What Udream Events does

UDREAM Events is a Tampa Bay-based, full-service event production company founded in 2007 that offers an integrated suite of services spanning event production, hospitality staffing, equipment rentals, bar and beverage catering, and brand activations. The company holds exclusive or preferred event management rights at three high-profile St. Petersburg cultural venues—the Chihuly Collection, the Dalí Museum, and the Morean Historic Train Station—creating a differentiated venue portfolio in the regional market.

The company runs a vertically integrated service model that combines production, staffing, rentals, and bar services under one roof, supported by a proprietary mobile staffing application that distributes event instructions, logistics, and timelines to bartenders, servers, and event leads. UDREAM serves a mix of corporate clients (Diageo, Captain Morgan, Crown Royal, Ketel One, TripAdvisor, the NFL, and the Tampa Bay Rays), cultural non-profits (WUSF Public Media, the Dalí Museum, the Morean Arts Center), and private individuals planning weddings and milestone celebrations in the Tampa Bay region. Notable productions include the WUSF Longest Table (700+ guests) and the long-running annual Saints & Sinners Gala.

UDREAM generates revenue primarily through professional services fees for event production, staffing, and brand activations, supplemented by venue rental fees and equipment rentals. Pricing is quote-based, with publicly listed venue rental tiers ranging from $4,500 (Chihuly Collection weekday) to $12,000 (Dalí Museum full package) per event. The company acquires customers through direct sales via its website, social media channels (Instagram, Facebook, YouTube, LinkedIn, Pinterest), referrals, and collaborations with venue partners and culinary networks. The company operates with a small team of 1-10 employees and is led by founder, CEO, and owner Cristina Martin.

Name

Udream Events

Legal name

UDREAM Events

Website

https://udreamevents.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

UDREAM Events is a Tampa Bay-based, full-service event production company offering event planning, staffing, bar services, rentals, and brand activations, with exclusive venue partnerships at three St. Petersburg cultural institutions including the Chihuly Collection and the Dalí Museum.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Arts, Entertainment, and Recreation (71), Convention and Trade Show Organizers (56192), Food Service Contractors (722310)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Event Stagehands & Production Support Crew (HSACAEAJ), F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI)

Keywords

• Event production services
• Event staffing services
• Bar beverage catering
• Brand activation services
• Venue rental management

Headquarters

HQ city

Largo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Event Production Services: Full-service event production covering concept, design, budgeting, vendor coordination, logistics, and on-site execution. Custom solutions tailored to client style and budget for corporate events, large-scale festivals, intimate celebrations, and non-profit fundraisers.
2. Bar & Beverage Catering: Full-service bar and beverage catering including local beers, fine wines, handcrafted cocktails, custom signature drinks, and bar station rentals. Offered as a standalone service or bundled with event production.
3. Event Staffing: Professional hospitality and entertainment staffing providing bartenders, servers, banquet staff, and entertainment talent (DJs, performers, etc.) for high-end events. Staff are trained in-house and managed by dedicated event leads.
4. Event Rentals: Rental of premium event equipment including custom mobile bars, bar stations, back bar shelving, decor options, and other event furnishings. Rentals are available separately or as part of full-service packages.
5. Brand Activations: Customized brand activation services for national liquor brands, global travel companies, and other corporate clients at festivals, conventions, and pop-ups. Includes custom-built sets, kiosks, signage, and branded experiences.
6. Venue Rental Management: UDREAM EVENTS manages exclusive access to three iconic St. Petersburg venues — The Chihuly Collection, The Dalí Museum, and the Morean Historic Train Station — offering tiered venue rental packages with optional upgrades (gallery access, extended hours, docent tours, glass demonstrations). Revenue is generated through venue rental fees paid by clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Udream Events is a full-service event production company in Tampa Bay, Florida, providing integrated event services spanning full-service event production, professional hospitality staffing, bar and beverage catering, premium event rentals, and custom brand activations. The company holds exclusive event production partnerships with three iconic St. Petersburg venues — The Chihuly Collection, The Dalí Museum, and the Morean Historic Train Station — serving corporate clients, non-profit organizations, beverage brands, and private individuals.

Product overview

Udream Events is a multifaceted event production company operating in Tampa Bay, Florida, offering an integrated suite of event services. The company provides five core service lines: Event Production (full-service planning and execution), Event Staffing (hospitality and entertainment personnel), Event Rentals (equipment and custom mobile bars), Bar and Beverage Catering (full-service bars with craft cocktails), and Brand Activations (custom brand experiences). Additionally, the company provides exclusive venue access to three distinguished cultural venues—The Chihuly Collection, The Dalí Museum, and the Morean Historic Train Station—enabling events across corporate, wedding, and social segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Production

Quantifiable outcome

• Successfully produced the WUSF Longest Table 2024, described as the smoothest such event since 2019, with 700+ guests and multiple restaurant partners
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• St. Petersburg DistillerycoreGTM or Marketing PartnerSt. Petersburg Distillery collaborates with UDREAM EVENTS on signature cocktail programs for events. The partnership has produced custom cocktails at major events including WUSF's Longest Table and the Dalí Museum Anniversary Dinner, featuring locally crafted spirits. The distillery provides product and cocktail curation while UDREAM EVENTS provides the bar service and event production platform.
• The Dalí MuseumcoreStrategic or Co-development PartnerUDREAM EVENTS serves as the exclusive or preferred event production partner for The Dalí Museum in St. Petersburg. The company manages all private event operations at the museum, including the annual Sueños de Dalí event, GLOW (mental health awareness fundraiser), and Anniversary Dinners. The partnership provides UDREAM with exclusive access to one of Tampa Bay's most iconic cultural venues while supporting the museum's fundraising mission.
• The Chihuly CollectioncoreStrategic or Co-development PartnerUDREAM EVENTS manages all private event production at The Chihuly Collection in Downtown St. Petersburg. The venue offers access to Dale Chihuly's world-renowned glass art collections for exclusive after-hours events. UDREAM coordinates venue access, staffing, bar services, and production for events held in the gallery and garden spaces.
• Morean Arts Center (Morean Historic Train Station)coreStrategic or Co-development PartnerUDREAM EVENTS is the event production partner for the Morean Historic Train Station and Morean Iconic annual fundraiser. The partnership includes event management for the venue's historic 1926 depot space and co-production of community events that support the Morean Arts Center's mission, including hands-on art experiences and culinary partner activations.
• WUSF Public MediacoreStrategic or Co-development PartnerUDREAM EVENTS has served as the event production team behind WUSF Public Media's Longest Table for multiple years. The annual fundraising dinner along Bayshore Drive brings 700+ guests and multiple Tampa Bay restaurant partners together. UDREAM coordinates all production aspects including culinary partner management, bar service, and event logistics for this signature community event.
• Tampa Bay ThrivesminorStrategic or Co-development PartnerUDREAM EVENTS produced the GLOW event at The Dalí Museum for Tampa Bay Thrives, a mental health awareness fundraiser. The event featured interactive wellness activations, storytelling, and community connection to advance mental health awareness across the Tampa Bay region.
• Tampa Bay Sports / Tampa Bay RaysminorGTM or Marketing PartnerUDREAM EVENTS has collaborated with Tampa Bay Rays on branded events including the City Connect merchandise release party at the St. Pete Pier, featuring local art and community activations. The partnership taps into sports-driven audience engagement in the Tampa Bay market.
• Ketel One VodkaminorGTM or Marketing PartnerKetel One Vodka has partnered with UDREAM EVENTS for branded event activations featuring custom bar builds, green hedge backdrops, and branded signage at outdoor Gulf Coast events.
• TripAdvisorminorGTM or Marketing PartnerTripAdvisor partnered with UDREAM EVENTS for 'The Zen Zone' event activation featuring a bar decorated with green foliage and floral accents, creating a tranquil branded experience at a Florida event venue.
• Elite Events Tampa BayminorGTM or Marketing PartnerCulinary and catering partner featured at UDREAM-produced events including WUSF Longest Table and the Dalí Museum Anniversary Dinner. Elite Events brings elevated culinary experiences to large-scale community events produced by UDREAM.
• The BirchwoodminorGTM or Marketing PartnerRestaurant partner (Birch & Vine restaurant and The Canopy rooftop) featured at UDREAM-produced events, bringing refined dining and rooftop event experiences to Tampa Bay gatherings.
• The Library St PeteminorGTM or Marketing PartnerRestaurant partner featured at WUSF Longest Table events, bringing thoughtful menus and an inviting atmosphere to community dining experiences produced by UDREAM EVENTS.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Freeman: Large event production and experiential marketing company specializing in trade shows, conferences, and brand experiences. Comparable to Udream on event production and brand activation execution, but operating as a much larger incumbent with global delivery and dedicated AV/production infrastructure.
• Eventbrite: Event ticketing and discovery platform serving event organizers of all sizes. An indirect peer: it sits in the events ecosystem and serves the same end customers (corporate, nonprofit, individual planners) that Udream produces events for, but does not produce events itself.
• Cvent: Leading event management software platform for venue sourcing, registration, and event technology. Comparable as the technology layer that corporate event planners use to organize events like the ones Udream produces; an indirect ecosystem peer rather than direct service competitor.
• Jack Morton Worldwide: Global experiential brand experience agency that designs and produces brand activations, corporate events, and sponsorship experiences at scale. Highly comparable to Udream's brand activation work for Diageo, Captain Morgan, NFL, and TripAdvisor, but operating at national/international scale and across broader industries.
• George P. Johnson Experience Marketing: Large experiential marketing agency producing brand activations, trade shows, and corporate events globally. Directly comparable to Udream's brand activation capabilities for spirits, sports, and travel clients, but operating as a much larger incumbent with national/international delivery.

Direct peers

• Convene: Convene operates premium meeting and event venues with full-service hospitality, food & beverage, and production — directly comparable to Udream's vertically integrated venue + event production model. Both act as single point of accountability for clients, combining spaces, staffing, F&B, and AV under one roof.
• PRA Business Events: Corporate event management agency producing meetings, conferences, incentives, and brand experiences for enterprise clients. Comparable to Udream in delivering turnkey event production, staffing, and on-site execution for corporate clients, though at larger scale and broader geographic reach.
• Maritz Global Events: Long-standing corporate events and incentive travel company offering full-service event design, production, and experiential programs. Comparable to Udream on the corporate and brand activation side, though Maritz serves Fortune 500 clients at much larger scale across multiple geographies.

Emerging players

• Bizzabo: Event experience platform offering registration, engagement, and analytics software for in-person, virtual, and hybrid events. Comparable as an event tech peer; serves the same corporate and brand event organizers that Udream produces events for, but at the software layer rather than physical production.
• Aventri: Event management software platform providing registration, logistics, and engagement tools for corporate events and associations. Comparable as a technology-layer peer serving the same event organizer and corporate planner customer base that Udream produces events for.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjdh88GYqfgto3jwldnnVDg
• Facebookfacebook.com/UDREAMEVENTSTAMPA
• LinkedInlinkedin.com/company/udreamevents
• Instagraminstagram.com/udream.events
• Pinterestpinterest.com/udreamevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Udream Events