AscendTMS

What AscendTMS does

AscendTMS is a cloud-based transportation management system (TMS) operated by InMotion Global and headquartered in Brandon, Florida. The platform serves freight brokers, carriers, shippers, and logistics companies, providing load management, digital freight matching, and workflow automation through a multi-tenant SaaS architecture that supports both self-service onboarding and enterprise deployment. Its primary customer segments are freight brokers and carriers seeking to automate load booking, carrier-broker communications, and payment settlements, with a horizontal segmentation approach targeting brokerages of all sizes from SMB to enterprise.

The platform's most distinguishing technical capability is its integration with DAT's Convoy Platform digital freight matching technology — the first and only multi-tenant TMS to support this integration, which enables fully automated digital load booking by acting as a real-time data conduit between brokers and carriers. AscendTMS generates revenue through subscription-based platform fees, though specific pricing is not publicly disclosed. The company was recognized in COAX Software's top 10 freight broker software rankings in 2025.

AscendTMS is in an active consolidation phase under CEO Tim Higham. In February 2026, parent InMotion Global acquired LoadPilotTMS as the company's first acquisition, with LoadPilotTMS ceasing operations on March 25, 2026, and its customers migrating to AscendTMS. Management has disclosed a pipeline of additional acquisitions — one targeted to close within 45-60 days and three more in evaluation — positioning 2026 as a significant M&A year in the logistics TMS space as venture capital funding tightens for unprofitable competitors and valuation multiples normalize.

Name

AscendTMS

Website

https://ascendtms.com

Company type

Private

Operating status

Operating

Short description

AscendTMS is a cloud-based transportation management system serving freight brokers, carriers, and shippers, offering multi-tenant SaaS with digital load matching and workflow automation. It is the only multi-tenant TMS integrating DAT's Convoy Platform for automated load booking.

Ownership category

akta.pro rank

Product category

Transportation Management Software

NAICS

Freight Transportation Arrangement (4885), Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510), Support Activities for Transportation (488), Other Support Activities for Transportation (4889)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)

akta.pro primary industry

Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB)

akta.pro secondary industries

Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD), Dynamic Pricing / Instant Quote & Book (API/Embedded Freight) (TLAEAJAF), Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC)

Keywords

• Transportation management software
• Freight broker software
• Digital freight matching
• Logistics management platform
• Load matching technology

Headquarters

HQ city

Brandon

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. TMS Software Platform Subscription: AscendTMS operates as a transportation management system platform providing software services to freight brokers and carriers. Revenue is generated through platform subscription and usage fees for TMS services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

AscendTMS is a cloud-based, multi-tenant Transportation Management System (TMS) platform that provides freight brokers, carriers, and shippers with load management, workflow automation, real-time shipment visibility, and digital freight matching. The platform uniquely integrates DAT's Convoy technology to act as a real-time data conduit enabling fully automated digital load booking, matching, negotiations, and payments between brokers and carriers.

Product overview

AscendTMS is a transportation management system (TMS) platform offering freight broker software and digital freight matching capabilities. The core product is AscendTMS itself, with the Convoy Platform technology integrated for digital load matching functionality. LoadPilotTMS was acquired and is being sunset, with its customers migrating to AscendTMS.

Differentiator

Problem solved

Functional benefit

Products and services

• AscendTMS A multi-tenant cloud-based transportation management system (TMS) platform providing freight broker software, load management, real-time visibility, workflow automation, and digital freight matching. It is the primary product of InMotion Global and is sold to freight brokers, carriers, shippers, and logistics companies of all sizes.

Quantifiable outcome

• Fully automated digital load booking without acting as a broker
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• LoadPilotTMSminorStrategic or Co-development Partner · 24 February 2026AscendTMS acquired LoadPilotTMS, marking its first acquisition in the logistics TMS space. LoadPilotTMS will cease operations on March 25, with its customers migrating to the AscendTMS platform. LoadPilot's founder cited a desire to preserve the company's legacy of customer service.
• DATcoreTechnology or Integration · 7 January 2026DAT integrated its Convoy Platform technology into AscendTMS, making it the only multi-tenant TMS that supports DAT's digital freight matching tool. The platform acts as a real-time data conduit between brokers and carriers, enabling fully automated digital load booking.
• Convoy (acquired by DAT from Flexport)coreTechnology or Integration · 1 July 2023Convoy Platform technology, originally developed by the now-defunct digital broker Convoy, was acquired by DAT from Flexport in July 2023 and is now fully operational within AscendTMS. It functions as a digital bridge that automates load matching, negotiations, and payments between brokers and carriers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MercuryGate: MercuryGate is an established TMS provider serving freight brokers, 3PLs, and shippers with multimodal transportation management capabilities. It competes with AscendTMS for mid-market and enterprise freight brokerage customers.
• Turvo: Turvo is a cloud-native TMS and collaboration platform for shippers, brokers, and carriers. It competes with AscendTMS for digital freight matching and broker TMS deals, with a focus on collaborative workflow automation.
• Rose Rocket: Rose Rocket is a modern cloud-based TMS for freight brokerages and carriers, frequently compared alongside AscendTMS in the COAX Software top-10 ranking. Both target mid-market brokerages with self-service onboarding and modern UX.
• McLeod Software: McLeod is one of the largest TMS providers for freight brokers and carriers, with a deeply entrenched enterprise customer base. It competes directly with AscendTMS for brokerage TMS deals and represents the legacy incumbent that AscendTMS is positioning to displace with modern cloud-native architecture.
• Aljex Software: Aljex is a cloud-based TMS for freight brokers and 3PLs offering load matching, carrier management, and accounting integration. It competes with AscendTMS in the mid-market brokerage software segment.
• Wave TMS: Wave TMS is a cloud-based transportation management system specifically designed for freight brokerages. It is frequently listed alongside AscendTMS in freight broker software comparisons and targets similar SMB-to-mid-market broker customers.
• Tailwind TMS: Tailwind (formerly Tailwind TMS) provides a cloud TMS platform for freight brokers and 3PLs with strong workflow automation capabilities. It is a direct competitor for digital freight matching and brokerage operations software deals.

Broad incumbents

• Truckstop: Truckstop is one of the largest load boards and freight matching networks in North America, serving carriers and brokers with capacity sourcing tools. It overlaps with AscendTMS in the carrier-broker matching layer of the freight tech stack.
• DAT (now part of Roper Technologies): DAT is the dominant load board and freight data provider and AscendTMS's core technology partner via the Convoy Platform integration. DAT serves the same freight broker and carrier customers as AscendTMS, making it both a partner and the largest potential competitor in digital freight matching.

Emerging players

• Loadsmart: Loadsmart is a digital freight broker and TMS-adjacent platform providing automated carrier booking and pricing. It competes with AscendTMS in digital freight matching for shippers and brokers, though with a stronger emphasis on brokerage operations themselves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AscendTMS