STIHL TIMBERSPORTS

What STIHL TIMBERSPORTS does

STIHL TIMBERSPORTS® is an international extreme sports competition series in logger sports, organized and funded by the privately held German manufacturer ANDREAS STIHL AG & Co. KG. The series is described by its operator as the top class in logger sports, featuring the world's best athletes competing across six standardized disciplines: three axe events (Springboard, Underhand Chop, Standing Block Chop) and three sawing events (Single Buck, Stock Saw, and the Hot Saw, which uses tuned, customized chainsaws). The 2026 calendar includes 37 events spanning national qualifiers, continental trophies, and the 20th-edition Individual World Championship, with athletes competing from three continents and a progression ladder from Rookie through Intermediate to Pro tiers.

The business operates an event-driven go-to-market model anchored by live spectator competitions across more than 20 countries in North America, Europe, Oceania and Asia. Revenue is generated through four documented streams: ticketed live events (sold via platforms such as easyticket.de and cooltix.com), corporate sponsorship (with Liebherr as main World Championship sponsor, uhlsport as Official Outfitter, and Jacques Lemans as Official Timing Partner), merchandise sales through STIHL's e-commerce storefront, and media rights and content revenue, including FOX Sports FS1 broadcasts and the five-episode docuseries 'TIMBER! Chop It Like It's Hot'. Supporting infrastructure includes an online results and athlete database (data.stihl-timbersports.com), active social channels on YouTube, TikTok, Twitch, Instagram and Facebook, and a Training Support Center in Mellrichstadt, Germany.

Strategic positioning centers on leveraging TIMBERSPORTS as a global brand-activation platform for STIHL power tools while simultaneously building it as an independent media property. The 2026 season introduces inaugural women's competitions (North American Women's Cup, Women's World Championship) with equal prize money, a new Hot Saw Showdown, and marks both the 40-year milestone of TIMBERSPORTS and the 100-year anniversary of parent STIHL. Live attendance has more than doubled over the past three years, coinciding with surging FOX Sports FS1 viewership.

Name

STIHL TIMBERSPORTS

Legal name

ANDREAS STIHL AG & Co. KG

Website

https://stihl-timbersports.com

Company type

Private

Operating status

Operating

Short description

STIHL TIMBERSPORTS is an international logger-sports competition series in axe and saw disciplines, operated by ANDREAS STIHL AG & Co. KG. It runs 37 events across 20+ countries annually, monetizing through sponsorships, ticketed events, merchandise, and media rights including FOX Sports FS1 broadcasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Waiblingen

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Event Tickets and Attendance: Revenue generated through ticket sales for live events including World Championships, Regional Trophies, National Championships, and qualifiers held in venues across Europe, North America, and Oceania.
2. Sponsorship and Partnership: International sponsors including Liebherr (Main sponsor World Championship), uhlsport (Official Outfitter), and Jacques Lemans (Official Timing-Partner) provide sponsorship revenue.
3. Merchandise Sales: Sale of TIMBERSPORTS merchandise including apparel and branded items through official channels.
4. Media Rights and Content: Revenue from media coverage, docuseries production (e.g., 'TIMBER! Chop It Like It's Hot'), and streaming partnerships including FOX Sports FS1 broadcasts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

STIHL TIMBERSPORTS is an international extreme sports competition series in logger sports featuring six standardized disciplines: three axe disciplines (Springboard, Underhand Chop, Standing Block Chop) and three sawing disciplines (Single Buck, Stock Saw, Hot Saw). The series operates a tiered competition structure progressing from national qualifiers through continental trophies to World Championships, with events held across Europe, North America, Oceania, and Asia. It also produces supporting media content (docuseries) and official merchandise.

Product overview

STIHL TIMBERSPORTS® is an extreme sports competition series in logger sports regarded as the top class in the sport. The portfolio centers on the core STIHL TIMBERSPORTS® Series of competitions, which includes Individual World Championship, Team World Championship, European Trophy, World Trophy, and regional events across North America, Australia/New Zealand, and Europe. The 2026 season introduced expanded women's events including the inaugural North American Women's Cup, Women's World Championship, and Hot Saw Showdown with equal prize money. Supporting the competition series are the TIMBERSPORTS® Database (results and athlete management platform), TIMBER! Chop It Like It's Hot docuseries (media content), and official merchandise. The six competition disciplines are Springboard, Underhand Chop, Standing Block Chop, Single Buck, Stock Saw, and Hot Saw (tuned chainsaw).

Differentiator

Problem solved

Functional benefit

Products and services

• Individual World Championship
• Team World Championship
• European Trophy
• World Trophy
• North American Trophy
• North American Women's Cup
• Women's World Championship
• Hot Saw Showdown
• TIMBER! Chop It Like It's Hot Docuseries
• STIHL TIMBERSPORTS Database
• TIMBERSPORTS Merchandise

Quantifiable outcome

• Live event attendance has more than doubled over the past three years
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered flagship and core.

• Allianz Cloud Arena (Milan)flagshipOthers · 6 June 2026Premium venue hosting the 20th edition of the TIMBERSPORTS World Championships in 2025.
• LiebherrcoreGTM or Marketing PartnerLiebherr is the Main sponsor of the STIHL TIMBERSPORTS World Championship events, providing significant sponsorship support for the premier international competitions in the logger sports series.
• uhlsportcoreGTM or Marketing Partneruhlsport serves as the Official Outfitter for STIHL TIMBERSPORTS, providing athletic apparel and equipment for competitors at World Championship events.
• Jacques LemanscoreGTM or Marketing PartnerJacques Lemans is the Official Timing-Partner for STIHL TIMBERSPORTS, providing precision timing equipment and services for competition events.
• JACKALOPE Virginia BeachflagshipStrategic or Co-development PartnerJACKALOPE Virginia Beach is the venue host for the 2026 season opening with three championship events including the third annual North American Trophy, inaugural Women's Cup, and first-ever Hot Saw Showdown.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Canadian Lumberjack World Championship: Canada's national logger sports championship held in Bancroft, Ontario. Directly comparable in disciplines (axe, saw, springboard), athlete profile, and event format, with overlapping North American athlete base.
• Lumberjack World Championships: The premier US-based lumberjack sports competition held annually in Hayward, Wisconsin. Directly comparable as a multi-discipline logger sports championship featuring axe and sawing events, though more US-centric and not a globally touring series.

Broad incumbents

• Professional Bull Riders (PBR): PBR is a privately held, brand-sponsored sports property monetized through tickets, sponsorships, and media rights. Comparable as a similarly structured single-sport series with global events, premium sponsors, and broadcast distribution, though larger and more mainstream.
• Ironman Triathlon: Ironman is a global endurance sports event series with a similar mass-participation/premium-event hybrid structure. Comparable in globally touring event calendar, sponsor portfolio, and media/content monetization approach.
• Dew Tour: Dew Tour is a US-based action sports competition series covering skateboarding, snowboarding, and BMX. Comparable in event series format, sponsor activation model, and youth-focused digital audience strategy.
• Red Bull Sports Events: Red Bull operates a portfolio of branded extreme sports events and competitions globally. Comparable as a sponsor-driven, content-led sports property with extreme-sport positioning and digital-first audience development.
• X Games (ESPN): X Games is the leading mainstream extreme sports competition series, owned and operated by ESPN. Comparable as a multi-discipline action/extreme sports event series with global events, sponsor activation, and broadcast-driven monetization.

Emerging players

• Tough Mudder: Tough Mudder is a privately held obstacle course event series with a similar single-sport, experience-driven, sponsor- and media-supported model. Comparable in event-tour structure, though aimed at mass participation rather than elite competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/STIHLTIMBERSPORTStv
• Facebookfacebook.com/stihltimbersportsUSA
• Instagraminstagram.com/officialstihltimbersports
• TikToktiktok.com/@stihltimbersports

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STIHL TIMBERSPORTS