Faern Arosa Altein

What Faern Arosa Altein does

Faern Hotels and Resorts Collection is a Swiss private hotel group operating three four-star alpine resorts under the unified Faern brand: Altein in Arosa, Victoria Lauberhorn in Wengen (a reimagined 1897 heritage property), and Schweizerhof in Sils Maria. The collection is owned and operated by three independent Swiss private limited companies (Hotel Altein AG, Hotel Victoria Lauberhorn AG, Hotel Schweizerhof Sils AG) with corporate headquarters in Zürich and no external parent, private equity, or venture capital backing disclosed. Each property retains a distinct identity rooted in local culture and operates under a shared technology, loyalty, and marketing platform.

The business operates a multi-stream revenue model across room accommodation, food and beverage (including a half-board package), spa and wellness services, parking, gift vouchers, group bookings, and events. Distribution combines direct online booking via the faernresorts.com website with Simplebooking/Zucchetti integration, supplemented by OTAs (Booking.com, Expedia) and the Swiss-focused STC travel platform. Underlying technology infrastructure includes Webflow-hosted websites, Cendyn CRM for guest data and marketing automation, Adyen payment processing, TrustYou for guest feedback, and multiple restaurant reservation integrations (OpenTable, ZenChef, The Fork).

The company serves leisure travelers (couples, families, adventure and wellness-focused guests) as the primary segment, with secondary segments comprising loyalty program members (House of Faern with four tiers: Blue, Silver, Gold, Platinum) and corporate groups and events. Marketing is executed through a multilingual blog, monthly House of Faern newsletter, and social channels (LinkedIn, Instagram, Facebook). The company was named a 2023 World Ski Awards finalist for World's Best New Ski Hotel and holds Swiss Running & Trailrunning Hotels certification.

Name

Faern Arosa Altein

Legal name

Hotel Altein AG, Hotel Schweizerhof Sils AG and Hotel Victoria Lauberhorn AG

Website

https://faernresorts.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Faern Hotels and Resorts Collection operates three four-star Swiss Alpine resorts (Altein Arosa, Victoria Lauberhorn Wengen, Schweizerhof Sils Maria) under a unified brand, serving leisure travelers with accommodation, dining, spa, and a tiered loyalty program across the Swiss Alps.

Ownership category

akta.pro rank

Product category

Resort Hotels

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Mountain & Wilderness Lodges (THAAAHAE)

Keywords

• Alpine resort hotels
• Spa wellness hospitality
• Luxury mountain resorts
• Family friendly hotels
• Ski resort accommodation

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodation: Core revenue from room rentals across three Swiss Alpine properties (Altein Arosa, Victoria Lauberhorn Wengen, Schweizerhof Sils Maria). Room rates vary by date and number of occupants. Offers flexible booking with cancellation policies stated during reservation process.
2. Food & Beverage: Revenue from on-site restaurants and dining services. Half-board package available including dinner. Drinks and bar beverages are charged separately.
3. Spa & Wellness Services: Revenue from additional spa treatments including massages and body treatments. Pool, sauna, steam room, and fitness area are complimentary for all hotel guests.
4. Parking Services: Daily parking fees for interior and exterior garage facilities, available 24 hours. Not included in room rate.
5. Loyalty Program Points Redemption: Members earn Faern Points on eligible stays and spend. Points are redeemable at 1 point = CHF 5 value. Maximum 50% of invoice can be paid with loyalty points.
6. Group Bookings & Events: Revenue from group bookings (10+ rooms) and meeting/event spaces. Special rates and conditions apply for groups.
7. Gift Vouchers: Sale of gift vouchers through online shop for hotel stays, dining, and experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Faern Arosa Altein is a Swiss Alpine resort hotel offering overnight accommodation, on-site dining (including half-board packages), spa and wellness facilities, parking, and event/group spaces. The property serves leisure travelers, families, couples, and groups visiting the Arosa ski and mountain destination, with discounts and rewards tied to the multi-property House of Faern loyalty program.

Product overview

Faern Hotels and Resorts Collection is a portfolio of distinctive mountain hotels across the Swiss Alps, comprising three resort properties: Altein in Arosa, Victoria Lauberhorn in Wengen, and Schweizerhof in Sils Maria. The collection offers alpine hospitality with accommodations, spa/wellness facilities, dining, skiing access, and outdoor activities. A loyalty program (House of Faern) enables guests to earn and redeem points across all properties.

Differentiator

Problem solved

Functional benefit

Brands

• House of Faern: Loyalty program community for Faern guests.

Products and services

• Hotel Accommodation at Faern Arosa Altein Overnight stays at the Faern Arosa Altein property in the Swiss Alps, serving leisure travelers, couples, and families visiting Arosa for skiing, mountain activities, and wellness.
• Spa and Wellness Services On-site spa and wellness facilities available to hotel guests, supporting relaxation and recovery during alpine stays.
• Food and Beverage / Half-Board Dining On-site restaurants and dining services, including a half-board package option that bundles breakfast and dinner with the room stay.
• Event and Conference Spaces Meeting rooms and event venues available for corporate retreats, conferences, and private celebrations at the alpine resort.
• Group Bookings Coordinated accommodation and services for groups, including corporate retreats and leisure group travel, with tailored group rates.
• Faern Loyalty Program (House of Faern) A multi-property loyalty program (House of Faern) with tiered membership levels (Blue, Silver, Gold, Platinum) offering progressive discounts and benefits across the Faern Hotels and Resorts Collection.
• Parking Services On-site parking available to hotel guests at the Faern Arosa Altein property.

Quantifiable outcome

• Free access to pool (indoor heated in winter, outdoor in summer), sauna, steam room, and fitness area for all hotel guests
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• WebflowcoreTechnology or IntegrationWebsite infrastructure provider powering the faernresorts.com website with booking capabilities. Guest booking data processed through Webflow servers in San Francisco, USA.
• Simplebooking (Zucchetti Hospitality)coreTechnology or IntegrationBooking engine integration for hotel reservation management. Processes guest booking data including billing address, date of birth, booking details, and payment information.
• Cendyn GroupcoreTechnology or IntegrationCRM database provider for central customer data storage and marketing email automation. Stores personal information, contact details, contract data, and browsing behaviour for personalized marketing.
• AdyencoreTechnology or IntegrationOnline payment processing service for secure credit card transactions during booking. Located in Amsterdam, Netherlands.
• Booking.comcoreChannel Partner/ Reseller/ DistributorThird-party OTA distribution partner for hotel room bookings. Receives guest booking data and forwards reservations to hotel.
• ExpediacoreChannel Partner/ Reseller/ DistributorThird-party OTA distribution partner for hotel room bookings and travel services.
• STC Switzerland Travel CentreminorChannel Partner/ Reseller/ DistributorSwiss-focused travel booking platform for domestic market distribution.
• Swiss Hiking AssociationminorStrategic or Co-development PartnerPartnership providing access to 65,000+ kilometers of uniformly signposted hiking trails for guest activities.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Regional players

• Badrutt's Palace Hotel: Iconic luxury hotel in St. Moritz/Engadin competing for the same Swiss Alps luxury leisure guest. Comparable high-end positioning and similar Engadine geography to Faern's Schweizerhof Sils Maria.
• Hotelplan Group: Swiss tourism group operating hotel brands (e.g., Migros Hotel Collection) and travel distribution. Adjacent comparator in the Swiss curated-hotel segment with overlapping customer base, though a broader tourism operator.

Direct peers

• Romantik Hotels & Restaurants: European collection of individually run boutique hotels and restaurants with a focus on character, regional cuisine and authenticity. Comparable to Faern's boutique Swiss Alps positioning and heritage-property emphasis.
• Sorell Hotels: Swiss hotel group with a curated portfolio of 17+ city and resort hotels across Switzerland, sharing Faern's strategy of operating multiple distinct Swiss properties under a unified brand and shared distribution.
• The Living Circle: Swiss curated collection of hotels, restaurants and venues operating under a unifying premium brand with sustainability and local-craft focus. Closely comparable to Faern's model of bringing together distinctive Swiss properties under one collection with shared values.

Broad incumbents

• Marriott Autograph Collection: Marriott's soft-brand collection of 300+ distinctive independent hotels. Represents the chain-scale version of Faern's curated-collection strategy, with global loyalty (Bonvoy) versus Faern's local House of Faern program.
• Relais & Châteaux: Global association of 580+ independently owned luxury hotels and restaurants. Overlaps with Faern's positioning around distinctive properties and gastronomy, but operates globally and across many categories beyond mountain resorts.
• Leading Hotels of the World: Established global collection of luxury independent hotels, many in alpine and resort destinations. Comparable curatorial model for premium independents, with much larger network and longer brand history.
• Preferred Hotels & Resorts: Global hotel brand collection representing 600+ independent luxury and lifestyle properties. Comparable in being a curated multi-property brand platform, though broader in category mix and geography.
• Small Luxury Hotels of the World: Global collection of small luxury independent hotels with shared distribution and brand standards. Comparable 'curated luxury collection' model to Faern, though much larger in scale and geographic spread.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/faerncollection
• LinkedInlinkedin.com/company/faernresorts
• Instagraminstagram.com/faerncollection

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faern Arosa Altein