Varacco
Varacco Inc. is a Filipino coffee social enterprise that operates retail cafes and distributes premium Liberica (Kapeng Barako) coffee products in the Philippines, while running IoT-enabled farmer training programs with indigenous coffee cooperatives in Luzon and Mindanao.
- Company typePrivate
- Founded2019
- HeadquartersPasig, Philippines
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Varacco does
Varacco Inc. is a Filipino food and beverage company founded in 2019 and headquartered in Lipa City, Batangas, with corporate presence in Pasig City, Metro Manila. The company operates a vertically integrated coffee business centered on premium Liberica (Kapeng Barako) beans sourced from smallholder farmers and indigenous communities in Luzon (Batangas, Cavinti-Laguna, Tagaytay) and Mindanao (Bukidnon). Its consumer-facing operations consist of three retail outlets — a flagship cafe-restaurant in Lipa City, a mall branch at SM North EDSA (opened May 2024), and an SM Lipa food-court branch — selling a menu of 8 coffee beverages (₱168-208), 3 whole-bean SKUs (₱450-650 per 250g), 2 fruit teas (₱169), and a chocolate beverage, supplemented by FoodPanda delivery and pop-up event booths.
Varacco's underlying technology layer is the Smart FARM (Farmers Adopting Responsible Management) Project and the COFFEE Program, which deploy IoT sensors and nano-biosensors to support climate-smart Liberica and Arabica nursery operations and to train farmer-scientists within cooperatives including PTTA, MILFACO, DACIFA, and CPAFFA. The company funds and partners with institutional stakeholders (USDA/ACDI/VOCA's PhilCAFE, BIMP-EAGA-Korea GGGI, USAID PEPFAR-EpiC, DOST, UPLB) for these social-enterprise activities. Commercial revenue is generated through one-time retail purchases of beverages and beans, with a franchising program announced but not yet launched. Distribution is single-country domestic, concentrated in Philippine SM malls and the Batangas home market.
Varacco firmographics
Firmographics- Name
- Varacco
- Legal name
- Varacco Inc.
- Website
- https://varacco.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Varacco Inc. is a Filipino coffee social enterprise that operates retail cafes and distributes premium Liberica (Kapeng Barako) coffee products in the Philippines, while running IoT-enabled farmer training programs with indigenous coffee cooperatives in Luzon and Mindanao.
- Ownership category
- akta.pro rank
Varacco industry classification
Industry- Product category
- Specialty Coffee Retail
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Tea, Coffee & Cocoa Farming (Beverage Specialty Crops) (AFAGAGAG)
- akta.pro secondary industries
- DTC Beverage Delivery (Alcoholic & Non-Alcoholic) (AFAIANAK), Variable Rate Technology (VRT) & Prescription/Tasking Platforms (AFAAAFAE)
Keywords
Where Varacco is headquartered
LocationHeadquarters
- HQ city
- Pasig
- HQ country
- Philippines
- HQ region
- Asia
Offices5 records
Markets served
Varacco business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Retail Coffee Sales: Direct sales of coffee beverages and whole bean coffee through owned cafe/restaurant locations and mall branches. Revenue generated from individual drink purchases and coffee bean sales.
- Coffee Production and Sourcing: Sourcing and processing coffee beans from farmers/farmer cooperatives, then selling finished products. Company buys directly from farmers and coffee producers, selecting premium beans for their blends.
- Franchising Revenue: Planned future franchising model where interested parties can open Varacco-branded coffee shops.
- Special Events and Catering: Pop-up coffee booths and catering services for special occasions such as weddings, parties, and significant celebrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee drinks priced at ₱168-₱208 |
| Unit Pricing | Pay-as-you-go | Coffee beans (whole beans) priced at ₱450-₱650 |
| Unit Pricing | Pay-as-you-go | Fruit teas priced at ₱169 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Varacco product offering
Product offeringCore offering
Varacco is a Filipino food and beverage company that manufactures and retails premium Liberica (Kapeng Barako) coffee through owned cafe/restaurant locations and mall branches. The company sells a menu of specialty coffee beverages, whole bean coffee (Liberica, Arabica, Robusta), and fruit teas, while also operating pop-up coffee booth services for events. Source beans are obtained directly from smallholder farmers and farmer cooperatives, with supporting IoT-enabled farmer training programs under the Smart FARM Project.
Product overview
Varacco is a Filipino food and beverage company specializing in premium Liberica coffee (Kapeng Barako) and specialty coffee beverages. The company operates a dual business model combining retail coffee shops (cafe/restaurant in Lipa, SM North EDSA, SM Lipa) with a social enterprise focused on agricultural technology. The product portfolio includes 8 coffee beverages (Americano, Cafe Latte, Cappuccino, Dark Mocha, White Mocha, Caramel Macchiato, Spanish Latte, Matcha Latte), 3 whole bean coffee products (Liberica Blend at ₱650, Premium Arabica at ₱500, Premium Robusta at ₱450), 2 fruit teas (Passion Fruit Tea, Green Apple Tea), and a non-coffee Dark Choco option. Varacco also provides pop-up coffee booth services for events and is developing a franchising program. The company's technology offerings include the Smart FARM Project (IoT-enabled farming training for indigenous coffee farmers) and the COFFEE Program (Coffee-Based Farming and Entrepreneurship Engagement), which integrate IoT sensors and biosensing technology into coffee farming operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Americano Iced Americano coffee beverage made with Kapeng Barako beans from Batangas, priced at PHP 168.00. Sold at Varacco cafe and mall branch locations.
- Cafe Latte Cafe Latte blended with Kapeng Barako beans from Batangas, priced at PHP 178.00. Sold at Varacco cafe and mall branch locations.
- Cappuccino Cappuccino blended with Kapeng Barako beans from Batangas, priced at PHP 178.00. Sold at Varacco cafe and mall branch locations.
- Dark Mocha Dark Mocha coffee beverage priced at PHP 198.00. Sold at Varacco cafe and mall branch locations.
- White Mocha White Mocha coffee beverage priced at PHP 208.00. Sold at Varacco cafe and mall branch locations.
- Dark Choco Chocolate-based non-coffee beverage priced at PHP 188.00. Sold at Varacco cafe and mall branch locations.
- Caramel Macchiato Caramel Macchiato available as hot or iced, priced at PHP 208.00. Sold at Varacco cafe and mall branch locations.
- Spanish Latte Spanish Latte available as hot or iced, priced at PHP 208.00. Sold at Varacco cafe and mall branch locations.
- Matcha Latte Matcha Latte available as hot or iced, priced at PHP 208.00. Sold at Varacco cafe and mall branch locations.
- Liberica Coffee Blend (Varacco Blend) Premium Liberica coffee blend made from Kapeng Barako beans sourced from Tagaytay. Flavor profile: Bold, Woody, Nutty. Grown at 500masl altitude. Priced at PHP 650.00 for whole beans.
- Premium Robusta Coffee Premium Robusta whole beans sourced from Cavinti, Laguna at 400masl altitude. Flavor profile: Strong, Chocolatey. Priced at PHP 450.00 for 250g.
- Premium Arabica Coffee Premium Arabica whole beans with flavor profile: Sweet, Chocolatey. Priced at PHP 500.00 for whole beans.
- Passion Fruit Tea Passion fruit flavored iced tea beverage, available as buy1take1 or single order. Priced at PHP 169.00.
- Green Apple Tea Green Apple flavored iced tea beverage, available as buy1take1 or single order. Priced at PHP 169.00.
- Coffee Booth Services Pop-up coffee booth catering services for events, weddings, parties, and significant celebrations where Varacco brings its coffee service to the venue.
Quantifiable outcome
- 14 coffee farmers trained in financial literacy in Impasug-ong, Bukidnon
- +2 more outcomes
Companies that use Varacco
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Varacco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature3 records
Varacco partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Young Southeast Asian Leaders Initiative (YSEALI)minorYSEALI members supported the financial literacy workshop for coffee farmers, part of US Embassy collaboration.
- ThinnkfarmcoreStrategic partner for coffee production and Smart FARM Project implementation. Thinnkfarm promotes modern technology in agriculture and helped establish Varacco's IoT-enabled farming approach. Partnership spans multiple initiatives including farmer training and coffee workshops.
- ACDI/VOCAcoreImplementing organization for PhilCAFE project, supporting coffee farmers in Mindanao with IoT technology for improved productivity.
- University of the Philippines Los Baños (UPLB)minorAcademic partner for sustainability and agricultural research initiatives. Connected through HEALS Award recognition.
- Yamaha Motors PhilippinesminorListed as partner, specific nature of partnership not detailed in available sources.
- Department of Science and Technology (DOST) - Negros Island RegionminorCo-host of 3rd International Forum for Sustainability Science 2025 where Varacco presented research papers on digital transformation.
- Bureau of Plant Industry (BPI)minorGovernment partner for agricultural research and digital transformation roadmap studies with coffee farmer associations.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Varacco competitors and assessment
Company assessmentBroad incumbents
- Tim Hortons Philippines: International coffee and donut chain with growing Philippines presence. Competes for the same mall foot-traffic customers as Varacco's SM retail branches, though at a much broader product portfolio scale.
- Starbucks Philippines: Global coffee giant operating in the Philippines. Overlaps with Varacco's mall-based café format (including SM North EDSA and SM Lipa locations), but offers a vastly broader portfolio and brand reach.
- Nespresso: Global premium single-serve coffee brand with strong sustainability and farmer-sourcing programs. Adjacent competitor for premium at-home coffee occasions and a benchmark for premium coffee brand economics.
Direct peers
- The Coffee Bean & Tea Leaf: International specialty coffee and tea chain with Philippines operations. Directly competes with Varacco's premium beverage menu and café experience, and shares a focus on origin-specific and specialty coffee offerings.
- Figaro Coffee: Established Philippine coffee chain with a comparable specialty coffee retail model and broad menu of espresso beverages. Competes directly with Varacco's café format and target coffee-enthusiast customer base.
- Bo's Coffee: The largest Filipino-owned coffee chain, operating company-owned and franchised cafes across the Philippines. Directly competes with Varacco in the premium domestic coffee segment and shares a Filipino heritage positioning, though at significantly larger scale.
- UCC Coffee Philippines: Japanese-origin specialty coffee brand with Philippines presence. Competes in the same premium single-origin and espresso-based beverage category as Varacco, with similar sourcing-story marketing.
Emerging players
- Commonwealth Coffee: Philippine specialty coffee roaster and café focused on Filipino-origin beans. Closely comparable to Varacco in scale, origin-story positioning, and premium bean retail, though without Varacco's IoT farming program.
- Yardstick Coffee: Manila-based specialty coffee roaster and café emphasizing single-origin Philippine coffees. Comparable to Varacco in craft-coffee positioning and Metro Manila premium segment, with similar small-batch sourcing approach.
Others
- Cropster: Coffee farm management and roasting software provider used by coffee professionals globally. Adjacent to Varacco's Smart FARM IoT initiative as a technology ecosystem player serving coffee farmer cooperatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Varacco social profiles
Digital presenceVaracco compliance and trust
Trust signalCompliance2 records
Varacco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Varacco leadership team
Management profileNumber of profiles
Profiles10 records
Varacco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Varacco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Varacco
What does Varacco do?
Varacco is a Filipino food and beverage company that manufactures and retails premium Liberica (Kapeng Barako) coffee through owned cafe/restaurant locations and mall branches. The company sells a menu of specialty coffee beverages, whole bean coffee (Liberica, Arabica, Robusta), and fruit teas, while also operating pop-up coffee booth services for events. Source beans are obtained directly from smallholder farmers and farmer cooperatives, with supporting IoT-enabled farmer training programs under the Smart FARM Project.
Is Varacco a public or private company?
Varacco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Varacco founded?
Varacco was founded in 2019. It employs 11 to 50 people.
Where is Varacco based?
Varacco is headquartered in Pasig, Philippines, in the Asia region.
How does Varacco make money?
Four revenue lines are on record. Retail Coffee Sales are the primary driver. The others are coffee Production and Sourcing, franchising Revenue and special Events and Catering.
Who are Varacco's main competitors?
Broad incumbents on record are Tim Hortons Philippines, Starbucks Philippines and Nespresso. Direct peers are The Coffee Bean & Tea Leaf, Figaro Coffee, Bo's Coffee and UCC Coffee Philippines. Emerging players are Commonwealth Coffee and Yardstick Coffee. Cropster is listed as an others.
Does Varacco have an API?
No public API is recorded for Varacco.
What industry is Varacco in?
Varacco's product category is Specialty Coffee Retail. Its primary akta.pro industry code is AFAGAGAG, Tea, Coffee & Cocoa Farming (Beverage Specialty Crops), with a secondary code of AFAIANAK, DTC Beverage Delivery (Alcoholic & Non-Alcoholic). Its NAICS code is 311920 and its SIC code is 2080.