What Planet Sport does

Planet Sport is a UK-based, privately held independent sports media network headquartered in Leeds, England. The company operates a portfolio of nine wholly-owned consumer-facing digital sports media brands — TEAMtalk, Football365, PlanetF1, Planet Football, Planet Rugby, Love Rugby League, Tennis365, Cricket365, and Golf365 — covering Formula 1, football, rugby, rugby league, tennis, cricket, and golf. Planet Sport reaches approximately 25 million sports fans monthly across its owned digital properties and delivers over 350 million ad impressions annually.

The company operates three B2B modules layered on top of its consumer audience. Partner Media is a managed-services division that produces bespoke content and technology solutions for advertising partners, with disclosed clients including Betway, SABC Sport, Vodacom, RAS, and Ayoba. Premium Advertising Solutions provides targeted display advertising and brand integration across the Planet Sport Group titles. Monetise Hub is a content monetization platform targeted at third-party publishers, offering ad yield optimization via header bidding, fully managed revenue operations, and private marketplace access — a capability the company positions as backed by 25+ years of publishing and advertising expertise. Revenue is generated across four streams: display advertising, managed partner media services, the Monetise Hub platform (subscription/recurring), and embedded brand sponsorship.

Planet Sport's go-to-market is sales-led, combining direct enterprise sales for advertising and Partner Media engagements with a self-serve model for Monetise Hub. The company operates with 101-250 employees, is registered as Planet Sport Limited (company number 10455195), and shows active M&A activity with the April 2025 acquisition of Grassroot Goals. Ownership structure, funding history, and financial performance are not disclosed in the available source material.

Name

Planet Sport

Legal name

Planet Sport Limited

Website

https://group.planetsport.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Planet Sport is a UK-based independent sports media network operating nine owned digital titles (TEAMtalk, Football365, PlanetF1, Planet Rugby, Tennis365, Cricket365, Golf365 and others) reaching 25 million monthly sports fans, with B2B modules for advertisers (Partner Media, Premium Advertising Solutions) and publishers (Monetise Hub).

Ownership category

akta.pro rank

Product category

Sports Digital Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industries

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Sports digital media
• Advertising monetization
• Content publishing network
• Header bidding platform
• Programmatic ad solutions

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: Display advertising across the network of sports media titles, delivering over 350 million ad impressions across Planet Sport Group titles. Revenue generated through targeted display advertising and premium content sponsorship.
2. Partner Media Services: Bespoke content and technology solutions for partners, driving growth and boosting revenues through innovative content partnerships.
3. Monetise Hub Platform: Content monetization platform for publishers offering ad yield optimisation, revenue operations management, and private marketplace access.
4. Sponsorship: Embedded brand sponsorship opportunities across the network's sports content properties.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Planet Sport operates a portfolio of nine digital sports media brands (TEAMtalk, Football365, PlanetF1.com, Planet Football, Planet Rugby, Love Rugby League, Tennis365, Cricket365, Golf365) that publish sports news and entertainment content reaching 25 million sports fans monthly. The company monetises this audience through B2B solutions: Partner Media (custom content and technology partnerships for brands such as Betway, Vodacom, SABC Sport, RAS, and Ayoba), Premium Advertising Solutions (targeted display advertising and brand integration delivering over 350 million ad impressions), and Monetise Hub, a content monetisation platform providing header bidding, revenue operations, and private marketplace access to third-party publishers.

Product overview

Planet Sport is a sports media network comprising multiple digital publishing brands covering various sports (football, F1, rugby, tennis, cricket, golf). The portfolio includes nine consumer-facing sub-brands (TEAMtalk, Football365, PlanetF1.com, Planet Football, Planet Rugby, Love Rugby League, Tennis365, Cricket365, Golf365) plus three B2B modules: Partner Media (custom content/technology solutions for partners), Premium Advertising Solutions (bespoke content and display advertising delivering 350M+ monthly ad impressions), and Monetise Hub (content monetisation with header bidding, revenue operations, and private marketplace services). The company operates as a unified platform connecting sports audiences with content and enabling advertisers to reach 25 million monthly sports fans.

Differentiator

Problem solved

Functional benefit

Brands

• Planet Sport Group: Parent brand encompassing all sports media titles including TEAMtalk, Football365, PlanetF1.com, Planet Football, Planet Rugby, Love Rugby League, Tennis365, Cricket365, and Golf365.
• Partner Media
• Monetise Hub

Products and services

• TEAMtalk General sports news and entertainment media brand operated by Planet Sport, delivering editorial coverage across multiple sports to a monthly audience of sports fans.
• Football365 Football-focused digital sports media brand within the Planet Sport network, delivering football news, opinion, and entertainment content to sports fans.
• PlanetF1.com Formula 1-focused digital sports media brand within the Planet Sport network, covering Formula 1 racing news and editorial content.
• Planet Football Football-focused digital sports media brand within the Planet Sport network, delivering football news and entertainment content to a sports-fan audience.
• Planet Rugby Rugby-focused digital sports media brand within the Planet Sport network, providing rugby news and editorial coverage.
• Love Rugby League Rugby-league-focused digital sports media brand within the Planet Sport network, delivering rugby league news and editorial coverage.
• Tennis365 Tennis-focused digital sports media brand within the Planet Sport network, delivering tennis news and editorial content.
• Cricket365 Cricket-focused digital sports media brand within the Planet Sport network, delivering cricket news and editorial coverage.
• Golf365 Golf-focused digital sports media brand within the Planet Sport network, delivering golf news and editorial content.
• Partner Media B2B solutions division of Planet Sport that delivers bespoke content and technology partnerships to advertisers and brand partners, using the Planet Sport media network to drive growth and audience reach.
• Premium Advertising Solutions Premium display advertising and bespoke branded-content offering that delivers targeted display advertising and embedded brand sponsorship across Planet Sport's sports media titles, consistently delivering over 350 million ad impressions.
• Monetise Hub Content monetisation platform that enables publishers of all sizes to monetise their content via ad yield optimisation, bespoke header bidding set-up, fully managed revenue operations, and access to private marketplaces and direct buys that increase ad deal value.

Quantifiable outcome

• 25 million sports fans reached monthly
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BetwaycoreGTM or Marketing PartnerBetway is an advertising partner utilizing Planet Sport's Partner Media division to drive brand exposure across the network of sports media titles. Trusted partner displayed on the Partner Media section of the website.
• SABC SportcoreGTM or Marketing PartnerSABC Sport is a trusted advertising partner featured in the Partner Media case study section. The partnership demonstrates how the Partner Media division drives growth and boosts revenues through content and technology solutions.
• VodacomcoreGTM or Marketing PartnerVodacom is an advertising partner utilizing Planet Sport's Partner Media division for brand exposure across the sports media network. Displayed as a trusted partner in the Partner Media section.
• RAScoreGTM or Marketing PartnerRAS is an advertising partner featured in the Partner Media trusted partners section, utilizing premium advertising solutions to reach sports audiences.
• AyobaminorGTM or Marketing PartnerAyoba is an advertising partner utilizing Planet Sport's Partner Media services for brand integration and targeted display advertising across the sports content network.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Minute Media: Operates a global sports media network across multiple owned-and-operated brands (e.g., The Players' Tribune, 90min, Mental Floss) with an ad-tech and content monetization stack for publishers. Closely comparable to Planet Sport's owned-brand network plus B2B monetization platform model.
• Bleacher Report (B/R): One of the largest digital sports media brands, delivering sports editorial, video highlights, and social-first content at massive scale to sports fans. Directly comparable on the consumer sports publishing side, though it sits within Turner/Warner Bros. Discovery.
• The Athletic: Subscription-led digital sports media publisher covering football, basketball, hockey, and more with deep editorial teams. Comparable as a digital-first multi-sport publisher, with a different monetization model (subscription vs. Planet Sport's ad-supported approach).
• Future plc: UK-listed digital publisher operating portfolios of enthusiast and special-interest brands including sports-adjacent verticals, with a content monetization and e-commerce platform. Comparable on the multi-brand UK digital publishing model and B2B monetization infrastructure.
• Reach plc: UK-listed national and regional news publisher (Daily Mirror, Daily Express, Daily Star) with a substantial sports vertical across digital. Comparable as a UK-headquartered multi-brand digital media company monetizing sports audiences via display advertising.
• LADbible Group: UK-based digital media group operating social-first brands including sport verticals (e.g., SportBible), monetizing young audiences through branded content and display. Comparable on the UK digital media network model targeting younger sports fans.

Broad incumbents

• MailOnline Sport (DMGT): The sports vertical of MailOnline, one of the world's largest English-language news websites, monetized via display advertising at massive scale. Comparable as a UK digital sports publishing competitor but with broader news reach rather than a sports-only focus.
• Sky Sports: UK's leading subscription sports broadcaster with extensive digital properties covering Premier League, F1, cricket and more. Comparable in sports audience reach and advertiser appeal but operates a paid-TV-led model rather than Planet Sport's ad-supported digital publishing model.
• DAZN: Global sports subscription streaming platform distributing rights to boxing, football, motorsport and more across multiple markets. Comparable on the global sports content distribution ambition but operates a subscription-streaming model rather than ad-supported publishing.

Others

• Pubmatic: Public supply-side platform and header bidding infrastructure provider enabling publishers to manage programmatic ad sales. Comparable as the underlying ad-tech infrastructure that Monetise Hub's services wrap around; a competitor or potential partner for the Monetise Hub platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PlanetSportcom
• Facebookfacebook.com/planetsportcom
• LinkedInlinkedin.com/company/planetsportgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Sport