Yupp Video Services

What Yupp Video Services does

Yupp Video Services (YVS) is a privately-held LLC based in Alpharetta, Georgia that builds and operates white-label, full-stack OTT (over-the-top) video streaming platforms for media houses, broadcasters, telecommunications companies, ISPs, and content creators. The company's product is a cloud-native platform combining video CMS, encoding/transcoding, subscription management, DRM, server-side ad insertion (SSAI), analytics, AI recommendations, and 24x7 cloud playout, delivered as a managed service that lets customers launch branded OTT applications across 27+ device endpoints (iOS, Android, Apple TV, Roku, Fire TV, Samsung/LG/Sony smart TVs, Android TV, and major browsers) in weeks rather than months. YVS also maintains three distinct sub-brands — YuppTV (Live TV), VideoGraph (video management and analytics), and Janya (video services) — reflecting a portfolio rather than a single-product posture. The company reports platform-wide scale of 1.2M peak concurrent viewers, 75M data events per month, and 450M ads served per month, and claims 15+ years of experience shipping OTT applications globally.

The business model is B2B enterprise field sales with quote-based pricing, generating revenue through platform licensing/managed-service subscriptions and supporting customer monetization via subscriptions, pay-per-view, and advertising. YVS serves four solution verticals — VOD for media houses, combined Live TV + On-Demand for broadcasters and telecoms, FAST channel delivery, and content-aggregator hubs for ISPs and OTT enablers — but discloses no named customer logos, revenue figures, headcount, or funding. The corporate structure is a single Georgia LLC with no parent company, no disclosed institutional investors, and no active M&A, leadership, or restructuring activity on record, indicating a founder-operated, privately-financed operator rather than a venture-backed growth company.

Name

Yupp Video Services

Legal name

Yupp Video Services LLC

Website

https://yvs.video

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Yupp Video Services is a privately-held, Georgia-based B2B provider of white-label full-stack OTT streaming platforms, serving media houses, broadcasters, telecoms, ISPs, and content creators across 27+ devices with managed CMS, DRM, SSAI, and cloud playout capabilities.

Ownership category

akta.pro rank

Product category

OTT Platform Solutions

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYMPACAAAL

Enterprise/Creator Video Hosting & OTT SaaS Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Video Streaming Platforms (SVOD/AVOD/FAST)

SECONDARYMPAHAJAC

Billing, Payments & Subscription Management

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/OTT/Streaming Platform Technology (CMS, Player SDKs, Apps)

SECONDARYMPAHAJAG

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/OTT/Streaming Platform Technology (CMS, Player SDKs, Apps)

SECONDARYMPAHAJAK

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/OTT/Streaming Platform Technology (CMS, Player SDKs, Apps)

SECONDARYHDABAGAD

Media Processing at the Edge (Transcoding, Packaging, DRM at Edge)

Hardware, Technology & Telecom/Cloud & Data Center Infrastructure/CDN, Edge Cloud & Content Delivery

Keywords

• OTT platform solutions
• Video streaming infrastructure
• White-label streaming platform
• Cloud video playout
• Subscription video platform

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Platform Licensing/Managed Services: Providing full-stack OTT platform solution that enables customers to launch their own OTT platforms. Revenue generated through platform deployment and ongoing managed services.
2. Subscription Management for Customers: Their platform supports customers' subscription-based revenue models, handling various pricing plans and secure payment processing through trusted gateways
3. Pay-Per-View: Supporting customers' pay-per-view transactions for live events and premium content
4. Advertising Revenue Support: Dynamic Ad Insertion feature enables customers to maximize revenue through targeted ads within content

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Yupp Video Services provides a full-stack, white-label OTT platform solution that enables media houses, broadcasters, telecoms, ISPs, FAST channel operators, and content creators to launch their own streaming services across VOD, Live TV, FAST channels, and content aggregator hubs. The managed platform bundles video CMS, encoding/transcoding, DRM, subscription and payment management, SSAI-based dynamic ad insertion, advanced video analytics, AI-powered recommendations, and 24X7 cloud playout, deployed to 27+ consumer devices in weeks. Underlying the service are proprietary edge servers for low-latency global delivery, allowing customers to monetize content via subscriptions, pay-per-view, and advertising.

Product overview

Yupp Video Services offers a unified full-stack OTT platform solution with multiple deployment options and integrated modules. The core portfolio includes Live TV, VideoGraph, and Janya as distinct product offerings. The platform supports four main solution types: On-Demand Only OTT Platform for VOD content, Live TV & On-Demand Platform combining real-time and pre-recorded content, FAST Channel Platform for linear channels, and Content Aggregator Platforms for content hubs. Key integrated modules include Video CMS, Encoding/Transcoding, Subscription Management, DRM Security, Dynamic Ad Insertions, Advanced Video Analytics, AI Recommendations, and 24X7 Cloud Playout, enabling end-to-end managed OTT app deployment across 27+ devices in weeks.

Differentiator

Problem solved

Functional benefit

Brands

• YuppTV: Live TV streaming platform offering live television channels and on-demand content.
• VideoGraph
• Janya

Products and services

• YVS OTT Platform End-to-end white-label OTT platform solution enabling businesses to launch their own streaming services across VOD, Live TV, CatchupTV, FAST channels, and content aggregation use cases, with end-to-end content management, monetization, security, analytics, and multi-device delivery.
• YuppTV Live TV Live TV streaming sub-brand offering real-time broadcasting of television channels to viewers across multiple devices.
• VideoGraph Video management and analytics sub-product for content operations and performance tracking.
• Janya Video platform technology sub-product in the Yupp Video Services portfolio.

Quantifiable outcome

• Launch platform in weeks instead of months
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mux: Video infrastructure platform providing APIs and tools for streaming, video analytics, and player experiences to developers and media companies. Comparable as a B2B video platform-as-a-service competing for OTT builder and broadcaster workloads.
• Uscreen: White-label video OTT SaaS for creators and media companies to launch subscription-based streaming services. Comparable as a creator-focused OTT SaaS with similar 'launch in weeks' value proposition and white-label monetization.
• JW Player: Video platform and player technology for publishers and broadcasters offering OTT monetization and content delivery. Comparable as a video streaming platform vendor serving similar media and enterprise OTT use cases.
• Vimeo OTT: White-label OTT service from Vimeo enabling creators and media brands to launch subscription video services. Direct competitor in the creator/enterprise OTT SaaS segment with overlapping white-label monetization model.
• Brightcove: Public video platform SaaS serving broadcasters, media companies, and enterprises with OTT, live, and VOD solutions. Direct B2B OTT platform competitor with overlapping CMS, monetization, and analytics capabilities targeting similar enterprise customers.
• Dacast: Unified live and on-demand video streaming platform with white-label OTT, monetization, and analytics. Closely comparable as a small-to-mid scale OTT SaaS targeting broadcasters, media businesses, and content creators with similar feature breadth.
• Wowza: Streaming server and software infrastructure for live and on-demand video delivery across enterprise use cases. Comparable as video streaming infrastructure/platform competing for OTT build-and-deliver workloads.
• Kaltura: Video platform SaaS for OTT, video cloud, and virtual classrooms across media, telecom, and education verticals. Directly comparable multi-vertical OTT platform competitor with similar CMS, monetization, and live capabilities.

Broad incumbents

• AWS Media Services: AWS portfolio of cloud media services (MediaLive, MediaPackage, MediaConvert, MediaStore) for live, VOD, and OTT workflows. Comparable as a broader hyperscaler-backed OTT infrastructure competitor with deeper platform resources though not a turnkey SMB SaaS.
• IBM Video Streaming: IBM Cloud Video streaming platform for enterprise live streaming and OTT. Comparable broad-incumbent OTT/video platform with overlapping live, VOD, and analytics capabilities, embedded within a larger cloud and enterprise software portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yvs-video

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yupp Video Services