Maed in India

What Maed in India does

Maed in India is a Mumbai-based podcast production company and consultancy, founded in 2018, that provides end-to-end audio content creation services. The company manages the full production lifecycle for clients, including idea development, format testing, planning, recording, coordination, editing, sound design, packaging, mixing, mastering, and multi-platform distribution across Apple Podcasts, Spotify, Google Podcasts, Audible Suno, and Gaana, along with metadata management and analytics reporting.

The company operates a dual model: an editorial-first flagship line anchored by India's first indie music podcast under the "Maed in India" brand, complemented by a sales-led commercial production business that delivers branded podcasts for organizations and individuals. Client work spans nonprofit social-impact storytelling (Tata Trusts, Prerana, Breakthrough, Catalysts for Social Action), enterprise thought leadership (Dell Technologies, PeopleStrong, Bumble, Westside, Elevar Equity), and domain-specific expert shows across law (Bombay Bar Association, DAKSH, Friend of the Court), health (She Says She's Fine), food (NoSugarCoat), and STEM (Avanti: Yes She Can). The portfolio has also extended into longer-form Audible Suno audio series.

The business generates revenue through professional services fees on custom-branded podcast projects; pricing is not publicly disclosed and quotes are scoped per engagement. The company is privately held, founder-led with 11-50 employees, reports no institutional investors or parent entities, and currently operates only within India despite global streaming availability of its productions. Distribution is direct-to-client services plus channel partnerships with major podcast platforms; the company has no public API or developer-facing integrations.

Name

Maed in India

Website

https://maedinindia.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Maed in India is a Mumbai-based podcast production company founded in 2018 that delivers end-to-end audio creation services — from concept to distribution — for nonprofits, enterprises, and individual creators across India.

Ownership category

akta.pro rank

Product category

Podcast Production Services

NAICS

Sound Recording Industries (5122), Sound Recording Studios (51224), Other Sound Recording Industries (51229), Other Sound Recording Industries (512290)

akta.pro primary industry

Podcast Networks & Studio Platforms (MPAIADAC)

akta.pro secondary industries

Audio Production & Podcasting (BPAFAIAE), Remote Recording & Online Session Services (MPAIAHAL)

Keywords

• Podcast production services
• Audio content creation
• Branded podcast production
• Podcast consultancy
• Audio post-production

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Podcast Production Services: Full-service podcast production company providing end-to-end audio creation solutions including developing ideas, testing show format, planning, production (recording, coordination, administration), post-production (editing, sound design, packaging, audio quality control, mixing, mastering), and distribution on audio streaming platforms.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Maed in India is a podcast production company and consultancy that delivers end-to-end audio creation solutions. Services span idea development, show-format testing, planning, recording, coordination and administration, post-production (editing, sound design, packaging, audio quality control, mixing, mastering), and distribution across audio streaming platforms with metadata, descriptions, tags, episode artwork and data reports. In parallel, the company produces and distributes its own original branded podcast portfolio across indie music, women's health, food, law, social impact and lifestyle topics.

Product overview

Maed in India is a podcast production company and consultancy that provides an end-to-end solution for all audio creation needs. Their portfolio comprises multiple named podcast shows covering diverse topics including indie music (Maed in India flagship show), women's health (She Says She's Fine), food/restaurants (NoSugarCoat, Food From Here And There), legal topics (Bombay Bar Association, Friend of the Court, DAKSH), women's empowerment (Women In Labour, Avanti: Yes She Can, Her Kajal Won't Smudge), books (The Lit Pickers), business/workplace (Dreamers & Unicorns, Startup Dugout), and social issues (MISSING, Humans Not For Sale). Services include idea development, format testing, planning, production (recording, coordination, administration), post-production (editing, sound design, packaging, mixing, mastering), and distribution across all audio streaming platforms with metadata management.

Differentiator

Problem solved

Functional benefit

Products and services

• Maed in India — Podcast Production Services End-to-end podcast production service covering idea development, format testing, planning, recording, coordination, editing, sound design, packaging, audio quality control, mixing, mastering, and distribution with metadata and reporting. Built for organizations, nonprofits and institutions that want turnkey branded podcasts without building in-house capability.
• Maed in India (Flagship Show) India's first indie music podcast showcasing the best Indian independent musicians through exclusive stripped-down sessions of original music. Aired on major audio streaming platforms.
• NoSugarCoat A no-holds-barred conversation hosted by pastry chef Pooja Dhingra (Le15 Patisserie) bringing to light the stories behind restaurant walls and kitchen doors.
• She Says She's Fine A women's health podcast hosted by gynaecologist Dr. Munjaal Kapadia exploring sex, periods, contraception, miscarriages, IVF and changing lifestyle choices.
• Bombay Bar Association Podcast A podcast exploring the history and insights of the Bombay High Court's preeminent jurists and their contributions to India's legal landscape.
• Women In Labour A freewheeling comedy podcast exploring taboo topics related to women, work, family, power and everything in between, hosted by comedian Aditi Mittal and filmmaker Christina MacGillivray.
• Avanti: Yes She Can Branded podcast for Avanti Fellows that explores why girls make up 43% of STEM enrolment in India but only 27% enter the workforce, examining the gender gap and solutions.
• Is Romance Dead? A branded podcast for Bumble, hosted by comedian Kaneez Surka, exploring what romance means through music, food, films, travel, books and more.
• Her Kajal Won't Smudge A podcast exploring the unwritten rules that define women's behaviour in desi society and how women and men are calling out norms around rishta culture and beauty ideals.
• Limitless A branded podcast for Westside exploring what inspires people, what makes them feel seen and heard, and overcoming fears, hosted by Ahsaas Channa, Goya Journal and Sisters in Sweat.
• The Lit Pickers A podcast celebrating books and bold opinions, hosted by writers Supriya Nair and Deepanjana Pal, exploring literature, authors and reading.
• The Sarah Jane Show A podcast featuring Sarah in conversation with guests across various spaces, sharing their experiences and knowledge to inform and inspire listeners.
• On the Contrary (India Development Review) A show about listening to people not like us, where experts share differing perspectives on issues critical to India's future.
• DAKSH Podcast A branded podcast for DAKSH India simplifying the law and justice system for the regular Indian citizen by discussing various aspects with experts and exploring DAKSH's own research.
• Food From Here And There A podcast series hosted by baker Elisha Parikh (Elithebaker) on a quest to get better and learn new baking techniques.
• Kal Ka Classroom A branded podcast for Tata Trusts highlighting the progress, celebrating achievements and understanding challenges faced by educators.
• TNQ Podcast A branded podcast for TNQ connected with its annual Distinguished Lectures series, exploring the story behind scientists' work and the impact of their scientific research.
• Voices for Local A podcast series hosted by media personality Monisha Singh Katial exploring India's homegrown brands and meeting founders of up-and-coming consumer brands.
• Friend of the Court A podcast examining significant cases by senior advocate Anil Divan, including the Jain Hawala PIL, the Cauvery water dispute, and the National Judicial Appointments Commission case.
• MISSING Podcast A branded podcast for Missing Link Trust exploring child sex trafficking in India, child marriage, porn and adolescent sexuality, and cyber safety through expert insights and real-life cases.
• Humans Not For Sale A branded podcast for Prerana creating broader awareness around human trafficking for commercial sexual exploitation.
• The Nerditorium A podcast for geeks, hosted by three hosts who grew up being made fun of for talking about Xenomorphs, Kyber Crystals and web-shooters.
• Care of the State A branded podcast for Catalysts for Social Action helping listeners understand the plight of vulnerable children in India, exploring institutional care, fostering, adoption, aftercare and the role of NGOs and government institutions.
• Merit America Promoted Podcast A branded podcast for Merit America about how to leave low-wage work for good, produced by the national nonprofit organization.
• Keeping it Feminist A branded podcast for Breakthrough exploring gender-based violence and unraveling the layers of pop culture through a feminist lens.
• Dreamers & Unicorns A branded podcast for PeopleStrong exploring the future of work, workers and workplaces as part of its New Code of Work series, featuring conversations with people who have made their life's work their love.
• Why This Now A branded podcast for Re:Set, hosted by founder Aakanksha Tangri, telling untold stories and bringing unheard perspectives.
• Elevar Podcast A branded podcast for Elevar Equity exploring an unseen economic revolution in India powered by industrious communities across the country.
• Cancelled Plans A podcast hosted by Mallika Reddy featuring guests whose cancelled plans led them down an unexpected path, against the grain.
• Startup Dugout A branded podcast for Dell Technologies talking to entrepreneurs from India's biggest tech startups about pivotal moments in their journeys.
• Cupid Kaneez A 10-episode Audible Suno series where comedian Kaneez Surka plays matchmaker to her friends and sets them up on blind dates.
• The Unexperts An Audible Suno series hosted by stand-up comedian Abish Mathew featuring a panel of Unexperts discussing topics from old school teachers to artificial intelligence, ghosts, the apocalypse and family.
• Men Without Music An Audible Suno fictional series about a 2026 highly addictive music app that the government bans, which is secretly doing something deeper to human minds.

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Apple PodcastscoreChannel Partner/ Reseller/ DistributorDistribution partner for Maed in India's podcasts and client productions across Apple's podcast ecosystem
• SpotifycoreChannel Partner/ Reseller/ DistributorPodcast distribution partner for streaming on Spotify's platform
• Google PodcastscoreChannel Partner/ Reseller/ DistributorAndroid podcast distribution channel for Maed in India productions
• Audible SunocoreChannel Partner/ Reseller/ DistributorAudiobook and podcast distribution partner for selected Maed in India productions including Cupid Kaneez, The Unexperts, and She Says She's Fine

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• iHeartPodcasts: Podcast arm of iHeartMedia, the largest US radio broadcaster, producing and distributing thousands of podcasts. Comparable as a podcast studio and network but with vastly broader infrastructure and a US-centric focus.
• Audacy: US-based radio broadcaster and podcast publisher producing original and branded podcasts at scale. Comparable as a podcast production-and-distribution business but with significant legacy broadcast infrastructure and US-centric audience.
• Wondery: Amazon-owned podcast studio and network producing high-profile original narrative podcasts. Overlaps with Maed in India's premium original-show production capability but operates at much larger scale with global ambitions and Amazon-scale distribution.
• PRX (Public Radio Exchange): Public radio company and podcast network distributing hundreds of shows across platforms while also producing original content. Comparable as a podcast network with distribution relationships across Apple/Spotify though broader than Maed in India's services-led model.

Direct peers

• Hubhopper: Indian podcast creation, hosting, and distribution platform serving independent podcasters and brands. Comparable on India-based podcast production and distribution services, with overlapping enterprise podcast production offerings targeting Indian brands.
• IVM Podcasts: India's leading independent podcast network and production house producing both original shows and branded podcasts for clients. Directly comparable to Maed in India on business model (full-service production + owned network), geography (India), and target customer (brands, NGOs, independent creators).
• Pushkin Industries: Premium podcast production company founded by Malcolm Gladwell and Jacob Weisberg producing serialized nonfiction podcasts in partnership with major platforms. Directly comparable as a high-end podcast studio that produces both original IP and partner-branded content.
• Audioboom: Global podcast publisher producing and monetizing premium podcasts across multiple genres. Operates a similar model of producing/distributing owned shows plus offering production services to brands and talent, making it a direct functional comparison despite geographic breadth.
• Pocket Aces: Indian digital entertainment company (FilterCopy, Gobble, JOSH) producing short-form video and audio content for brands and audiences. Comparable as an India-based content production house serving major consumer brands, though more diversified across video formats.

Regional players

• Lower Street: UK-based podcast production agency offering full-service production for brands, publishers, and content creators. Comparable service offering (concept-to-distribution podcast production) but primarily serves UK/European clients rather than the Indian market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maedinindia
• YouTubeyoutube.com/maedinindia
• Facebookfacebook.com/maedinindia
• Instagraminstagram.com/maedinindia
• LinkedInlinkedin.com/company/maedinindia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maed in India