Maine Tourism Office

What Maine Tourism Office does

The Maine Office of Tourism (DBA Visit Maine) is the official state tourism promotion agency of Maine, operating as a division within the Maine Department of Economic and Community Development (DECD) and headquartered in Augusta. It does not generate commercial revenue; instead, it is publicly funded to promote Maine as a travel destination and to convene and lead the state's tourism economy. Its primary product is the consumer-facing Visit Maine website (visitmaine.com), a multilingual digital portal available in English, German, Italian, French (Canada), and Spanish, offering searchable regional content, trip-planning tools, event calendars, and itinerary-building functionality organized across Maine's eight tourism regions.

The office's product portfolio also includes a monthly email newsletter, a free physical and digital travel guide distributed via mainetravelguidebook.com, and seasonal promotional programs such as Winter Weekdays (running January 5 – April 30, expanding the prior Winter Wednesday pilot) that aggregate dining and lodging deals from hospitality partners to drive off-peak demand. Distribution is achieved through a statewide partnership network — including Visit Portland (presenting partner on Winter Weekdays), HospitalityMaine, the Maine Tourism Association, the Greater Portland Regional Chamber of Commerce, and local chambers of commerce — alongside sister initiatives under DECD (Maine Film Office, Maine Sports Commission, Live + Work in Maine) and participation in the national Discover America program.

The agency serves two principal customer segments: leisure travelers (domestic and international visitors pursuing outdoor, culinary, cultural, and family experiences) and meeting/group planners (corporate events, weddings, sports events, group tours). All services are provided free of charge to end users; the agency's economic model is state appropriation combined with partner-mediated execution of demand-stimulating campaigns.

Name

Maine Tourism Office

Legal name

Maine Office of Tourism

Website

https://visitmaine.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Maine Office of Tourism (Visit Maine) is a state government agency under the Maine Department of Economic and Community Development that promotes Maine as a travel destination to leisure travelers and group planners through a multilingual website, travel guides, newsletters, and seasonal campaigns executed with statewide hospitality partners.

Ownership category

akta.pro rank

Product category

State Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAKAOAK

Culture, Heritage & Arts Itinerary Planning

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Custom Itinerary Planning Services

Keywords

• State tourism promotion
• Destination marketing
• Travel information services
• Visitor guide resources
• Regional tourism partnerships

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Government Tourism Promotion: As a state government tourism office, the Maine Office of Tourism operates as a publicly-funded marketing organization that promotes the state as a travel destination. The office does not generate direct revenue but receives funding through state government budgets to support the tourism industry's economic growth.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Maine Tourism Office is a state government agency under the Maine Department of Economic and Community Development (DECD) that promotes Maine as a travel destination. It operates the Visit Maine consumer-facing brand (visitmaine.com), a multilingual tourism portal offering searchable regional content, trip planning tools, event calendars, and free travel guides. The office coordinates seasonal campaigns and partners with regional tourism organizations, chambers of commerce, and hospitality businesses to drive visitation and economic activity statewide.

Product overview

Maine Tourism Office operates Visit Maine (visitmaine.com) as its primary digital platform, a comprehensive tourism portal offering searchable regional information, trip planning tools, and travel inspiration across Maine's eight distinct regions. The portfolio includes the main website, email newsletter subscription service, and free travel guide program. The recent Winter Weekdays program (January 5 – April 30) extends the earlier Winter Wednesday pilot, providing midweek hospitality deals statewide. The organization maintains multilingual site versions in English, German, Italian, French (Canada), and Spanish.

Differentiator

Problem solved

Functional benefit

Brands

• Visit Maine: Official consumer-facing brand and website (visitmaine.com) for Maine tourism promotion

Products and services

• Visit Maine Website (visitmaine.com)
• Email Newsletter Subscription
• Free Travel Guide
• Winter Weekdays Program

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Visit PortlandcoreGTM or Marketing Partner · 5 January 2026Visit Portland serves as the presenting partner for the Winter Weekdays program, collaborating with the Maine Office of Tourism to boost midweek business during the slow winter season.
• HospitalityMainecoreStrategic or Co-development Partner · 5 January 2026HospitalityMaine collaborated on the Winter Weekdays initiative to support Maine's hospitality community, providing dining and lodging deals statewide.
• Maine Tourism AssociationcoreStrategic or Co-development Partner · 5 January 2026The Maine Tourism Association partnered on the Winter Weekdays program to boost tourism during winter weekdays and support local businesses.
• Greater Portland Regional Chamber of CommercesupportingGTM or Marketing Partner · 5 January 2026Collaborated with the Greater Portland Regional Chamber of Commerce on the Winter Weekdays initiative to promote midweek hospitality deals.
• Maine Department of Economic Development (DECD)coreStrategic or Co-development PartnerThe Maine Office of Tourism operates under the Maine Department of Economic Development, which oversees tourism promotion as part of the state's economic development strategy.
• Maine Film OfficesupportingStrategic or Co-development PartnerSister agency under DECD focused on promoting Maine as a film location, complementing tourism marketing efforts.
• Maine Sports CommissionsupportingStrategic or Co-development PartnerSister organization promoting Maine as a destination for sporting events and athletic competitions.
• Live + Work in MainesupportingGTM or Marketing PartnerCompanion initiative promoting Maine as a destination for both tourism and workforce relocation, sharing audiences with the tourism office.
• Discover AmericasupportingGTM or Marketing PartnerNational travel partnership program that Maine participates in to promote American travel destinations internationally.
• Local Chambers of CommercecoreChannel Partner/ Reseller/ DistributorStatewide network of local chambers of commerce listed as planning resources, providing regional tourism information and local event listings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Massachusetts Office of Travel and Tourism (MOTT): Massachusetts' statewide tourism marketing organization under the Massachusetts Tourism Trust Fund, promoting regional tourism via massvacation.com-style digital content and event partnerships. Comparable as a New England state DMO overlapping on coastal/culinary/lighthouse narratives.
• Visit Florida: Florida's statewide Destination Marketing Organization (DMO) under the state's economic development apparatus, responsible for promoting Florida tourism through digital, content, and partnership programs. Directly comparable as a U.S. state-level DMO with full-funnel marketing, multilingual content, and statewide partner network.
• New Hampshire Division of Travel and Tourism Development: New Hampshire's state tourism office under its Department of Business and Economic Affairs, marketing the state's outdoor and seasonal assets. Comparable size, budget, structure, and shared New England visitor base with Maine.
• Travel Oregon: Oregon's semi-independent state tourism agency operating with a dedicated lodging-tax-funded budget and a strong content-led, multilingual marketing program. Closely comparable DMO model (state-supported, content-driven, partner-network distribution) targeting outdoor, coastal, and culinary experiences.
• Vermont Department of Tourism & Marketing: Vermont's state-run tourism marketing organization operating a multilingual consumer site (vermontvacation.com) with itinerary planning, seasonal content, and regional partner network. Closest peer given geographic proximity, similar state budget scale, and a comparable four-season New England tourism proposition.

Broad incumbents

• Brand USA: The United States' national destination marketing organization charged with international visitor promotion. Operationally similar (government-backed DMO, partner co-op marketing, multilingual content) but at national scale and exclusively international-facing.
• I LOVE NY (New York State Division of Tourism): New York State's long-running tourism marketing brand operated under Empire State Development. Comparable mission and four-season content marketing, but with materially larger budget and longer-established icon brand.
• Visit California: California's statewide tourism commission, a much larger DMO with a multi-hundred-million-dollar budget, international offices, and multilingual programs. A larger incumbent in the state-DMO space with overlapping mission and brand-driven marketing approach.
• Pure Michigan: Michigan's statewide tourism marketing brand managed through the Michigan Economic Development Corporation. Directly comparable state DMO running content-led, seasonally-driven promotional programs with broad regional representation.
• Colorado Tourism Office: Colorado's statewide tourism marketing office within the Office of Economic Development and International Trade. Comparable state-level DMO promoting outdoor, mountain, and seasonal tourism with partnership-driven distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/visitmaine
• Facebookfacebook.com/visitmaine
• Instagraminstagram.com/visitmaine
• Pinterestpinterest.com/visitme
• LinkedInlinkedin.com/company/maineofficeoftourism

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maine Tourism Office