Skinn

What Skinn does

Skinn is an India-based premium fragrance brand founded in 2013 and operating as a subsidiary of Titan Company Limited, the publicly listed Indian lifestyle conglomerate. The company manufactures and retails perfumes — including eau de parfums, eau de toilettes, deodorants, gift sets, discovery kits, and e-gift cards — across a portfolio of sub-brands such as NOX, Noura, Amalfi, Classic, 247, 24Seven, Tales, Escapade, and Fastrack Fragrances. Sourcing is positioned around French perfumery with IFRA-certified ingredients, and the SKU price band spans roughly ₹395 to ₹4,246, targeting the accessible-premium tier of the Indian fragrance market.

The company operates a hybrid go-to-market model combining a direct-to-consumer e-commerce channel (skinn.in) with multi-channel physical and digital retail distribution through Titan World, Shoppers Stop, Lifestyle, and Nykaa, supplemented by an in-flight sampling partnership with Air India announced in March 2025. Manufacturing is centered in Hosur, with a flagship retail presence in Mumbai and a stated multi-country operational footprint beyond India. Customer engagement is consumer-direct and unanchored by enterprise contracts, with roughly 727 customer reviews and 50-plus active products on the brand's commerce platform.

Revenue mechanics rest on unit sales of fragrance SKUs across price tiers, seasonal gifting demand, and discovery-kit-led customer acquisition within Titan's broader retail ecosystem. As a wholly-owned vertical of Titan Company Limited, Skinn benefits from shared retail infrastructure, brand management capabilities, and balance-sheet support typical of a conglomerate-owned consumer brand, while remaining a smaller contributor relative to Titan's flagship jewelry and watches segments.

Name

Skinn

Legal name

Titan Company Limited

Website

https://skinn.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Skinn is an India-based premium fragrance brand and Titan Company subsidiary that manufactures perfumes, deodorants, gift sets, and discovery kits across sub-brands like NOX, Noura, and Amalfi, selling through skinn.in, Titan World, Shoppers Stop, Lifestyle, and Nykaa to Indian consumers.

Ownership category

akta.pro rank

Product category

Premium Fragrances

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Deodorants & Antiperspirants (CRADANAA)

akta.pro secondary industries

Body Sprays & Mists (CRABADAC), Deodorants & Antiperspirants (CRABADAB)

Keywords

• Premium fragrance manufacturing
• Eau de parfum retail
• Personal care products
• Deodorant and body spray
• Perfume gift sets

Headquarters

HQ city

Hosur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of perfumes, deodorants, and body sprays through e-commerce and retail channels. Revenue generated from EDPs, EDT, and deodorant product categories at various price points from ₹589 to ₹4,246.
2. Gift Sets and Bundles: Curated gift sets and discovery kits for men and women, including mini perfume vials and fragrance bundles sold as premium gift options.
3. E-Gift Cards: Digital e-gift cards available for purchase, allowing customers to gift fragrance experiences to loved ones.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Skinn designs, manufactures, and sells a portfolio of premium fragrances including eau de parfums, eau de toilettes, deodorants, and body sprays under multiple named collections (Classic, NOX, Noura, Amalfi, 247, Escapade, Tales, 24Seven) plus a budget Fastrack Fragrances sub-brand. Products are formulated by French perfumers using IFRA-certified ingredients and are sold directly through skinn.in, Titan World stores, Shoppers Stop, Lifestyle, Nykaa, and a flagship experiential store.

Product overview

SKINN is a premium Indian fragrance brand owned by Titan Company, operating as a house of the Titan conglomerate. The company offers a diverse portfolio of luxury perfumes and personal care products organized across multiple collections. The core product lines include the Classic Collection (Celeste, Nude, Sheer, Steele, Verge, Raw, Nova, Aura, Pristine, Amalfi Bleu) for men and women, the premium NOX collection featuring oriental/amber variants with oud compositions, the floral Noura line celebrating femininity, and the Mediterranean-inspired Amalfi Riviera. The brand extends to sub-brands including 247 (everyday fragrances), Escapade (travel-inspired scents), Tales (niche variants), and 24Seven (daily wear). A Fastrack partnership delivers budget-friendly fragrances. Supporting products include Discovery Kits (sampler sets), Deodorants, Gift Sets, and e-Gift Cards. All products are crafted with IFRA-certified ingredients and French perfumery techniques, with claims of up to 8-hour longevity. The brand operates primarily as a direct-to-consumer e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Fastrack Fragrances: A sub-brand under the Fastrack brand offering fragrances for young consumers, including Fastrack Guys, Fastrack Girls, and Fastrack X DIVINE collections.

Products and services

• SKINN By Titan Raw EDP A bold men's Eau de Parfum with bergamot, watery fruits, and mandarin top notes evolving into Indonesian patchouli, cashmeran, and gaiac wood base; designed for the confident, modern man.
• SKINN By Titan Celeste EDP A floral women's Eau de Parfum opening with grapefruit, green pear, ginger, and blood orange, transitioning to jasmine, orange flower, waterlily, and finishing with apricot nectar, amber, sandalwood, and white musk.
• SKINN NOX Collection A premium oriental/amber unisex fragrance collection including NOX Oud Homme, NOX Oud Femme, NOX Pour Homme, and NOX Pour Femme variants designed to capture depth and freshness, with the Oud EDP 100ml priced at ₹4,246.
• SKINN Noura Collection A floral fragrance collection for women including Noura Floret, Noura Iris, and Noura Nectar variants celebrating femininity, understated beauty, and timeless sophistication.
• SKINN Amalfi Bleu Collection A refreshing aquatic unisex fragrance collection inspired by Mediterranean coastal escapes, available in men's and women's variants featuring citrus, marine, and woody notes.
• SKINN Amalfi Riviera EDP A unisex 90ml Eau de Parfum capturing Mediterranean summer with sunlit citrus, sparkling bergamot, ginger warmth, and sea salt over a cedarwood base; crafted by perfumer Santosh Shinde.
• SKINN Discovery Kits Travel-friendly sampler sets containing 5 mini perfume vials (5 x 2ml = 10ml total) for men and women at ₹395, allowing customers to sample fragrances before purchasing full-size bottles.
• SKINN Deodorants Body deodorant sprays offering everyday freshness in 150ml sizes across Raw, Amalfi Bleu, and Celeste variants, priced from ₹595 with bundle discounts available.
• SKINN 247 Collection An everyday fragrance collection with Caramel and Floral variants for women and Aqua, Woody, and Amber variants for men, designed for daily wear at accessible price points.
• SKINN Escapade Collection A men's fragrance collection featuring Mediterranean Grove, Country Road, and Forest Rouge variants inspired by different travel destinations and experiences.
• SKINN Tales Collection A fragrance collection including Tales Vanilla and other marine-characteristic variants, supported by volume discounts such as buy 2 Tales get 10% extra off.
• SKINN Classic Collection The foundational SKINN fragrance collection featuring classic formulations including Celeste, Nude, Sheer, Steele, Verge, and Raw in various sizes for men and women.
• SKINN 24Seven Collection Everyday fragrances designed for continuous wear throughout the day, marketed as everyday perfume for women.
• Fastrack Fragrances by Skinn A budget-friendly fragrance sub-brand including Fastrack Guys, Fastrack Girls, Fastrack-discovery, Fastrack X DIVINE, Fastrack Deos, and Fastrack Gifts, targeted at young consumers.
• SKINN Gift Sets Luxury perfume gift sets and gift packs for men and women available in 100ml x 2, 50ml x 2, and mini gift set configurations, beautifully packaged for gifting occasions.
• SKINN e-Gift Cards Digital e-gift cards that allow customers to gift personalized fragrance experiences to friends and family via the Skinn website.

Quantifiable outcome

• Fragrance longevity of up to 8 hours
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NykaacoreChannel Partner/ Reseller/ Distributor · 31 May 2025Exclusive online retail partner for NOX Oud fragrance launch. Nykaa serves as the exclusive marketplace channel for this premium product, leveraging their beauty and cosmetics customer base.
• Air IndiaminorGTM or Marketing Partner · 24 March 2025In-flight fragrance sampling partnership celebrating International Fragrance Day. SKINN samples were distributed at 35,000 feet, creating brand awareness among air travelers and positioning the brand as a premium fragrance option.
• Titan Company LimitedcoreOthersParent company providing brand heritage, manufacturing capabilities, retail distribution network (Titan World stores), and corporate infrastructure. SKINN is positioned as House of TITAN.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Bella Vita Organic: Indian D2C fragrance and personal-care brand with similar price points and omni-channel distribution. Closely comparable in product mix (EDPs, deodorants, gift sets) and target consumer (aspirational Indian middle class).
• Engage: ITC's accessible Indian fragrance and deodorant brand. Competes with Skinn at the budget-to-mid price tier, particularly among younger consumers, with heavy distribution through Indian general trade and modern retail.
• Fogg: Vini Cosmetics-owned Indian body spray and deodorant brand. Direct mass-market competitor in the Indian fragrance category with overlapping deodorant and body spray SKUs at similar price points.
• Park Avenue: Indian mass-market fragrance and grooming brand owned by British Empire Industries. Competes directly with Skinn in the everyday men's and women's fragrance segment through similar pricing and retail placement.
• Wild Stone: Indian men's fragrance and deodorant brand. Direct competitor in the accessible tier of the Indian fragrance category with similar positioning around masculine, long-lasting scents.

Emerging players

• Plum: Indian D2C vegan beauty and fragrance brand. Comparable as a homegrown omni-channel Indian beauty challenger targeting similar millennial/Gen-Z consumers with vegan positioning, though broader than pure fragrance.
• Forest Essentials: Indian luxury ayurvedic beauty brand owned by Estée Lauder. Comparable as a premium Indian personal-care brand selling into the same aspirational consumer but with a distinct ayurvedic positioning rather than French-perfumery positioning.

Broad incumbents

• Old Spice: P&G's flagship men's grooming brand sold widely in India. Broader portfolio incumbent competing with Skinn in deodorants and men's fragrances with global brand equity and significantly higher marketing spend.
• Axe: Unilever's global men's body spray and grooming brand. Major incumbent in the Indian body spray category where it competes head-on with Skinn's deodorant and body spray lines at mass-market price points.

Regional players

• Ajmal Perfumes: Indian perfume house with strong Middle East presence and oud-led portfolio. Compares to Skinn's NOX Oud line and provides a regional incumbent reference point in the Indian and Gulf fragrance markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SkinnTitan
• Instagraminstagram.com/Skinn_Titan
• Xx.com/skinn_titan
• LinkedInlinkedin.com/company/skinn-by-titan-perfumes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skinn