What Madeed does

Madeed (مديد) is a Riyadh-based preventive health and longevity platform operating as a mobile-first, direct-to-consumer service targeted at health-conscious adults in Saudi Arabia. Founded in 2025 by Dr. Adam Bataineh, an internal medicine physician, the company operates under Madeed Wellness Company (شركة مديد للعافية), a Saudi limited liability company whose parent is Madeed Holdings Limited (Cayman Islands). The platform orchestrates three integrated layers: (1) access to comprehensive blood biomarker testing conducted by laboratory partner Biolab KSA, a CBAHI- and CAP-accredited network; (2) a physician-reviewed health report covering 25+ conditions including Type 2 diabetes, cardiovascular disease, hormonal imbalances, vitamin deficiencies, and biological age assessment; and (3) personalized lifestyle and supplement plans generated by AI from individual biomarker profiles, with updates as subsequent tests are completed. Premium subscribers can additionally upload PDF blood test results from external sources and access an AI-powered lifestyle chat, billed via Apple App Store as an in-app purchase. The company also operates an integrated supplement marketplace with payment processing via Stripe, and publishes evidence-based content under its "Under the Microscope" blog series.

Madeed's business model rests on three revenue streams: a one-time 720 SAR (~USD 192) payment per blood testing package, a recurring premium subscription billed through Apple's in-app purchase system (price not publicly disclosed), and transactional revenue from the in-app supplement marketplace. The go-to-market motion is product-led growth, driven by organic content marketing, SEO, and a 16,000+ sign-up waiting list accumulated prior to public launch in April 2026; the company reports 150 pilot-phase subscribers. Distribution is exclusively through Madeed's own app (iOS) and website (madeed.co), with no third-party reseller or B2B channels. Total capital raised is $925,000 across two pre-seed rounds (January 2026 and May 2026), led by Vision Ventures with participation from SEEDRA Ventures, Unity Investment Partners, Seen Growth, and Saudi angel investors including Abdullah Elyas (Careem co-founder), Mazen Aldarrab (Zid co-founder), and Mashhoor Aldubayan. The founding team of fewer than ten people is led by Dr. Bataineh (CEO), with heads of technology, growth/marketing, software engineering, and a senior internal medicine specialist, and the company is positioned for GCC regional expansion beyond its current single-country Saudi Arabian footprint.

Name

Madeed

Legal name

Madeed Wellness Company (شركة مديد للعافية)

Website

https://madeed.co

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Madeed is a Riyadh-based, direct-to-consumer preventive health platform that combines blood biomarker testing through partner Biolab KSA, AI-generated lifestyle and supplement plans, biological age tracking, and an in-app supplement marketplace, serving health-conscious adults in Saudi Arabia with ambitions to expand across the GCC.

Ownership category

akta.pro rank

Product category

Preventive Health Services

NAICS

In-Vitro Diagnostic Substance Manufacturing (325413)

SIC

In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC)

akta.pro secondary industry

Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL)

Keywords

• Preventive health platform
• Biomarker testing services
• Longevity health app
• Personalized supplement plans
• Biological age tracking

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Blood Testing Services: Users pay for comprehensive blood testing packages through the app. Testing is performed by partner laboratory Biolab KSA. The pricing is listed at 720 SAR per package (~$192), which includes the lab analysis, a health report prepared by certified doctors, and personalized supplement/lifestyle recommendations.
2. Premium App Subscription: The app offers a premium subscription tier (billed through Apple App Store as in-app purchase) that unlocks AI-powered lifestyle chat and the ability to upload PDF blood test results. This is a recurring subscription revenue stream.
3. Supplement Marketplace: Users can purchase health supplements directly through the Madeed app. Payments are processed via Stripe. Supplement orders can be returned or refunded within seven days of delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Madeed operates a preventive health and longevity mobile platform that enables users to book comprehensive blood biomarker testing through partner laboratory Biolab KSA, receive physician-reviewed health reports including biological age assessment and early disease risk screening for 25+ conditions, and obtain AI-generated personalized lifestyle and supplement recommendations. The integrated iOS app also functions as a supplement marketplace for direct purchasing. The service is priced at 720 SAR per testing package and targets health-conscious adults in Saudi Arabia seeking data-driven preventive healthcare without insurance or physician referrals.

Product overview

Madeed operates as a preventive health and longevity platform, described as the Middle East's first longevity super app. The core offering is an integrated mobile application that combines health blood testing services through laboratory partner Biolab KSA, results display with physician-reviewed health reports, personalized lifestyle and supplement recommendations powered by AI, and a supplement marketplace for direct purchasing. The platform is built around three main service pillars: (1) comprehensive blood testing with biomarker analysis for early disease risk detection, (2) results interpretation with biological age assessment and prioritized health recommendations prepared by certified physicians, and (3) personalized intervention plans including lifestyle modifications and supplement recommendations. Premium subscribers can access AI-powered lifestyle chat and upload external PDF blood test results. The platform also publishes evidence-based health content under its 'Under the Microscope' series, reviewing popular health claims scientifically.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Blood Testing Package A comprehensive blood biomarker testing package priced at 720 SAR (~USD 192) that includes laboratory analysis by partner Biolab KSA, a health report prepared by certified physicians, biological age assessment, early disease risk screening for 25+ conditions, and personalized supplement and lifestyle recommendations. Designed for health-conscious adults in Saudi Arabia seeking preventive health screening without insurance or physician referrals.
• Premium App Subscription A monthly subscription tier that unlocks AI-powered lifestyle chat functionality and the ability to upload PDF blood test results from external sources for AI-generated personalized recommendations. Billed through Apple App Store as an in-app purchase. Designed for users seeking enhanced AI-driven health guidance beyond the core testing package.
• Health Supplements Health supplements sold directly through the Madeed app's integrated marketplace with secure payment processing via Stripe. Supplements are recommended based on individual blood test biomarker results and can be returned or refunded within seven days of delivery. Targeted at users who want to act on their personalized supplement recommendations immediately.

Quantifiable outcome

• 150 subscribers during pilot phase
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Biolab KSAcoreTechnology or IntegrationBiolab KSA is Madeed's laboratory testing partner, a registered and accredited laboratory in the Kingdom of Saudi Arabia. Biolab KSA is responsible for conducting blood tests, processing samples, and delivering results. Madeed's app integrates with Biolab KSA for test booking and result delivery. Biolab KSA is responsible for its own terms and conditions and data processing practices.
• StripecoreTechnology or IntegrationStripe is Madeed's payment processing partner. All payment transactions, including supplement purchases and premium subscriptions, are processed securely through Stripe. Madeed does not directly store customers' full payment card details. Stripe acts as an independent data controller for payment processing.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Levels Health: Consumer metabolic-health platform using continuous biomarker monitoring (CGM) with an app-based personalized insights layer — comparable in product philosophy even though the biomarker modality differs.
• Viome: Consumer health testing platform that pairs at-home sample collection with AI-driven personalized nutrition and supplement recommendations — directly comparable to Madeed's supplement-marketplace monetization.
• Function Health: US-based consumer preventive health platform offering comprehensive biomarker blood testing paired with personalized health insights via an app — the closest functional analog to Madeed's longevity/blood-test super-app model.
• InsideTracker: Consumer blood biomarker testing service that generates personalized nutrition and lifestyle recommendations, closely matching Madeed's core testing-plus-personalization loop.
• Superpower: Preventive health super app that combines comprehensive biomarker panels with AI-driven health planning, operating on a similar 'one app for all biomarkers' thesis as Madeed.

Regional players

• Vezeeta: MENA health-tech platform for booking doctors and managing care digitally — comparable regional consumer-health distribution and Saudi presence, though more transactional in nature.
• Altibbi: Leading MENA digital health platform offering telemedicine and health content to Arabic-speaking consumers — overlapping consumer base and Arabic-language health expertise, though operating in a different service vertical.

Emerging players

• Ezra: Consumer preventive-screening platform focused on full-body MRI and biomarker-based early detection — adjacent modality but similar preventive-health, app-driven consumer positioning.

Others

• Bayzat: UAE-based HR and health-insurance infrastructure platform serving SMEs; relevant ecosystem participant as a potential distribution or insurance-bundling partner for Madeed's preventive testing.

Broad incumbents

• Thorne: Large established supplements and health-testing brand with biomarker analysis and personalized recommendations; broader portfolio and more resources than Madeed but overlapping use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/madeedhealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madeed