
• Scaled Agile (SAFe): Provider of the SAFe framework and one of the dominant enterprise agile/agile-at-scale training and certification programs. Comparable in delivering methodology-based training, certifications, and partner-led delivery to large enterprise customers undergoing transformation.
• Pragmatic Institute: Long-established product management and product marketing training company offering certified courses for individuals and in-house enterprise teams. Closely comparable in targeting the same product-leader buyer and selling both public and private in-house training.

Broad incumbents

• Coursera for Business: Enterprise arm of a major online learning marketplace, offering curated catalogs of product, leadership, and AI courses from universities and companies. Comparable as a buyer of corporate L&D budget and as a distribution channel for individual learners pursuing AI and product credentials.
• O'Reilly Media: Incumbent technical learning platform combining books, videos, live online courses, and certifications, and the publisher of Lean UX 3rd Edition. Comparable as both a distribution channel and a broader competitor in technical and product training content.
• Pluralsight: Large enterprise technology skills platform with a deep library of courses, assessments, and AI/ML content. Adjacent competitor for corporate L&D budgets and individual learners, with overlapping AI training and certification offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@senserespondlearning
• LinkedInlinkedin.com/company/sense-and-respond-learning

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sense & Respond Learning