Morooj Foundation

What Morooj Foundation does

Morooj Foundation (مؤسسة مروج الأهلية) is a Saudi non-profit civil foundation established by ministerial decree in 2021, headquartered in Riyadh and operating under the supervision of the Ministry of Environment, Water and Agriculture, with the Board of Trustees chaired by His Excellency the Vice Minister of Environment, Water and Agriculture. Its functional mandate is to support Saudi Vision 2030 and the Saudi Green Initiative by increasing vegetation cover, supporting biodiversity, promoting circular-economy waste practices, and mitigating climate-change impacts across the Kingdom. The foundation operates through three core programs: (1) Community Participation Projects — a portfolio of seed-dispersal campaigns, seedling planting, mangrove restoration, and environmental cleanups executed across more than 10 Saudi administrative regions in partnership with three Royal Reserve Development Authorities (King Abdulaziz, King Salman, and Imam Abdulaziz bin Muhammad) and multiple municipalities; (2) the Green Mosques Initiative — a greywater treatment program in which wudu (ablution) water is treated by units co-developed with Emmar Engineering Consulting and reused to irrigate trees and green spaces around mosques, with 130 mosques greened and 6,000 trees planted to date; and (3) Environmental Awareness Booklets — educational materials for children covering ecology, green mosques, and mangrove ecosystems. Impact to date includes 85,000+ native wild trees, 2,700,000+ mangrove trees, and 300,000,000 seeds dispersed nationally.

The foundation does not sell products or services in the commercial sense; instead, its operating model is funded through government allocation, private-sector corporate partnerships, and grants, and it serves as an explicit bridge between government, private-sector, and non-profit entities in Saudi Arabia's environmental ecosystem. Go-to-market is event- and partnership-driven: programs are executed through joint operations with ministries, royal reserve authorities, regional municipalities, and more than 30 named corporate partners including Aramco, SABIC, Roshn, Red Sea Global, Hyundai, Olayan, and major Saudi banks (Al Rajhi, SABB, SNB, ANB). Distribution of impact occurs via direct project implementation in the field, volunteer mobilization (1,000+ volunteers documented in the King Salman Royal Reserve), and an organic social media presence across Instagram, LinkedIn, X, TikTok, Snapchat, and YouTube. The economic profile is that of a state-aligned mission organization rather than a commercial enterprise — primary 'customers' are government entities seeking vegetation-cover outcomes and corporate partners seeking CSR delivery channels.

Name

Morooj Foundation

Legal name

Morooj Foundation (مؤسسة مروج الأهلية)

Website

https://morooj.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Morooj Foundation is a non-profit foundation established by Saudi Arabia's Ministry of Environment, Water and Agriculture that executes nationwide vegetation restoration, mangrove planting, and green-mosque greywater-reuse projects, funded through government support and partnerships with major Saudi corporate and institutional sponsors under Vision 2030.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Forestry (800)

akta.pro primary industry

Environmental & Climate Grantmaking Foundations (BPAGAKAM)

akta.pro secondary industries

Forestry, Land Use & REDD+ Programs (BPADALAF), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL), Irrigation Systems Installation & Maintenance (IMAIAIAC)

Keywords

• Environmental conservation services
• Vegetation restoration programs
• Greywater treatment systems
• Tree planting initiatives
• Mangrove restoration projects

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Grants: As a non-profit foundation established by the Ministry of Environment, Water and Agriculture, Morooj Foundation operates primarily through donations, grants, and partnerships with government agencies and private sector companies to fund environmental initiatives
2. Partnership Funding: Strategic partnerships with private sector companies who fund and support environmental projects under Saudi Vision 2030 and Saudi Green Initiative

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Morooj Foundation is a non-profit foundation that implements environmental and vegetation restoration initiatives across Saudi Arabia. Its core offerings include community participation projects (tree planting, seed dispersal, mangrove restoration) and the Green Mosques Initiative that installs greywater treatment units in mosques to recycle wudu (ablution) water for irrigation of surrounding green spaces.

Product overview

Morooj Foundation is a non-profit organization established by the Ministry of Environment, Water and Agriculture of Saudi Arabia, operating under Vision 2030. The foundation offers a portfolio of environmental products and services centered on vegetation development and biodiversity support. Its core offerings include the Community Participation Projects (المشاركة المجتمعية), a suite of seeding, planting, and environmental rehabilitation initiatives deployed across Saudi Arabia's ecological reserves; the Green Mosques Initiative (المساجد الخضراء), which provides greywater treatment and reuse solutions for mosques; and Environmental Awareness Booklets (كتيبات توعوية) for children. The foundation serves as a bridge between government, private, and non-profit sectors in the Kingdom.

Differentiator

Problem solved

Functional benefit

Brands

• Green Mosques Initiative (المساجد الخضراء): A major initiative of Morooj Foundation under the Saudi Green Initiative, aiming to convert mosques into sustainability models by utilizing greywater for irrigating surrounding green spaces.

Products and services

• Community Participation Projects (المشاركة المجتمعية)
• Green Mosques Initiative (المساجد الخضراء)

Quantifiable outcome

• 74% of building water is greywater suitable for reuse
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

35 partnerships are on record, tiered core, major and regional.

• Ministry of Environment, Water and Agriculture (وزارة البيئة والمياه والزراعة)coreStrategic or Co-development PartnerMorooj Foundation was established by ministerial decision from the Ministry of Environment, Water and Agriculture. The Vice Minister chairs the Board of Trustees. The Ministry is the primary government partner for vegetation cover development and environmental initiatives.
• National Center for Vegetation Cover Development and Desertification Combating (المركز الوطني لتنمية الغطاء النباتي ومكافحة التصحر)coreStrategic or Co-development PartnerKey operational partner for seed dispersal and vegetation projects. Collaborated on multiple initiatives including Empty Quarter oases rehabilitation and various reserve projects.
• Social Development Bank (بنك التنمية الاجتماعية)majorStrategic or Co-development PartnerDevelopment bank partner supporting environmental and social initiatives in Saudi Arabia.
• SABIC (سابك)majorStrategic or Co-development PartnerMajor petrochemical company and private sector partner in environmental sustainability initiatives.
• Roshn Group (مجموعة روشن)majorStrategic or Co-development PartnerNational housing developer and partner in environmental initiatives including seed dispersal programs.
• King Abdulaziz Royal Reserve Development Authority (هيئة تطوير محمية الملك عبدالعزيز الملكية)coreStrategic or Co-development PartnerKey partner for seed dispersal initiatives including 34 million seed dispersal and 100,000 seedling planting project.
• King Salman Royal Reserve Development Authority (هيئة تطوير محمية الملك سلمان الملكية)coreStrategic or Co-development PartnerPartner for environmental cleanup events and tree planting including 3,000 seedling planting in Wadi Al-Salf and seed dispersal in Al-Jawf region.
• Imam Abdulaziz bin Muhammad Royal Reserve Development Authority (هيئة تطوير محمية الإمام عبدالعزيز بن محمد الملكية)coreStrategic or Co-development PartnerKey partner for seed dispersal including 50 million seed initiative and 'Your Arm is Green' initiative.
• SABB Bank (البنك السعودي البريطاني)majorStrategic or Co-development PartnerBanking partner supporting environmental initiatives.
• Saudi Arabian Bank (SAB) (البنك العربي السعودي)majorStrategic or Co-development PartnerMajor Saudi bank partner in environmental sustainability efforts.
• Arab National Bank (ANB) (البنك العربي الوطني)majorStrategic or Co-development PartnerBanking partner in environmental initiatives.
• National Center for Wildlife (المركز الوطني لتنمية الحياة الفطرية)coreStrategic or Co-development PartnerPartner in seed collection and dispersal initiatives in protected reserves.
• Jazan Emirate (إمارة منطقة جازان)regionalStrategic or Co-development PartnerRegional government partner for mangrove planting and coastal environmental initiatives.
• Al-Ahsa Governorate - Yabreen Center (إدارة مركز يبرين)regionalStrategic or Co-development PartnerPartner in seedling distribution project addressing desertification in Al-Ahsa farms.
• Emmar Engineering Consulting (إعمار للاستشارات الهندسية)coreTechnology or IntegrationTechnology partner for developing advanced greywater treatment units for mosques through the Green Mosques initiative.
• Red Sea Global (البحر الأحمر العالمية)majorStrategic or Co-development PartnerLuxury tourism developer partner in environmental and sustainability initiatives.
• Hyundai Motor CompanymajorStrategic or Co-development PartnerInternational automotive company partner in environmental initiatives in Saudi Arabia.
• Olayan Group (مجموعة أولان)majorStrategic or Co-development PartnerDiversified investment group partner in environmental sustainability efforts.
• Al Rajhi Bank (مصرف الراجحي)majorStrategic or Co-development PartnerMajor Saudi Islamic bank partner in environmental initiatives.
• Awqaf (الأوقاف)majorStrategic or Co-development PartnerEndowment and charitable organization partner.
• Hail Emirate (إمارة منطقة حائل)regionalStrategic or Co-development PartnerRegional government partner for environmental cleanup and planting in King Salman Royal Reserve.
• Al-Jawf Emirate (إمارة منطقة الجوف)regionalStrategic or Co-development PartnerRegional government partner for seed dispersal activities.
• Ministery of Municipal and Rural Affairs and Housing (وزارة البلديات والإسكان)coreStrategic or Co-development PartnerGovernment ministry partner for seedling planting initiatives in parks across various regions.
• Jeddah Municipality (أمانة محافظة جدة)regionalStrategic or Co-development PartnerMunicipal partner for environmental cleanup at Salman Gulf beach.
• Madinah Municipality (أمانة منطقة المدينة المنورة)regionalStrategic or Co-development PartnerMunicipal partner for environmental cleanup at White Park and Wadi Al-Aqeeq.
• Eastern Province Municipality (أمانة المنطقة الشرقية)regionalStrategic or Co-development PartnerMunicipal partner for seedling planting in Dhahran.
• Qassim Region Municipality (أمانة منطقة القصيم)regionalStrategic or Co-development PartnerMunicipal partner for seedling planting in Buraydah parks.
• Makkah Development Authority (هيئة تطوير منطقة مكة المكرمة)regionalStrategic or Co-development PartnerRegional authority partner for seed dispersal in Wadi Dama.
• National Center for Environmental Compliance (المركز الوطني للرقابة على الالتزام البيئي)coreStrategic or Co-development PartnerGovernment partner in environmental repair program and 'Anshr Athrak' (Scatter Your Impact) campaign.
• Saudi Arabian Oil Company (Aramco) (أرامكو)majorStrategic or Co-development PartnerNational oil company partner in environmental initiatives.
• Sudair Development Company (شركة السودة للتطوير)majorStrategic or Co-development PartnerDevelopment company partner in environmental initiatives.
• Al-Mutqaddimah Company (شركة المتقدمة)majorStrategic or Co-development PartnerIndustrial company partner in sustainability initiatives.
• Marafeq (معرفة)majorStrategic or Co-development PartnerPartner organization in environmental initiatives.
• King Khalid Royal Reserve (محمية الملك خالد الملكية)coreStrategic or Co-development PartnerProtected area partner for seed collection initiative during Environment Week 2025.
• Mahid Al-Muhit (المهيدب Foundation) (مؤسسة المهيدب)majorStrategic or Co-development PartnerCommunity service foundation partner in seed cultivation project for Al-Suman desert reserve rehabilitation.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• One Tree Planted: Non-profit reforestation organization that partners with corporate sponsors to fund tree planting projects worldwide. Comparable business model to Morooj in channeling corporate CSR funds into environmental restoration.
• Environment Fund (Saudi Arabia): Saudi government-affiliated environmental funding vehicle supporting reforestation, biodiversity, and climate initiatives. Closely comparable to Morooj as a non-operating, government-tied environmental grantmaking entity in the Kingdom.
• Trees for the Future: Non-profit focused on planting trees and training farmers in sustainable land use in developing regions. Comparable in mission (combating desertification, vegetative restoration) and donor-funded non-profit model.
• Eden Reforestation Projects: Global non-profit focused on large-scale tree planting and ecosystem restoration using employment- and volunteer-driven models. Shares Morooj's project-based reforestation approach and reliance on engaged community participation.
• National Center for Vegetation Cover Development and Combating Desertification: Saudi government entity operating in the same vegetation cover and desertification combating space; Morooj lists it as a core operational partner, and both execute seed dispersal and reforestation programs across Saudi Arabia.
• King Salman bin Abdulaziz Royal Reserve Development Authority: Direct partner of Morooj and a major governmental body driving vegetation cover programs in Saudi reserves. Operates comparable seed dispersal, planting, and conservation initiatives.

Broad incumbents

• Trillion Trees: Global conservation initiative focused on large-scale reforestation and ecosystem restoration. Shares Morooj's environmental restoration mission and corporate partnership-driven operating model.

Emerging players

• Sahara Forest Project: Operates greening and food production projects in arid regions, including pilots in the Middle East. Conceptually aligned with Morooj's desert-greening and water-reuse focus, though operating at a smaller scale.
• Farwa Foundation: Saudi Arabia-based environmental non-profit running community-driven environmental and sustainability initiatives. A small but conceptually comparable local non-profit peer in the Kingdom's environmental NGO space.

Regional players

• Environment Agency – Abu Dhabi: UAE government environmental authority that funds and oversees habitat restoration, mangrove planting, and biodiversity programs. Compares as a regional governmental entity executing similar vegetation- and biodiversity-focused initiatives in the Gulf.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Morooj_sa
• YouTubeyoutube.com/@Morooj_sa
• LinkedInlinkedin.com/company/moroojsa
• Instagraminstagram.com/morooj_sa
• TikToktiktok.com/@morooj_sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morooj Foundation