Rubin Design Co

What Rubin Design Co does

Rubin Design Co. is a privately held graphic design and brand strategy studio founded in 2015 by Lexy Rubin and headquartered at 101 SE Ocean Blvd Suite 201 in Stuart, Florida. The firm delivers a horizontal suite of creative services including brand identity development, custom-coded websites with multimedia integration, graphic and packaging design, mobile app UI/UX, and search engine optimization. Technical work spans fully custom website builds (including WordPress and e-commerce), bespoke wireframing, and cinematic video and photography production integrated into storytelling-driven web experiences.

The studio operates a dual revenue model. Project-based engagements cover branding, websites, packaging, and mobile app design and are sold through a consultative, discovery-call-driven sales motion (booked via Calendly). Recurring revenue is generated through tiered SEO subscription plans (Essential at $1,250/month, Growth at $1,650/month, and custom Enterprise pricing) that bundle content, YouTube management, social media, geofencing, and AI-driven keyword optimization. Go-to-market targets small to medium businesses and startups across Florida with secondary national exposure, supported by organic SEO, an active blog, Google Business Profile optimization, and Instagram/Facebook presence. Distribution is direct, with no resellers or marketplace channels.

Ownership is concentrated with founder Lexy Rubin, who serves as Owner and Director and is the named creative lead across client testimonials, case studies, and award citations. The firm has no disclosed venture or private equity funding, no parent company, and no subsidiaries. It has accumulated recognition from GD USA Magazine and Graphis between 2015 and 2025, and reports client outcomes including Klee Kids' Nordstrom placement and Amazon sell-outs and Castronovo Chocolate's $4,000+ in sales within four days of website launch. AI tooling is applied within the SEO product line for keyword research, predictive analytics, and content optimization but is not used as a foundation for the broader creative services.

Name

Rubin Design Co

Legal name

Rubin Design Co.

Website

https://rubindesignco.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Rubin Design Co. is a founder-owned Florida design studio founded in 2015 that delivers branding, custom websites, packaging design, mobile app UI/UX, and tiered SEO subscriptions to small and medium businesses and startups across Florida and the broader United States.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Packaging & Product Brand Design (BPAFAEAG), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Brand identity design
• Website design services
• Packaging design services
• Search engine optimization
• Graphic design studio

Headquarters

HQ city

Stuart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Website Design & Development: Project-based custom website design and development services including branding, UI/UX design, and website launch. Services include WordPress development, e-commerce solutions, and responsive design.
2. Branding Services: Comprehensive branding including logo design, brand identity systems, packaging design, label design, and brand guidelines development.
3. SEO Services (Monthly Retainer): Monthly SEO service plans including essential, growth, and enterprise tiers with recurring billing. Services include weekly blog posts, social media management, geofencing, keyword optimization, and GMB page management.
4. Ongoing Support & Maintenance: Post-launch support, website maintenance, and ongoing design retainer work for existing clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Rubin Design Co. is a Florida-based design studio offering custom branding, website design and development, SEO services, packaging design, and mobile app UI/UX design. The studio works on a project basis with ongoing SEO and support retainers, primarily serving small and mid-sized businesses across food, retail, finance, and lifestyle industries. Founded in 2015, the firm combines strategy, custom coding, and multimedia storytelling to deliver brand identity systems and digital presences.

Product overview

Rubin Design Co is an award-winning design studio based in Stuart, Florida offering a comprehensive suite of creative services: Branding Services (logo design, brand identity, brand architecture), Website Design & Development (custom websites, WordPress, e-commerce, UI/UX), SEO Services (local, technical, and content SEO with AI-powered optimization), Graphic & Packaging Design (product packaging, labels, illustrations for retail brands), and Mobile App Design (UI/UX for responsive mobile apps). Founded in 2015, they serve diverse industries including food & beverage, healthcare, retail, professional services, and hospitality across Florida and nationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Strategic brand identity development including logo design, visual identity systems, brand guidelines, brand architecture, naming, and cohesive visual storytelling for businesses.
• Website Design & Development Custom website design and development including responsive design, e-commerce solutions, WordPress development, UI/UX design, and SEO-optimized fully custom coded websites for businesses.
• SEO Services Search engine optimization services including local SEO, on-page SEO, technical SEO, content marketing, link building, Google Business Profile optimization, and AI-powered keyword research. Offered in Essential, Growth, and Enterprise monthly plans.
• Graphic & Packaging Design Product packaging design, label design, custom illustration, retail-ready packaging, and eco-friendly packaging solutions for wine, beer, spirits, food, and consumer goods brands.
• Mobile App Design UI/UX design services for mobile applications including responsive mobile app design, tradeshow booth graphics, and brand identity for app-based products.

Quantifiable outcome

• Castronovo Chocolate sold over $4,000 in chocolate bars within 4 days of website launch
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Beardwood&Co.minorStrategic or Co-development PartnerCollaborated with Beardwood&Co. on the Cracker Barrel Dilly Dally Candles packaging project. Work was created at Beardwood&Co. and featured on Rubin's portfolio. This represents a past project collaboration rather than an ongoing partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Studio MPLS: Independent brand and digital design studio combining strategy, identity, packaging, and web design. Comparable boutique, award-recognized positioning targeting consumer-facing SMBs and challenger brands.
• Beardwood&Co: Boutique creative agency specializing in branding, packaging, and digital design with a similar founder-led boutique model. Most directly comparable because the firms have co-delivered enterprise packaging work (Cracker Barrel Dilly Dally Candles) and overlap on target clients in consumer goods.
• Character: Independent design and branding studio working across brand identity, packaging, and digital for founders and challenger brands. Operates in the same boutique, founder-led niche with a comparable mix of project-based branding work and immersive storytelling.
• Manual: Creative agency specializing in brand identity, packaging, and digital experiences for ambitious challenger brands. Closely comparable service mix (branding, packaging, custom web) targeting the same SMB and startup buyer persona.
• Koto: Independent brand identity studio serving startups and challenger brands with naming, visual identity, and digital experiences. Directly comparable as a boutique, founder-credibility-driven branding agency competing for the same startup and SMB brand-build engagements.
• Outline: Boutique digital and brand design studio delivering identity systems, websites, and storytelling-driven creative. Comparable boutique scale and direct overlap on website design and brand identity work for emerging brands.

Broad incumbents

• Red Antler: Larger, more established brand agency focused on launching and scaling consumer brands (branding, packaging, web, strategy). A broad incumbent that competes for the same startup-to-growth-stage brand engagements but with materially greater scale and capacity.

Regional players

• Anagrama: Boutique branding and packaging agency serving consumer brands, primarily operating in Latin America with international clients. Comparable in service mix (branding, packaging, digital) but largely a regional peer serving different geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rubindesignco
• Instagraminstagram.com/rubindesignco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubin Design Co