Onoré

What Onoré does

Onoré is a European specialist in premium frozen pastry and snack production, headquartered in Toulouse, France. Founded in 1955 as Boncolac and rebranded to Onoré in 2023, the company operates seven factories across France and the United Kingdom with more than 1,000 employees, producing frozen tarts, aperitifs, macarons, traditional Cornish pasties (PGI-certified), artisan cakes, and mochi ice cream under five sub-brands: Boncolac, Mag'M, Proper Cornish, Cakesmiths, and Mochiri. Its production methods combine traditional artisanal know-how with modern manufacturing equipment, and facilities are certified at higher IFS and BRC food safety levels.

The company serves a B2B customer base through three primary channels: direct sales to foodservice professionals (hotels, restaurants, caterers), distribution partnerships with retailer chains, and export operations spanning the Americas, Asia Pacific, North and East Europe, Southern Europe/Middle East/Africa, and the UK. Revenue streams are unit-based sales of frozen bakery products across all channels, with no public pricing disclosed — contracts are negotiated through direct sales relationships based on volume, customer type, and distribution channel.

Onoré was majority-owned by Waterland Private Equity from 2022, during which it completed four acquisitions (Mag'M, Proper Cornish, Cakesmiths, and So Mochi) to build a pan-European premium frozen foods platform with revenues exceeding €200 million. In January 2026, Swiss-based IDAK Food Group entered exclusive negotiations to acquire Onoré, and the transaction completed in March 2026, making Onoré the Baked Goods & Patisserie category anchor of IDAK's pan-European premium frozen food ambitions.

Name

Onoré

Legal name

ONORÉ SAS

Website

https://onore.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Onoré is a European premium frozen pastry and snack manufacturer serving foodservice, retail, and export customers across 7 factories in France and the UK with a portfolio of 5 heritage brands.

Ownership category

akta.pro rank

Product category

Frozen Bakery and Pastry Products

NAICS

Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Ice Cream and Frozen Dessert Manufacturing (31152), Frozen Specialty Food Manufacturing (311412)

SIC

Bakery Products (2050), Ice Cream & Frozen Desserts (2024), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industries

Frozen prepared meals & entrées manufacturing (AFAKAHAA), Dairy-Based Frozen Novelties Manufacturing (Bars, Sandwiches, Cones) (AFAHAEAG), Frozen Foods Wholesale (Packaged & Private Label) (AFAIAHAA)

Keywords

• Frozen pastry products
• Frozen bakery manufacturing
• Foodservice supply
• Frozen snacking products
• Premium frozen desserts

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Frozen Bakery & Pastry Products: Production and sale of premium frozen pastry and snacking products including tarts, snacks, aperitifs, Cornish pasties, and frozen desserts through foodservice, retail, and export channels.
2. Frozen Snacking Products: Production and sale of frozen snack products including mini croques, savory pastries, and other catering specialties for professional and retail markets.
3. Premium Macarons: Premium hand-made macarons produced by artisanal methods, sold to foodservice and retail customers.
4. Mochi Ice Cream: Premium mochi ice cream products manufactured in France, targeting both foodservice and retail markets.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Onoré produces premium frozen pastries and catering products for the foodservice sector, frozen retail networks, and mass distribution. Its portfolio spans frozen bakery and snack products (tarts, savory pastries, aperitifs, Cornish pasties, macarons, mochi ice cream, and artisan cakes) produced across seven factories in France and the UK under five sub-brands.

Product overview

Onoré is a European group specializing in the production of premium frozen bakery products and snacks. The company operates as a multi-brand portfolio under a unified platform, combining five distinct sub-brands: Boncolac (French tarts, snacks, and aperitifs for 70 years), Mag'm (premium hand-made macarons for 20 years), Proper Cornish (PGI-certified Cornish pasties for 35+ years), Cakesmiths (UK artisan handmade cakes since 2005), and Mochiri (French premium mochi ice cream). Founded in 1955 and headquartered in Toulouse, Onoré employs over 1,000 people across 7 factories in France and the UK, with revenues exceeding €200 million. The company positions itself as celebrating the diversity of culinary heritage, producing products with traditional know-how for food service professionals, distributors, and retailers worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Boncolac French specialist in tarts, snacks, and aperitifs for almost 70 years, serving foodservice and retail customers as part of the Onoré family of premium frozen products.
• Mag'M French premium macaron expert whose shells and fillings have been prepared by hand for almost 20 years, supplying foodservice and retail customers.
• Proper Cornish Leader in traditional Cornish pasties, hand-crimping PGI (Protected Geographical Indication) pasties and producing quality savoury pastries for over 35 years.
• Cakesmiths One of the largest artisan handmade cake bakeries in the UK since 2005, specializing in premium frozen cake products for foodservice and retail.
• Mochiri French premium mochi ice cream manufacturer, producing artisanal frozen mochi products for foodservice and retail markets.
• Frozen Pastries and Snacks Premium frozen bakery products including pastries, tarts, snacks, Cornish pasties, macarons, cakes, and mochi ice cream, produced using traditional artisanal know-how and distributed to foodservice professionals, distributors, and retailers.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• IDAK Food GroupflagshipStrategic or Co-development Partner · 12 January 2026Swiss-based IDAK Food Group, a pan-European premium frozen food company, acquired Onoré to expand its Baked Goods & Patisserie category and establish presence in key European markets of France and UK. The transaction represents the next phase for Onoré as part of IDAK Food Group's aim to become the pan-European leader in premium frozen foods.
• So MochicoreOthers · 1 June 2024Onoré acquired So Mochi, the French specialist in artisanal frozen mochi, as part of the Group's strategy for international expansion and enhancing its range of premium products.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bonduelle: French-headquartered frozen and canned vegetable/prepared food producer with global reach. Comparable as a large European frozen food manufacturer serving retail and foodservice, though focused on vegetables rather than bakery.
• McCain Foods: Global frozen food leader (potato-based and frozen prepared meals) with significant European production. Comparable in frozen food manufacturing scale and B2B foodservice distribution, though wider category scope.
• Greencore Group: UK and Irish convenience food manufacturer with significant frozen and chilled categories. Comparable in pan-European production scale and multi-site foodservice/retail supply, though broader portfolio than Onoré's specialty focus.
• Conagra Brands: Large North American frozen food manufacturer with retail and foodservice channels. Comparable as a multi-brand frozen platform, though primarily US-focused and not a direct French/UK competitor.

Direct peers

• Aryzta: Swiss-listed frozen bakery group producing breads, Viennoiserie, and sweet baked goods for retail and foodservice across Europe. Most directly comparable to Onoré in frozen bakery specialization and pan-European foodservice GTM.
• Bridor: French premium frozen bakery and Viennoiserie specialist serving hotels, restaurants, and bakeries worldwide. Closely comparable to Onoré's premium artisanal positioning and foodservice-led business model.
• Vandemoortele: Belgian frozen bakery and margarine producer with deep foodservice exposure across Europe. Comparable to Onoré in frozen bakery, multi-category frozen production, and continental European distribution footprint.
• Délifrance: French frozen bakery and patisserie brand supplying retail and foodservice across Europe and globally. Direct overlap with Onoré in frozen Viennoiserie, snacks, and B2B bakery distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onoré