Poor Toms

What Poor Toms does

Poor Toms is an Australian craft spirits producer and distillery headquartered in Marrickville, Sydney, founded in 2013 by Jesse and Griffin, who bootstrapped the venture with their personal savings. The company produces a portfolio of premium craft gin expressions (Sydney Dry Gin, Strawberry Gin, Piña Colada Gin, Fool's Cut Gin at 52% ABV, and The Eye Opener Coffee Gin collaboration), an Amaro (Imbroglio), and a wheat-based Vodka, with retail prices ranging from AUD $47 to $86 per 700ml bottle. The underlying production technology centers on small-batch distillation using proprietary botanical formulations that incorporate native Australian ingredients (strawberry gum leaf, lemon myrtle, chamomile) alongside international botanicals; the company is gluten-free certified across its product range.

The business operates a direct-to-consumer model via an owned e-commerce store shipping within Australia only, complemented by an experiential venue called Poor Toms Oltra — a cocktail bar housed inside a pizza restaurant inside the distillery at 3/10 Brompton Street, Marrickville. The primary customer segment is craft spirit consumers, gin enthusiasts, and cocktail drinkers seeking distinctive Australian-made spirits. The company supplements DTC with opportunistic wholesale enquiries and uses social media (Instagram, Facebook, YouTube), a cocktail recipe blog, and an email newsletter as marketing channels. No external venture capital, private equity, or institutional investment has been disclosed, and the founders remain actively involved in operations. Revenue, headcount specifics within the 11-50 range, and detailed financials are not disclosed in available sources.

Name

Poor Toms

Legal name

Poor Toms

Website

https://poortoms.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Poor Toms is an Australian craft gin distillery founded in 2013 in Marrickville, Sydney, producing premium botanical gins, amaro, and vodka for craft spirit consumers via direct-to-consumer e-commerce and an on-site cocktail bar venue.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (312140), Distilleries (31214), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Spirits Distilling & Brands (CRADAIAC), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft gin distillery
• Distilled spirits production
• Botanical amaro
• Australian craft spirits
• Vodka distillery

Headquarters

HQ city

Marrickville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Spirit Sales: One-time purchase model for spirits sold directly through their e-commerce store. Products include gins (Sydney Dry, Strawberry, Piña Colada, Fool's Cut, Coffee Gin), Amaro, and Vodka. Prices range from $47 to $86 per bottle.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Poor Toms produces craft gin, vodka, amaro and other distilled spirits using proprietary botanical formulations featuring native Australian ingredients. The company distills at its Marrickville facility in Sydney, selling directly to Australian consumers via its own e-commerce store and at its on-site cocktail bar and venue, Poor Toms Oltra.

Product overview

Poor Toms is an Australian craft spirits company and gin distillery based in Marrickville, Sydney. The product portfolio consists of five distinct gin expressions (Sydney Dry Gin, Strawberry Gin, Piña Colada Gin, Fool's Cut Gin, and The Eye Opener Coffee Gin collaboration with Everyday Coffee), one Amaro (Imbroglio), one Vodka, plus a cocktail bar venue called Poor Toms Oltra and an online collection of cocktail recipes. The gins range from the flagship easy-drinking Sydney Dry Gin to the high-strength 52% ABV Fool's Cut, with specialty expressions featuring unique botanicals and limited editions. The company positions itself as a pioneer of the new-wave of Australian distilling.

Differentiator

Problem solved

Functional benefit

Brands

• Poor Toms Oltra: A cocktail bar inside of a pizza restaurant inside of a gin distillery, located at Marrickville.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Everyday CoffeeminorStrategic or Co-development PartnerCollaboration product 'The Eye Opener' Coffee Gin developed with Everyday Coffee. Uses Everyday Coffee's Rwanda Gitesi filter coffee. Limited to 300 bottles. Sold as a once-off collaboration.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Four Pillars: Australian craft gin pioneer (founded 2013) based in Healesville, Victoria. Directly comparable as a fellow Australian craft gin brand that helped establish the category, with a similar premium positioning, direct-to-consumer emphasis, and on-premise tasting room strategy.
• Sipsmith: London craft gin pioneer (founded 2009) widely credited with reviving the London Dry craft segment. Highly comparable as a same-generation craft gin pioneer with premium pricing, own-venue tasting, and DTC channels.
• Husk Distillers: Australian craft distiller (Tumbulgum, NSW) producing gin, whisky, and rum from estate-grown cane. Comparable as a regional Australian craft distiller with native-botanical product positioning and a tasting room experience.
• Manly Spirits Co. Australian craft distillery (Sydney Northern Beaches) producing gin and vodka with native Australian botanicals. Directly comparable native-ingredient story, premium pricing, and DTC-plus-experiential venue model.
• Archie Rose: Sydney-based craft distillery producing gin, whisky, vodka, and other spirits. Closely comparable as a same-city, multi-category craft distiller with a similar premium DTC and on-premise distribution model.
• Never Never Distilling Co. Australian craft gin producer (Adelaide) with a similar premium positioning, distinctive botanical recipes, and award-winning products. Comparable as a like-sized craft gin brand competing for the same Australian on-premise and DTC consumer.
• West Winds Gin: Australian craft gin brand (Margaret River, WA) with broad retail distribution and native-botanical profile. Comparable as a same-category Australian craft gin brand with similar premium positioning.

Broad incumbents

• Hendrick's: Global premium gin brand owned by William Grant & Sons. Relevant as a broad incumbent in the premium/craft gin space against which Poor Toms competes on bar lists and retail shelves.
• Aperol: Mass-market Italian bitter aperitif (Campari Group). Relevant as the broad incumbent against which Poor Toms' Imbroglio Amaro competes in the bitter aperitif / spritz consumption occasion.
• Monkey 47: Premium craft gin brand (Black Forest, Germany) distributed globally. Comparable as a higher-end craft gin positioning and an indicator of the international premium craft gin segment Poor Toms could credibly enter.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-p75ND4FBAkcuC1YjbGw1g
• Facebookfacebook.com/poortoms
• Instagraminstagram.com/poortoms
• LinkedInlinkedin.com/company/poor-toms-marrickville

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poor Toms