Avenues for Hope

What Avenues for Hope does

Avenues for Hope Housing Challenge is an annual online giving campaign operated by the Idaho Housing Foundation (EIN 75-3162969), a 501(c)(3) nonprofit established in 2008 and affiliated with the Idaho Housing and Finance Association. The campaign runs December 10–31 each year and provides Idaho-based housing nonprofits with a free, shared giving infrastructure on the GiveGab/Bonterra platform, including online donation processing, peer-to-peer fundraising pages, real-time leaderboards, and prize/matching fund incentives. Since launching in 2011, the campaign has helped participating organizations raise over $27 million cumulatively, with annual totals of $2.5 million in 2022 and $2.7 million in 2023.

The platform operates on a fee-only monetization model: GiveGab/Bonterra retains a 2% campaign management fee plus 2.5% + $0.30 per credit card transaction, while the Idaho Housing Foundation itself does not charge additional fees. Donors may opt to cover transaction fees so that 100% of their gift reaches the participating nonprofit. Supporting product modules include a six-session training webinar program, a Nonprofit Toolkit with email/social templates, donor stewardship resources, and a graphics/downloads library for campaign branding. The customer base spans 501(c)(3) housing nonprofits in Idaho (shelters, affordable housing developers, housing authorities, victim services), individual donors, Idaho school districts, and business teams running corporate employee giving campaigns. Geographic eligibility is restricted to organizations headquartered in or providing services within Idaho.

Name

Avenues for Hope

Legal name

Idaho Housing Foundation

Website

https://avenuesforhope.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Avenues for Hope Housing Challenge is an annual December online giving campaign operated by the Idaho Housing Foundation that enables Idaho-based housing nonprofits to raise funds via the GiveGab/Bonterra platform, having raised $27 million+ since 2011.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Campaign

NAICS

Community Housing Services (62422), Grantmaking and Giving Services (81321), Other Community Housing Services (624229)

SIC

Services-Social Services (8300)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Community Development & Neighborhood Revitalization Housing Programs (FSALAKAO), Community Development & Affordable Housing Funds (FSANAJAK)

Keywords

• Online giving day
• Nonprofit fundraising campaign
• Housing nonprofit support
• Peer-to-peer fundraising
• Charitable donation platform

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donation Processing Fees: GiveGab/Bonterra retains a 2% campaign management fee from all donations plus 2.5% + $0.30 per transaction for credit card processing. The Idaho Housing Foundation does not charge additional fees.
2. Sponsorship Revenue: Corporate and organizational sponsors provide financial support for the campaign, including prize funding and matching pools. Interested sponsors contact [email protected].
3. Recurring Donations: Recurring donations initiated during Avenues for Hope continue to process after the campaign period, subject to standard transaction fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Avenues for Hope operates the Avenues for Hope Housing Challenge, an annual statewide online giving day running December 10-31 that enables Idaho-based 501(c)(3) housing nonprofits and school districts to raise funds through the GiveGab/Bonterra online giving portal. The campaign combines prize-based competition, matching fund incentives, peer-to-peer fundraising, and real-time leaderboards to drive donations from individuals, businesses, and foundations to participating organizations.

Product overview

Avenues for Hope is a day-of-giving platform and annual fundraising campaign operated by the Idaho Housing Foundation. The core offering is the Avenues for Hope Housing Challenge, a multi-week giving event running December 10-31 that enables Idaho nonprofits to raise funds through an online portal powered by GiveGab/Bonterra. The platform includes peer-to-peer fundraising capabilities allowing supporters to create personal fundraising pages, plus business team fundraising, real-time leaderboards, and prize/matching fund incentives. Supporting modules include a Nonprofit Toolkit with communication guides and social media graphics, Training Webinars covering campaign strategy and storytelling, Donor Stewardship Tools for post-event engagement, and a Graphics and Downloads library. The platform integrates with Facebook, Twitter, Instagram, and Zoom for promotion and training, and uses ACH transfers and credit card processing through GiveGab for donation collection and disbursement.

Differentiator

Problem solved

Functional benefit

Products and services

• Avenues for Hope Housing Challenge An annual day-of-giving campaign running December 10-31 that enables Idaho 501(c)(3) nonprofits and school districts to raise funds through an online giving portal. Includes prizes, matching funds, and leaderboards to incentivize donations from individuals, businesses, and foundations.
• Peer-to-Peer Fundraising A program enabling supporters to create personal fundraising pages that spin off from a nonprofit's main campaign profile. Fundraisers customize their pages with images, text, and video, then share with personal networks to bring in new donors.
• Business Fundraisers A program allowing businesses to register teams that collectively support their favorite participating nonprofit organizations during the campaign period, enabling employee giving campaigns and corporate matching programs.
• Training Webinars A series of six structured training sessions covering campaign mindset, fundraising strategies, social media tactics, storytelling techniques, supporter cultivation, and pre-event preparation, hosted by People First and Idaho Housing and Finance.

Quantifiable outcome

• $27 million raised for Idaho housing nonprofits since 2011
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Idaho Housing FoundationcoreStrategic or Co-development Partner · 1 January 2011Idaho Housing Foundation (formerly Home Partnership Foundation, EIN 75-3162969) is the presenting organization and creator of the Avenues for Hope Housing Challenge. Founded in 2008, the Foundation has invested nearly $16 million to meet Idaho housing needs and sponsors the annual giving campaign.
• GiveGab/BonterracoreTechnology or IntegrationGiveGab, becoming Bonterra, provides the nonprofit giving platform that powers Avenues for Hope. The platform handles donation processing, receipt generation, profile management, peer-to-peer fundraising tools, and fund disbursement. GiveGab retains a 2% campaign management fee plus 2.5% + $0.30 per transaction.
• Together Treasure ValleyminorStrategic or Co-development PartnerTogether Treasure Valley provides matching funds for the Veterans Permanent Supportive Housing project, matching donations up to $50,000 total to support housing for homeless Idaho veterans.
• Idaho Housing and Finance Association (IHFA)coreStrategic or Co-development PartnerIdaho Housing and Finance Association (IHFA) is the founding organization behind the Idaho Housing Foundation. IHFA provides administrative support, staff resources, and institutional infrastructure for the Avenues for Hope campaign.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• GiveBig (Puget Sound / San Antonio): Regional 24- or multi-day giving events mobilizing donations for community nonprofits, including Give Big San Antonio (matching the company's registered San Antonio city). Operates under the same statewide/regional giving-day paradigm as Avenues for Hope.
• GiveMN: Minnesota's community-led giving day that drives year-end donations to nonprofits via an online platform. Operates a similar peer-to-peer and leaderboard-driven model anchored in a single state.
• Colorado Gives Day: Statewide giving day operated by the Colorado Gives Foundation that aggregates nonprofits for a coordinated online fundraising campaign using a giving platform. Highly comparable structure to Avenues for Hope as a state-branded, multi-nonprofit giving day.
• GiveGab / Bonterra: The giving-day platform provider that powers Avenues for Hope's donation processing and peer-to-peer tools. Directly comparable technology stack and serves similar giving-day customers nationally.

Broad incumbents

• Network for Good: Established donor-management and online fundraising platform serving nonprofits of all sizes. Competes in the same online fundraising infrastructure category as the GiveGab/Bonterra platform Avenues for Hope relies on.
• Idaho Housing and Finance Association: Government state housing finance agency and parent entity of the Idaho Housing Foundation. Operates housing programs across Idaho with substantially broader scope and funding than the Avenues for Hope campaign.
• Mightycause: Online fundraising platform with a strong giving-day product serving nonprofits nationally. Direct substitute technology provider for organizations that might otherwise participate in a branded giving day.

Regional players

• Idaho Nonprofit Center: Statewide association supporting Idaho nonprofits with capacity-building, advocacy, and resources. Directly comparable audience (Idaho nonprofits) and partially overlapping mission of strengthening the state's nonprofit sector.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AvenuesforHope
• Facebookfacebook.com/AvenuesforHope
• Instagraminstagram.com/AvenuesForHope
• LinkedInlinkedin.com/company/haven-for-hope

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avenues for Hope