FormativGroup
- Company typePrivate
- Founded2025
- HeadquartersWhite Plains, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What FormativGroup does
FormativGroup, LLC is a private technology consulting firm headquartered in White Plains, New York, founded in March 2025 and backed by Rockbridge Growth Equity. The firm provides industry-centric consulting and implementation services across six regulated verticals (Insurance, Banking, Mortgage & Lending, Wealth Management, Healthcare, and Public Sector), targeting mid-market and emerging enterprise organizations that require right-sized alternatives to large system integrators. Its core competency is Salesforce ecosystem implementation (Sales Cloud, Service Cloud, Experience Cloud, Financial Services Cloud, Government Cloud, Health Cloud) combined with deep data architecture, integration, and AI readiness advisory.
The technology stack centers on Salesforce augmented by MuleSoft for API-led integration, the Microsoft Azure/Power Platform/Dynamics/Fabric ecosystem, Snowflake and Databricks for modern data warehousing, Informatica and Talend for ETL, and Celonis for process mining, alongside 40+ industry-specific platforms (Duck Creek, Guidewire, Applied Epic, Fiserv, nCino, Jack Henry, Epic, Oracle Cerner, Waystar, Encompass, Avaloq). Service offerings are organized into Application Solutions (workflow design, automation, application development, CI/CD), Technology Solutions (data architecture, migrations, AI roadmapping, reference architecture), and Managed Services. Recent acquisitions of Eon Collective (January 2026, data integration) and Flok (March 2026, Service and Experience Cloud) have expanded data and customer support capabilities.
FormativGroup generates revenue through professional services engagements on a project-based and multi-year managed services basis, with custom quote-based pricing. Direct enterprise and mid-market field sales are the primary go-to-market motion, supported by industry-specific website content, named case studies (NFP, Anthem, Cadence Bank, Stericycle, Mesirow, Inspira Financial, Telhio Credit Union, DC Health Benefit Exchange Authority, Office of Unified Communications), event sponsorships such as BrokerTech Connect, and thought leadership around Agentic AI readiness. The company is led by CEO Gene Chao, with Charles Miller as CFO, Rachel McClary, PhD as CMO, and Chris Oliver as Executive Director of Business Transformation.
FormativGroup firmographics
Firmographics- Name
- FormativGroup
- Legal name
- FormativGroup, LLC
- Website
- https://formativgroup.io
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
FormativGroup industry classification
Industry- Product category
- IT Consulting and Salesforce Implementation Services
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
- akta.pro secondary industries
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD), eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ), Work Management & Collaboration Suites (BPAMAMAG), Process & Case Management Low-Code Platforms (HDAEAKAE)
Keywords
Where FormativGroup is headquartered
LocationHeadquarters
- HQ city
- White Plains
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FormativGroup business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Technology Consulting Services: FormativGroup generates revenue through professional consulting services focused on technology transformation, digital modernization, and system integration. The company provides industry-centric consulting and execution to transform fragmented systems and applications, helping mid-market and emerging enterprise clients unlock the full power of their data across technology ecosystems. Revenue is generated through project-based engagements, implementation services, and ongoing managed services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagements with tailored scope and pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
FormativGroup product offering
Product offeringCore offering
FormativGroup is a technology consulting firm that delivers industry-centric Salesforce implementation, data architecture, and workflow automation services. It focuses on mid-market and emerging enterprise organizations in regulated industries (insurance, banking, mortgage & lending, wealth management, healthcare, public sector), providing application solutions, technology solutions, managed services, and AI roadmapping to transform fragmented systems and applications.
Product overview
FormativGroup is a technology consulting firm offering a portfolio of Salesforce-based solutions organized as industry-specific consulting services combined with an integrated technology solutions platform. The core product family includes Salesforce Financial Services Cloud (for banking, insurance, and wealth management), Salesforce Sales Cloud, Service Cloud, and Experience Cloud, augmented by Health Cloud and Government Cloud for regulated industries. These are complemented by Application Solutions (workflow design, automation, integration, development) and Technology Solutions (data architecture, ETL, migrations, AI roadmapping). The portfolio is delivered through consulting and managed services, with recent acquisitions of Eon Collective (data integration/modernization) and Flok (Salesforce Service and Experience Cloud consulting) expanding capabilities in data consultancy and customer support transformation.
Differentiator
Problem solved
Functional benefit
Products and services
- Application Solutions
- Technology Solutions
- Managed Services
- AI Roadmapping
- Salesforce Financial Services Cloud Implementation
- Salesforce Sales Cloud Implementation
- Salesforce Service Cloud Implementation
- Salesforce Experience Cloud Implementation
- Salesforce Health Cloud Implementation
- Salesforce Government Cloud Implementation
- Salesforce Public Sector Solutions Implementation
Quantifiable outcome
- 99% reduction in human error for insurance clients
- +12 more outcomes
Companies that use FormativGroup
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles5 records
FormativGroup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration61 records
Feature3 records
FormativGroup partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BrokerTech VenturesminorFormativGroup is a sponsor of BrokerTech Connect: Chicago 2026, an annual insurance and insurtech conference bringing together C-Suite executives, senior leaders, and decision-makers from insurance brokerages, carriers, wholesalers, startups, venture capital firms, and technology providers. The event is scheduled for September 1-2, 2026 at The Fairmont Chicago, Millennium Park.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
FormativGroup competitors and assessment
Company assessmentDirect peers
- Slalom: Slalom is a mid-market-focused consulting firm with deep Salesforce and data modernization practices across regulated industries (financial services, healthcare, public sector). It is the closest head-to-head competitor to FormativGroup's positioning and delivery model.
- Persistent Systems: Persistent Systems delivers Salesforce, data, and cloud engineering services to financial services and healthcare clients with a strong mid-market tilt — directly comparable to FormativGroup's service mix and customer profile.
- Simplus (an Infosys company): Simplus is a Salesforce-focused consulting firm now part of Infosys, offering implementation, integration, and managed services across clouds and industries — a direct competitor to FormativGroup's Salesforce application solutions and managed services.
- Silverline (a Globant company): Silverline is a dedicated Salesforce consultancy delivering Financial Services Cloud, Health Cloud, and industry-specific implementations — directly overlapping FormativGroup's core Salesforce services in regulated verticals.
Broad incumbents
- Accenture Salesforce Business Group: Accenture operates one of the largest global Salesforce practices alongside massive data and AI capabilities. It competes for the same regulated-industry transformation deals FormativGroup targets, but with significantly greater scale and delivery footprint.
- TCS (Tata Consultancy Services): TCS is a global SI with deep Salesforce, banking, insurance, and healthcare practices that competes for the same large regulated-industry transformation programs FormativGroup is targeting.
- Deloitte Digital: Deloitte Digital is a global SI with a strong Salesforce, analytics, and industry transformation practice serving banks, insurers, and government agencies — overlapping FormativGroup's industry-specific offerings as part of a much broader portfolio.
- Wipro: Wipro operates Salesforce, data, and industry-cloud practices for banking, insurance, and healthcare. As a broader incumbent, it competes for many of FormativGroup's regulated-industry deals with the benefit of global delivery scale.
- Cognizant (Salesforce / Enterprise Application Services): Cognizant provides Salesforce implementation and digital transformation services to banks, insurers, and healthcare organizations globally. It is a broader incumbent but competes head-to-head on many of FormativGroup's target accounts.
Emerging players
- DemandBlue: DemandBlue is a Salesforce-focused consulting partner offering implementation, integration (MuleSoft), and managed services to mid-market and enterprise clients — a smaller emerging player with overlapping capabilities in FormativGroup's core stack.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
FormativGroup compliance and trust
Trust signalCompliance2 records
FormativGroup financial estimates
Financial estimateRevenue estimate
Valuation estimate
FormativGroup leadership team
Management profileNumber of profiles
Profiles4 records
FormativGroup subsidiaries and ownership
Company hierarchySubsidiaries2 records
FormativGroup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FormativGroup M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FormativGroup
What does FormativGroup do?
FormativGroup is a technology consulting firm that delivers industry-centric Salesforce implementation, data architecture, and workflow automation services. It focuses on mid-market and emerging enterprise organizations in regulated industries (insurance, banking, mortgage & lending, wealth management, healthcare, public sector), providing application solutions, technology solutions, managed services, and AI roadmapping to transform fragmented systems and applications.
Is FormativGroup a public or private company?
FormativGroup is a private company. It is classified as private equity controlled and is currently operating.
When was FormativGroup founded?
FormativGroup was founded in 2025. It employs 51 to 100 people.
Where is FormativGroup based?
FormativGroup is headquartered in White Plains, United States, in the North America region.
How does FormativGroup make money?
One revenue line is on record: technology Consulting Services.
Who are FormativGroup's main competitors?
Direct peers on record are Slalom, Persistent Systems, Simplus (an Infosys company) and Silverline (a Globant company). Broad incumbents are Accenture Salesforce Business Group, TCS (Tata Consultancy Services), Deloitte Digital, Wipro and Cognizant (Salesforce / Enterprise Application Services). DemandBlue is listed as an emerging player.
Does FormativGroup have an API?
No public API is recorded for FormativGroup.
What industry is FormativGroup in?
FormativGroup's product category is IT Consulting and Salesforce Implementation Services. Its primary akta.pro industry code is BPAHAEAF, Data, Analytics & AI Consulting, with a secondary code of HDAEABAD, Data Platform (Unified Data & Analytics) Suites. Its NAICS code is 541511 and its SIC code is 8742.