Sava Osiguranje
Sava Osiguranje is a Belgrade-based Serbian insurer offering non-life, life, health, vehicle, travel, property, and agriculture insurance to individuals and businesses through a Webshop, branch network, contact center, and bancassurance partnerships with nine Serbian banks, as part of Sava Insurance Group.
- Company typePrivate
- Founded2002
- HeadquartersBelgrade
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Sava Osiguranje does
Sava Osiguranje is a Serbian insurance company operating two licensed legal entities — Sava neživotno osiguranje a.d.o. Beograd (non-life) and Sava životno osiguranje a.d.o. Beograd (life) — headquartered at Bulevar vojvode Mišića 51, Belgrade. The company offers a full-spectrum insurance portfolio covering property/home, vehicle (including mandatory auto liability and roadside assistance), travel health, voluntary health, accident, life (including investment-linked policies such as Sava Progresiv), agriculture, transport, and liability insurance for both individuals and businesses. Its core technology consists of an online Webshop enabling policy purchase in approximately two minutes, supporting automatic data fill, policy history, instant email issuance, and modern payments including Apple Pay, Google Pay, IPS QR, Visa, Mastercard, Maestro, and DinaCard. Adjacent operations include three Sava Car technical inspection and registration centers in Belgrade, Kraljevo, and Vršac, and 24/7 roadside assistance coverage across Serbia and Europe delivered through partner CORIS.
The company generates revenue through recurring insurance premiums across non-life and life products, supplemented by one-time fees from technical inspection services. Distribution is multi-channel: direct online via the Webshop, an in-house branch network, a phone contact center, and bancassurance partnerships with at least nine Serbian banks (NLB Komercijalna Banka, Banca Intesa, Raiffeisen, Unicredit, OTP, AIK, Poštanska štedionica, 3 Banka, and Mobi Bank/Yettel). Additional co-marketing arrangements include a Petrol fuel-station partnership offering up to 15% off travel insurance and a per-liter fuel discount. Sava Osiguranje is wholly owned within Sava Insurance Group, a Slovenia-based regional insurance conglomerate that provides international brand backing and capital stability. The firm employs 101–250 staff and holds ISO certifications (including ISO 27001) plus documented GDPR compliance under Serbian data protection law.
Sava Osiguranje firmographics
Firmographics- Name
- Sava Osiguranje
- Legal name
- Sava neživotno osiguranje a.d.o. Beograd
- Website
- https://sava-osiguranje.rs
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sava Osiguranje is a Belgrade-based Serbian insurer offering non-life, life, health, vehicle, travel, property, and agriculture insurance to individuals and businesses through a Webshop, branch network, contact center, and bancassurance partnerships with nine Serbian banks, as part of Sava Insurance Group.
- Ownership category
- akta.pro rank
Sava Osiguranje industry classification
Industry- Product category
- Insurance Services
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Travel & Accident (Non-Life) Insurance (FSAJAMAN)
- akta.pro secondary industries
- Managed Care / Network-Based Group Health Plans (Carrier Network Products) (FSAIAFAO), Basic Group Term Life (Employer-Paid) (FSAIADAA)
Keywords
Where Sava Osiguranje is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices4 records
Markets served
Sava Osiguranje business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Non-life insurance premiums: Collection of insurance premiums for property, vehicle, travel, health, accident, and agricultural insurance products sold to individuals and businesses in Serbia.
- Life insurance premiums: Collection of premiums for life insurance products including investment-linked life insurance (Sava Progresiv), distributed both online and through branches.
- Roadside assistance services: Sale of roadside assistance packages (Pomoć na putu) providing towing, technical help, accommodation, and vehicle rental coverage across Serbia and Europe.
- Technical inspection services (Sava Car): Vehicle technical inspection and registration services through Sava Car centers in Beograd, Kraljevo, and Vršac.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Roadside assistance packages (Srbija i Evropa, Evropa plus, Evropa Premium) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Sava Osiguranje product offering
Product offeringCore offering
Sava Osiguranje is a Serbian insurance company offering a full portfolio of non-life and life insurance products — including travel health, home, vehicle, accident, voluntary health, agriculture, life, liability, and transport insurance — for individuals and businesses. Products are sold via an online Webshop, physical branch network, contact center, and bancassurance partnerships, with 24/7 roadside assistance across Serbia and Europe.
Product overview
Sava Osiguranje offers a comprehensive insurance product portfolio for both individuals and businesses. The company's digital offering centers on its Webshop platform where customers can purchase travel health insurance, home insurance, accident insurance, and micro-vehicle insurance online in approximately 2 minutes. For vehicle owners, Sava Car provides technical inspection and registration services at three locations. The broader portfolio includes vehicle insurance, voluntary health insurance, life insurance with investment fund options, agriculture insurance, transport insurance, and liability insurance for businesses. The company also provides 24/7 roadside assistance across Serbia and Europe, along with partnerships for travel health assistance and roadside assistance services.
Differentiator
Problem solved
Functional benefit
Products and services
- Travel Health Insurance (Putno zdravstveno osiguranje)
- Home Insurance (Osiguranje domaćinstva)
- Accident Insurance (Osiguranje od nezgode)
- Micro-Vehicle Insurance (Osiguranje mikroprevoznih sredstava)
- Roadside Assistance (Pomoć na putu)
- Sava Car Technical Inspection and Registration
- Vehicle Insurance (Osiguranje vozila)
- Voluntary Health Insurance (Dobrovoljno zdravstveno osiguranje)
- Life Insurance (Osiguranje života)
- Agriculture Insurance (Osiguranje poljoprivrede)
- Transport Insurance (Osiguranje transporta)
- Liability Insurance (Osiguranje od odgovornosti)
Companies that use Sava Osiguranje
Customer profileSegments2 records
Ideal customer profiles2 records
Sava Osiguranje technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Sava Osiguranje partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered parent company, core assistance partner, marketing partner and bancassurance partner.
- Sava Insurance Groupparent companyParent company based in Slovenia. Sava Osiguranje is part of the Sava Insurance Group, which provides international backing and brand credibility.
- TBS Team 24core assistance partnerInternational travel health insurance assistance provider. Handles 24/7 assistance for travel health insurance abroad. Contact: [email protected]
- CORIScore assistance partnerRoadside assistance service provider for travel assistance coverage. Handles 24/7 assistance for roadside help across Serbia and Europe. Contact: [email protected], +381 11 3636 922
- Petrolmarketing partnerFuel station partnership offering discounts: up to 15% off travel insurance and up to 10 RSD/liter fuel discount at Petrol pumps.
- NLB Komercijalna Bankabancassurance partnerBanking partner for premium collection and life insurance policy payments. Also distributes non-life insurance policies through branch network.
- Banca Intesabancassurance partnerBanking partner for premium collection and life insurance policy payments.
- AIK Bankabancassurance partnerBanking partner for premium collection and life insurance policy payments.
- Raiffeisen Bankbancassurance partnerBanking partner for premium collection and life insurance policy payments.
- Unicredit Bank Srbijabancassurance partnerBanking partner for premium collection and non-life insurance policy payments.
- OTP Banka Srbijabancassurance partnerBanking partner for premium collection and life insurance policy payments.
- Banka Poštanska štedionicabancassurance partnerBanking partner for premium collection and life insurance policy payments.
- 3 Bankabancassurance partnerBanking partner for premium collection and life insurance policy payments.
- Mobi Bank (Yettel Bank)bancassurance partnerBanking partner for premium collection and life insurance policy payments.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Sava Osiguranje competitors and assessment
Company assessmentBroad incumbents
- Triglav Osiguranje: Slovenian regional insurance group with operations across the former Yugoslav markets; comparable multi-line product offering and shared Adriatic/regional DNA with Sava Insurance Group, making it a sister-group comparable for benchmarking premium mix and bancassurance economics.
Direct peers
- Generali Osiguranje Srbija: Subsidiary of Generali Group offering life and non-life insurance in Serbia with similar product breadth (auto, home, life, health, accident); a direct competitor with deeper group capital and an established international brand.
- Dunav Osiguranje: Serbian state-linked multi-line insurance carrier and historically the market leader; offers property, motor, life, and health insurance to individuals and corporates through a similar branch + bancassurance model, making it the closest direct competitor to Sava Osiguranje in Serbia.
- DDOR Osiguranje: Serbian multi-line insurance carrier offering motor, property, life, and health products to individuals and businesses with a comparable branch and digital distribution mix; competes head-to-head with Sava Osiguranje across most product lines in the domestic Serbian market.
- UNIQA Osiguranje Srbija: Austrian-affiliated multi-line insurer in Serbia offering motor, property, health, and life products through similar channel structures including bancassurance; directly comparable product mix and customer base to Sava Osiguranje.
- Wiener Städtische Osiguranje: Serbian arm of Vienna Insurance Group offering non-life and life insurance for individuals and businesses; comparable multi-channel distribution and similar product portfolio, competing for the same bancassurance and corporate clients as Sava Osiguranje.
- Allianz Srbija: Serbian subsidiary of Allianz offering property, motor, life, and health insurance; a direct competitor with stronger global brand recognition and product capabilities targeting the same individuals and corporate accounts as Sava Osiguranje.
Regional players
- Adriatic Slovenica: Slovenian multi-line insurer operating primarily in Slovenia and Adriatic region; comparable product portfolio and similar regional heritage to Sava Insurance Group, providing a benchmark for unit economics and bancassurance performance in adjacent markets.
- Croatia Osiguranje: Leading Croatian multi-line insurance carrier operating primarily in Croatia and Bosnia; comparable product breadth (motor, property, life, health) and channel mix but serves a different national market, making it a useful regional benchmark for Sava Osiguranje's market positioning.
- GRAWE osiguranje: Austrian-affiliated insurance group with presence across Central/Eastern Europe including Croatia, Slovenia, and Serbia; comparable multi-line life and non-life offering relevant as a regional peer for distribution and product benchmarking against Sava Osiguranje.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sava Osiguranje social profiles
Digital presenceSava Osiguranje compliance and trust
Trust signalCompliance3 records
Sava Osiguranje financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sava Osiguranje leadership team
Management profileNumber of profiles
Sava Osiguranje funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sava Osiguranje M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sava Osiguranje
What does Sava Osiguranje do?
Sava Osiguranje is a Serbian insurance company offering a full portfolio of non-life and life insurance products — including travel health, home, vehicle, accident, voluntary health, agriculture, life, liability, and transport insurance — for individuals and businesses. Products are sold via an online Webshop, physical branch network, contact center, and bancassurance partnerships, with 24/7 roadside assistance across Serbia and Europe.
Is Sava Osiguranje a public or private company?
Sava Osiguranje is a private company. It is classified as corporate owned and is currently operating.
When was Sava Osiguranje founded?
Sava Osiguranje was founded in 2002. It employs 101 to 250 people.
Where is Sava Osiguranje based?
Sava Osiguranje is headquartered in Belgrade.
How does Sava Osiguranje make money?
Four revenue lines are on record. Non-life insurance premiums are the primary driver. The others are life insurance premiums, roadside assistance services and technical inspection services (Sava Car).
Who are Sava Osiguranje's main competitors?
Triglav Osiguranje is listed as a broad incumbent. Direct peers are Generali Osiguranje Srbija, Dunav Osiguranje, DDOR Osiguranje, UNIQA Osiguranje Srbija, Wiener Städtische Osiguranje and Allianz Srbija. Regional players are Adriatic Slovenica, Croatia Osiguranje and GRAWE osiguranje.
Does Sava Osiguranje have an API?
No public API is recorded for Sava Osiguranje.
What industry is Sava Osiguranje in?
Sava Osiguranje's product category is Insurance Services. Its primary akta.pro industry code is FSAJAMAN, Travel & Accident (Non-Life) Insurance, with a secondary code of FSAIAFAO, Managed Care / Network-Based Group Health Plans (Carrier Network Products). Its NAICS code is 52411 and its SIC code is 6311.