Vai Dai Coffee

What Vai Dai Coffee does

Vai Dai Coffee is a Miami, Florida-based private company that produces and sells ready-to-drink (RTD) functional coffee under the Vai Dai Coffee brand. The company was founded by wine-industry professionals who transitioned into the functional beverage space and developed the product in a home kitchen environment. Its product line consists of four SKUs spanning two varieties (Black and Latte) in 4-pack and 12-pack 12oz glass bottle formats, each formulated with premium 100% Arabica coffee, a proprietary blend of seven adaptogens and nootropics (Lion's Mane, Ashwagandha, Cordyceps, Rhodiola, Bacopa, Reishi, Thai Ginger), and natural sweeteners (stevia and monk fruit). Each 12oz bottle contains 200mg of naturally occurring caffeine and is positioned as keto-friendly, diabetic-friendly, gluten-free, and non-GMO with no added sugar or artificial additives.

The business operates on a direct-to-consumer e-commerce model exclusively, with the storefront built on Shopify and products shipped directly to individual consumers in the United States. Pricing is unit-based with no subscription option visible: $23.96 for a 4-pack and $70.99 for a 12-pack. Marketing is community-driven and concentrated in Florida, leveraging wellness and lifestyle event sponsorships (Fit Fest Tampa, Fuel Fest, South Beach Run Club, Brickell Run Club, Jetset Pilates), car culture activations (Clean Culture, Jet Hangar Events), a brand ambassador program, and earned media placements such as BioHack Media Magazine. The company is an independent, founder-owned entity with no disclosed external capital, partnerships with the High Fives Foundation (adaptive athlete nonprofit) and Shopify (commerce infrastructure), and no subsidiaries, acquisitions, or M&A activity on record. Revenue, headcount, and founding date are not disclosed in available sources.

Name

Vai Dai Coffee

Legal name

Vai Dai Coffee, Inc

Website

https://vaidaicoffee.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vai Dai Coffee is a Miami-based DTC brand selling ready-to-drink functional coffee infused with adaptogens and nootropics in Black and Latte varieties. It serves health-conscious consumers seeking sustained, crash-free energy and sells exclusively through its Shopify storefront.

Ownership category

akta.pro rank

Product category

Functional Ready-to-Drink Coffee

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121)

SIC

Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industries

RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE), Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)

Keywords

• Functional coffee
• Ready-to-drink coffee
• Nootropic beverages
• Adaptogen coffee
• Premium arabica coffee

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of ready-to-drink functional coffee products sold directly through their e-commerce platform. Products are sold in 4-pack and 12-pack configurations of Black and Latte varieties. No subscription model is currently visible on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Vai Dai Coffee manufactures and sells ready-to-drink functional coffee beverages blended with a proprietary mix of nootropics and adaptogens using premium 100% Arabica beans, naturally sweetened with stevia and monk fruit, and packaged in 12oz glass bottles. The product line is sold direct-to-consumer through the company's Shopify e-commerce storefront in two varieties (Black and Latte) and two pack sizes (4-pack at $23.96 and 12-pack at $70.99). The company targets health-conscious performance consumers seeking sustained clean energy, mental clarity, and focus without jitters, crash, or artificial additives.

Product overview

Vai Dai Coffee is a Ready-to-Drink (RTD) functional coffee brand offering premium 100% Arabica coffee beverages infused with nootropics and adaptogens. The product lineup consists of four SKUs across two varieties—Latte and Black—in two pack sizes (4-pack and 12-pack) of 12oz glass bottles. All products contain naturally occurring caffeine (200mg per bottle, equivalent to 2 shots of espresso), are sweetened with stevia and monk fruit, and include functional ingredients such as Lion's Mane Mushrooms, Ashwagandha Root Extract, Cordyceps Mushrooms, Rhodiola Root, Bacopa Extract, and Reishi Mushrooms for clean energy, mental clarity, and focus without crash or jitters.

Differentiator

Problem solved

Functional benefit

Products and services

• Latte 4-pack (4 x 12oz glass bottles) Ready-to-drink functional latte coffee in 12oz glass bottles, infused with a proprietary blend of nootropics and adaptogens (including Lion's Mane, Ashwagandha, Cordyceps, Bacopa, Reishi, Rhodiola, Thai Ginger) for sustained focus, mental clarity, and clean energy without crash or jitters. Sweetened naturally with stevia and monk fruit, with zero added sugar. Sold as a 4-pack for $23.96 USD directly via vaidaicoffee.com.
• Black 4-pack (4 x 12oz glass bottles) Ready-to-drink functional black coffee in 12oz glass bottles, infused with nootropics and adaptogens (Lion's Mane, Ashwagandha, Cordyceps, Rhodiola, Bacopa, Reishi, Thai Ginger) for clean energy and enhanced focus. Naturally sweetened with stevia and monk fruit, zero added sugar, no artificial additives. Sold as a 4-pack for $23.96 USD directly via vaidaicoffee.com.
• Latte 12-pack (12 x 12oz glass bottles) Bulk pack of twelve 12oz glass bottles of ready-to-drink functional latte coffee enhanced with the Vai Dai nootropic and adaptogen blend (Lion's Mane, Ashwagandha, Cordyceps, Rhodiola, Bacopa, Reishi, Thai Ginger) for clean sustained energy and mental clarity. Naturally sweetened with stevia and monk fruit, zero added sugar. Sold as a 12-pack for $70.99 USD directly via vaidaicoffee.com as a value/bulk offering.
• Black 12-pack (12 x 12oz glass bottles) Bulk pack of twelve 12oz glass bottles of ready-to-drink functional black coffee formulated with the Vai Dai nootropic and adaptogen blend for calm energy and razor-sharp focus. Made with premium 100% Arabica beans, naturally sweetened with stevia and monk fruit, zero added sugar. Sold as a 12-pack for $70.99 USD directly via vaidaicoffee.com as a value/bulk offering.

Quantifiable outcome

• 200mg naturally occurring caffeine per 12oz bottle (equivalent to 2 shots of espresso)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• High Fives FoundationcoreStrategic or Co-development Partner · 1 January 2025Partnership with High Fives Foundation, a nonprofit dedicated to supporting athletes who have suffered life-changing injuries and are fighting their way back. Vai Dai Coffee supports this community built on resilience, recovery, and grit, helping adaptive athletes get back to the life they love.
• ShopifycoreTechnology or IntegrationVai Dai Coffee is powered by Shopify, which enables the company to provide e-commerce services to customers. Shopify hosts the store, processes payments, and provides the technical infrastructure for the online shopping experience.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Coffee Meets Bagel (no — incorrect): Placeholder omitted; no valid comparable surfaced in this slot.

Direct peers

• MUD\WTR: MUD\WTR is a direct competitor offering mushroom-based coffee alternatives with adaptogens (Lion's Mane, Chaga, Cordyceps, Reishi) targeting similar health-conscious, focus-driven consumers via DTC. Highly comparable product positioning, ingredient philosophy, and GTM motion.
• Ryze Mushroom Coffee: Ryze is a direct mushroom coffee competitor built around six adaptogens and functional mushrooms (including Lion's Mane, Cordyceps, Reishi) targeting focus and clean energy — virtually identical ingredient narrative to Vai Dai.
• Four Sigmatic: Four Sigmatic produces mushroom coffee and functional beverages featuring Lion's Mane, Cordyceps, and Reishi. Direct overlap in adaptogen/nootropic ingredient stack, clean-label positioning, and DTC-first distribution.

Broad incumbents

• La Colombe: La Colombe is a well-established specialty coffee brand with a significant RTD bottled coffee line distributed through retail and foodservice. Comparable on the RTD premium coffee vector, but lacks Vai Dai's adaptogen/nootropic positioning.
• Celsius Holdings: Celsius is a large, publicly-traded functional energy drink company distributed nationally through retail, convenience, and fitness channels. Comparable on the functional energy + fitness consumer vector, but at vastly larger scale and without coffee/nootropic specialization.
• Stumptown Coffee Roasters: Stumptown offers premium RTD cold brew and bottled coffee through retail and wholesale. Comparable on premium Arabica RTD coffee positioning, but is a broader incumbent without functional/adaptogen specialization.

Emerging players

• Kin Euphorics: Kin Euphorics is a functional beverage brand built around adaptogens, nootropics, and botanicals for mood and focus. Comparable on the adaptogen + clean-label functional positioning and premium DTC GTM, though targeting relaxation/mood rather than energy.
• Recess: Recess produces functional sparkling waters and beverages infused with adaptogens (L-theanine, Lion's Mane, Ashwagandha) targeting calm focus. Comparable on the adaptogen + functional beverage positioning, though in a different format (sparkling water vs. RTD coffee).
• Health-Ade Kombucha: Health-Ade is a premium functional beverage brand (kombucha) that scaled from DTC to national retail on the back of clean-label, gut-health positioning. Comparable on the premium functional beverage + DTC-to-retail scaling playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vai-dai-coffee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vai Dai Coffee