Plantation FC Rush

What Plantation FC Rush does

Plantation FC Rush is a private youth soccer club founded in 1985 and headquartered at 320 S Pine Island Rd, Plantation, Florida, operating across four local parks (Pine Island Park, Sunset Park, PAL Soccer Complex and Stadium, Central Park). It develops players aged 4–19 across a structured ladder from recreational (GHSL) through Future Stars, Futsal, EDP, Florida Academy League, National Academy League, UPSL semi-professional play, and as of 2025 MLS NEXT. The club is a franchise affiliate of the Rush Soccer national organization, which spans 125 clubs across 48 countries and reports 91 professional alumni.

The core product is codified long-term player development rather than software or technology IP. Programs are delivered through a coaching staff holding USSF licenses ranging from E to A, led by Technical Director Anis Jerbi (former Tunisian Premier League player, 35+ years as player and coach, USSF A License). Supplementary offerings include the College Advisory Program, Rush Select national competition, Rush Travel international tours, TOPSoccer for athletes with disabilities, and a camp suite (Summer Soccer Camp, Core Performance Camp, Pre-Season Camp).

Revenue is generated primarily through annual registration and tuition ($1,550 for U6–U12 base, $2,550–$2,950 for U9–U19 competitive tiers), seasonal Future Stars sessions ($175–$250), camps ($60/day or weekly rates), and Capelli Sport merchandise. The operating model is volunteer-heavy in governance (President Mike Williams, Treasurer Lee Levenberg) and relies on LeagueApps for online registration, with marketing concentrated in website, YouTube, Instagram, Google reviews, and local corporate sponsors. No funding rounds, investor ownership, or disclosed financials are evidenced.

Name

Plantation FC Rush

Legal name

Plantation FC Rush

Website

https://plantationfcrush.com

Company type

Private

Founded year

1985

Operating status

Operating

Short description

Plantation FC Rush is a private youth soccer club in Plantation, Florida, founded in 1985, that trains and develops players ages 4–19 across recreational, competitive, and elite tiers under the Rush Soccer national network.

Ownership category

akta.pro rank

Product category

Youth Soccer Club Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Club Sports Programs (EDALAIAB)

akta.pro secondary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Youth soccer training
• Competitive soccer leagues
• Soccer player development
• Youth sports coaching
• Recreational soccer programs

Headquarters

HQ city

Plantation

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Registration and Tuition Fees: Annual registration fees for competitive programs ranging from $1,550 to $2,950 depending on age group and league level. Seasonal programs like Future Stars charged at $175-$250 per session.
2. Summer and Specialty Camps: Revenue from summer soccer camps charged at $60 per day or weekly rates, and specialty camps like Core Performance Camp and Pre-Season Camp.
3. Team Apparel and Merchandise: Sales through Capelli Sport Team Shop featuring player gear, fan wear, and spirit apparel.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Plantation FC Rush is a youth soccer club that trains and develops soccer players from ages 4 through 19, delivering programs across recreational (GHSL), transitional (Future Stars), competitive (EDP, Florida Academy League, National Academy League, UPSL, MLS NEXT), and specialty (Futsal, TOPSoccer for athletes with disabilities) pathways. The club supplements year-round training with seasonal camps (Pre-Season Camp, Core Performance Camp, Summer Soccer Camps) and offers family-facing support services including a College Advisory Program and international travel tours under the Rush Soccer national umbrella.

Product overview

Plantation FC Rush is a comprehensive youth soccer club offering a multi-tiered developmental program since 1985. The organization operates as a unified platform combining recreational programs (GHSL), competitive travel soccer (EDP, Florida Academy League, National Academy League, UPSL), and specialized training (Futsal, Future Stars). Additional offerings include camps (Pre-Season, Core Performance, Summer Soccer), the TOPSoccer adaptive program for players with disabilities, and supplementary services like College Advisory Program and Rush Travel international tours. The club recently joined MLS NEXT as an official member for elite competition.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Programs (GHSL) Greater Hollywood Soccer League (GHSL) recreational travel soccer program for U6, U8, U10 & U12 boys and girls teams, providing inter-city play without requiring tryouts. Designed for families seeking introductory travel soccer for children ages 4-12.
• Future Stars Juniors (Ages 4-6) Entry-level soccer program for boys and girls ages 4-6 using professional licensed coaches to teach age-appropriate soccer elements. Priced at $175 for two months of training.
• Future Stars (Ages 7-11) Transitional program from recreational to competitive soccer for boys and girls ages 7-11, featuring qualified coaching staff and technical development training. Priced at $250 per season.
• Futsal Program Futsal-specific training and competition program for U8-U19 players, partnered with SSA Futsal and United Futsal's Champions Cup Series for elite tournament opportunities.
• Elite Development Program (EDP) Competitive soccer league participation in EDP Florida, spanning U9-U19 boys and girls teams across 4 leagues in 21 states with over 4,500 teams. Annual tuition $2,550 for U9-U19.
• U12 Florida Academy League (FAL) Participation in Florida Academy League (FAL), the strongest league for U12 aged players in the country, with connection to Inter Miami CF Discovery Program. Annual tuition $2,750.
• U13-U19 National Academy League (NAL) Participation in National Academy League (NAL) with teams competing in showcases across 5 conferences throughout the US with 50 clubs and over 400 teams. Annual tuition $2,950 for U13-U19 MLS NEXT tier.
• UPSL (United Premier Soccer League)

Quantifiable outcome

• 91 athletes progressed to professional level through Rush programs
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• Rush SoccercoreStrategic or Co-development PartnerNational youth soccer brand affiliation providing proven methodology, college advisory program, Rush Select national competition, coaching development, Rush Travel international programs, and network of 125 clubs across 48 countries. Plantation FC Rush operates as local franchise under Rush Soccer umbrella.
• SSA FutsalcoreStrategic or Co-development PartnerPartnership with SSA Futsal to provide Futsal players opportunities to compete in United Futsal's Champions Cup Series, recognized as top Futsal competition in the country. Enhances player development methodology through Futsal integration.
• 5v5 SoccerminorGTM or Marketing PartnerLocal soccer organization sponsor providing marketing and event support
• CarvanaminorGTM or Marketing PartnerCorporate sponsor providing financial support and marketing visibility
• Visit Broward MallminorGTM or Marketing PartnerLocal business sponsor providing community marketing and event support
• Positive DevelopmentminorGTM or Marketing PartnerCorporate sponsor focused on youth development and community support
• AvisminorGTM or Marketing PartnerCorporate sponsor providing transportation-related support
• Vita CocominorGTM or Marketing PartnerBeverage sponsor providing refreshments for events and players
• SlickmaxminorGTM or Marketing PartnerLocal sponsor providing marketing and event support
• Super Smiles FloridaminorGTM or Marketing PartnerLocal dental practice sponsor supporting community youth sports
• MY PK LawminorGTM or Marketing PartnerLaw firm sponsor providing community investment and marketing visibility
• Ayat SoccerminorGTM or Marketing PartnerLocal soccer organization partner for community collaboration
• 70 Degrees ACMminorGTM or Marketing PartnerLocal business sponsor for club events and marketing
• Your Vibrant ChurchminorGTM or Marketing PartnerCommunity faith-based organization sponsor
• Broward County Police Benevolent AssociationminorGTM or Marketing PartnerPolice association sponsor supporting community youth programs

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Weston FC: Direct regional competitor operating a comparable multi-tier youth soccer development program in nearby Weston, Broward County, Florida. Serves the same South Florida family market with recreational-to-elite pathways and similar age-group coverage.
• Inter Miami CF Academy: MLS-affiliated elite youth academy operating in the same South Florida market as Plantation FC Rush. Competes directly for top youth talent in Plantation's recruiting geography and participates in the Florida Academy League alongside Plantation FC Rush.
• Boca Raton FC: South Florida youth soccer club operating a comparable competitive travel program with elite pathway offerings. Targets similar age groups and family demographic in the broader Palm Beach/Broward recruiting geography.
• FC Dallas Academy: MLS-affiliated academy operating an MLS NEXT program and youth development pipeline comparable to Plantation FC Rush's MLS NEXT membership. Serves as a model for the elite-tier pathway Plantation FC Rush has just entered.
• Miami Rush Soccer Club: Fellow Rush Soccer network affiliate operating in the Miami-Dade area, providing a near-identical program structure, methodology, and brand umbrella. Direct franchise-level peer within the same national Rush Soccer system.
• Atlanta United Academy: MLS-affiliated academy with extensive youth development pathway in MLS NEXT competition. Comparable as an elite-tier MLS-affiliated player development operation pursuing the same national-level competitions as Plantation FC Rush.
• Sockers FC Chicago: Long-established youth soccer club in the Midwest offering recreational-to-elite competitive programs including EDP and national league participation. Comparable as a multi-tier private youth soccer organization with similar program breadth.
• Solar SC: One of the largest and most decorated youth soccer clubs in the U.S., operating multiple age-group competitive teams including EDP, NAL, and elite national competition pathways. Comparable as a top-tier multi-tier youth development organization with national tournament participation.

Others

• EDP Soccer: League partner and ecosystem participant; Plantation FC Rush fields teams in EDP leagues spanning 21 states with 4,500+ teams. Functions as a critical competitive infrastructure provider rather than direct competitor.

Broad incumbents

• Rush Soccer (National): Parent organization and national brand under which Plantation FC Rush operates as a local franchise. Provides methodology, College Advisory Program, Rush Select, Rush Travel, coaching development, and global network spanning 125 clubs in 48 countries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@plantationfcrush
• Facebookfacebook.com/plantationfcrush

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plantation FC Rush