Nixplay
Nixplay (a Creedon Technologies brand) designs and sells Wi-Fi-enabled touchscreen digital photo frames and a cloud-based photo storytelling platform, serving families, gift buyers, and seniors across the US, UK, Canada, Germany, and Japan via DTC, Amazon, Walmart, and Best Buy.
- Company typePrivate
- Founded2007
- HeadquartersDenver, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nixplay does
Nixplay is a digital photo frame brand owned and operated by Creedon Technologies, headquartered in San Francisco with regional operations in London and Düsseldorf. The company designs, manufactures, and sells Wi-Fi-enabled touchscreen smart photo frames in 10.1-inch and 15.6-inch form factors, priced from $139.99 to $349.99. The frames are powered by a cloud-based storytelling platform that combines photo and video management, AI-driven face detection and auto-centering, shared family albums, Dropbox/Facebook/Instagram integration, and smart home connectivity via Alexa and Google Home. The platform also extends beyond the physical frame into NixCast (smart TV slideshow casting), Nixplay Events (real-time event photo sharing), and a Printed Gift Store operated in partnership with Fujifilm. The company sells direct-to-consumer through nixplay.com and through Amazon, Walmart, and Best Buy across the US, UK, Canada, Germany, and Japan, claiming 4M+ customers and the #1 selling digital photo frame brand position.
Nixplay monetizes through a combination of one-time hardware sales, recurring subscription revenue via the Nixplay Plus plan ($29.99/year for unlimited storage, extended video, and member discounts), and a mid-tier annual plan ($19.99/year), plus a free Basic tier. A separate Fujifilm partnership generates transaction-fee revenue from printed photo merchandise sold through nixplay.com. The primary customer segments are families seeking to share photos with geographically distant relatives, gift buyers purchasing frames for occasions such as Mother's Day and Christmas, and seniors/grandparents receiving frames from family members. Mark Palfreeman serves as CEO. The company is privately held, has 51-100 employees, has raised $2.7M from Charlotte Street Capital and HOWZAT Partners (2015), and is CCPA and GDPR compliant with USA-based data storage. A separate Nixplay Signage enterprise digital signage product line is referenced on the company's homepage but is not detailed in the available data.
Nixplay firmographics
Firmographics- Name
- Nixplay
- Legal name
- Creedon Technologies
- Website
- https://nixplay.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nixplay (a Creedon Technologies brand) designs and sells Wi-Fi-enabled touchscreen digital photo frames and a cloud-based photo storytelling platform, serving families, gift buyers, and seniors across the US, UK, Canada, Germany, and Japan via DTC, Amazon, Walmart, and Best Buy.
- Ownership category
- akta.pro rank
Nixplay industry classification
Industry- Product category
- Smart Digital Photo Frames
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Touchscreen Monitors (Interactive) (HDACADAF)
- akta.pro secondary industry
- Photo & Video Output Devices (Printers, Portable Photo Printers, Photo Frames) (CRACAPAL)
Keywords
Where Nixplay is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Nixplay business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Hardware Sales: Sale of digital photo frames as one-time hardware purchases. Frames range from $139.99 (Classic 10.1") to $349.99 (Big Classic 15.6") with periodic promotional offers like Buy One Get One Free. Revenue from hardware provides immediate revenue with potential for subscription upsell.
- Nixplay Plus Subscription: Annual subscription at $29.99/year providing unlimited photo cloud storage, 50GB video storage, 2-minute video clips (vs 15 seconds free), unlimited Dropbox albums, shared albums, and frame purchase discounts. Subscription drives recurring revenue and customer lock-in.
- Printed Products: Partnership with Fujifilm to offer printed photo products including canvas prints, photo books, framed prints, acrylic prints, mugs, blankets, and ornaments. Nixplay Plus members receive up to 80% off printed products. Products produced by Fujifilm.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with limited storage and features |
| Subscription | Annual | Mid-tier annual subscription |
| Subscription | Annual | Premium tier with unlimited features |
| Unit Pricing | One time/ perpetual license | Classic 10.1" HD Touch Screen digital frame |
| Unit Pricing | One time/ perpetual license | Modern 10.1" HD Touch Screen digital frame |
| Unit Pricing | One time/ perpetual license | Big Classic 15.6" HD Touch Screen digital frame |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Nixplay product offering
Product offeringCore offering
Nixplay designs, manufactures, and sells Wi-Fi-enabled touchscreen digital photo frames (Modern 10.1", Classic 10.1", and Big Classic 15.6") supported by a cloud-based AI storytelling platform for photo and video management, sharing, editing, and smart TV casting. The business combines one-time hardware sales with an annual Nixplay Plus cloud storage subscription and a printed gift product line via a Fujifilm partnership.
Product overview
Nixplay is a digital photo frame company offering a hardware-software platform for photo and video sharing. The core product lineup consists of three touchscreen digital photo frames: the Modern 10.1" HD, Classic 10.1" HD, and Big Classic 15.6" Full-HD models. The platform is powered by an AI-driven storytelling software system that includes photo management with AI face framing, album sharing, Dropbox connectivity, photo editing tools, NixCast (smart TV casting), Events (real-time event photo sharing), and Competitions. Subscription tiers include a free Basic plan and a $29.99/year Plus plan unlocking unlimited storage, extended video clips, and frame discounts. The ecosystem extends through a Printed Gift Store partnership with Fujifilm offering canvas prints, framed prints, photo plaques, acrylic prints, photo books, mugs, blankets, and ornaments. The platform supports smart home integration with Alexa and Google Home Hub devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Nixplay Smart Photo Frame 10.1" (Modern) Wi-Fi enabled touchscreen digital photo frame with 10.1" HD display, AI face framing, auto-rotation, activity sensor, and smart home compatibility with Alexa and Google Home Hub, sold to consumers for sharing photos and videos across family members.
- Nixplay Classic 10.1" HD Touch Screen Top-selling 10-inch touchscreen Wi-Fi photo frame with 720p HD IPS display, dual orientation, AI face framing, activity sensor, and the free Nixplay app for sharing photos and videos worldwide with family.
- Nixplay Big Classic 15.6" HD Touch Screen Largest Nixplay frame with 15.6" 1080p Full-HD touchscreen display, auto-rotation, AI face framing, motion activity sensor, and VESA wall-mount compatibility.
- Nixplay Plus Subscription Premium annual cloud subscription at $29.99/year providing unlimited photo storage, 50GB video storage, 2-minute video clips, unlimited Dropbox albums, unlimited shared albums, full photo editing suite, unlimited NixCast TV casting, and 25% discounts on Nixplay frame purchases.
- Gallery-Wrapped Canvas Prints Custom wall art printed on semi-gloss OBA-free canvas, available in sizes from 8x10 to 30x20, ready to hang with pre-installed wire hanger, produced through Nixplay's Fujifilm partnership.
- Framed Prints Printed photos with framing-grade acrylic and durable black frame, available in 11x14, 14x11, 16x20, and 20x16 sizes, ready to hang.
- Photo Plaques Hardboard prints with durable hardwood backing and stand, customizable with high-quality paper printing in 5x5, 5x7, 7x5, and 8x10 sizes.
- Acrylic Prints Museum-quality optically clear digital-grade acrylic prints with smooth polished edges, available in 11x14 and 16x20 sizes.
- Standard Photo Prints Photo prints on long-lasting Fujicolor Crystal Archive paper in 4x6, 5x7, and 8x10 sizes with vivid colors and fade resistance, produced by Fujifilm through the Nixplay Printed Gift Store.
Quantifiable outcome
- Over 4 million happy customers worldwide
- +2 more outcomes
Companies that use Nixplay
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Nixplay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature5 records
Nixplay partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FujifilmcorePartnership with Fujifilm for the Printed Gift Store section of nixplay.com. Fujifilm produces all printed products including canvas prints, photo books, framed prints, acrylic prints, mugs, blankets, and ornaments. Nixplay Plus members receive exclusive discounts of up to 80% off these products.
Scale indicators6 records
Recent moves4 records
Expansion highlights5 records
Nixplay competitors and assessment
Company assessmentDirect peers
- Aura Frames: Aura Frames is a direct competitor in the premium Wi-Fi connected digital photo frame market, with similar AI-powered photo curation and gifting focus. WIRED's 2025 review named Aura alongside Nixplay as a top contender in the category.
- Skylight Frame: Skylight Frame sells Wi-Fi digital photo frames targeting families and gift-givers with a comparable cloud-based photo management platform. It was named alongside Nixplay and Aura in WIRED's 2025 top digital photo frame picks.
- Pix-Star: Pix-Star is an established direct competitor in the Wi-Fi digital photo frame category, identified as one of the key global players alongside Nixplay and Aura. It targets similar family-sharing and gifting use cases.
Emerging players
- Atatat: Atatat is a value-oriented digital photo frame brand sold primarily through Amazon, competing with Nixplay at lower price points with similar Wi-Fi and touchscreen functionality.
- Dragon Touch: Dragon Touch offers a range of consumer electronics including Wi-Fi digital photo frames that compete with Nixplay at lower price tiers, particularly through Amazon and Walmart channels.
- Feelcare: Feelcare is a budget digital photo frame brand on Amazon offering Wi-Fi touchscreen frames, competing with Nixplay on price in the same gifting and family-sharing segments.
- Netgear Meural: Netgear's Meural is a connected digital art/photo frame line targeting premium home décor buyers. It overlaps with Nixplay on Wi-Fi-connected frame hardware and curated photo/art display, but skews higher-end and art-focused.
Broad incumbents
- Amazon Echo Show: Amazon's Echo Show smart displays include photo and video slideshow capabilities as part of the broader Alexa ecosystem. As a broad incumbent with deep R&D and marketing resources, it represents a substitution threat to dedicated frames like Nixplay's.
- Google Nest Hub: Google Nest Hub smart displays show photos via Google Photos integration as part of a broader smart-home platform. It competes indirectly with Nixplay for the 'always-on photo display' use case among smart-home enthusiast buyers.
Others
- Fujifilm: Fujifilm is Nixplay's strategic partner for printed products (canvas, photo books, prints) and shares adjacency in consumer imaging. It is not a direct competitor but a key ecosystem participant and supplier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nixplay social profiles
Digital presenceNixplay compliance and trust
Trust signalCompliance2 records
Nixplay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nixplay leadership team
Management profileNumber of profiles
Profiles1 record
Nixplay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nixplay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nixplay
What does Nixplay do?
Nixplay designs, manufactures, and sells Wi-Fi-enabled touchscreen digital photo frames (Modern 10.1", Classic 10.1", and Big Classic 15.6") supported by a cloud-based AI storytelling platform for photo and video management, sharing, editing, and smart TV casting. The business combines one-time hardware sales with an annual Nixplay Plus cloud storage subscription and a printed gift product line via a Fujifilm partnership.
Is Nixplay a public or private company?
Nixplay is a private company. It is classified as corporate owned and is currently operating.
When was Nixplay founded?
Nixplay was founded in 2007. It employs 51 to 100 people.
Where is Nixplay based?
Nixplay is headquartered in Denver, United States, in the North America region.
How does Nixplay make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are nixplay Plus Subscription and printed Products.
Who are Nixplay's main competitors?
Direct peers on record are Aura Frames, Skylight Frame and Pix-Star. Emerging players are Atatat, Dragon Touch, Feelcare and Netgear Meural. Broad incumbents are Amazon Echo Show and Google Nest Hub. Fujifilm is listed as an others.
Does Nixplay have an API?
No public API is recorded for Nixplay.
What industry is Nixplay in?
Nixplay's product category is Smart Digital Photo Frames. Its primary akta.pro industry code is HDACADAF, Touchscreen Monitors (Interactive), with a secondary code of CRACAPAL, Photo & Video Output Devices (Printers, Portable Photo Printers, Photo Frames). Its NAICS code is 33431 and its SIC code is 3651.