What Grande Experiences does

Grande Experiences is an Australian-founded (2006, Port Melbourne) producer of touring and permanent multi-sensory immersive art and cultural experiences, operating under brands including Van Gogh Alive, Monet & Friends Alive, Dalí Alive, Leonardo da Vinci - 500 Years of Genius, Connection, Street Art Alive, Italian Renaissance Alive, Klimt Alive, and Planet Shark. The company's core technology is SENSORY4, a proprietary multi-sensory environment that combines high-definition projection, dynamic soundscapes, and scent with projection mapping, photogrammetry, and 3D Gaussian Splatting to digitize collections. It has extended into Shared Virtual Reality (SVR) using 6DoF hardware that allows multiple users to simultaneously explore an untethered digital space, with experiences such as Finding Vincent SVR and Fly da Vinci VR Flight. The business monetizes through a portfolio of channels: per-licensing touring installations (typically 3-12 month contracts at venues 20 sqm to 1,500+ sqm globally), permanent gallery operations under THE LUME, custom SVR deployments for smaller or heritage sites, and bespoke museum exhibition design services. Customers span major art museums (Newfields, Dalí Museum, National Museum of Australia, Museo de las Ciencias Valencia), tourism and heritage sites (Biltmore Estate, Kalmar Castle), science centers (California Academy of Sciences, Frost Science Miami), and commercial venues across five continents, with reported cumulative reach of 280+ exhibitions and 25+ million visitors.

Name

Grande Experiences

Legal name

Grande Experiences

Website

https://grande-experiences.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Grande Experiences produces touring and permanent multi-sensory immersive art exhibitions using proprietary SENSORY4 projection and Shared VR technology, licensing to museums, cultural institutions, and commercial venues across five continents.

Ownership category

akta.pro rank

Product category

Immersive Experience Services

NAICS

Museums (712110), Historical Sites (712120), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

akta.pro secondary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Immersive art experiences
• Multi-sensory exhibitions
• Projection mapping technology
• Shared virtual reality
• Cultural exhibition licensing

Headquarters

HQ city

Port Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. THE LUME Permanent Galleries: Permanent large-scale digital art gallery operations. THE LUME Melbourne (3,000 sqm, 2021-2025) and THE LUME Indianapolis (30,000+ sqft, established 2021-2026) are owned and operated by Grande Experiences, generating revenue from ticket sales, events, corporate functions, and wellness programs.
2. Touring Experience Licensing: License world-class immersive exhibitions to museums, galleries, cultural institutions and commercial venues worldwide. Experiences include Van Gogh Alive, Monet & Friends Alive, Dalí Alive, Leonardo da Vinci - 500 Years of Genius, Italian Renaissance Alive, Street Art Alive, and Connection. Completed over 250 installations across six continents.
3. Custom Museum Exhibition Design Services: Full-service exhibition design combining projection mapping, Shared Virtual Reality, and interactive technology. Services include content creation, technical specifications, sourcing, procurement, installation, and ongoing maintenance support.
4. Custom Shared Virtual Reality (SVR): Custom SVR solutions for cultural institutions to engage audiences with free-roaming, multi-user VR experiences. Ideal for non-traditional or smaller venues including heritage sites, museums, outdoor and pop-up environments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Grande Experiences creates, produces and licenses touring and permanent multi-sensory immersive art and cultural experiences for museums, galleries, cultural institutions and commercial venues worldwide. Offerings are powered by the company's proprietary SENSORY4 technology (high-definition projection, dynamic sound and scent) and its Shared Virtual Reality (SVR) platform, with installations delivered in venues ranging from 20 sqm to 30,000+ sqft.

Product overview

Grande Experiences is a global leader in immersive art and cultural experiences, operating both touring productions and permanent venues. The company offers a portfolio of immersive experiences including Van Gogh Alive, Monet & Friends Alive, Dalí Alive, Leonardo da Vinci – 500 Years of Genius, Connection, Street Art Alive, Italian Renaissance Alive, Klimt Alive, and Monet in Bloom. These experiences are powered by SENSORY4, the company's proprietary multi-sensory technology combining high-definition projection, dynamic sound, and scent. The company also operates THE LUME permanent digital galleries (currently Indianapolis; Melbourne operated 2021-2025) and Museo Leonardo da Vinci in Rome. Additionally, the company offers Custom Shared Virtual Reality (SVR) technology enabling free-roaming, multi-user VR experiences using 6DoF technology, with products including Finding Vincent SVR and Fly da Vinci VR Flight Experience. Services include Custom Museum Exhibition Design and venue partnerships for hosting immersive exhibitions. Experiences can be installed in venues ranging from 20sqm to 1,500+ sqm, and have been delivered across five continents attracting over 25 million visitors.

Differentiator

Problem solved

Functional benefit

Brands

• SENSORY4: Proprietary multi-sensory environment combining high-definition projection, dynamic sound, and scent to bring stories vividly to life.
• Shared VR (SVR)
• Van Gogh Alive
• Monet & Friends Alive
• Leonardo da Vinci - 500 Years of Genius
• Connection
• Dalí Alive
• Street Art Alive
• Digital Nights

Quantifiable outcome

• Over 25 million visitors worldwide across all exhibitions
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Indianapolis Museum of Art at NewfieldscoreStrategic or Co-development Partner · 1 January 2021Grande partnered with the Indianapolis Museum of Art at Newfields to open THE LUME Indianapolis, a permanent immersive gallery occupying the entire fourth floor with over 30,000 sqft of immersive digital art. The inaugural experience, Van Gogh Alive, set record exhibition attendance for Newfields.
• Museo de las Ciencias ValenciacoreStrategic or Co-development PartnerHost venue for Leonardo da Vinci - 500 Years of Genius experience which captivated 1.2 million visitors. Established partnership for immersive exhibitions.
• National Museum of AustraliacoreStrategic or Co-development PartnerWorld First immersive Indigenous experience - Connection exhibition showcasing Australian First Nations art, music and culture.
• The Dalí MuseumcoreStrategic or Co-development PartnerCollaboration on Dalí Alive immersive exhibition, focusing on increasing audience engagement with immersive experiences.
• Chester ZoominorStrategic or Co-development PartnerCreated the 'Native' immersive experience for the zoo - an innovative 'out of water' shark experience combining science and nature.
• Melbourne Convention BureauminorGTM or Marketing PartnerBusiness events and convention partnerships for THE LUME Melbourne venue hosting.
• Worowa Aboriginal Girls CollegeminorOthersCommunity engagement partnership funding instruments for music department and annual Arts award in 2024.
• Indigenous Literacy FoundationminorOthersDonated profits from Connection Official Program to support closing the literacy gap in remote Aboriginal and Torres Strait Islander communities.
• Royal Children's Hospital & Children's Cancer FoundationminorOthersTHE LUME Melbourne program enabling children undergoing cancer therapy to visit with their families free of charge.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Cosm: US-based immersive technology and venue operator building large-format LED dome and shared immersive entertainment venues. Compares as a newer entrant seeking the same premium experiential-tourism consumer and competing for venue partnerships with cultural institutions.
• Spotify House / Multi-Sensory Music Venues: Emerging intersection of multi-sensory venue experiences with curated music and cultural content. Adjacent thematic peer in the convergence of immersive digital art, sound design, and venue-based cultural experiences.

Direct peers

• Meow Wolf: US-based immersive arts and entertainment company operating permanent large-scale interactive exhibition venues such as House of Eternal Return. Direct competitor targeting the same cultural-tourism and art-curious consumer looking for immersive, multi-sensory destination experiences.
• ARTECHOUSE: US-based operator of permanent large-scale digital art immersive venues in NYC, DC, Miami, and Houston. Directly comparable in combining proprietary technology, branded immersive exhibitions, and ticketed permanent venue operations with rotating artist programs.
• teamLab: Japanese interdisciplinary art collective producing borderless digital art installations and permanent venues (teamLab Planets, teamLab Borderless). Directly competes in the immersive projection-mapping and multi-sensory exhibition category on a global touring and permanent venue basis.
• Frameless: UK-based permanent immersive digital art venue in London featuring classic-art projection experiences. Direct competitor in the same Van Gogh / Monet / Klimt-style immersive art category, particularly competing for European museum and venue licensing partnerships.
• Culturespaces (Atelier des Lumières): Paris-based operator of Atelier des Lumières and Bassins de Lumières, the most established European competitor producing immersive digital art exhibitions in dedicated venues. Directly comparable in product format, target audience, and touring/licensing versus permanent venue mix to Grande Experiences.
• Hall des Lumières: New York City-based permanent immersive art venue operated by Culturespaces in a former bank building. Closely comparable permanent-venue immersive art format directly competing with THE LUME model for cultural tourism and group/education audiences.
• Lighthouse Immersive: Toronto-based producer of Immersive Van Gogh exhibitions across North America. Direct competitor specifically in the Van Gogh Alive-style immersive projection format, with overlapping IP and competing for the same venue partners and consumer audiences.

Broad incumbents

• Van Gogh Museum (Exhibitions): Amsterdam-based Van Gogh Museum is the authoritative custodian of Van Gogh's IP and operates its own branded immersive experiences. While a museum rather than a touring producer, it shapes licensing terms and competitive context for any Van Gogh-themed exhibition including Van Gogh Alive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/grandeexperiences
• LinkedInlinkedin.com/company/grande-experiences
• Instagraminstagram.com/grande_experiences/?hl=en
• Xx.com/GrandeExAus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grande Experiences