Best of Everything

What Best of Everything does

Best of Everything (BOE) is a privately held wholesale distributor of professional-grade tile and stone installation products, organized into three sub-brands: BOE Tools (Primo/Bottini) for installation tools, BOE Sealers (OMNI) for sealers, cleaners, problem-solvers, and grout recoloring products, and BOE Sponges (SpongaUSA) for professional grouting and cleaning sponges. The product portfolio spans the full installation workflow — surface preparation, tile placement, leveling, grouting, cleanup, and post-installation surface protection — and includes differentiated proprietary formulations such as water-based sealer technology and nano-particle cleaning compounds in the OMNI Elite Cleaner line. The company is led by owners Rich Maggio and Rick Baldini, operates a corporate office and warehouse in Henderson, Nevada, with a mailing address in Rancho Santa Margarita, California, and employs between 11 and 50 people.

BOE distributes exclusively through an extensive network of wholesale distributor partners across the United States, Canada, and Mexico, supported by a Distributor Finder tool on its website that locates suppliers within 50 miles of a customer's zip code. Direct online orders are available only as a fallback when no local distributor exists. Revenue is generated through unit pricing on physical tools, sealers, and sponges sold to distributors, who in turn supply contractors, installers, and DIYers. The company maintains active leadership roles in industry associations including CTDA, TCNA, TCAA, and NTCA, sponsors CTEF, and exhibits at trade shows such as Coverings. In 2024, BOE consolidated four previously separate brand websites (A.Bottini, Primo Tool, OMNI Sealers, SpongaUSA) into a unified digital storefront, and continues to invest in technical content, marketing collateral, and digital calculators to support its distributor and contractor channels.

Name

Best of Everything

Legal name

Best of Everything

Website

https://boe-companies.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Best of Everything is a privately held wholesale distributor of professional tile and stone installation tools, sealers, and sponges, sold under the Primo/Bottini, OMNI, and SpongaUSA sub-brands to wholesale distributors serving contractors across the US, Canada, and Mexico.

Ownership category

akta.pro rank

Product category

Tile and Stone Installation Supplies

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

akta.pro secondary industries

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK), Workplace/Jobsite Supplies Retail (Site Consumables, Tarps, Ropes, Chains) (CRAIADAN)

Keywords

• Tile installation tools
• Stone sealers cleaners
• Grout sponges supplies
• Tile leveling systems
• Professional tile supplies

Headquarters

HQ city

Rancho Santa Margarita

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Tile & Stone Installation Tools Sales: BOE sells professional-grade tools under the Primo/Bottini brand including trowels, floats, drill bits, diamond blades, levels, suction cups, knee pads, and specialty tools through wholesale distributors and direct online sales. Products are sold as one-time purchases of physical tools.
2. Sealers and Cleaners Sales: OMNI brand sealers, cleaners, problem solvers, and grout recoloring products sold through the same distribution network. Includes multiple product formats (pint, quart, gallon sizes) and specialty formulations for stone, tile, grout, and concrete surfaces.
3. Professional Sponges Sales: BOE Sponges and SpongaUSA brand professional-grade sponges including Armaly ProPlus XL Hydro Sponges, Square Edge Sponges, Epoxy Grout Sponges, Economy Grout Sponges, Microfiber Wrapped Sponges, and Cellulose Sponges sold through distributors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Best of Everything (BOE) supplies professional-grade tile and stone installation tools, sealers, cleaners, and sponges to the construction and remodeling trades across North America. The company operates three sub-brands — Primo/Bottini (tools), OMNI (sealers and cleaners), and BOE Sponges/SpongaUSA — and distributes primarily through wholesale distributors in the US, Canada, and Mexico, with direct online ordering as a secondary channel.

Product overview

Best of Everything (BOE) is a wholesale distributor of professional tile and stone installation products organized into three main divisions: BOE Tools (Primo/Bottini brand) offering professional installation tools including notched trowels, grout floats, diamond blades, suction cups, and leveling systems; BOE Sealers (OMNI brand) providing stone, tile, and grout sealing, cleaning, and problem-solving products including penetrative sealers, grout sealers, cleaners, and recoloring colorants; and BOE Sponges (SpongaUSA brand) supplying professional-grade grouting and cleaning sponges. BOE also provides digital tools including a Leveling Systems Calculator and Sealer Coverage Calculator to assist distributors and contractors. The company serves wholesale tile and stone distributors, contractors, and installers throughout the US, Canada, and Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• BOE Tools - Primo/Bottini: Professional tile and stone installation tools including notched trowels, drill bits, diamond blades, levels, and specialty tools.
• BOE Sealers - OMNI
• BOE Sponges - SpongaUSA

Products and services

• Primo/Bottini Tools (BOE Tools sub-brand) Professional-grade tile and stone installation tools under the Primo brand, including notched trowels, grout floats, drill bits, diamond blades, suction cups, and leveling systems for contractors and installers. Distributed through wholesale partners and direct online channels.
• OMNI Sealers (BOE Sealers sub-brand) Stone, tile, and grout sealing, cleaning, and problem-solving products including penetrative sealers, enhancing sealers, grout sealers, cleaners, and grout recoloring colorants. Distributed through wholesale distributors and direct online sales in pint, quart, and gallon sizes.
• BOE Sponges (SpongaUSA sub-brand) Professional-grade grouting and cleaning sponges including Armaly ProPlus hydro sponges, square edge sponges, epoxy sponges, economy sponges, microfiber wrapped sponges, and cellulose sponges. Distributed through wholesale distributors and direct online channels.
• BOE Select FlooroTex Jobsite surface protection product providing durable, reusable protection across surfaces with waterproof properties and no-tape adhesion to carpeted stairs.
• TruBlue Grout Floats Professional grout floats for tile installation, available in regular 3½ x 9 inch, offset 3 x 11½ inch, and margin float configurations.
• Lippage Eliminator II Wedge-based lippage elimination system designed for large, heavy tiles, especially on walls, for precise, even grout joints.
• Vortex Leveling System Threaded post leveling system for lippage-free tile installation with an easy spin mechanism producing tight, even grout joints.
• GRABO-1 Pro Vacuum Lifter Electric vacuum suction tile lifting tool with secure grab capability for large format tiles, including textured or wet surfaces.
• SIRI Pro Tile Cutter Professional tile cutter delivering chip-free, precise, clean cuts for tile and stone installation.
• OMNI Elite Sealer Maximum-stain-protection sealer with low-VOC and innovative technology formula. Deep penetration preserves original stone look and provides 15-year stain protection. Available in pint (16 oz), quart (32 oz), and gallon (128 oz) sizes.
• Box of Blues Gloves Professional hand protection gloves with secure grip even when handling wet tile.
• Primo Irregular Notch Trowels Irregular-style notch trowels providing best results based on latest industry recommendations for proper mortar coverage.
• Kneel-It Rolling Knee Pad Rolling knee pad and kneeling chair providing contractor comfort during installation work.
• Vibrating Suction Cup Vibrating suction cup with thixotropic effect for glass tile installation ensuring maximum coverage, also available in a metal version.
• Contractor Trash Bags Heavy-duty contractor cleanup bags that do not leak or tear, with long flaps for easy closure.
• OMNI High Gloss Sealer Extremely durable high gloss coating for interior stone and tile surfaces. Interior use only. Available in gallon (128 oz) size.
• OMNI Low Gloss Sealer Extremely durable low gloss coating with innovative water-based formula, providing excellent stain protection from water and oil contaminants. Suitable for interior and exterior use. Available in gallon (128 oz) size.
• OMNI Elite Cleaner Innovative technology combining nano-sized particles for deep cleaning and mild abrasion. Unrivaled cleaner and stain remover. Available in quart (32 oz) and gallon (128 oz) sizes.
• OMNI Clean, ReSeal & Polish Innovative 3-in-1 formula providing streak-free cleaning, boosted stain protection, and smooth brilliant shine. Safe pH-neutral water-based formula that resists fingerprints, water spots, and soap scum. Ideal for daily use on countertops. Available in quart spray (32 oz).
• OMNI Grout Re-Coloring Sealer Water-base epoxy sealer formulation that makes old and stained grout look new again. Works on sanded, non-sanded cement grout, epoxy, and urethane grout. Provides excellent stain protection. Available in 40 primary colors plus 32 special order colors, including Application Kit.
• OMNI Buffered Acid Cleaner Mild acid combined with strong cleaning surfactant for removing dried mortar, grout, and hard water spots. Contains natural cleaning additives. Available in quart (32 oz) and gallon (128 oz) sizes.

Quantifiable outcome

• Featured three times in TileLetter June 2026 Edition, including an interview with owners on page 23, product demonstration on page 24, and sneak peek at upcoming product on page 52.
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Ceramic Tile Education Foundation (CTEF)coreStrategic or Co-development PartnerBOE recently became sponsors of CTEF, which provides education, training, and certification to tile and stone professionals. BOE also participated in the CTEF annual auction, donating TruBlue Floats (Regular 3½" x 9", Offset 3" x 11½", and Margin Float), Vibrating Suction Cup, Metal Suction Cup, Kneel It, and Contractor Clean Up Bags for contractors to bid on. BOE values this relationship as a way to support the tile and stone community.
• National Tile Contractor's Association (NTCA)coreStrategic or Co-development PartnerNTCA has been supporting and advancing the tile industry for over 75 years. BOE is actively affiliated with NTCA through Board and Committee Membership, Training Events, Trade Shows, and Management Conferences. BOE was featured three times in the June 2026 TileLetter publication produced by NTCA. BOE's owners Rich Maggio and Rick Baldini were interviewed for TileLetter.
• Tile Council of North America (TCNA)coreStrategic or Co-development PartnerBOE and its founders actively support TCNA through Board and Committee Membership, Training Events, Trade Shows, and Management Conferences. BOE participated in the TCNA Pavilion at Coverings 2025 with an Installation Innovation Stage demonstration.
• Ceramic Tile Distributors Association (CTDA)coreStrategic or Co-development PartnerBOE is proudly affiliated with CTDA. BOE and its founders actively support CTDA through Board and Committee Membership, Training Events, Trade Shows and Management Conferences, as well as Loyalty Programs.
• Tile Contractor's Association of America (TCAA)coreStrategic or Co-development PartnerBOE is proudly affiliated with TCAA. BOE and its founders actively support TCAA through Board and Committee Membership, Training Events, Trade Shows and Management Conferences, as well as Loyalty Programs.
• DaltileminorGTM or Marketing PartnerBOE was Silver Sponsor for the annual Daltile golf tournament at Arroyo Golf Course in Las Vegas. BOE displayed products including the upcoming Kneel-It and Vibrating Suction Cup to Daltile managers, general contractors, installers, and others in the industry.
• Grant Jones (Master Contractor)minorStrategic or Co-development PartnerGrant Jones, a master contractor, conducted tile installation demonstrations at the Coverings 2025 show at BOE's booth (#3442) on the Installation Innovation Stage in the TCNA Pavilion, including demonstrations using the Vibrating Suction Cup on glass tile.
• TileAmerica / Gyula Sarkozi (Contractor)minorStrategic or Co-development PartnerTileAmerica and contractor Gyula Sarkozi conducted a product demonstration on BOE's Lippage Eliminator II, featured in TileLetter June 2026 edition on page 24.
• National Tile Contractor's Association (NTCA) - Video PartnershipminorStrategic or Co-development PartnerBOE referenced and promoted NTCA's instructional video on tile installation covering common mistakes in troweling techniques and proper substrate preparation. BOE directs customers to this educational resource as part of its commitment to industry knowledge sharing.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Mapei: Mapei is a global, multi-category manufacturer of adhesives, sealants, grouts, mortars, and chemical products for construction. Overlaps with BOE's OMNI sealer/cleaner portfolio as a larger, broad incumbent serving the same contractor and distributor channel.
• Marshalltown Company: Marshalltown is a long-established manufacturer of masonry and tile installation hand tools including trowels, floats, and levels. Comparable to BOE's Primo/Bottini trowels and floats category as a broader incumbent toolmaker.

Direct peers

• Rubi Tools: Rubi is a Spanish manufacturer of professional tile cutting and installation tools, including manual cutters, leveling systems, and suction cups. Directly comparable to BOE's Primo/Bottini tools portfolio, especially the SIRI Pro cutter and Lippage/Vortex leveling systems.
• Aqua Mix (by Custom Building Products): Aqua Mix is a specialty brand of tile and stone sealers, cleaners, and problem-solving products sold through distribution. Highly comparable to BOE's OMNI Sealers sub-brand across product types, formulations, and channel strategy.
• Laticrete International: Laticrete is a global manufacturer of tile and stone installation systems including mortars, grouts, sealers, and waterproofing membranes. Comparable as a chemistry-led tile installation brand owner selling through distribution to contractors, competing with BOE's OMNI line.
• MK Diamond Products: MK Diamond manufactures diamond blades, core bits, and tile/stone saws for professional contractors. Comparable to BOE's diamond blade and core bit categories in the Primo/Bottini tools portfolio.
• Q.E.P. Co. QEP is a publicly traded manufacturer and distributor of tile installation tools, adhesives, grout, and flooring under brands like QEP, Vitrex, Roberts, and Harris. Directly comparable to BOE across tools, sealers, and grout products sold through wholesale distribution.
• ARDEX Americas: ARDEX manufactures specialty installation products for tile, stone, and flooring substrates, including surface preparation, mortars, grouts, and sealers. Comparable to BOE across the chemistry side of tile installation, with overlapping distributor and contractor customers.
• Raimondi Tools: Raimondi is an Italian tile installation tool specialist offering leveling systems, trowels, suction cups, and cutting tools. Comparable to BOE's leveling systems and tools portfolio, with similar positioning toward professional installers via distribution.
• Custom Building Products: Custom Building Products manufactures tile installation systems including mortars, grouts, sealers, and surface preparation products under brands like Polyblend and Aqua Mix. Highly comparable to BOE's OMNI sealers/cleaners line, with similar wholesale channel strategy into tile contractors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2LqnvnwXlDyAHcWXJoswQA
• Facebookfacebook.com/people/Best-of-Everything/61552620197484
• LinkedInlinkedin.com/company/best-of-everything-companies

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best of Everything