Simmons Bank Championship

What Simmons Bank Championship does

The Simmons Bank Championship presented by Stephens is an annual PGA TOUR Champions golf tournament operated by the Arkansas Champions Trust, a 501(c)(3) nonprofit based in Little Rock, Arkansas. Inaugurated in October 2024 under a five-year agreement with PGA TOUR Champions, the event serves as the second leg of the three-event Charles Schwab Cup Playoffs, hosting a 54-player field competing for a $2.3 million purse at Pleasant Valley Country Club. It is the first-ever PGA TOUR Champions event held in Arkansas and the first PGA TOUR-sanctioned tournament in the state since 2010.

The product portfolio includes tiered general admission tickets ($30–$85 day/weekend), premium hospitality venues ranging from the $925-per-day Arkansas Champions Club to the $36,000-per-weekend 18th Green Skyboxes, two Pro-Am formats (Wednesday and Thursday at $20,000 per team), the Women's Leadership Summit presented by Baptist Health ($5,000 per table), and the Caddie Shootout ($75 per person). Volunteering is monetized at $85 per person through the TrustEvent portal. Corporate sponsorships span Flagship (Simmons Bank title; Stephens Inc. presenting), Core (Arkansas Champions partners including Parker Lexus, Saracen Casino Resort, Wellcare, Baptist Health, Dillard's, Arkansas Children's Hospital), and Minor tier activation packages.

The revenue model blends one-time consumer transactions (ticket sales, volunteer fees, individual hospitality upgrades), transactional corporate sales (Pro-Am teams, skybox rentals, cabanas), and recurring multi-year sponsorship contracts. Distribution is omnichannel: Ticketmaster for general admission, direct enterprise sales via a dedicated sales@ inbox, and self-serve portals for partners and volunteers. Title and presenting sponsorship underpin the budget, with hospitality and ticket volume as the margin layers. Net proceeds flow through the Arkansas Champions Trust to over 20 Arkansas charities, with First Tee of Central Arkansas as the cornerstone beneficiary ($225,000 cumulative across 2025 and 2026).

Name

Simmons Bank Championship

Legal name

Simmons Bank Championship presented by Stephens

Website

https://simmonsbankchampionship.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

The Simmons Bank Championship is a Little Rock-based PGA TOUR Champions golf tournament operated by the Arkansas Champions Trust (a 501(c)(3) nonprofit). It annually hosts the top 54 Charles Schwab Cup players at Pleasant Valley Country Club and funds over 20 Arkansas charities through corporate sponsorships, hospitality, and ticket revenue.

Ownership category

akta.pro rank

Product category

Professional Golf Tournament / Sports Event Management

NAICS

Spectator Sports (71121)

akta.pro primary industry

Meet & Invitational Organizers (MPAKADAC)

akta.pro secondary industries

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• PGA TOUR Champions tournament
• Professional golf event
• Corporate hospitality packages
• Sports event management
• Charitable golf tournament

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue generated from selling general admission tickets, premium hospitality packages, and special event access to spectators attending the tournament
2. Corporate Sponsorships and Hospitality Packages: Revenue from corporate partners purchasing Pro-Am teams ($20,000), Women's Leadership Summit tables ($5,000), 16th Green Cabanas ($19,500), 18th Green Skyboxes ($36,000), and various on-site activations
3. Charitable Donations and Community Investment: Net proceeds from the tournament benefit the Arkansas Champions Trust (501(c)(3) nonprofit) to support local charities including First Tee of Central Arkansas, Arkansas Hunger Relief Alliance, Camp Aldersgate, and over 20 local organizations

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

The Simmons Bank Championship presented by Stephens is an official PGA TOUR Champions Charles Schwab Cup Playoff event held annually at Pleasant Valley Country Club in Little Rock, Arkansas. It features a 54-player field competing for a $2.3 million purse and sells general admission tickets, premium hospitality packages (Skyboxes, Cabanas, Lounges), Pro-Am team experiences, and ancillary events such as the Women's Leadership Summit and Caddie Shootout. Net proceeds are directed through the Arkansas Champions Trust (501(c)(3)) to local Arkansas charities.

Product overview

The Simmons Bank Championship presented by Stephens is a single-event PGA TOUR Champions tournament held annually at Pleasant Valley Country Club in Little Rock, Arkansas. The core product is the championship golf tournament itself (54-player field, $2.3 million purse, Charles Schwab Cup Playoff event). Additional products include ticket packages (General Admission, Military Tickets) and premium hospitality experiences (Arkansas Champions Club, 15th Green Shared Hospitality, Parker Lexus Lounge, 16th Green Cabanas, 18th Green Skyboxes). Supporting offerings include Pro-AM golf experiences, the Women's Leadership Summit, Caddie Shootout event, and volunteer program. Corporate sponsorship opportunities encompass on-site activations and experiences. The tournament is owned and operated by the Arkansas Champions Trust, a 501(c)(3) nonprofit.

Differentiator

Problem solved

Functional benefit

Products and services

• Simmons Bank Championship presented by Stephens (annual PGA TOUR Champions tournament) Official PGA TOUR Champions Charles Schwab Cup Playoff event held annually at Pleasant Valley Country Club in Little Rock, Arkansas, with a 54-player field competing for a $2.3 million purse. Open to general public spectators and corporate hospitality buyers.
• General Admission Tickets Grounds access for any one day or all three days of competition rounds, priced at $30 per day, $35 Good Any Day, or $85 weekend package, with free admission for children 15 and under with a paid adult. Sold to individual spectators and families via Ticketmaster.
• Military Tickets Complimentary Good Any Day tickets for active, reserved, and retired military and veterans, with discounted additional tickets available, verified through the GovX platform via Spinzo. Targeted at U.S. military service members and veterans.
• Arkansas Champions Club VIP Hospitality Premium hospitality offering exclusive clubhouse access, all-inclusive food and beverage, reserved 18th green seating, VIP parking, curated gifting, and a Champions Toast celebration with the tournament winner. Priced at $925 per day or $2,500 for the weekend. Targeted at premium individual buyers and corporate hosts.
• 15th Green Shared Hospitality Upgraded shared open-air venue on the 15th Green offering ballpark-style food and refreshments for purchase at $125 per day. Targeted at individual spectators seeking an upgraded experience.
• Parker Lexus Lounge Open-air hospitality venue with views of the par-3 17th hole, all-inclusive premium food and beverage, and private restroom facilities, sold as a $6,000 weekend 4-pack through the Parker Lexus partnership. Targeted at corporate hospitality buyers.
• 16th Green Cabanas Semi-private hospitality cabanas on the 16th Green with dedicated branding space for corporate hosting, all-inclusive upscale-casual hospitality, priced at $19,500 per weekend package. Targeted at enterprise corporate sponsors.
• 18th Green Skyboxes Premier private hospitality venue on the 18th Green with the best view of the final putt, all-inclusive premium food and beverage, and general admission tickets included, priced at $36,000 per weekend package. Targeted at premier enterprise corporate sponsors.
• Wednesday Pro-AM Pro-Am experience offering teams of four playing positions alongside a PGA TOUR Champions professional on Wednesday, priced at $20,000 per team, including badges, valet parking, Pro-Am Party invitations, and breakfast/lunch. Targeted at corporate entertainment buyers.
• Thursday Pro-AM Pro-Am experience on Thursday with the same structure as Wednesday, priced at $20,000 per team, including Thursday valet parking. Targeted at corporate entertainment buyers seeking a different day.
• Women's Leadership Summit presented by Baptist Health Monday event of tournament week featuring keynote speakers, panel conversations, networking, chef-crafted lunch, golf clinic led by PGA TOUR Champions professionals, vendor shopping, and post-event happy hour, priced at $5,000 per table of 8 seats. Targeted at women professionals and corporate sponsors of women's leadership initiatives.
• Caddie Shootout presented by Saracen Casino Resort Tuesday night alternate-shot shootout competition featuring PGA TOUR Champions caddies playing holes 16, 17, and 18 around the lake, with live music and food and drinks from local restaurants, priced at $75 per person. Targeted at individual spectators and fans seeking a unique player-side experience.
• On-Site Activation and Experiences Exhibitor opportunities for corporate sponsors in high-traffic areas with product sampling and promotional materials distribution, including recognition on the tournament website and sponsor board. Targeted at consumer brands seeking on-site engagement with tournament spectators.

Quantifiable outcome

• Over $5.3 million in local revenue generated for central Arkansas economy
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

21 partnerships are on record, tiered core and minor.

• Arkansas Children's HospitalcoreGTM or Marketing PartnerArkansas Champion corporate partner - a pediatric hospital serving children across Arkansas
• Arkansas Parks and TourismcoreGTM or Marketing PartnerArkansas Champion corporate partner promoting Arkansas tourism and outdoor economy
• Parker LexuscoreGTM or Marketing PartnerArkansas Champion corporate partner hosting the Parker Lexus Lounge hospitality venue at Hole 17
• Saracen Casino ResortcoreGTM or Marketing PartnerArkansas Champion corporate partner and presenting sponsor of the Caddie Shootout event
• WellcarecoreGTM or Marketing PartnerArkansas Champion corporate partner and Official Volunteer Partner of the Simmons Bank Championship
• Dillard'scoreGTM or Marketing PartnerArkansas Champion corporate partner - national department store chain headquartered in Arkansas
• Baptist HealthcoreGTM or Marketing PartnerOfficial Partner and presenting sponsor of the Women's Leadership Summit at the tournament
• FIJI WaterminorGTM or Marketing PartnerOfficial Partner - premium water brand served at the tournament
• Michelob ULTRAminorGTM or Marketing PartnerOfficial Partner - beer brand served at the tournament
• First Tee of Central ArkansascoreStrategic or Co-development PartnerYouth development organization receiving $125,000 investment for TrackMan technology and indoor putting studio. The tournament has now invested $225,000 total in First Tee over two years ($100,000 in 2024, $125,000 in 2026). Located at 1 First Tee Way in Little Rock, the organization operates a public 9-hole regulation course, 9-hole par-3 course, and Top 100-ranked 16-acre driving range.
• Pleasant Valley Country Club (PVCC)coreStrategic or Co-development PartnerTournament venue host. A 7,100-yard layout designed by Joe Finger, consistently ranked among top golf courses in Arkansas and Mid-South. The club provided brand-new clubhouse, first-class locker rooms, and excellent food for the inaugural tournament.
• Arkansas Champions TrustcoreStrategic or Co-development PartnerThe 501(c)(3) nonprofit host organization of the Simmons Bank Championship. Led by President Freddie Black, the Trust is committed to using the tournament as a platform to raise funds for various area charities and give back to Arkansas.
• Big Bad BreakfastminorGTM or Marketing PartnerOfficial Partner - popular breakfast restaurant in Little Rock serving food at tournament events
• Capital HotelminorGTM or Marketing PartnerOfficial Partner - boutique hotel in Little Rock
• Lost 40 BrewingminorGTM or Marketing PartnerOfficial Partner - Arkansas brewery serving at tournament events
• Tazikis Mediterranean CafeminorGTM or Marketing PartnerOfficial Partner - Mediterranean restaurant serving at tournament events
• Deluca's PizzeriaminorGTM or Marketing PartnerOfficial Partner - pizzeria serving at tournament events
• Cypress SocialminorGTM or Marketing PartnerOfficial Partner - restaurant serving at tournament events
• Keet Restaurant GroupminorGTM or Marketing PartnerOfficial Partner - restaurant group serving at tournament events
• Petit and KeetminorGTM or Marketing PartnerOfficial Partner - restaurant serving at tournament events
• Waldos Chicken and BeerminorGTM or Marketing PartnerOfficial Partner - restaurant serving at tournament events

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Regions Tradition: One of the five major championships on PGA TOUR Champions with deep regional sponsor backing (Regions Bank) and a long-running host organizational model. Comparable to SBC as a sponsor-anchored, regionally-rooted Champions event.
• Charles Schwab Cup Championship: The third and final leg of the PGA TOUR Champions Charles Schwab Cup Playoffs, into which the top 36 players from Simmons Bank Championship advance. Directly comparable as a flagship Champions playoff event with an elite field and national broadcast.
• Bridgestone SENIOR PLAYERS Championship: Major championship on PGA TOUR Champions with a large field, national broadcast, and substantial sponsor activation footprint. Comparable in operating scale and complexity to SBC's playoff-status event.
• American Family Insurance Championship: Charity-focused PGA TOUR Champions event hosted by Steve Stricker's foundation in Madison, Wisconsin. Closely mirrors SBC's nonprofit host structure (Arkansas Champions Trust) and player-aligned charitable mission.
• Dominion Energy Charity Classic: The only other first-year PGA TOUR Champions event to earn the Players Award (in 2016). Operates as a charitable tournament in Richmond, Virginia with a nonprofit-driven model, making it the most direct structural comparable to the Simmons Bank Championship's Arkansas Champions Trust operating approach.
• Constellation Furyk & Friends: Player-hosted PGA TOUR Champions charity event run by Jim Furyk's foundation. Comparable to American Family Insurance Championship and to SBC's nonprofit/charity orientation and corporate-anchor sponsorship.
• Ascension Charity Classic: PGA TOUR Champions event in St. Louis hosted by a nonprofit with a charity-led operating model and corporate title sponsorship from Ascension. Closely comparable to SBC's Arkansas Champions Trust nonprofit structure and beneficiary distribution model.
• Insperity Invitational: PGA TOUR Champions event in the Woodlands/Houston area with a strong charity and corporate hospitality focus. Closely mirrors SBC's mix of Pro-Am play, premium hospitality pricing, and community give-back.
• KitchenAid Senior PGA Championship: PGA of America-run major championship on PGA TOUR Champions with named-title sponsorship (KitchenAid) and major-scale hospitality infrastructure. Comparable to SBC in sponsor-led operating model.
• Mitsubishi Electric Championship at Hualalai: Season-opening PGA TOUR Champions event with a limited elite field, exclusive venue, and high-end hospitality focus. Directly comparable in field quality, guest experience targeting, and premium sponsor activation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sbgolfchamp
• YouTubeyoutube.com/@SimmonsBankChampionship
• Facebookfacebook.com/simmonsbankchampionship
• LinkedInlinkedin.com/company/simmonsbankchampionship
• Instagraminstagram.com/sbgolfchamp
• TikToktiktok.com/@sbgolfchamp

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simmons Bank Championship