Days Inns - Canada

What Days Inns - Canada does

Days Inns - Canada operates franchised Days Inn by Wyndham economy-tier hotels across Canada under the Wyndham Hotels & Resorts (NYSE: WH) umbrella, with the legal brand owned by Days Inns Worldwide, Inc. and managed by Wyndham Hotel Management, Inc. The franchise targets value-conscious leisure travelers, road trippers, festival attendees, and Canadian national parks visitors (Banff, Jasper, etc.) through a horizontal segmentation approach. Core services are overnight room accommodations, supported by tiered Wyndham Rewards member discounts (10%+/15%+/20%+ by length of stay), organizational rate programs (AAA/CAA, AARP, government, military, senior, corporate, group), and bundled travel packages combining hotel stays with flights and car rentals.

The underlying technology stack is the Wyndham hotel management and booking infrastructure, which powers direct booking via the Wyndham website and mobile app, a Best Rate Guarantee for direct reservations, and the points-based Wyndham Rewards loyalty program redeemable at 9,000+ Hotels by Wyndham globally (7,500–30,000 points per free night). Distribution is direct-to-consumer-led — Wyndham website, mobile app (iOS/Android), and central phone reservations in English (1-800-329-7466) and French ((800) 225-3297) — supplemented by third-party OTAs and the franchise property network. Marketing mixes digital channels (content, organic social on Facebook/Instagram/YouTube/TikTok, email to Wyndham Rewards members), experiential event activations (Country Thunder festivals in Alberta and Saskatchewan via T1 Agency), and corporate social responsibility (Food Banks Canada / After the Bell program, entering its fourth consecutive year in 2026 with 220,000 food packs across 235 communities).

Revenue mechanics operate at two levels: room revenue accrues to independently owned franchise properties, while Wyndham captures franchise/licensing fees, royalties, and contribution from the Wyndham Rewards loyalty ecosystem. Promotional architecture for summer 2026 layers bonus-points awards (up to 15,000 points on 4+ consecutive nights) on top of member discount rates, indicating a sophisticated demand-shaping approach within the broader Wyndham franchise system. The operating entity has no independent public financials and no disclosed Canadian property count, franchise fee schedule, or RevPAR data.

Name

Days Inns - Canada

Legal name

Days Inns Worldwide, Inc.

Website

https://daysinn.ca

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Days Inns - Canada operates franchised Days Inn by Wyndham economy hotels across Canada, serving value-conscious leisure travelers, road trippers, festival attendees, and national parks visitors through Wyndham's direct-booking channels and Rewards loyalty program.

Ownership category

akta.pro rank

Product category

Economy Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Franchised/Chain Motels (THAGAFAM)

akta.pro secondary industry

Budget Hotel Chains & Franchises (THAGABAM)

Keywords

• Economy hotel brand
• Hotel franchise operations
• Budget accommodations
• Hotel loyalty program
• Roadside lodging

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Room Revenue: Standard hotel room bookings through franchise properties. Revenue generated from nightly room rates across Days Inn locations in Canada.
2. Franchise Fees: Days Inn operates as a franchise brand under Wyndham. Franchise owners pay licensing and management fees to Wyndham for brand access, reservations systems, and operational support.
3. Wyndham Rewards Redemptions: Members redeem accumulated Wyndham Rewards points for free nights at Days Inn properties. Points are earned on stays and can be redeemed at over 9,000 Wyndham properties globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Days Inns - Canada operates franchised economy-tier hotels across Canada under the Days Inn by Wyndham brand, providing overnight accommodations integrated with the Wyndham Rewards loyalty program. The core product is standard hotel room bookings at franchise properties, supported by direct booking platforms (website, app, phone), tiered member discounts, and travel bundle packages combining hotel stays with flights and car rentals.

Product overview

Days Inn by Wyndham is an economy-tier hotel brand operating across Canada as part of the Wyndham Hotels & Resorts portfolio. The brand offers overnight hotel accommodations through its website with direct booking capabilities. The primary product offering is standard hotel room bookings with integration into the Wyndham Rewards loyalty program, allowing guests to earn and redeem points across thousands of Wyndham properties worldwide. The company also offers travel bundle packages combining hotel stays with flights and car rentals, and participates in Wyndham's promotional programs including summer sales, free night offers, and national park getaway packages. Days Inn Canada operates as a franchised brand under Wyndham Hotel Management, Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• Days Inn by Wyndham (Canada) Hotel Stays Economy-tier overnight hotel accommodations at franchised Days Inn by Wyndham properties across Canada, bookable through the Wyndham website, mobile app, phone, and third-party OTAs. Targets value-conscious leisure travelers, road trippers, families, festival attendees, and Canadian national parks visitors.
• Wyndham Rewards Loyalty Program

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• T1 AgencyminorImplementation/ SI/ Consulting Partner · 1 January 2026T1 Agency is the experiential marketing agency that creates branded activation spaces for Days Inn at Country Thunder festivals, including main stage screen placements and branded activation spaces.
• Country ThundercoreGTM or Marketing Partner · 1 January 2025Days Inns - Canada returned as Official Hotel Partner for Country Thunder Alberta (June 26-28, 2026) and Country Thunder Saskatchewan (July 9-12, 2026), continuing a partnership established in 2025. The hotel chain expands its on-site presence with main stage screen placements and branded activation spaces created by T1 Agency. The partnership extends through digital campaigns, social media, and promotional contests to engage festival fans throughout the summer season.
• Food Banks CanadacoreGTM or Marketing Partner · 1 January 2022Days Inns - Canada continues its partnership with Food Banks Canada for the fourth consecutive year, supporting the After the Bell program that provides nutritious food packs to children facing food insecurity during summer months. In 2026, the program will deliver 220,000 food packs across 235 communities in every province and territory. Nearly 2.2 million food bank visits are expected in June alone, with children representing one in three visits. Days Inns team members participate in volunteer packing days.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Super 8 by Wyndham: Super 8 is Wyndham's flagship economy motel brand and the most directly comparable peer to Days Inn. Both target value-conscious travelers and roadside leisure demand in Canada, operate under the same Wyndham Rewards loyalty and reservation infrastructure, and compete for the same franchisee owner-investor pool.
• Microtel by Wyndham: Microtel is Wyndham's limited-service economy brand operating across North America with similar Wyndham Rewards integration. It targets the same budget-conscious road tripper and value leisure segments as Days Inn, with overlapping roadside and highway-adjacent site selection strategies.
• Motel 6 / Studio 6: Motel 6 (operated by G6 Hospitality) is a classic budget motel chain with North American roadside presence comparable to Days Inn. It competes for the same economy-tier traveler with a similarly limited-service, value-priced operating model, though it lacks integration with Wyndham Rewards.
• Comfort Inn (Choice Hotels Canada): Comfort Inn is Choice Hotels' direct economy/midscale competitor to Days Inn in Canada, with a similar roadside, value-conscious traveler focus and an overlapping franchise distribution footprint. It competes for the same AAA/CAA, senior, and government rate programs.
• Econo Lodge (Choice Hotels Canada): Econo Lodge is Choice Hotels' economy-tier motel brand in Canada and a near-twin to Days Inn in both rate positioning and roadside, drive-up format. It competes directly for the same value-driven leisure and blue-collar business travelers in similar Canadian geographies.
• Travelodge by Wyndham: Travelodge is Wyndham's other economy/midscale motel brand active in Canada, sharing the same Wyndham Rewards program, distribution platform, and value-conscious target customer. It competes head-to-head with Days Inn for both leisure travelers and franchise conversions in the same Canadian markets.
• Howard Johnson by Wyndham: Howard Johnson is Wyndham's legacy economy/midscale brand with franchise properties in Canada. It shares the same loyalty, reservations, and operational infrastructure as Days Inn while competing for the same value-driven traveler and the same franchisee pipeline.
• Quality Inn (Choice Hotels Canada): Quality Inn is another Choice Hotels Canada property type that competes in the value-driven roadside lodging segment against Days Inn. It targets the same budget-conscious leisure and small-business segments with comparable amenities and rate positioning.

Broad incumbents

• Best Western Plus / Best Western (Canada): Best Western operates a wide-ranging mid-economy to midscale portfolio in Canada, providing upper-tier competition to Days Inn's roadside properties. It is a broader incumbent because its member-driven system spans multiple price points and competes for both leisure and small-business demand with Wyndham's economy tier.
• Holiday Inn Express (IHG): Holiday Inn Express is IHG's limited-service midscale brand active across Canada, competing for an overlapping but slightly more upwardly-mobile traveler segment than Days Inn. It is a broader-incumbent comparable because IHG operates a full portfolio of brands spanning economy through upscale, with deeper corporate-travel demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/DaysInn
• YouTubeyoutube.com/user/daysinn
• Facebookfacebook.com/DaysInn
• LinkedInlinkedin.com/company/days-inn-dartmouth
• Instagraminstagram.com/daysinn
• TikToktiktok.com/@daysinnbywyndham

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Days Inns - Canada