What Wave TMS does

Wave TMS (WaveTMS, Inc.) is a privately-held SaaS Transportation Management System provider founded in 2018 and headquartered in Pomona, California, with a second office in Irvine. The company sells a cloud-based freight management platform to freight brokers, carriers, and hybrid broker/carrier operations, structured as six core modules (Pricing Intelligence, Spot Bidding, Shipment Execution, Track & Trace, Customer Management, Carrier Management) plus six operational add-ons (Exception Management, Document Management, Email Management, Messaging Center, Accounting & Payment, Reports & Analytics). The platform is built around real-time pricing intelligence, using the Dynamic Smart Rate engine (fed by DAT/Truckstop market data and internal historical performance) and the Universal Touch pricing algorithm builder to generate lane-specific rates. Shipment execution, digital load tendering, GPS-based track and trace with predictive ETAs, and automated spot bidding are delivered through web and mobile applications, with a multi-lingual Wave Driver App for iOS and Android.

The company's go-to-market is an enterprise field-sales motion with a demo-led conversion flow and no upfront licensing cost, monetizing through monthly SaaS subscriptions. It anchors its value proposition on fastest deployment, built-in TMS plus pricing intelligence in one platform, and a partner ecosystem that includes FourKites and project44 (visibility), Highway and RMIS (compliance), MyCarrierPackets (carrier onboarding), and DAT/Truckstop (market data). WaveTMS also holds federal freight broker authority (USDOT 2373747) from the FMCSA, giving it optionality beyond pure SaaS into brokerage services. Public customer logos include BNSF Railway, Estes Express, BASF, Sherwin, and NFP, indicating enterprise penetration across rail freight, trucking, chemicals, coatings, and insurance verticals. The disclosed management team is limited to Ali Navid as Chief Technology Officer, and total headcount is reported at 6, with no outside funding rounds or revenue figures publicly disclosed.

Name

Wave TMS

Legal name

WaveTMS, Inc.

Website

https://wavetms.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Wave TMS is a cloud-based Transportation Management System serving freight brokers, carriers, and hybrid logistics operations. Founded in 2018, the SaaS platform unifies pricing intelligence, spot bidding, real-time tracking, and shipment execution under a subscription model with no upfront cost.

Ownership category

akta.pro rank

Product category

Transportation Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB)

akta.pro secondary industries

Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC), Carrier/Ship-From TMS (Shipper-Facing Execution) (TLAEAAAA), Freight Rating, Tariff & Contract Management (TMS Add-on) (TLAEAAAH)

Keywords

• Freight management software
• Transportation management system
• Logistics software
• Carrier management platform
• Freight broker tools

Headquarters

HQ city

Pomona

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based TMS delivered as subscription service with no upfront cost, built to scale with business operations

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wave TMS (WaveTMS, Inc.) provides a cloud-based SaaS Transportation Management System (TMS) that digitizes freight operations for freight brokers, carriers, and hybrid logistics operations. The platform combines pricing intelligence (Dynamic Smart Rate, Universal Touch), spot bidding, digital load tendering, real-time GPS-based track and trace, and customer and carrier management in a single integrated workflow. It is delivered as a subscription service with no upfront cost, designed for rapid deployment and scalability.

Product overview

Wave TMS offers a unified, SaaS-based Transportation Management System (TMS) as a single integrated platform rather than a collection of standalone modules. The core product portfolio consists of six interconnected modules: Pricing Intelligence (including Dynamic Smart Rate and Universal Touch sub-products), Spot Bidding, Shipment Execution, Track & Trace, Customer Management, and Carrier Management. These are supported by six additional operational modules: Exception Management, Document Management, Email Management, Messaging Center, Accounting & Payment, and Reports & Analytics. The platform is designed to digitize freight operations end-to-end, connecting pricing decisions directly to load execution, tendering, tracking, and settlement in a single workflow.

Differentiator

Problem solved

Functional benefit

Products and services

• Pricing Intelligence A pricing workspace within the TMS that brings together real-time market data, historical trends, and internal performance analytics to enable faster quoting, higher margins, and greater pricing accuracy. Includes Spot Pricing, Contract Pricing, Suggested Carriers, Profitability Insights, and Bid History for freight brokers, carriers, and hybrid logistics operations.
• Spot Bidding Automated load posting and real-time carrier bidding module that enables users to post loads to the internal marketplace and external load boards, receive live carrier bids, and negotiate through accept/counter/decline actions without phone calls or emails. Includes a Suggested Carriers feature for matching loads to carriers.
• Shipment Execution Digital load tendering, automated notifications, and real-time shipment visibility module that enables operations teams to tender loads, track shipments, communicate with drivers, and keep customers informed from a single screen, replacing phone-based and email-based dispatch workflows.
• Track & Trace Real-time shipment tracking with 24/7 visibility, proactive status alerts, intuitive map view, and multi-stop/multi-leg event tracking covering the full shipment lifecycle from tender to delivery. Combines ELD/telematics integrations, automated check calls, geofenced confirmations, and predictive ETAs.
• Customer Management Module for managing customer access, pricing terms, service requirements, and financial rules directly within freight execution. Includes a customer portal for self-service quoting, shipment creation, tracking, and document access.
• Carrier Management Unified system for onboarding, qualifying, and optimizing carriers with centralized profiles, electronic onboarding, continuous compliance monitoring (Highway, RMIS), routing guides, and carrier portal access for tenders, bids, and documentation.

Quantifiable outcome

• Immediate ROI generation at a fraction of the cost
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• FourKitescoreTechnology or IntegrationIntegration with FourKites visibility platform to extend customer-facing tracking capabilities without added complexity. Allows customers to access real-time shipment visibility through FourKites platform.
• project44coreTechnology or IntegrationIntegration with project44 visibility platform extending customer-facing tracking without added complexity. Provides end-to-end shipment visibility for customers.
• HighwaycoreTechnology or IntegrationContinuous compliance monitoring integration for carrier qualification. Automated compliance checks using Highway data for carrier onboarding and ongoing eligibility.
• RMIScoreTechnology or IntegrationCompliance monitoring integration for carrier qualification and risk management. Automated compliance checks for carrier onboarding.
• MyCarrierPacketscoreTechnology or IntegrationElectronic carrier onboarding integration providing digitized packets and automated onboarding workflows for carrier network management.
• DAT/TruckstopcoreTechnology or IntegrationMarket rate data integration providing real-time market data from thousands of freight forwarders and carriers for Dynamic Smart Rate pricing engine.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Turvo: Cloud-native TMS built for freight brokers, 3PLs and shippers with similar pricing, dispatch and visibility modules. Directly competes with Wave TMS in the modern, broker-focused TMS segment.
• MercuryGate: Long-standing TMS provider for brokers, 3PLs and shippers offering rate management, dispatch and visibility. Competes head-to-head with Wave TMS in broker-side freight execution.
• Trimble Transportation: Established TMS and mobility provider for brokers, carriers and shippers. Overlaps with Wave TMS in pricing, dispatch and visibility for trucking operations.
• 3G TMS: TMS software focused on freight brokers, 3PLs and shippers with rating, dispatch and settlement workflows. Closely comparable mid-market alternative to Wave TMS.
• Aljex Software: Brokerage and 3PL operating system with load board, dispatch, rating and carrier management. Targets the same freight broker buyer persona as Wave TMS.

Broad incumbents

• Blue Yonder (formerly JDA) TMS: Supply chain platform with TMS capabilities for shippers and logistics providers. Competes with Wave TMS for large enterprise logistics deployments.
• Descartes Systems Group: Large logistics technology vendor with a TMS portfolio (including acquired MercuryGate) serving brokers, carriers and shippers globally. Competes broadly across all Wave TMS modules.
• Manhattan Associates TMS: Supply chain and TMS vendor primarily serving large shippers and retailers. Adjacent competitor for enterprise freight execution deals where Wave TMS also prospects.
• Oracle Transportation Management: Enterprise-grade TMS within Oracle's supply chain suite, serving large shippers and 3PLs. Provides indirect competition at the high end of the broker/shipper market.

Emerging players

• project44: Supply chain visibility platform integrated with Wave TMS. Adjacent rather than head-to-head; competes for the visibility and tracking portion of the freight execution stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wavetms

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wave TMS