What Dragon Touch does

Dragon Touch is a privately held US consumer electronics company founded in 2011 and headquartered in Frederick, Maryland, that designs, sources, and sells Wi-Fi enabled digital calendars and digital picture frames direct to consumers through its own Shopify-powered e-commerce storefront. The company's hardware line comprises touchscreen smart displays ranging from 10.1" to 32", with the flagship Digital Calendar synchronized through a proprietary eCalendar mobile app to Google, Apple, Outlook, Yahoo, and Cozi calendars, and supplemented by chore management, meal planning, and a gamified star-rewards system. Digital picture frames are paired with the Vphoto and OurPhoto apps for wireless photo and video sharing, and the company has begun extending into adjacent smart-home categories with a 4G LTE cellular security camera.

The business model is a one-time hardware sale with no required subscription for core functionality — a deliberate positioning choice against competitors such as Skylight that paywall core features. Pricing spans approximately $49.99 for entry-level frames up to roughly $299.99 for large-format 21.5" displays, with the digital calendar line in the $119-$199.99 band. Distribution is exclusively direct-to-consumer via dragontouch.com, shipping to the United States and five European markets (UK, France, Germany, Italy, Spain), with no third-party retail or marketplace presence evident. Acquisition channels are content marketing through a Smart Homes blog, seasonal promotional pricing, an email newsletter, and a recently launched affiliate program. The company operates with 11-50 employees, has no disclosed external funding, and is not a subsidiary of a larger entity.

Name

Dragon Touch

Website

https://dragontouch.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Dragon Touch is a US-based consumer electronics company that designs and sells Wi-Fi digital calendars and picture frames direct to consumers via its Shopify storefront. Its products serve families, elderly relatives, and gift buyers with subscription-free pricing and proprietary mobile apps for photo and calendar syncing.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Electronics and Appliance Retailers (44921), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

akta.pro primary industry

Consumer Tablets (HDACAMAA)

Keywords

• Digital photo frames
• Smart home devices
• Digital wall calendars
• Consumer electronics
• Wifi touchscreen displays

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: One-time purchase revenue from selling digital calendars and digital picture frames directly to consumers through the company's e-commerce website. Products are available in multiple sizes (10.1", 15.6", 21.5", 24", 27", 32") and colors, with pricing varying by screen size and features. No ongoing subscription required for core functionality.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Dragon Touch designs, produces, and sells Wi-Fi enabled touchscreen digital calendars and digital picture frames for family use. Products are available in multiple sizes (10.1" to 32") and are paired with proprietary mobile applications (eCalendar, Vphoto, OurPhoto) that enable calendar synchronization, photo sharing, chore management, and meal planning. The company sells directly to consumers through its own Shopify-powered e-commerce website with no subscription required for core features.

Differentiator

Problem solved

Functional benefit

Brands

• eCalendar App: Mobile application for the Dragon Touch digital calendar, supporting calendar sync, photo sharing, chore charts, meal planning, and rewards features
• Vphoto App
• OurPhoto App

Products and services

• Dragon Touch Digital Calendar A Wi-Fi enabled touchscreen digital wall calendar available in six sizes (10.1", 15.6", 21.5", 24", 27", 32") designed for families to coordinate schedules, manage chores, plan meals, and display photos. Includes 32GB storage, dual WiFi (2.4G/5G), auto-rotate display for wall or countertop mounting, and synchronization with Google, Apple, Outlook, Yahoo, and Cozi calendars via the eCalendar mobile app. Priced at $119 sale (regular $199.99) for the 10.1" model.
• 10.1" WiFi Touch Screen Digital Picture Frame (16GB) A 10.1" Wi-Fi touchscreen digital picture frame with 1280x800 resolution, 16:9 aspect ratio, 16GB storage supporting approximately 80,000 photos, and 2.4GHz WiFi connectivity. Targeted at consumers wanting a compact, budget-friendly frame for sharing photos and videos. Priced at $49.99 sale (regular $79.99).
• Classic 10 Elite Digital Picture Frame (16GB) A 10" digital picture frame with 1024x768 resolution, 4:3 aspect ratio, 16GB storage (approximately 40,000 photos), magnetic stand, smart motion sensor, and built-in calendar, clock, alarm, and weather features. Uses the OurPhoto app for photo, video, email, and FTP sharing. Priced at $79.99 sale (regular $99.99).
• 15.6" WiFi Touch Screen Digital Picture Frame A 15.6" Wi-Fi touchscreen digital picture frame for photo and video viewing. Priced at $99.99 sale (regular $129.99).
• 21.5" WiFi Large Digital Photo Frame A large-format 21.5" Wi-Fi digital photo frame with remote control, wall mounting option, and available in Walnut and Wood color finishes. Priced at $249.99 sale (regular $299.99).
• Dragon Touch 4G LTE Cellular Security Camera A 4G LTE cellular security camera for home surveillance, distributed through the Dragon Touch e-commerce platform.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aura Frames: Premium Wi-Fi digital photo frame brand competing in the same consumer gifting use case. Targets the same grandparents/long-distance family persona but at higher price points.
• Skylight Frame: Closest head-to-head competitor in Wi-Fi digital calendars and photo frames for families. Skylight requires a paid subscription for core features, which is Dragon Touch's primary value-proposition wedge.
• Nixplay: Established Wi-Fi digital photo frame brand with a subscription model (Nixplay Plus). Competes directly on size range and family photo-sharing functionality.
• Atatat: Budget digital photo frame brand with broad size range and Wi-Fi connectivity. Direct competitor on value-priced SKUs ($50-$120 range) where Dragon Touch's Charm+ line competes.
• Cozyla: Digital family calendar/frame product overlapping heavily with Dragon Touch's eCalendar line. Targets the same multi-calendar-sync family-organization use case.
• Aluratek: Long-standing digital photo frame brand offering both Wi-Fi and non-Wi-Fi frames across multiple screen sizes. Competes at the budget-to-mid price band where Dragon Touch positions most SKUs.
• Pix-Star: Wi-Fi digital photo frame brand with email/FTP/app-based photo sending, closely paralleling Dragon Touch's Vphoto/OurPhoto app functionality. Targets elderly users and multi-generational households.

Broad incumbents

• Google Nest Hub: Ambient smart display with Google Photos integration and calendar sync. Increasingly functions as a digital photo frame and family hub, eroding the standalone frame category.
• Brookstone: Lifestyle gift retailer that has carried digital photo frames and smart-home gadgets. Represents the broader gift-channel competitive landscape Dragon Touch targets through its gift-buyer segment.
• Amazon Echo Show: Smart display with photo-frame mode, Alexa, and family-calendar features. Represents a structural threat to the standalone Wi-Fi frame category as ambient computing converges.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DragonTouch_
• Facebookfacebook.com/dragontouchglobal
• LinkedInlinkedin.com/company/proexpress-distributor-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dragon Touch