AQUASTRONG

What AQUASTRONG does

AQUASTRONG is a privately held Italian water-pump manufacturer founded in 1990 and headquartered at Via Bramante 35 in Milan. The company develops and sells a broad portfolio of pumps across four product categories — smart/intelligent pumps, domestic pumps, commercial pumps, submersible borehole pumps, and solar pumps — supported by a pump-accessories line. Its flagship SMART series (SMART, SMART45, SMART MINI, SMART BOOSTER23, SMART LIFT5-12, G BOOSTER) is built around permanent magnet motor technology and embedded protection features including dry-run detection, sensor-failure monitoring, automatic shutoff, constant-pressure control, silent-design housings, and hot-water tolerance up to 80–90°C.

The company targets four end-use segments: residential (60–150 m³ homes, roof-tank pressurization), commercial (buildings, pools/spas, circulation), agricultural (irrigation, livestock, off-grid), and garden. AQUASTRONG sells through a multilingual direct website (Italian, English, Russian, Arabic), an Amazon order-support channel, and a regional representative office in Russia (aquastrongpump.ru) that serves Eastern European markets. It also offers OEM/ODM and private-label services with minimum order quantities for wholesale distributors, with quote-based pricing on standard products and multi-year wholesale contracts.

AQUASTRONG generates revenue through hardware sales of pumps and accessories; no revenue, ARR, or funding data is publicly disclosed. The company is privately held with no identified parent company, institutional investors, or capital-raise events. Notable gaps for diligence include absent management-team disclosure, no patents or certifications listed, no named enterprise customers, and no segment-level revenue split.

Name

AQUASTRONG

Legal name

AQUASTRONG

Website

https://aquastrong.it

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

AQUASTRONG, founded in 1990 in Milan, Italy, manufactures and sells water pumps — including smart pumps with permanent magnet motors, domestic, commercial, submersible borehole, and solar models — serving residential, agricultural, commercial, and garden customers globally via direct, Amazon, and regional channels.

Ownership category

akta.pro rank

Product category

Water Pumps

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Specialty & Metering Pumps (IMAHANAC)

akta.pro secondary industries

Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC), Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL)

Keywords

• Water pumps
• Smart pump systems
• Solar water pumps
• Submersible borehole pumps
• Pump manufacturing

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Pump Hardware Sales: AQUASTRONG generates revenue through the sale of water pumps including smart pumps, domestic pumps, commercial pumps, submersible borehole pumps, solar pumps, and accessories for residential, garden, agricultural, and commercial applications

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

AQUASTRONG develops, manufactures, and sells a broad portfolio of water pumps including intelligent SMART series pumps (with permanent magnet motors and smart protection) and general-purpose pumps (domestic, commercial, submersible borehole, solar DC, pool, and stainless steel models). The pumps are designed for residential water supply, commercial building water systems, agricultural irrigation, livestock water supply, off-grid solar pumping, garden irrigation, and pool/spa filtration. The company serves customers globally through direct website sales, Amazon, wholesale/distributor channels, and a regional representative office in Russia, also offering OEM/ODM and private label services.

Product overview

AQUASTRONG is a global water pump provider headquartered in Italy, founded in the 1990s, offering a comprehensive portfolio of intelligent (smart) pumps and general-purpose pumps. The product range centers on SMART series intelligent pumps including SMART, SMART45, SMART MINI, SMART BOOSTER23, SMART LIFT5-12, and G BOOSTER, which feature permanent magnet motors, constant pressure, energy savings, and intelligent protection. General pump offerings include domestic pumps, commercial pumps, submersible borehole pumps, solar pumps (EDC, EDP, SSDC, SGDC/SPDC), and specialized pumps such as pool pumps (EKP), stainless steel pumps, and various centrifugal and lift pumps. The company positions itself as a pioneer in intelligent pump technology, combining automation, efficiency, and reliability across residential, garden, agricultural, and commercial applications.

Differentiator

Problem solved

Functional benefit

Brands

• AQUASTRONG SMART Series: Intelligent water pumps featuring permanent magnet motors, constant pressure water supply, silent design, and smart protection features.
• G BOOSTER

Products and services

• SMART Intelligent Pump Intelligent pump for domestic water supply designed for houses of 60-150 m³, installed in roof tanks to pressurize water supply for shower heads, faucets, water heaters, and other household water outlets.
• SMART45 Pump Permanent magnet pump featuring constant pressure, energy savings, easy installation, hot water capability up to 80°C, auto-priming function, eco-friendly materials, and silent design for residential water supply.
• SMART MINI Pump Compact permanent magnet pump with constant pressure, energy savings, easy installation, hot water up to 80°C, eco-friendly materials, and silent design for residential applications.
• SMART BOOSTER23 Pump Permanent magnet motor pump with silent design and intelligent protection, cold and hot water options, waterproof housing, easy installation, energy-saving safety, and safe direct current operation.
• SMART LIFT5-12 Pump Intelligent lift pump with permanent magnet motor reaching up to 6000 RPM, unique blade design, forward and backward function, wide cutting channel, and anti-blocking protection for residential wastewater lifting.
• G BOOSTER Pump Automatic booster pump suitable for outdoor use (IP55) handling hot water up to 90°C with rust-proof construction and low noise operation.
• EKP Pool Pump Pool pump for residential and commercial swimming pools and spas, capable of meeting filtration requirements directly from solar panels, with plastic body, AISI 304 shaft, integrated pre-filter, silent operation, max 50°C media temperature, 0.3 MPa max working pressure, IPX5 protection class, S1 service.
• SSDC Solar DC Pump Solar DC pump for clean water transfer and similar applications, designed for off-grid solar pumping.
• SGDC/SPDC Solar DC Pump Series Solar DC pump series for agricultural irrigation, livestock feeding, domestic water lifting, clean water supply from wells or tanks, and off-grid solar pumping systems.
• EDP Transfer Pump Transfer pump for clean water or similar liquids, suitable for agricultural irrigation and domestic water lifting in areas without electricity and off-grid solar irrigation systems.
• EDC Solar Pump Series Solar pump series for water transfer applications in off-grid environments.
• APW Advanced Control Pump Advanced control pump with flow control, pressure control, and check valve control, featuring protection against low flow, dry running, and sensor failures, with compact design, dual seal structure, and continuous operation at 1.25 MPa pressure.
• 5DW General Domestic/Commercial Pump General domestic/commercial water pump for residential and commercial water supply applications.
• CT Pump General pump model from the AQUASTRONG product catalog for water supply applications.
• BT Pump General pump model from the AQUASTRONG product catalog for water supply applications.
• QUALITÀ (QY) Submersible Pump General purpose submersible pump with cast iron body under anti-rust treatment, max immersion depth 5m, max liquid temp +40°C, pH 6.5-8, copper winding, integrated thermal protector, stainless steel shaft, F insulation class, IP68 protection for agriculture, aquaculture, water circulation, irrigation, and landscaping.
• QDX Submersible Pump Submersible pump with cast iron body under anti-rust treatment, max immersion depth 5m, max liquid temp +40°C, pH 6.5-8, copper winding, integrated thermal protector, stainless steel shaft, F insulation class, IP68 protection.
• D(D) Pump General pump model from the AQUASTRONG product catalog for water supply applications.
• IN ACCIAIO INOX Stainless Steel Pump Series Stainless steel pump series for corrosion-resistant applications across water supply and transfer.
• EWS Pump General pump model from the AQUASTRONG product catalog for water supply applications.

Quantifiable outcome

• Smart pumps offer safety and reliability, high efficiency and energy savings, constant pressure water supply, convenient operation, and quiet environmentally-friendly performance

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered regional and minor.

• Russia Representative Office (aquastrongpump.ru)regionalChannel Partner/ Reseller/ DistributorA representative office operation in Russia serving as the regional distribution hub for Eastern European markets under the aquastrongpump.ru domain
• AmazonminorChannel Partner/ Reseller/ DistributorAmazon order support channel for online purchases, providing customer service for online orders through the Amazon platform

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DAB Pumps: Italian-headquartered pump manufacturer serving residential, commercial, and agricultural water applications with a similar product portfolio of domestic boosters, submersibles, and circulators — the closest geographic and product-line competitor to AQUASTRONG.
• Pedrollo: Italian pump manufacturer specializing in domestic, agricultural, and industrial water pumps including submersible borehole and surface pumps — a near-identical product mix and customer base to AQUASTRONG's general-pump catalog.
• Franklin Electric: US-based manufacturer of water pumping systems, particularly submersible and solar-powered pumps for agricultural, residential, and industrial use — directly comparable to AQUASTRONG's submersible borehole and solar pump lines.

Broad incumbents

• Xylem: US-listed global water technology company with extensive residential, agricultural, and commercial pump offerings under brands like Lowara and Bell & Gossett — directly comparable product portfolio at vastly greater scale and geographic reach.
• WILO: German-headquartered global pump manufacturer offering residential, commercial, and agricultural pumping solutions with connected/smart product lines — competes with AQUASTRONG across European markets with significantly greater scale.
• Ebara Corporation: Japanese global pump manufacturer producing industrial, commercial, and residential pumps including submersible and circulation models — a comparable diversified pump manufacturer with global distribution.
• KSB: German global manufacturer of pumps, valves, and related systems serving water supply, wastewater, and industrial applications — competes with AQUASTRONG in commercial and industrial water pumping.
• Grundfos: Global Danish pump manufacturer and category leader in intelligent water pumps, including variable-speed residential boosters and SMART pumping solutions — directly competes with AQUASTRONG's SMART series at a much larger scale.
• Pentair: Global water solutions company offering residential pumps, pool/spa equipment, and agricultural irrigation systems — overlaps with AQUASTRONG's EKP pool pump and SGDC solar pump lines as part of a broader portfolio.

Emerging players

• Tsurumi Manufacturing: Japanese pump manufacturer specializing in submersible and dewatering pumps with growing European distribution — partial overlap with AQUASTRONG's submersible borehole and QUALITÀ submersible product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@aquastrong?si=6vS9xB6tW3H4DbLN
• Facebookfacebook.com/aquastrongoman
• LinkedInlinkedin.com/company/aquastrong-pump

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AQUASTRONG