Salvador Dalí Museum

Name

Salvador Dalí Museum

Legal name

Salvador Dalí Museum, Inc.

Website

https://thedali.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Art Museum

NAICS

Museums (71211), Museums (712110)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Art museum exhibits
• Immersive art experiences
• Museum admissions
• Art education programs
• Cultural event hosting

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: The museum generates primary revenue through gallery admission tickets ($32 for adults) and dome experience add-ons ($15 per show). Tickets are sold online and on-site with tiered pricing for locals, seniors, students, and youth. Members receive free gallery admission.
2. Memberships: Annual membership programs ranging from $55 (Scholar) to $5,000 (Corporate), providing unlimited gallery admission, parking benefits, discounts at store and café, and reciprocal benefits at over 1,000 NARM institutions.
3. Retail Store: The museum operates a retail store offering Dalí-inspired merchandise, books, toys, and keepsakes both on-site and through the online shop at shop.thedali.org.
4. Café Gala: Spanish-inspired café and catering service operating during museum hours, offering tapas and light fare with indoor and outdoor garden seating.
5. Private Event Hosting: Revenue generated through hosting private events including weddings, corporate gatherings, and special occasions in the museum's distinctive spaces, managed by UDREAM EVENTS.
6. Donations and Charitable Contributions: As a 501(c)(3) nonprofit, the museum relies on tax-deductible donations, annual fund contributions, endowment gifts, planned giving, and corporate sponsorships to fund operations and initiatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Salvador Dalí Museum operates a 60,000-square-foot nonprofit art museum in St. Petersburg, Florida, exhibiting over 2,400 Salvador Dalí works across permanent collection galleries and rotating special exhibitions. Core offerings include paid gallery admission and add-on immersive experiences in The Dalí Dome (360-degree projections), supplemented by educational programs, on-site dining (Café Gala), a retail store, private event hosting, and tiered annual memberships.

Product overview

The Salvador Dalí Museum is a physical art museum (501(c)(3) nonprofit) in St. Petersburg, Florida, housing one of the world's most acclaimed collections of works by Salvador Dalí (over 2,400 works representing every period and medium). The museum operates a hybrid model combining traditional gallery admission with immersive digital experience add-ons. Core offerings include Gallery Admission (permanent collection and special exhibitions) and add-on experiences such as Dalí Alive 360° and Surreal Nature (immersive 360-degree dome projections), Ask Dalí (AI-powered conversational experience), and the Bloomberg Connects mobile guide (virtual tours, AR, audio content). Supporting services include Café Gala (Spanish-inspired dining), the Museum Store (merchandise), Student Programs (K-12 field trips), Innovation Labs (team building workshops), Private Event Venue Rental, and tiered Museum Memberships with reciprocal benefits through NARM.

Differentiator

Problem solved

Functional benefit

Brands

• Dalí Alive 360°: An immersive multisensory experience celebrating Salvador Dalí's life and creative genius, featuring 360-degree projections in The Dalí Dome.
• Surreal Nature
• Innovation Labs
• Café Gala
• Dalí Museum Mobile Guide

Products and services

• Gallery Admission General museum admission providing access to the permanent collection, special exhibition galleries, Café Gala, Museum Store, and Avant-garden for individual visitors and families.
• Dalí Alive 360° Immersive multisensory experience featuring 360-degree projections of Dalí's works inside The Dalí Dome geodesic Enigma structure, co-produced with Grande Experiences with imagery by Omnispace360.
• Surreal Nature Immersive 360-degree dome experience transforming the natural world into a fantastical dreamscape of light, movement, and sound, presented in The Dalí Dome in collaboration with Arte Museum (d'strict).
• Ask Dalí AI-powered interactive experience using generative artificial intelligence to allow visitors to ask questions and engage in conversations with a recreated Salvador Dalí.
• Dalí Museum Mobile Guide (Bloomberg Connects) Free mobile guide accessible through the Bloomberg Connects platform offering themed virtual tours, audio tours in six languages, maps, museum information, and augmented reality features.
• Virtual Tours Digital experiences including 360° tours of the Museum and Avant-garden, the Dreams of Dalí virtual reality experience, online exhibits, education videos, and activities for remote engagement.
• Café Gala On-site restaurant offering light Spanish-inspired tapas and fare, introducing visitors to Spanish food and history, with indoor and outdoor garden seating available.
• Museum Store Retail store offering curated Dalí-inspired gift items, books, toys, and keepsakes available both on-site and through shop.thedali.org.
• Student Programs Educational programs and field trips serving K-12 students in Florida, including free visits to the permanent collection with upgraded options available for special exhibits.
• Innovation Labs Team-building and creative workshop programs including Foundation Labs, Skills Labs, and Solution Labs designed to jumpstart creativity through Dalí-inspired activities for businesses and adults.
• Private Event Venue Rental Event hosting services in the museum's iconic spaces including Bay Vista, Avant-garden, foyer, Raymond James Community Room, spiral staircase, and the geodesic Enigma structure, managed in partnership with UDREAM Events.
• Dome After Dark Evening event programming featuring immersive dome experiences after regular museum hours, including Surreal Nature at premium ticket prices for adults 21+.
• Museum Membership Annual membership program with tiered levels from Scholar ($55) through Master ($2,500) and Corporate ($5,000), offering unlimited gallery admission, free parking, discounts, exclusive previews, and reciprocal benefits at NARM institutions.

Quantifiable outcome

• Hundreds of thousands of visitors annually
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• UDREAM EVENTScoreStrategic or Co-development PartnerUDREAM EVENTS is the locally renowned event team managing venue use at The Dalí Museum on behalf of the museum, including customer service, walkthroughs, bookings, contracts and day-of event management. UDREAM collaborates closely with each client to design tailored packages for unforgettable events at the museum.
• Arte Museum (d'strict)flagshipStrategic or Co-development PartnerArte Museum, created by Seoul-based digital design and art company d'strict, collaborated with The Dalí to create 'Surreal Nature' uniquely designed for The Dalí Dome. This first-of-its-kind collaboration transforms the natural world into a fantastical dreamscape of light, movement and sound, presented for the first time in a 360-degree format.
• Grande ExperiencescoreStrategic or Co-development PartnerGrande Experiences, creator of Van Gogh Alive and world leader in multisensory immersive experiences, co-produced Dalí Alive 360° with The Dalí Museum, bringing the artist's works to life through 360-degree projections.
• Omnispace360coreTechnology or IntegrationCreator of immersive environments as seen at Austin City Limits and six Super Bowls, Omnispace360 created imagery specifically for the 360-degree environment of The Dalí Dome for the Dalí Alive 360° experience.
• Bloomberg ConnectscoreTechnology or IntegrationBloomberg Connects is the free mobile guide platform that provides access to art tours, audio content in multiple languages, AR features, and accessibility tools. The partnership enables The Dalí to reach global audiences with virtual and in-person experiences.
• SkyBeach ResortminorGTM or Marketing PartnerTampa Bay hotel partner offering special packages including Dalí Museum tickets. Dalí Museum members receive 20% off stays with valid membership card.
• TradeWinds Resort on St. Pete BeachminorGTM or Marketing PartnerTampa Bay hotel partner offering special packages including Dalí Museum tickets. Dalí Museum members receive 20% off stays with valid membership card.
• The BirchwoodminorGTM or Marketing PartnerTampa Bay hotel partner offering special packages including Dalí Museum tickets. Dalí Museum members receive 10% off stays with valid membership card.
• Peninsula Bed & CocktailsminorGTM or Marketing PartnerTampa Bay hotel partner offering special packages including Dalí Museum tickets. Dalí Museum members receive 20% off stays with valid membership card.
• Moxy St. Petersburg DowntownminorGTM or Marketing PartnerTampa Bay hotel partner offering special packages including Dalí Museum tickets.
• Hilton St. Petersburg BayfrontminorGTM or Marketing PartnerTampa Bay hotel partner offering special packages including Dalí Museum tickets.
• Museums for All (IMLS)coreStrategic or Co-development PartnerSignature access program of the Institute of Museum and Library Services (IMLS) encouraging people of all backgrounds to visit museums regularly. Through this program, SNAP benefit recipients receive $3 admission (free for children) at The Dalí.
• Blue Star Museums (NEA, DoD, Blue Star Families)coreStrategic or Co-development PartnerCollaboration among National Endowment for the Arts, Blue Star Families, Department of Defense and museums offering free admission to active-duty military and families. The Dalí provides free gallery admission for military personnel and up to 5 family members during the program period.
• NARM (North American Reciprocal Museum Association)coreChannel Partner/ Reseller/ DistributorOne of the largest reciprocal programs in the world with members in the US, Bermuda, Canada, El Salvador and Mexico. Dalí Museum Family + NARM members receive free admission at over 1,000 participating institutions.
• St. Pete-Clearwater International Airport (PIE)minorGTM or Marketing PartnerOfficial Airport Partner of The Dalí Museum, facilitating travel for visitors to the Tampa Bay area.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Meow Wolf: Immersive, experiential art installation company with permanent and touring venues. Comparable as a competitor for immersive art experiences and shared audience of digitally-engaged art tourists.

Broad incumbents

• Museum of Modern Art (MoMA): Major NYC art museum with globally recognized brand, ticketed admission, and digital programming (including Bloomberg Connects). Comparable as a broad incumbent with overlapping digital strategy and membership programs.
• The Broad: Contemporary art museum in Los Angeles with distinctive architecture and immersive visitor experiences. Comparable as a single-collector-driven art museum with hybrid gallery/immersive programming and ticketed admission.

Direct peers

• ARTECHOUSE: Operates immersive technology-driven art experiences in DC, NYC, Houston, and beyond. Direct competitor in the immersive 360-degree projection space where The Dalí's Dalí Dome competes for tech-forward art audiences.
• Dalí Theatre-Museum (Figueres): The original Salvador Dalí museum in Figueres, Spain, founded by Dalí himself. The closest direct peer, sharing the same artist's collection, IP, and cultural positioning, though serving a primarily European audience.
• Van Gogh Museum: Amsterdam-based museum dedicated to a single modern artist (Vincent van Gogh), housing the world's largest collection of his works. Directly comparable to The Dalí as a single-artist art museum with global brand recognition and educational programming.
• Frida Kahlo Museum (Casa Azul): Mexico City museum dedicated to a single iconic artist (Frida Kahlo). Highly comparable as a single-artist house-museum with strong international brand, cultural tourism appeal, and merchandising revenue.
• Grande Experiences (Van Gogh Alive): Producer of touring immersive art experiences including Van Gogh Alive, and co-producer of Dalí Alive 360° at The Dalí Dome. Directly comparable as the immersive art experience category creator and partner/competitor.

Regional players

• Pérez Art Museum Miami (PAMM): Contemporary art museum in Miami with waterfront architecture. Comparable as a Florida-based art museum with similar tourism-driven infrastructure, though broader modern/contemporary focus rather than single-artist.
• Museum of Fine Arts St. Petersburg: Local art museum in downtown St. Petersburg. Direct geographic competitor for cultural tourism and local art audiences in the same Tampa Bay market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TheDali
• YouTubeyoutube.com/user/DaliMuseum
• Facebookfacebook.com/thedalimuseum
• LinkedInlinkedin.com/company/the-dali-museum
• Instagraminstagram.com/dalimuseum
• TikToktiktok.com/@thedalimuseum

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salvador Dalí Museum